seo-geo

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Chinese

SEO/GEO Optimization Skill

SEO/GEO优化技能

Comprehensive SEO and GEO (Generative Engine Optimization) for websites. Optimize for both traditional search engines (Google, Bing) and AI search engines (ChatGPT, Perplexity, Gemini, Copilot, Claude).

全面的网站SEO与GEO（生成式引擎优化）方案。同时针对传统搜索引擎（Google、Bing）和AI搜索引擎（ChatGPT、Perplexity、Gemini、Copilot、Claude）进行优化。

Quick Reference

快速参考

GEO = Generative Engine Optimization - Optimizing content to be cited by AI search engines.

Key Insight: AI search engines don't rank pages - they cite sources. Being cited is the new "ranking #1".

GEO = 生成式引擎优化 —— 优化内容以被AI搜索引擎引用。

核心见解： AI搜索引擎不对页面进行排名——它们会引用来源。被引用就是新的“排名第一”。

Workflow

工作流程

Step 1: Website Audit

步骤1：网站审计

Get the target URL and analyze current SEO/GEO status.

Basic SEO Audit (Free):

bash

python3 scripts/seo_audit.py "https://example.com"

Use this for: Quick technical SEO check (title, meta, H1, robots, sitemap, load time). No API needed.

Check Meta Tags:

bash

curl -sL "https://example.com" | grep -E "<title>|<meta name=\"description\"|<meta property=\"og:|application/ld\+json" | head -20

Use this for: Quick check of essential meta tags and schema markup on any webpage.

Check robots.txt:

bash

curl -s "https://example.com/robots.txt"

Use this for: Verify which bots are allowed/blocked. Critical for ensuring AI search engines can crawl your site.

Check sitemap:

bash

curl -s "https://example.com/sitemap.xml" | head -50

Use this for: Verify sitemap structure and ensure all important pages are included for search engine discovery.

Verify AI Bot Access:

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获取目标URL并分析当前SEO/GEO状态。

基础SEO审计（免费）：

bash

python3 scripts/seo_audit.py "https://example.com"

适用场景： 快速技术SEO检查（标题、元标签、H1、robots协议、站点地图、加载时间）。无需API。

检查元标签：

bash

curl -sL "https://example.com" | grep -E "<title>|<meta name=\"description\"|<meta property=\"og:|application/ld\+json" | head -20

适用场景： 快速检查任意网页上的关键元标签和Schema标记。

检查robots.txt：

bash

curl -s "https://example.com/robots.txt"

适用场景： 验证哪些爬虫被允许/禁止。对于确保AI搜索引擎可以抓取你的站点至关重要。

检查站点地图：

bash

curl -s "https://example.com/sitemap.xml" | head -50

适用场景： 验证站点地图结构，确保所有重要页面都被纳入搜索引擎发现范围。

验证AI爬虫访问权限：

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These bots should be allowed in robots.txt:

以下爬虫应在robots.txt中被允许：

Googlebot (Google)
Bingbot (Bing/Copilot)
PerplexityBot (Perplexity)
ChatGPT-User (ChatGPT with browsing)
ClaudeBot / anthropic-ai (Claude)
GPTBot (OpenAI)

undefined

Googlebot (Google)
Bingbot (Bing/Copilot)
PerplexityBot (Perplexity)
ChatGPT-User (ChatGPT带浏览功能)
ClaudeBot / anthropic-ai (Claude)
GPTBot (OpenAI)

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Step 2: Keyword Research

步骤2：关键词研究

Use WebSearch to research target keywords:

WebSearch: "{keyword} keyword difficulty site:ahrefs.com OR site:semrush.com"
WebSearch: "{keyword} search volume 2026"
WebSearch: "site:{competitor.com} {keyword}"

Analyze:

Search volume and difficulty
Competitor keyword strategies
Long-tail keyword opportunities
International keyword conflicts (e.g., "OPC" = industrial automation in English markets)

使用WebSearch研究目标关键词：

WebSearch: "{keyword} keyword difficulty site:ahrefs.com OR site:semrush.com"
WebSearch: "{keyword} search volume 2026"
WebSearch: "site:{competitor.com} {keyword}"

分析维度：

搜索量与难度
竞争对手关键词策略
长尾关键词机会
国际关键词冲突（例如：“OPC”在英文市场中代表工业自动化）

Step 3: GEO Optimization (AI Search Engines)

步骤3：GEO优化（针对AI搜索引擎）

Apply the 9 Princeton GEO Methods (see references/geo-research.md):

