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content-creator

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Chinese

Content Creator

内容创作者

Overview

概述

Create compelling marketing content across channels including social media, email campaigns, landing pages, ad copy, newsletters, and brand messaging. This skill covers brand voice development, audience targeting, copywriting frameworks (AIDA, PAS, BAB), platform-specific optimization, A/B testing copy, content calendars, and conversion-focused writing.
Apply this skill whenever content must persuade, engage, or convert an audience through a specific marketing channel.
可创建覆盖社交媒体、邮件营销活动、落地页、广告文案、时事通讯和品牌 messaging 在内的优质营销内容。本技能涵盖品牌调性打造、受众定位、文案写作框架（AIDA、PAS、BAB）、平台专属优化、文案A/B测试、内容日历以及转化导向写作。
当你需要通过特定营销渠道创作内容来说服、吸引受众或实现受众转化时，均可使用本技能。

Multi-Phase Process

多阶段流程

Phase 1: Brand and Audience Analysis

阶段1：品牌与受众分析

  1. Define or review the brand voice (tone, personality, values)
  2. Identify target audience personas (demographics, psychographics, pain points)
  3. Map the customer journey stage for this content
  4. Analyze competitor messaging and positioning
  5. Establish key differentiators and value propositions
STOP — Do NOT create content without a defined brand voice and audience persona.
  1. 定义或梳理品牌调性（语气、个性、价值观）
  2. 明确目标受众画像（人口统计学特征、心理特征、痛点）
  3. 匹配该内容对应的客户旅程阶段
  4. 分析竞品信息传递和定位策略
  5. 确立核心差异化优势和价值主张
停止操作 —— 没有明确的品牌调性和受众画像时，请勿创建内容。

Phase 2: Content Strategy

阶段2：内容策略

  1. Determine content goal (awareness, engagement, conversion, retention)
  2. Select channel(s) and format(s)
  3. Identify primary and secondary keywords or themes
  4. Define call-to-action (CTA) for each piece
  5. Plan content cadence and publishing schedule
STOP — Do NOT begin drafting without a clear goal and CTA for each piece.
  1. 确定内容目标（曝光、互动、转化、留存）
  2. 选择投放渠道和内容格式
  3. 识别主要和次要关键词或主题
  4. 为每篇内容定义行动号召（CTA）
  5. 规划内容发布节奏和排期
停止操作 —— 没有为每篇内容明确目标和CTA时，请勿开始起草。

Phase 3: Creation

阶段3：内容创作

  1. Draft using appropriate copywriting framework (see decision table)
  2. Write multiple headline/hook variations (minimum 3)
  3. Adapt tone and length for each platform
  4. Create supporting visual direction or copy for images
  5. Include relevant hashtags, mentions, or links
STOP — Do NOT publish without reviewing against brand voice checklist and platform guidelines.
  1. 使用合适的文案框架起草内容（参考决策表）
  2. 撰写多个标题/钩子变体（至少3个）
  3. 针对每个平台调整语气和内容长度
  4. 为配套图片撰写视觉方向说明或配文
  5. 加入相关的话题标签、@提及或链接
停止操作 —— 未对照品牌调性检查清单和平台规则审核前，请勿发布内容。

Phase 4: Optimization

阶段4：内容优化

  1. A/B test headlines, CTAs, and opening lines
  2. Review for brand voice consistency
  3. Check readability (aim for grade 6-8 for general audiences)
  4. Verify compliance (disclosures, disclaimers, regulations)
  5. Schedule or publish with tracking parameters (UTMs)
  1. 对标题、CTA和开篇内容进行A/B测试
  2. 检查品牌调性一致性
  3. 校验可读性（面向普通受众建议适配6-8年级阅读水平）
  4. 确认合规性（披露信息、免责声明、相关法规要求）
  5. 附带跟踪参数（UTM）安排发布或直接发布

Copywriting Framework Decision Table

文案框架决策表

SituationFrameworkWhy
Product launch, new feature announcementAIDABuilds from attention to action progressively
Audience aware of pain, needs motivationPASAmplifies urgency before presenting solution
Transformation story, before/afterBABVisualizes the change your product enables
Testimonial-driven, social proof heavy4PsLeverages proof as primary persuasion lever
Short-form (tweets, ads under 100 chars)Hook + CTANo room for frameworks -- lead with value
Email nurture sequencePAS or BABBuilds relationship over multiple touches
Landing page hero sectionAIDAMaps directly to hero, benefits, proof, CTA sections
适用场景框架原因
产品上线、新功能发布AIDA逐步引导用户从注意力到行动转化
受众已知痛点，需要激励PAS在给出解决方案前放大紧迫感
转变类故事、前后对比类内容BAB直观展示产品能带来的变化
推荐类、重社交证明的内容4Ps以实证作为主要说服依据
短内容（推文、100字以内广告）钩子+CTA没有足够空间使用完整框架，直接传递价值
邮件培育序列PAS 或 BAB通过多次触达建立用户关系
落地页首屏区域AIDA和首屏、权益、实证、CTA的结构完美匹配

