pmf-survey
Compare original and translation side by side
🇺🇸
Original
English🇨🇳
Translation
ChinesePMF Survey (Product-Market Fit Survey)
PMF Survey（产品市场契合度调查）
What It Is
什么是PMF调查
The PMF Survey is a method to measure and systematically improve product-market fit. The core insight: you can put a number on product-market fit, and you can use that number to write your roadmap.
The key question: "How would you feel if you could no longer use this product?"
- Very disappointed - "I'd be devastated. I need this."
- Somewhat disappointed - "I'd be bummed but I'd find something else."
- Not disappointed - "I wouldn't really care."
Sean Ellis discovered that companies with 40% or more "very disappointed" responses almost always grew successfully, while those under 40% struggled. This benchmark has held across thousands of companies.
Rahul Vohra at Superhuman took this further: he built an engine that uses survey responses to algorithmically generate a roadmap guaranteed to increase PMF score.
PMF调查是一种测量并系统性优化产品市场契合度的方法。核心洞见在于：你可以为产品市场契合度赋予一个量化数值，并利用该数值来制定产品路线图。
关键问题：“如果你无法再使用这款产品，你会有什么感受？”
- 非常失望 - “我会崩溃，我离不开它。”
- 有些失望 - “我会沮丧，但我会找到替代品。”
- 不失望 - “我其实不在乎。”
Sean Ellis发现，获得40%及以上“非常失望”回复的公司几乎都能成功增长，而低于40%的公司则举步维艰。这一基准在数千家公司中都得到了验证。
Superhuman的Rahul Vohra进一步拓展了这一方法：他构建了一个引擎，利用调查反馈通过算法生成路线图，确保提升PMF得分。
When to Use It
何时使用
Use the PMF Survey when you need to:
- Quantify product-market fit before making major investment decisions
- Decide whether to pivot or double down
- Prioritize your roadmap based on what will actually move the needle
- Identify your best customer segment (who loves you most)
- Track PMF over time as you iterate
- Make the case to investors with data, not gut feeling
在以下场景中使用PMF调查：
- 量化产品市场契合度，以此作为重大投资决策的依据
- 决定是否转型或加大投入
- 根据实际影响优先级排序产品路线图
- 识别最优质的客户群体（谁最认可你的产品）
- 在迭代过程中持续跟踪PMF变化
- 用数据而非直觉向投资者证明价值
When Not to Use It
何时不使用
- You have fewer than 30 active users (sample too small)
- Users haven't had enough time to experience value (survey too early)
- The product is employer-mandated (users had no choice)
- You want to validate a hypothesis without building (use JTBD instead)
- 活跃用户不足30人（样本量过小）
- 用户尚未充分体验到产品价值（调查时机过早）
- 产品是企业强制使用的（用户没有选择权）
- 你想在不开发产品的情况下验证假设（改用JTBD方法）
Resources
资源
Articles:
- How Superhuman Built an Engine to Find Product-Market Fit by Rahul Vohra
Books:
- Hacking Growth by Sean Ellis
- The Lean Startup by Eric Ries
文章：
- 《Superhuman如何构建引擎以找到产品市场契合度》 作者：Rahul Vohra
书籍：
- 《增长黑客》 作者：Sean Ellis
- 《精益创业》 作者：Eric Ries