ugc-ad

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🇺🇸

Original

English

🇨🇳

Translation

Chinese

UGC Ad

UGC广告

Purpose

目的

Create or audit creator-led ads that make a product feel personally discovered and visibly useful. Keep the creator, product action, and proof causally connected.

Use one route at a time. Do not flatten every UGC pattern into the same talking-head structure.

创作或审核创作者主导的广告，让产品给人一种被个人发掘且切实有用的感觉。确保创作者、产品操作与实证之间存在因果关联。

每次仅采用一种路径。不要将所有UGC模式都简化为千篇一律的访谈式结构。

Choose The Task

选择任务

If the user wants ideas, recommendations, or a brief, return a
```
UGC Direction
```
and a compact beat outline. Stop before a full shot script unless requested.
If the user wants a script, return a
```
UGC Direction
```
, shot table, production locks, and one approval checkpoint.
If the user provides an existing video for review, use
```
$video-analysis
```
first and audit it against the closest route. Do not rewrite or enter production unless asked.

如果用户需要创意、建议或brief，返回
```
UGC Direction
```
和简洁的节拍大纲。除非用户要求，否则无需提供完整的拍摄脚本。
如果用户需要脚本，返回
```
UGC Direction
```
、镜头表、制作锁定项以及一个审批检查点。
如果用户提供现有视频供审核，先使用
```
$video-analysis
```
工具，并对照最匹配的路径进行审核。除非用户要求，否则不要重写或进入制作环节。

Workflow

工作流程

1. Ground The Brief

1. 明确创意Brief

Read the smallest useful context and lock:

product capability and category
audience and creator posture
specific pressure, desire, or viewer question
available demonstration or proof
product, persona, location, audio, and reference assets
claim boundaries
duration, format, and requested deliverable

Do not invent medical, physiological, comparative, ingredient, price, review-count, performance-duration, or guarantee claims.

阅读最关键的有用信息并锁定以下内容：

产品功能与品类
受众与创作者定位
特定的痛点、需求或观众疑问
可用于展示的实证素材
产品、人物设定、场景、音频及参考素材
宣传边界
时长、格式及要求交付的成果

不得编造医疗、生理、对比、成分、价格、评价数量、性能持续时长或质保相关的宣传内容。

2. Select One Route

2. 选择一条路径

Choose the route from the user's goal, product behavior, and available proof. Then read only its reference file.

route	read	use when
creator recommendation	`references/creator-recommendation.md`	personal recommendation, testimonial, direct explanation, product review
problem reframe proof	`references/problem-reframe-proof.md`	mistaken belief, hidden consequence, practical mechanism, use proof, skeptic-to-believer verdict
problem and solution	`references/problem-solution.md`	routine friction, hidden feature, tutorial, visible output
unboxing	`references/unboxing.md`	packaging, arrival, reveal, tactile or ASMR experience
try-on and styling	`references/try-on.md`	apparel, footwear, accessories, fit, styling, movement
transformation	`references/transformation.md`	matched before/after, cleanup, repair, visible state change
social validation	`references/social-validation.md`	shared use, repeat use, another person's reaction
POV or spectacle	`references/pov-spectacle.md`	unusual viewpoint, scale contrast, or elevated scene as the hook

Do not load the other route references unless the user explicitly asks to compare routes.

根据用户目标、产品特性及可用实证选择路径。之后仅阅读对应路径的参考文件。

路径	参考文件	适用场景
创作者推荐	`references/creator-recommendation.md`	个人推荐、证言、直接讲解、产品评测
问题重构实证	`references/problem-reframe-proof.md`	错误认知、潜在隐患、实用机制、使用实证、从质疑到信服的评价
问题与解决方案	`references/problem-solution.md`	日常困扰、隐藏功能、教程、可见成果
开箱	`references/unboxing.md`	包装、到货、展示、触感或ASMR体验
试穿与造型	`references/try-on.md`	服饰、鞋履、配饰、合身度、造型、动态展示
转变对比	`references/transformation.md`	匹配的前后对比、清洁、修复、可见状态变化
社交认同	`references/social-validation.md`	共享使用、重复使用、他人反应
POV或视觉奇观	`references/pov-spectacle.md`	独特视角、规模对比或震撼场景作为钩子

除非用户明确要求对比路径，否则不要查看其他路径的参考文件。

3. Produce The UGC Direction

3. 生成UGC方向

Return exactly these fields:

```
route
```
```
template_reference
```
```
core_human_state
```
```
viewer_question
```
```
hook_event
```
```
creator_posture
```
```
product_entry
```
```
camera_and_framing
```
```
product_action
```
```
proof_plan
```
```
sound_and_speech
```
```
continuity_locks
```
```
close
```

State

Claim Boundaries

immediately afterward.

When the user only wants ideas or a brief, add a four-beat outline and stop.