Copywriting Frameworks

文案写作框架

AIDA (Attention, Interest, Desire, Action)

AIDA（Attention, Interest, Desire, Action）

Attention: Hook that stops the scroll
Interest:  Why this matters to the reader
Desire:    Paint the transformation/benefit
Action:    Clear, specific CTA
Example:
Tired of spreadsheets that crash with 10,000 rows?        [Attention]
Our engine handles 10 million rows in under a second.     [Interest]
Imagine finishing your quarterly report in minutes,        [Desire]
not hours.
Start your free trial — no credit card required.           [Action]
Attention: 能让用户停下滑动的钩子
Interest:  说明内容对用户的价值
Desire:    描绘转变/收益的场景
Action:    清晰明确的CTA
示例：
Tired of spreadsheets that crash with 10,000 rows?        [Attention]
Our engine handles 10 million rows in under a second.     [Interest]
Imagine finishing your quarterly report in minutes,        [Desire]
not hours.
Start your free trial — no credit card required.           [Action]

PAS (Problem, Agitate, Solution)

PAS（Problem, Agitate, Solution）

Problem:   Name the pain point directly
Agitate:   Amplify the consequences of inaction
Solution:  Present your offering as the resolution
Example:
Your team wastes 6 hours/week on manual data entry.       [Problem]
That's 312 hours a year — enough to launch two new        [Agitate]
products. What if you could get that time back?
AutoFlow eliminates manual entry with AI-powered           [Solution]
data capture. See it in action →
Problem:   直接点明痛点
Agitate:   放大不解决问题的后果
Solution:  把你的产品/服务作为解决方案推出
示例：
Your team wastes 6 hours/week on manual data entry.       [Problem]
That's 312 hours a year — enough to launch two new        [Agitate]
products. What if you could get that time back?
AutoFlow eliminates manual entry with AI-powered           [Solution]
data capture. See it in action →

BAB (Before, After, Bridge)

BAB（Before, After, Bridge）

Before: Current painful state
After:  Desired future state
Bridge: How to get there (your product/service)
Before: 当前的痛点状态
After:  理想的未来状态
Bridge: 实现路径（你的产品/服务）

4Ps (Promise, Picture, Proof, Push)

4Ps（Promise, Picture, Proof, Push）

Promise: Bold claim or benefit
Picture: Help reader visualize the outcome
Proof:   Social proof, data, testimonials
Push:    Urgency or clear next step
Promise: 大胆的承诺或权益
Picture: 帮助用户想象达成后的效果
Proof:   社交证明、数据、用户评价
Push:    紧迫感或清晰的下一步动作

Platform-Specific Guidelines

分平台运营指南

Social Media Character Limits and Best Practices

社交媒体字数限制和最佳实践

PlatformIdeal LengthBest Practices
Twitter/X70-100 chars (engagement sweet spot)Questions, threads, polls; 1-2 hashtags
LinkedIn1300 chars (before "see more")Professional tone, personal stories, carousels; 3-5 hashtags
Instagram caption125 chars (before truncation)Visual-first, emoji ok, 20-30 hashtags in comment
Facebook40-80 chars (highest engagement)Questions, storytelling, video preferred
TikTok caption150 charsTrending sounds, hooks in first 3 seconds
YouTube title60 chars maxKeyword-front, emotional trigger, number
Email subject30-50 charsPersonalization, curiosity gap, urgency
Blog headline55-70 charsHow-to, numbered lists, power words
平台理想长度最佳实践
Twitter/X70-100字符（互动最优区间）提问、话题串、投票；1-2个话题标签
LinkedIn1300字符（「查看更多」截断前长度）专业语气、个人故事、轮播图；3-5个话题标签
Instagram 文案125字符（截断前长度）视觉优先、可使用表情，20-30个话题标签放在评论区
Facebook40-80字符（互动率最高）提问、讲故事，优先使用视频
TikTok 文案150字符热点音效，前3秒放钩子
YouTube 标题最多60字符关键词前置、情绪触发、带数字
邮件主题30-50字符个性化、留好奇心缺口、紧迫感
博客标题55-70字符教程类、带编号列表、有力量词

Post Structure by Platform

分平台帖子结构

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LinkedIn

LinkedIn

[Hook line — bold statement or question]
[2-3 short paragraphs with line breaks]
[Insight or lesson]
[CTA — question to drive comments]
#relevant #hashtags
[钩子句 —— 大胆的陈述或提问]
[2-3个带换行的短段落]
[洞见或经验]
[CTA —— 引导评论的提问]
#relevant #hashtags

Twitter/X Thread

Twitter/X 话题串

1/ [Strong hook with the main insight]
2/ [Context or background]
3/ [Key point with evidence]
4/ [Practical takeaway]
5/ [CTA — follow, share, or reply]
1/ [带核心洞见的强钩子]
2/ [上下文或背景信息]
3/ [带佐证的核心观点]
4/ [可落地的收获]
5/ [CTA —— 关注、分享或回复]

