commercial-ad

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🇺🇸

Original

English

🇨🇳

Translation

Chinese

Commercial Ad

商业广告

Purpose

目的

Create or audit product-led commercials that build one coherent argument toward a designed payoff. Select the mechanism before choosing shots, effects, or locations.

Treat commercial polish as controlled product behavior, framing, motion, edit, and sound rather than generic beauty shots.

创建或审核以产品为核心的商业广告，围绕明确的收益点构建连贯的论证逻辑。先选定核心机制，再选择镜头、特效或拍摄地点。

将广告的精致度定义为可控的产品表现、镜头构图、运动节奏、剪辑手法和音效设计，而非通用的美观镜头。

Choose The Task

选择任务类型

If the user wants ideas, recommendations, or a brief, return a
```
Commercial Direction
```
and compact beat outline. Stop before a full shot script unless requested.
If the user wants a script, return a
```
Commercial Direction
```
, shot table, production locks, and one approval checkpoint.
If the user provides an existing video for review, use
```
$video-analysis
```
first and audit it against the closest mechanism. Do not rewrite or enter production unless asked.

如果用户需要创意想法、推荐方案或brief，返回
```
Commercial Direction
```
（广告方向）和简洁的节拍大纲。除非用户要求，否则无需生成完整分镜头脚本。
如果用户需要脚本，返回
```
Commercial Direction
```
、镜头表、制作锁定项以及一个审批检查点。
如果用户提供现有视频供审核，先使用
```
$video-analysis
```
工具，再对照最匹配的核心机制进行审核。除非用户要求，否则不要重写或推进制作流程。

Workflow

工作流程

1. Ground The Brief

1. 明确brief核心信息

Read the smallest useful context and lock:

product capability, category, geometry, and material behavior
audience and desired payoff
available literal proof and allowed metaphor
product, persona, location, audio, effect, and reference assets
claim boundaries
duration, format, and requested deliverable

Do not invent durability, health, ingredient, comparative, performance, price, review-count, or guarantee claims.

读取最关键的背景信息并锁定以下内容：

产品功能、品类、外形结构和材质特性
目标受众与预期收益点
可使用的真实证据与允许的隐喻手法
产品、角色、场景、音频、特效及参考素材
宣传主张的边界
时长、格式与要求交付的成果

不得虚构耐用性、健康功效、成分对比、性能表现、价格、评价数量或质保相关的宣传主张。

2. Select One Mechanism

2. 选择单一核心机制

Choose one route from the product argument and proof available. Then read only its reference file.

route	read	use when
proof test	`references/proof-test.md`	visible stress, resistance, recovery, or uninterrupted physical evidence
CGI product world	`references/cgi-product-world.md`	ingredient, texture, liquid, particle, or package-led CGI
reveal and suspense	`references/reveal-suspense.md`	concealment, choice, delayed payoff, product function reveal
satisfying restock	`references/satisfying-restock.md`	repetition, organization, abundance, storage fit, tactile completion
brand-film narrative	`references/brand-film.md`	pressure, product hinge, changed human state, identity close
editorial try-on	`references/editorial-try-on.md`	fashion, accessories, body movement, material and fit details
surreal escalation	`references/surreal-escalation.md`	ordinary use enters a fictional action or metaphor world

Do not load the other route references unless the user explicitly asks to compare routes.

从可用的产品论证逻辑和证据中选择一种路径，然后仅读取对应路径的参考文件。

路径	参考文件	适用场景
证据测试	`references/proof-test.md`	可见的抗压、抗损、恢复能力或持续的物理证据展示
CGI产品场景	`references/cgi-product-world.md`	以成分、质地、液体、颗粒或包装为核心的CGI展示
悬念揭秘	`references/reveal-suspense.md`	隐藏产品、制造选择空间、延迟收益点、揭秘产品功能
治愈系补货	`references/satisfying-restock.md`	重复动作、规整收纳、充足库存、完美适配、触觉满足感展示
品牌叙事短片	`references/brand-film.md`	压力场景、产品核心作用、用户状态转变、身份共鸣
编辑试穿	`references/editorial-try-on.md`	时尚、配饰、肢体动作、材质与贴合细节展示
超现实升级	`references/surreal-escalation.md`	日常使用场景延伸至虚构动作或隐喻世界

除非用户明确要求对比不同路径，否则不要加载其他路径的参考文件。

3. Produce The Commercial Direction

3. 生成广告方向

Return exactly these fields:

```
route
```
```
template_reference
```
```
core_payoff
```
```
viewer_question
```
```
opening_condition
```
```
visual_mechanism
```
```
product_role
```
```
camera_and_framing
```
```
movement_and_edit
```
```
proof_standard
```
```
sound_design
```
```
continuity_locks
```
```
final_resolution
```

State

Claim Boundaries

immediately afterward. Label proof as

literal demonstration

sensory visualization

functional reveal

lifestyle evidence

, or

fictional metaphor

When the user only wants ideas or a brief, add a four-beat outline and stop.

需返回以下固定字段：

```
route
```
（路径）
```
template_reference
```
（模板参考）
```
core_payoff
```
（核心收益点）
```
viewer_question
```
（观众疑问）
```
opening_condition
```
（开场设定）
```
visual_mechanism
```
（视觉机制）
```
product_role
```
（产品角色）
```
camera_and_framing
```
（镜头与构图）
```
movement_and_edit
```
（运动与剪辑）
```
proof_standard
```
（证据标准）
```
sound_design
```
（音效设计）
```
continuity_locks
```
（连贯性锁定项）
```
final_resolution
```
（最终收尾）

随后立即说明

Claim Boundaries

（宣传主张边界）。将证据标注为

literal demonstration

（真实演示）、

sensory visualization

（感官可视化）、

functional reveal

（功能揭秘）、

lifestyle evidence

（生活场景证据）或

fictional metaphor

（虚构隐喻）。

如果用户仅需要创意想法或brief，添加四节拍大纲后即可停止。

4. Write The Shot Script

4. 撰写分镜头脚本

When a script is requested, return a table with exactly these columns:

time | visual | framing/composition | camera motion | action | product/prop relationship | lighting/color | sound | speech/text | purpose

Keep one physical or narrative job per shot. State product condition before and after every mechanism-changing action.