Method	Visibility Boost	How to Apply
Cite Sources	+40%	Add authoritative citations and references
Statistics Addition	+37%	Include specific numbers and data points
Quotation Addition	+30%	Add expert quotes with attribution
Authoritative Tone	+25%	Use confident, expert language
Easy-to-understand	+20%	Simplify complex concepts
Technical Terms	+18%	Include domain-specific terminology
Unique Words	+15%	Increase vocabulary diversity
Fluency Optimization	+15-30%	Improve readability and flow
~~Keyword Stuffing~~	-10%	AVOID - hurts visibility

Best Combination: Fluency + Statistics = Maximum boost

Generate FAQPage Schema (+40% AI visibility):

json

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "What is [topic]?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "According to [source], [answer with statistics]."
    }
  }]
}

Optimize Content Structure:

Use "answer-first" format (direct answer at top)
Clear H1 > H2 > H3 hierarchy
Bullet points and numbered lists
Tables for comparison data
Short paragraphs (2-3 sentences max)

应用普林斯顿9种GEO方法（参见references/geo-research.md）：

方法	可见度提升	应用方式
引用来源	+40%	添加权威引用与参考资料
添加统计数据	+37%	包含具体数字与数据点
添加引用内容	+30%	添加带有署名的专家引用
权威语气	+25%	使用自信、专业的语言
易于理解	+20%	简化复杂概念
专业术语	+18%	包含领域特定术语
独特词汇	+15%	提升词汇多样性
流畅度优化	+15-30%	提升可读性与流畅性
~~关键词堆砌~~	-10%	避免 - 会损害可见度

最佳组合： 流畅度优化 + 统计数据 = 最大化提升效果

生成FAQPage Schema（+40% AI可见度）：

json

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "What is [topic]?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "According to [source], [answer with statistics]."
    }
  }]
}

优化内容结构：

使用“先给出答案”的格式（直接在顶部给出答案）
清晰的H1 > H2 > H3层级
项目符号与编号列表
用于对比数据的表格
短段落（最多2-3句话）

Step 4: Traditional SEO Optimization

步骤4：传统SEO优化

Meta Tags Template:

html

<title>{Primary Keyword} - {Brand} | {Secondary Keyword}</title>
<meta name="description" content="{Compelling description with keyword, 150-160 chars}">
<meta name="keywords" content="{keyword1}, {keyword2}, {keyword3}">

<!-- Open Graph -->
<meta property="og:title" content="{Title}">
<meta property="og:description" content="{Description}">
<meta property="og:image" content="{Image URL 1200x630}">
<meta property="og:url" content="{Canonical URL}">
<meta property="og:type" content="website">

<!-- Twitter Cards -->
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="{Title}">
<meta name="twitter:description" content="{Description}">
<meta name="twitter:image" content="{Image URL}">

JSON-LD Schema (see references/schema-templates.md):

WebPage / Article for content pages
FAQPage for FAQ sections
Product for product pages
Organization for about pages
SoftwareApplication for tools/apps

Check Content:

H1 contains primary keyword
Images have descriptive alt text
Internal links to related content
External links have
```
rel="noopener noreferrer"
```
Content is mobile-friendly
Page loads in < 3 seconds

元标签模板：

html

<title>{Primary Keyword} - {Brand} | {Secondary Keyword}</title>
<meta name="description" content="{Compelling description with keyword, 150-160 chars}">
<meta name="keywords" content="{keyword1}, {keyword2}, {keyword3}">

<!-- Open Graph -->
<meta property="og:title" content="{Title}">
<meta property="og:description" content="{Description}">
<meta property="og:image" content="{Image URL 1200x630}">
<meta property="og:url" content="{Canonical URL}">
<meta property="og:type" content="website">

<!-- Twitter Cards -->
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="{Title}">
<meta name="twitter:description" content="{Description}">
<meta name="twitter:image" content="{Image URL}">

JSON-LD Schema（参见references/schema-templates.md）：

内容页面使用WebPage / Article
FAQ板块使用FAQPage
产品页面使用Product
关于页面使用Organization
工具/应用使用SoftwareApplication

内容检查清单：

H1标签包含核心关键词
图片带有描述性alt文本
指向相关内容的内部链接
外部链接添加
```
rel="noopener noreferrer"
```
属性
内容适配移动端
页面加载时间 < 3秒

Step 5: Validate & Monitor

步骤5：验证与监控

Schema Validation:

bash

undefined

Schema验证：

bash

undefined

Open Google Rich Results Test

打开Google富媒体结果测试工具

open "https://search.google.com/test/rich-results?url={encoded_url}"

Open Schema.org Validator

打开Schema.org验证工具

open "https://validator.schema.org/?url={encoded_url}"


