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A launch checklist is a comprehensive verification document that ensures all functions are ready before releasing a feature or product. It coordinates across engineering, QA, design, marketing, support, legal, and operations to prevent launch-day surprises. Good launch checklists surface blockers early and create shared accountability for launch readiness.
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Define Launch Context
Document what is launching, when, and who the key stakeholders are. Establish the launch tier (major release, minor feature, experiment) as this affects checklist scope.
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Gather Functional Requirements
For each function (engineering, QA, marketing, etc.), identify what must be complete, verified, or in place before launch. Distinguish between blockers (must-have) and nice-to-haves.
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Assign Owners and Dates
Every checklist item needs an owner and a target completion date. Ownership creates accountability; dates enable tracking.
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Identify Dependencies and Blockers
Flag items that block other work or are blocked by external factors. Surface these early so teams can unblock.
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Define Go/No-Go Criteria
Establish clear criteria for making the launch decision. What conditions must be met? Who makes the final call?
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Document Rollback Plan
Every launch should have a rollback strategy. Document how to revert if critical issues emerge post-launch.
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Schedule Check-in Cadence
Establish when the team will review checklist progress (daily standups, T-2 days review, launch day sync).