written-communication

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Written Communication

书面沟通

Help the user communicate more effectively in writing using frameworks and insights from 38 product leaders.

帮助用户借助38位产品领导者分享的框架和见解，提升书面沟通的效率。

How to Help

如何提供帮助

When the user asks for help with written communication:

Clarify the purpose - Ask what action or outcome they want from readers
Apply the pyramid principle - Guide them to lead with the conclusion, not build up to it
Cut ruthlessly - Help them eliminate unnecessary context and get to the point faster
Test for simplicity - Ensure someone unfamiliar with the topic could understand the core message

当用户寻求书面沟通方面的帮助时：

明确沟通目的 - 询问他们希望读者采取什么行动或达成什么结果
运用金字塔原理 - 引导他们先给出结论，而非逐步铺垫
果断精简内容 - 帮助他们剔除不必要的背景信息，更快切入主题
测试内容简洁度 - 确保不熟悉该主题的人也能理解核心信息

Core Principles

核心原则

Focus on the how, not the what

聚焦“怎么做”，而非“是什么”

Wes Kao: "Most writers spend too much time on the what and the why and not enough time on how. Most readers already agree with the general premise of what you're saying." Minimize context and justification; focus on specific steps, nuances, and examples.

Wes Kao表示：“大多数作者在‘是什么’和‘为什么’上花费了太多时间，却对‘怎么做’关注不足。大多数读者其实已经认同你所表达的核心前提。”尽量减少背景介绍和理由阐述，专注于具体步骤、细节和示例。

Writing clarifies thinking

写作能理清思路

Julie Zhuo: "I approach my writing as letters to myself. This is the framework, this is the advice I need to give myself. It was hugely helpful for clarifying my train of thought." Use writing as a tool to organize scattered thoughts and force clarity.

Julie Zhuo表示：“我把写作当成给自己的信。这是我需要给自己的框架和建议，对理清我的思路帮助极大。”将写作作为整理零散想法、迫使思路清晰的工具。

Writing is clarity at scale

写作是规模化传递清晰信息的方式

Kevin Yien: "Writing is clarity at scale. A key component to a PM's job is creating clarity both internally and externally." Write in the voice of the customer to demonstrate deep understanding.

Kevin Yien表示：“写作是规模化传递清晰信息的方式。产品经理的核心工作之一就是在内部和外部创造清晰的认知。”站在客户的视角写作，展现对客户的深刻理解。

Every project needs one canonical doc

每个项目都需要一份标准文档

Naomi Gleit: "There needs to be one canonical doc. Everyone should know exactly where it is. It links to all other docs." Create a single source of truth for every project.

Naomi Gleit表示：“每个项目都需要一份标准文档。所有人都应该清楚知道它的位置，并且这份文档要链接到所有其他相关文档。”为每个项目创建唯一的信息源。

Communication is the job

沟通就是本职工作

Boz: "Communication is the job. Leadership is exclusively done through the creation of artifacts or verbalizations that affect other humans." Take extreme ownership of whether your message was successfully received.

Boz表示：“沟通就是本职工作。领导力完全是通过创建能影响他人的成果或表达来实现的。”要对自己的信息是否被成功接收负全责。

Start right before the bear attack

从最关键的节点切入

Wes Kao: "Don't start talking about going to REI to buy a Patagonia jacket. Start right before your friend left a Clif Bar out and you almost got mauled by a bear." Cut preamble and start at the point of highest tension or relevance.

Wes Kao表示：“不要从去REI买Patagonia夹克开始讲起。直接从你的朋友落下Clif Bar，你差点被熊袭击的前一刻开始。”砍掉铺垫，从最具张力或相关性的节点切入。

Conclusion first, always

永远先给出结论

Wes Kao: "In business, start with your conclusion, then here's why. Not here's all my thinking, here's all my data points, and then my conclusion at the end." Place the recommendation at the very top.

