foundation-persona

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Original

English

🇨🇳

Translation

Chinese

Persona Builder

人物角色构建器

This skill produces decision-usable personas from one canonical template pack.

本技能可基于一套规范模板包生成可支撑决策的人物角色。

Supported Modes

支持模式

```
product
```
```
marketing
```
```
buyer
```
as input alias for
```
marketing
```
(output remains labeled
```
Marketing
```
)

Generated

agent

mode is out of scope for

v2.5.0

. If the user asks for

agent

, ask them to choose

product

marketing

```
product
```
（产品模式）
```
marketing
```
（营销模式）
```
buyer
```
是
```
marketing
```
的输入别名（输出仍标记为
```
Marketing
```
）

agent

模式的生成能力不在

v2.5.0

版本覆盖范围内。如果用户请求

agent

模式，请引导其选择

product

或

marketing

模式。

When to Use

适用场景

Before drafting PM or GTM artifacts that need a clear persona viewpoint
When teams disagree on priorities and need behavior-grounded tradeoff framing
When assumptions and confidence levels must be explicit for decision review
When tailoring downstream work (PRD, stories, launch, messaging, enablement) to a specific user or buyer profile

在起草需要清晰人物视角的PM或GTM产出物之前
当团队在优先级上存在分歧，需要基于用户行为做权衡取舍时
当决策评审需要明确披露假设条件和置信水平时
当需要针对特定用户或买家画像调整后续工作（PRD、用户故事、上线方案、传播话术、赋能材料等）时

Instructions

使用说明

When asked to generate a persona, follow these steps:

Resolve mode and intent Determine whether the request is
```
product
```
or
```
marketing
```
(
```
buyer
```
alias allowed). If mode is omitted, ask for mode selection. If execution must continue without reply, default to
```
product
```
and state that fallback explicitly.
Collect context and evidence Use user-provided context first (goals, audience, domain, constraints, sources). If evidence is thin, continue generation but mark gaps and calibrate confidence.

Select exactly one template Use

references/TEMPLATE.md

and choose exactly one of:

```
Product Persona Template
```
```
Marketing Persona Template
```

Generate a complete artifact Fill the selected template end-to-end:
- header + one-sentence core-reality statement
- metadata table
- ```
Persona Card
```
- sections
```
1
```
  through
```
11
```
- ```
Evidence & Confidence
```
Enforce mode boundaries
- Product mode: focus on workflow behavior, decision patterns, friction, quality bar, and product tradeoffs.
- Marketing mode: focus on buying triggers, evaluation criteria, committee dynamics, objections, messaging, and GTM implications.
Apply evidence and confidence policy
- Use
```
High|Medium|Low
```
  confidence with rationale.
- Distinguish validated evidence from assumptions.
- State open questions and governance follow-up.
Finalize for direct use Remove template guidance blockquotes (
```
>
```
notes) from the final output. Ensure narrative entries are concrete and decision-changing, not placeholder bullets.

当收到生成人物角色的请求时，遵循以下步骤执行：

确认模式和意图 判断请求属于
```
product
```
还是
```
marketing
```
模式（允许使用
```
buyer
```
别名）。如果未指定模式，请用户选择对应模式。如果必须在无需用户回复的情况下执行，默认使用
```
product
```
模式并明确说明该降级规则。
收集上下文和证据 优先使用用户提供的上下文（目标、受众、领域、约束、来源）。如果证据不足，可以继续生成，但需要标记信息缺口并校准置信度。

选择唯一匹配模板 调用

references/TEMPLATE.md

，从以下选项中仅选一个模板：

```
Product Persona Template
```
```
Marketing Persona Template
```

生成完整产出物 从头到尾填充所选模板：
- 头部 + 一句话核心事实陈述
- 元数据表
- ```
Persona Card
```
- 第1至11节内容
- ```
Evidence & Confidence
```
  模块
遵守模式边界要求
- 产品模式：聚焦工作流行为、决策模式、痛点、质量标准和产品权衡维度
- 营销模式：聚焦购买触发因素、评估标准、决策委员会动态、异议点、传播话术和GTM影响维度
执行证据和置信度规则
- 使用
```
高|中|低
```
  标注置信度并附带判定依据
- 明确区分已验证证据和假设内容
- 列出待解决问题和后续治理跟进事项
输出可直接使用的终稿 移除最终输出中的模板指导块引用（
```
>
```
标注的提示内容）。确保叙事内容具体、能够支撑决策，而非无意义的占位符条目。

Output Contract (v2.5.0)

输出规范（v2.5.0）

Use one mode only (
```
Product
```
or
```
Marketing
```
) per output.
Keep section numbering and headings from the selected template.
Preserve the evidence table plus validated/assumed/open-questions/governance blocks.

每次输出仅使用一种模式（
```
Product
```
或
```
Marketing
```
）
保留所选模板的章节编号和标题结构
保留证据表以及已验证/假设/待解决问题/治理模块

Quality Checklist

质量检查清单

Before finalizing, verify:

Exactly one mode is used and clearly labeled
```
buyer
```
inputs are normalized to
```
Marketing
```
Header, core-reality statement, metadata table, and
```
Persona Card
```
are present
All
```
1
```
through
```
11
```
sections from the selected template are present and complete
Includes/not-valid boundaries are explicit in the metadata and narrative
Evidence table is populated with concrete sources
Confidence is
```
High
```
,
```
Medium
```
, or
```
Low
```
with rationale

Validated

Assumed

Open questions

, and

Governance

blocks are present

Template authoring notes (
```
>
```
guidance lines) are removed from the completed output

最终输出前，请确认满足以下要求：

仅使用一种模式且标记清晰
```
buyer
```
输入已统一归一化为
```
Marketing
```
模式
头部、核心事实陈述、元数据表、
```
Persona Card
```
均已包含
所选模板的第1至11节内容完整无缺失
元数据和叙事内容中明确标注了支持/不支持的边界
证据表已填充具体来源信息
置信度标注为
```
High
```
/
```
Medium
```
/
```
Low
```
并附带依据

包含

Validated

、

Assumed

、

Open questions

、

Governance

四个模块

终稿中已移除所有模板编写提示（
```
>
```
开头的指导行）

Examples

示例

See

references/EXAMPLE.md

for a completed sample output.

查看

references/EXAMPLE.md

获取完整的输出样例。