**Check Indexing Status:**
```bash

open "https://validator.schema.org/?url={encoded_url}"


**检查收录状态：**
```bash

Google (use Search Console API or manual check)

Google（使用Search Console API或手动检查）

open "https://www.google.com/search?q=site:{domain}"

Bing

open "https://www.bing.com/search?q=site:{domain}"


**Generate Report:**
```markdown

open "https://www.bing.com/search?q=site:{domain}"


**生成报告：**
```markdown

SEO/GEO Optimization Report

SEO/GEO优化报告

Current Status

当前状态

Meta Tags: ✅/❌
Schema Markup: ✅/❌
AI Bot Access: ✅/❌
Mobile Friendly: ✅/❌
Page Speed: X seconds

元标签：✅/❌
Schema标记：✅/❌
AI爬虫访问权限：✅/❌
移动端适配：✅/❌
页面速度：X秒

Recommendations

建议

[Priority 1 action]
[Priority 2 action]
[Priority 3 action]

[优先级1行动]
[优先级2行动]
[优先级3行动]

GEO Optimizations Applied

已应用的GEO优化

FAQPage schema added
Statistics included
Citations added
Answer-first structure

undefined

添加FAQPage Schema
包含统计数据
添加引用内容
采用先给出答案的结构

undefined

Platform-Specific Optimization

平台特定优化

See references/platform-algorithms.md for detailed ranking factors.

有关详细的排名因素，请参见references/platform-algorithms.md。

ChatGPT

Focus on branded domain authority (cited 11% more than third-party)
Update content within 30 days (3.2x more citations)
Build backlinks (>350K referring domains = 8.4 avg citations)
Match content style to ChatGPT's response format

聚焦品牌域名权威性（被引用次数比第三方多11%）
在30天内更新内容（被引用次数是3.2倍）
构建反向链接（>350K引用域名 = 平均8.4次引用）
匹配ChatGPT的响应格式调整内容风格

Perplexity

Allow PerplexityBot in robots.txt
Use FAQ Schema (higher citation rate)
Host PDF documents (prioritized for citation)
Focus on semantic relevance over keywords

在robots.txt中允许PerplexityBot
使用FAQ Schema（更高的引用率）
托管PDF文档（优先被引用）
聚焦语义相关性而非关键词

Google AI Overview (SGE)

Google AI概览（SGE）

Optimize for E-E-A-T (Experience, Expertise, Authority, Trust)
Use structured data (Schema markup)
Build topical authority (content clusters + internal linking)
Include authoritative citations (+132% visibility)

针对E-E-A-T（经验、专业度、权威性、可信度）进行优化
使用结构化数据（Schema标记）
构建主题权威性（内容集群 + 内部链接）
包含权威引用（+132%可见度）

Microsoft Copilot / Bing

Ensure Bing indexing (required for citation)
Optimize for Microsoft ecosystem (LinkedIn, GitHub mentions help)
Page speed < 2 seconds
Clear entity definitions

确保被Bing收录（是被引用的前提）
针对微软生态系统进行优化（LinkedIn、GitHub提及会有帮助）
页面速度**< 2秒**
清晰的实体定义

Claude AI

Ensure Brave Search indexing (Claude uses Brave, not Google)
High factual density (data-rich content preferred)
Clear structural clarity (easy to extract)

确保被Brave Search收录（Claude使用Brave而非Google）
高事实密度（偏好数据丰富的内容）
清晰的结构清晰度（易于提取内容）

Skill Dependencies

技能依赖

This skill works best with:

twitter skill - Search SEO experts for latest tips
reddit skill - Search r/SEO, r/bigseo for discussions
WebSearch - Keyword research and competitor analysis

本技能与以下工具搭配使用效果最佳：

twitter技能 - 搜索SEO专家获取最新技巧
reddit技能 - 搜索r/SEO、r/bigseo获取相关讨论
WebSearch - 关键词研究与竞争对手分析

References

参考资料

references/platform-algorithms.md - Detailed ranking factors for each platform
references/geo-research.md - Princeton GEO research (9 methods)
references/schema-templates.md - JSON-LD templates
references/seo-checklist.md - Complete SEO audit checklist
references/tools-and-apis.md - Tools and API reference
examples/opc-skills-case-study.md - Real-world optimization example

references/platform-algorithms.md - 各平台详细排名因素
references/geo-research.md - 普林斯顿GEO研究（9种方法）
references/schema-templates.md - JSON-LD模板
references/seo-checklist.md - 完整SEO审计清单
references/tools-and-apis.md - 工具与API参考
examples/opc-skills-case-study.md - 真实优化案例