After the table, provide:

```
Continuity Locks
```
```
Proof Status
```
```
Claim Boundaries
```
```
Generator Risks
```

当用户要求脚本时，返回包含以下固定列的表格：

time（时间） | visual（视觉内容） | framing/composition（构图） | camera motion（镜头运动） | action（动作） | product/prop relationship（产品与道具关系） | lighting/color（灯光与色彩） | sound（音效） | speech/text（台词/文字） | purpose（目的）

每个镜头仅承载一个物理或叙事任务。每次核心机制相关动作前后，需明确说明产品状态。

表格之后需提供：

```
Continuity Locks
```
（连贯性锁定项）
```
Proof Status
```
（证据状态）
```
Claim Boundaries
```
（宣传主张边界）
```
Generator Risks
```
（生成风险）

5. Ask For Approval

5. 请求审批

Ask one concise question:

Does this commercial direction feel right? If yes, I will hand it directly to production.

Stop before production until the user approves.

提出一个简洁的问题：

Does this commercial direction feel right? If yes, I will hand it directly to production.

在用户审批通过前，不得推进制作流程。

6. Handoff On Approval

6. 审批通过后交付

Use

$image-batch-runner

first when product geometry, hero frames, material details, personas, locations, mechanism layouts, effect states, or final compositions need stable still assets. Feed approved stills into

$video-batch-runner

Go directly to

$video-batch-runner

when product, scene, effect, audio, motion logic, and prompt plan are already stable and approved.

Pass the approved shot script,

Commercial Direction

, selected mechanism, product facts, proof classification, claim boundaries, continuity locks, generator risks, and provided references as locked context. Do not create a second production brief or ask a second generation confirmation.

当需要稳定的静态素材（如产品外形、核心帧、材质细节、角色、场景、机制布局、特效状态或最终构图）时，先使用

$image-batch-runner

工具。将获批的静态素材导入

$video-batch-runner

工具。

当产品、场景、特效、音频、运动逻辑及提示方案均已稳定并获批时，可直接使用

$video-batch-runner

工具。

将获批的分镜头脚本、

Commercial Direction

、选定的核心机制、产品事实、证据分类、宣传主张边界、连贯性锁定项、生成风险及提供的参考素材作为锁定上下文交付。不得创建第二份制作brief或再次确认生成需求。

Review Mode

审核模式

After

$video-analysis

, return:

factual shot structure and product first-appearance time
closest mechanism and template reference
```
Strong / Partial / Weak / Missing
```
audit for opening condition, mechanism, product legibility, proof, sound, payoff, and causal closure
literal versus metaphorical proof classification
confirmed recurring grammar and one-off details
claim, continuity, physics, and generator risks
precise amendments to this skill or the creative

Do not treat fictional spectacle as literal product proof.

使用

$video-analysis

工具后，需返回：

实际镜头结构与产品首次出现时间
最匹配的核心机制与模板参考
对开场设定、核心机制、产品辨识度、证据、音效、收益点及因果闭环的
```
Strong（优秀）/ Partial（合格）/ Weak（薄弱）/ Missing（缺失）
```
评级
真实证据与隐喻证据的分类
确认的重复逻辑与特殊细节
宣传主张、连贯性、物理逻辑及生成风险
对本技能或创意内容的精准修改建议

不得将虚构的视觉奇观视为真实产品证据。

Quality Bar

质量标准

Select one mechanism before writing shots.
Make the product or product question legible in the opening.
Preserve a clean causal build toward one payoff.
Keep the product silhouette readable during effects and action.
Use macro framing only for a material, texture, mechanism, or sensory purpose.
Synchronize important physical actions with sound and edit timing.
Hold uninterrupted action when a test depends on credibility.
End on a stable hero, resolved human state, or post-produced end card.
Keep final logos, labels, claims, prices, legal copy, subtitles, and typography in post.

撰写镜头前先选定单一核心机制。
开场需清晰呈现产品或与产品相关的疑问。
构建清晰的因果逻辑，指向单一收益点。
特效与动作过程中需保持产品轮廓可识别。
微距镜头仅用于展示材质、质地、核心机制或感官体验。
重要物理动作需与音效和剪辑节奏同步。
当测试内容关乎可信度时，保持动作连贯无中断。
以稳定的产品特写、用户状态收尾或后期制作的片尾卡片结束。
最终logo、标签、宣传主张、价格、法律文案、字幕及排版均在后期制作阶段添加。

Non-Imitation Boundary

非模仿边界

Do not copy exact scenes, characters, brand marks, package designs, slogans, action devices, or recognizable effect choreography.
Translate references into generic mechanism, object behavior, camera path, framing, palette logic, edit rhythm, sound structure, proof type, and payoff.
Do not prompt for a named filmmaker, studio, campaign, or living creator's style.

不得复制精确场景、角色、品牌标识、包装设计、口号、动作装置或可识别的特效编排。
将参考素材转化为通用的核心机制、物体表现、镜头路径、构图、色彩逻辑、剪辑节奏、音效结构、证据类型及收益点。
不得要求模仿知名导演、工作室、广告活动或在世创作者的风格。