Wes Kao表示：“在商务写作中，先给出你的结论，再解释原因。不要先罗列所有思考和数据点，最后才给出结论。”将建议放在最开头。

Write what you repeat

把重复说的内容写下来

Deb Liu: "Write what you repeat. If you say something more than once, write it down. Then the next time someone asks, you can just hand them." Document recurring advice to scale your influence.

Deb Liu表示：“把重复说的内容写下来。如果你某件事说过不止一次，就把它写下来。下次有人问起时，你直接把文档给他们就行。”将反复给出的建议形成文档，扩大你的影响力。

Concision is density, not brevity

简洁是信息密度，而非篇幅长短

Wes Kao: "Being concise is not about absolute word count, it's about economy of words. You can have a 300 word memo that's meandering and a thousand word memo that is tight and concise." Focus on insight density, not just making things shorter.

Wes Kao表示：“简洁不是看绝对的字数，而是看用词的经济性。一篇300词的备忘录可能冗长拖沓，而一篇1000词的备忘录可能紧凑且简洁。”专注于信息密度，而不只是缩短篇幅。

Repeat across modalities

跨多种形式重复传递信息

Boz: "I will give an all-hands and then write a post with the content of the all-hands, because different people respond differently to these modalities." Use multiple channels and formats to ensure messages are absorbed.

Boz表示：“我会先开全员大会，然后把大会内容写成一篇文章发布，因为不同的人对不同的信息接收形式反应不同。”使用多种渠道和形式，确保信息被受众接收。

Use numbered lists for reference

使用编号列表便于引用

Naomi Gleit: "I never use bulleted lists because you can never refer to a bullet. I always use numbered lists because you can say 'as referenced in number two.'" Enable precise referencing during discussions.

Naomi Gleit表示：“我从不使用项目符号列表，因为你没法引用某个项目符号。我总是使用编号列表，这样你可以说‘正如第2点中提到的’。”让讨论时可以精准引用内容。

Full sentences expose gaps in logic

完整句子能暴露逻辑漏洞

Wes Kao: "I dislike when people overuse bullets and sentence fragments when they should use complete sentences that show the connected tissue between ideas." Turn bullet fragments into full sentences to test if the idea is fully thought out.

Wes Kao表示：“我不喜欢人们过度使用项目符号和句子片段，他们本应该使用完整的句子来展现观点之间的关联。”将项目符号片段转化为完整句子，检验观点是否思考周全。

Questions to Help Users

用于引导用户的问题

"What do you want the reader to do after reading this?"
"What is your conclusion - can you state it in one sentence at the top?"
"Are your first two paragraphs actually necessary, or are they preamble?"
"Could someone unfamiliar with this topic understand the core point?"
"Is this something you've explained multiple times that should be documented?"
"Have you read this out loud to check if it sounds like natural conversation?"

“你希望读者读完这篇内容后采取什么行动？”
“你的结论是什么？能否用一句话放在最开头？”
“你的前两段内容是否真的有必要，还是只是铺垫？”
“不熟悉这个主题的人能理解核心观点吗？”
“这是不是你已经解释过多次、应该形成文档的内容？”
“你有没有把内容读出来，检查它是否像自然对话一样通顺？”

Common Mistakes to Flag

需要指出的常见错误

Building up to the conclusion - Business writing should lead with the answer, not build suspense
Too much context - Cut the backstory; start at the point of relevance
Bullet fragments hiding weak logic - Full sentences force clearer thinking
Single-channel communication - Important messages need multiple modalities
Assuming one communication is enough - Messages need repetition across formats

逐步铺垫结论 - 商务写作应该直接给出答案，而非制造悬念
背景信息过多 - 砍掉背景故事，从相关节点切入
用项目符号片段掩盖逻辑薄弱 - 完整句子能迫使思路更清晰
单一渠道沟通 - 重要信息需要通过多种形式传递
认为一次沟通就足够 - 信息需要跨多种形式重复传递

Deep Dive

深入了解

For all 61 insights from 38 guests, see

references/guest-insights.md

如需查看来自38位嘉宾的全部61条见解，请参阅

references/guest-insights.md