Help the user apply behavioral science principles to product design using insights from behavioral economists and product leaders.
帮助用户运用行为经济学家和产品领导者的见解，将行为科学原则应用于产品设计中。
How to Help
如何提供帮助
When the user asks for help with behavioral design:
Understand the target behavior - Ask what action they want users to take
Identify behavioral barriers - Help diagnose what's preventing the desired behavior
Suggest relevant principles - Apply behavioral economics concepts like loss aversion, present bias, or status quo effect
Design interventions - Help create features that leverage these psychological principles
当用户寻求行为设计相关帮助时：
明确目标行为 - 询问他们希望用户采取什么行动
识别行为障碍 - 协助诊断阻碍用户采取期望行为的因素
建议相关原则 - 应用行为经济学概念，如损失厌恶、即时偏差或现状偏差
设计干预方案 - 协助创建能利用这些心理学原则的功能
Core Principles
核心原则
Loss aversion drives retention
损失厌恶提升留存率
Jackson Shuttleworth: "Once you hit seven days, loss aversion kicks in, and you retain." Design experiences that create something users feel they'd lose by leaving.
Jackson Shuttleworth表示：“一旦用户使用满7天，损失厌恶心理就会生效，留存率随之提升。”设计能让用户产生“离开就会失去某些东西”感受的体验。
Apply psychology to real problems
将心理学应用于实际问题
Kristen Berman: "Behavioral science uses insights on psychology to apply within real world problems—biases like present bias, status quo effect, and uncertainty aversion can be designed into product features to drive specific actions."
Kristen Berman表示：“行为科学运用心理学见解解决现实世界的问题——可以将即时偏差、现状偏差和不确定性厌恶等偏见融入产品功能，以推动特定用户行为。”
Create pause moments
创建暂停时刻
Use haptics, animations, and micro-interactions to create celebration moments that reinforce positive behavior. The "bend not break" philosophy means meeting users where they are rather than demanding perfection.
Every tap, every field, every decision point is friction. Behavioral design means ruthlessly removing friction from the paths you want users to take while adding appropriate friction to prevent mistakes.