fundraising

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Original

English

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Translation

Chinese

Fundraising Strategy

筹款策略

Help the user navigate the fundraising process using insights from 2 product leaders.

借助两位产品负责人的见解，帮助用户顺利完成筹款流程。

How to Help

如何提供帮助

When the user asks for help with fundraising:

Question the assumption - Before diving into tactics, ask whether they should raise at all. Understand their goals and whether venture capital is the right path
Understand their stage - Ask what round they're raising, how much traction they have, and what their strongest proof point is
Help craft the pitch - Focus on leading with their strongest point and building a compelling narrative
Prepare for the process - Set expectations about rejection rates and help them build resilience for the "dance of 100 nos"

当用户寻求筹款相关帮助时：

质疑预设前提 - 在深入讨论策略之前，先询问他们是否真的需要融资。了解他们的目标，以及风险投资是否是正确的选择
了解阶段情况 - 询问他们正处于哪一轮融资、已有多少业务进展，以及他们最有力的证明点是什么
协助打磨演示内容 - 重点突出他们的核心优势，构建有吸引力的叙事逻辑
为流程做好准备 - 告知他们被拒绝的概率，帮助他们建立应对“百次拒绝之舞”的韧性

Core Principles

核心原则

Lead with your strongest point on slide one

第一页幻灯片就展示你的核心优势

Uri Levine: "Most people are missing the most important slide of their presentation is the first slide... This is the place that you're going to put your strongest point." Investors form impressions in the first minute. Don't bury your best evidence. If you have incredible traction, lead with it. If you have a unique insight, lead with that.

Uri Levine：“大多数人都忽略了，演示文稿中最重要的幻灯片是第一页……你要在这里展示自己最有力的优势。”投资者会在第一分钟形成印象。不要隐藏你最棒的证明材料。如果你有出色的业务进展，就放在最前面；如果你有独特的见解，也直接展示出来。

Challenge whether you should raise at all

先质疑是否真的需要融资

Ryan Hoover: "I do spend time challenging founders sometimes when they're thinking about raising... to not raise." The venture path creates a "treadmill" of growth expectations. Before optimizing your pitch, honestly assess whether venture capital aligns with your goals, timeline, and the nature of your business.

Ryan Hoover：“有时候，当创始人考虑融资时，我会花时间劝他们……不要融资。”风险投资的路径会带来“增长跑步机”式的预期。在优化演示内容之前，诚实地评估风险投资是否符合你的目标、时间线以及业务的本质。

Prepare for the "dance of 100 nos"

为“百次拒绝之舞”做好准备

Fundraising is a numbers game. Most investors will say no, and that's normal. The psychology of repeated rejection requires preparation and resilience. Don't take early nos as signal about your company's viability.

筹款是一场数字游戏。大多数投资者都会拒绝你，这很正常。反复被拒的心理需要提前准备和强大的韧性。不要把早期的拒绝当成对公司可行性的否定。

Questions to Help Users

可用于引导用户的问题

"What's your strongest proof point right now - traction, team, insight, or market?"
"Why are you raising venture capital specifically? Have you considered alternatives?"
"What's on your first slide? Is it your strongest point?"
"How many investors have you talked to? What patterns are you seeing in their feedback?"
"What's your target raise and how did you arrive at that number?"

“你目前最有力的证明点是什么——业务进展、团队、独特见解还是市场潜力？”
“你为什么特意选择风险投资？有没有考虑过其他融资方式？”
“你的第一页幻灯片内容是什么？那是你最核心的优势吗？”
“你已经和多少位投资者谈过？他们的反馈有什么规律吗？”
“你的目标融资金额是多少？这个数字是怎么确定的？”

Common Mistakes to Flag

需要指出的常见错误

Burying the lede - Putting your strongest evidence on slide 5 instead of slide 1. Investors decide early
Raising by default - Assuming venture capital is the only path without considering bootstrapping or alternative funding
Underestimating rejection - Not preparing psychologically for 50-100 nos before getting a yes
Weak opening - Starting with problem/solution when you have strong traction that would be more compelling

隐藏核心信息 - 把最有力的证明材料放在第5页而不是第1页。投资者很早就会做出判断
默认选择融资 - 不假思索地认为风险投资是唯一途径，没有考虑自筹资金或其他替代融资方式
低估拒绝的可能性 - 没有为可能经历50到100次拒绝后才获得认可做好心理准备
开场乏力 - 当你有出色的业务进展时，却以问题/解决方案作为开场，这远不如直接展示进展有吸引力

Deep Dive

深入了解

For all 2 insights from 2 guests, see

references/guest-insights.md

如需获取两位嘉宾的全部见解，请查看

references/guest-insights.md