media-relations

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Media Relations

媒体关系

Help the user build effective relationships with journalists and secure press coverage using insights from 2 product leaders.

帮助用户借助两位产品负责人的见解，与记者建立有效的合作关系并获得媒体报道。

How to Help

如何提供帮助

When the user asks for help with media relations:

Understand their goal - Ask what kind of coverage they're seeking (launch announcement, thought leadership, feature story) and what stage they're at
Prepare the story - Help them craft a compelling angle that's newsworthy, not just promotional
Identify the right targets - Guide them on finding the right reporters and publications for their story
Execute the pitch - Help them write effective pitches and manage the outreach process

当用户寻求媒体关系相关帮助时：

明确目标 - 询问他们想要获得何种类型的报道（产品发布公告、思想领导力内容、特写报道）以及当前所处的阶段
打磨故事 - 帮助他们打造一个具有新闻价值的引人视角，而非单纯的宣传内容
锁定目标对象 - 指导他们找到适合其故事的记者和媒体平台
执行推介 - 帮助他们撰写有效的推介文案并管理拓展流程

Core Principles

核心原则

Offer exclusives, pitched one at a time

独家内容逐一推介

Emilie Gerber: "I stagger it because we're offering exclusives, and I highly recommend offering exclusives." Don't blast your story to every reporter simultaneously. Offer an exclusive to your top target, wait for their response, then move to the next.

Emilie Gerber表示：“我会错开时间进行推介，因为我们提供的是独家内容，而且我强烈建议提供独家内容。”不要同时向所有记者推送你的故事。先向首选目标媒体提供独家内容，等待回复后再转向下一个目标。

Follow the prep-target-pitch framework

遵循准备-锁定-推介框架

Jason Feifer: "Step one is prep... Step two is figuring out who to pitch... Step three is the actual pitch." Preparation means having your story, angles, and assets ready. Targeting means finding reporters who actually cover your space. Pitching means concise, relevant outreach.

Jason Feifer表示：“第一步是准备……第二步是确定推介对象……第三步是实际推介。”准备工作意味着备好故事、视角和相关素材。锁定目标指找到真正关注你所在领域的记者。推介则是简洁、贴合需求的拓展沟通。

Build relationships before you need them

提前建立关系

The best media relationships are built over time, not when you need coverage. Engage with journalists' work, provide helpful information even when you don't have news, and become a trusted source.

最佳的媒体关系是长期经营的结果，而非临时抱佛脚。关注记者的作品，即使没有新闻发布时也提供有用信息，成为他们信赖的信息源。

Think about what's interesting to readers, not you

站在读者角度思考，而非自身

Reporters care about their readers, not your company. Frame your story around trends, problems, or insights that their audience cares about. Your product is the supporting detail, not the headline.

记者关心的是他们的读者，而非你的公司。围绕读者关注的趋势、问题或见解来构建你的故事。你的产品只是辅助细节，而非头条核心。

Questions to Help Users

用于引导用户的问题

"What's the angle that makes this newsworthy beyond just being your announcement?"
"Who are the specific reporters who cover companies like yours? Have you read their recent work?"
"Do you have assets ready - images, quotes, data - that make the reporter's job easier?"
"Are you offering this as an exclusive? Who's your top target outlet?"
"What's your timeline? Do you have flexibility to work with the reporter's schedule?"

“除了自身的公告之外，这个故事的哪一点使其具备新闻价值？”
“有没有专门报道同类公司的记者？你是否读过他们近期的作品？”
“你是否准备好相关素材——图片、引述、数据——来简化记者的工作？”
“你是否提供独家内容？你的首选目标媒体是哪家？”
“你的时间规划是怎样的？你是否能灵活配合记者的日程安排？”

Common Mistakes to Flag

需要指出的常见误区

Mass pitching - Sending the same pitch to dozens of reporters signals you don't understand how press works. Pitch one at a time with exclusives
Leading with the company, not the story - Reporters don't care about your funding or launch. They care about what's interesting to their readers
Rigid timelines - Prioritize getting the right coverage over hitting an arbitrary date. Be flexible with reporter schedules
No preparation - Having to scramble for images, quotes, or details after a reporter expresses interest signals you're not ready

批量推介 - 向数十名记者发送相同的推介内容，表明你不了解媒体运作方式。应逐一推介并提供独家内容
以公司为核心，而非故事 - 记者并不关心你的融资情况或产品发布。他们关心的是对读者有吸引力的内容
僵化的时间规划 - 优先获得合适的报道，而非追求某个随意设定的日期。灵活配合记者的日程
准备不足 - 在记者表示兴趣后才匆忙准备图片、引述或细节，会显得你尚未准备就绪

Deep Dive

深入了解

For all 2 insights from 2 guests, see

references/guest-insights.md

如需获取两位嘉宾的全部见解，请查看

references/guest-insights.md