返回以下确切字段：

```
route
```
```
template_reference
```
```
core_human_state
```
```
viewer_question
```
```
hook_event
```
```
creator_posture
```
```
product_entry
```
```
camera_and_framing
```
```
product_action
```
```
proof_plan
```
```
sound_and_speech
```
```
continuity_locks
```
```
close
```

随后立即说明

Claim Boundaries

。

当用户仅需要创意或brief时，添加一个四节拍大纲即可停止。

4. Write The Shot Script

4. 撰写拍摄脚本

When a script is requested, return a table with exactly these columns:

time | visual | framing/composition | camera motion | action | product/prop relationship | lighting/color | sound | speech/text | purpose

Keep one dominant action and one communication job per shot. Make every row concrete enough for filming, still generation, or video prompting.

After the table, provide:

```
Continuity Locks
```
```
Proof Status
```
```
Claim Boundaries
```
```
Generator Risks
```

当用户要求提供脚本时，返回包含以下确切列的表格：

时间 | 画面 | 取景/构图 | 镜头运动 | 动作 | 产品/道具关联 | 灯光/色彩 | 音效 | 台词/文字 | 目的

每个镜头仅保留一个核心动作和一项沟通任务。每一行内容需足够具体，以便用于拍摄、静态图生成或视频提示。

表格之后需提供：

```
Continuity Locks
```
```
Proof Status
```
```
Claim Boundaries
```
```
Generator Risks
```

5. Ask For Approval

5. 请求审批

Ask one concise question:

Does this UGC direction feel right? If yes, I will hand it directly to production.

Stop before production until the user approves.

提出一个简洁的问题：

Does this UGC direction feel right? If yes, I will hand it directly to production.

在用户审批通过前，不要进入制作环节。

6. Handoff On Approval

6. 审批通过后交付

Use

$image-batch-runner

first when persona, product, first frame, scene, outfit, packaging, or before/after states need stable still assets. Feed approved stills into

$video-batch-runner

Go directly to

$video-batch-runner

when persona, product, scene, audio, proof state, and prompt plan are already stable and approved.

Pass the approved shot script,

UGC Direction

, selected route, product facts, claim boundaries, continuity locks, generator risks, and provided references as locked context. Do not create a second production brief or ask a second generation confirmation.

当需要稳定的静态素材（如人物设定、产品、首帧、场景、服装、包装或前后状态）时，先使用

$image-batch-runner

工具。将获批的静态素材导入

$video-batch-runner

工具。

当人物设定、产品、场景、音频、实证状态及提示方案已稳定且获批时，可直接使用

$video-batch-runner

工具。

将获批的拍摄脚本、

UGC Direction

、选定的路径、产品事实、宣传边界、连续性锁定项、生成器风险及提供的参考资料作为锁定上下文传递。无需创建第二份制作brief或再次确认生成需求。

Review Mode

审核模式

After

$video-analysis

, return:

factual shot structure and product first-appearance time
closest route and template reference
```
Strong / Partial / Weak / Missing
```
audit for hook, creator posture, product action, proof, close, and causal closure
route-specific causal audit using the selected reference file
confirmed recurring grammar and one-off details
claim or continuity risks
precise amendments to this skill or the creative

Do not treat creator excitement alone as proof.

使用

$video-analysis

工具后，返回以下内容：

实际镜头结构与产品首次出现时间
最匹配的路径及模板参考
对钩子、创作者定位、产品操作、实证、结尾及因果闭环的
```
强/部分/弱/缺失
```
审核结果
使用选定参考文件进行的路径特定因果审核
确认的重复规律及一次性细节
宣传或连续性风险
对本技能或创意的精准修改建议

不要将创作者的兴奋情绪单独视为实证。

Quality Bar

质量标准

Create a legible hook event within the first 0-2 seconds.
Make the product visible or establish a clear product question by 0-3 seconds.
Let hands, body, product, liquid, fabric, or routine create motion before moving the camera.
Pair spoken claims with visible action or evidence.
Include at least one observable proof beat before the verdict.
Preserve matched framing and lighting for transformations.
End on a readable human state, use behavior, or personal recommendation.
Keep subtitles, prices, review counts, legal copy, logos, and final package text in post.

在0-2秒内打造清晰的钩子事件。
在0-3秒内展示产品或明确提出与产品相关的问题。
在移动镜头前，让手部、身体、产品、液体、织物或日常动作产生动态。
将口头宣传与可见动作或证据配对。
在给出评价前至少包含一个可观察的实证节拍。
对于转变对比内容，保持一致的取景和灯光。
以清晰的人物状态、使用行为或个人推荐结尾。
字幕、价格、评价数量、法律文案、标志及最终包装文字留到后期制作添加。

Non-Imitation Boundary

非模仿边界

Do not copy creator identity, exact rooms, brand marks, package designs, exact scenes, signature jokes, or recognizable spectacle devices.
Translate references into generic camera behavior, framing, action order, sound intent, proof logic, and state change.
Treat unusual animals, giant replicas, extreme environments, and historical staging as optional mechanisms, not reusable identity details.

不得抄袭创作者身份、确切场景、品牌标识、包装设计、具体画面、标志性玩笑或可识别的视觉奇观手法。
将参考内容转化为通用的镜头操作、取景、动作顺序、音效意图、实证逻辑及状态变化。
将特殊动物、巨型复制品、极端环境及历史场景视为可选手法，而非可复用的身份细节。