Instagram

Instagram

[First line = hook (shows in feed)]
Full caption with story, value, or education.
CTA: Save this post / Tag someone who needs this
. . . #hashtags #in #comment #or #after #line #breaks
undefined
[第一行 = 钩子（feed页会展示）]
完整文案，包含故事、价值或科普内容。
CTA: 收藏这个帖子 / 艾特需要这个内容的人
. . . #hashtags #in #comment #or #after #line #breaks
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Brand Voice Framework

品牌调性框架

Voice Attributes Matrix

调性属性矩阵

AttributeWe AreWe Are NotExample
ToneConfidentArrogant"Here's what works" not "We're the best"
LanguageClearSimplisticExplain complex topics simply
HumorWittySarcasticLight wordplay, never at reader's expense
FormalityProfessionalStuffyFirst person, contractions ok
EmotionEmpatheticManipulativeAcknowledge pain, don't exploit it
属性我们是我们不是示例
语气自信傲慢说「这是经过验证的有效方法」而非「我们是业内最强」
语言清晰简陋用简单的话解释复杂内容
幽默机智尖酸轻松的文字游戏，绝不以读者为代价开玩笑
正式度专业古板可以使用第一人称、缩写
情绪共情操控承认用户的痛点，但不利用痛点

Voice Consistency Checklist

调性一致性检查清单

  • Would a real person say this out loud?
  • Does it sound like the same person across all channels?
  • Is the vocabulary level appropriate for the audience?
  • Are we talking WITH the reader, not AT them?
  • Does the tone match the content gravity (don't be playful about serious topics)?
  • 现实中的人会这么说话吗？
  • 所有渠道的内容听起来是不是同一个人发出的？
  • 词汇难度符合受众的水平吗？
  • 我们是在和读者对话，不是说教吗？
  • 语气符合内容的严肃程度吗（严肃话题不要用 playful 的语气）？

Headline Formulas

标题公式

Proven Patterns

已验证的模式

How to [Achieve Desired Outcome] Without [Common Objection]
[Number] [Adjective] Ways to [Achieve Goal] in [Timeframe]
Why [Common Belief] Is Wrong (And What to Do Instead)
The [Adjective] Guide to [Topic] for [Audience]
[Number] Mistakes [Audience] Make with [Topic] (And How to Fix Them)
What [Authority/Company] Taught Me About [Topic]
[Topic]: [Subtitle That Adds Specificity]
Stop [Bad Practice]. Start [Good Practice]. Here's How.
如何[实现理想效果] 无需[常见障碍]
[数字]种[形容词]方法 帮你在[时限]内[达成目标]
为什么[普遍认知]是错的（以及正确的做法）
给[受众]的关于[主题]的[形容词]指南
[数字]个[受众]在[主题]上常犯的错误（以及修正方法）
[权威/企业]教会我的关于[主题]的事
[主题]：[补充具体信息的副标题]
停止[错误做法]，开始[正确做法]，教程如下

Headline Testing Criteria

标题测试标准

FactorWeightEvaluation
Clarity30%Reader knows what they'll get
Specificity25%Numbers, outcomes, timeframes
Emotional trigger20%Curiosity, fear, aspiration
Relevance15%Matches audience pain points
Uniqueness10%Stands out from competitors
因素权重评估标准
清晰度30%读者明确知道自己能获得什么
具体度25%包含数字、结果、时限
情绪触发20%好奇心、恐惧、向往等情绪
相关性15%匹配受众痛点
独特性10%和竞品内容有区分度

Email Copy Patterns

邮件文案模板

Welcome Email

欢迎邮件

Subject: Welcome to [Brand] — here's your first win

Hi [Name],

You just made a great decision.

Here's one thing you can do right now to get the most
out of [Product]:

[Single, specific action with link]

That's it. One step. Takes 2 minutes.

If you need anything, just reply to this email — a real
human will answer.

[Signature]
Subject: 欢迎来到[品牌名] —— 你的第一份福利请查收

Hi [姓名],

你刚刚做了一个超棒的决定。

你现在可以做这一件事，最大化发挥[产品]的价值：

[带链接的单个明确动作]

就这一步，只需要2分钟。

如果你有任何问题，直接回复这封邮件就可以，我们有真实的工作人员为你解答。

[签名]

Promotional Email

促销邮件

Subject: [Benefit] — [Time Limitation]

[Name], quick question:

[Problem statement as a question?]

We built [Product/Feature] to solve exactly that.

Here's what [Customer/Number] are saying:
"[Testimonial]"

[CTA Button: Get Started / Try Free / See How]

[Urgency element if genuine]
Subject: [权益] —— [时限说明]

[姓名]，问个小问题：

[用问句点明痛点]？

我们打造的[产品/功能]就是专门解决这个问题的。

看看[客户/用户数量]的评价：
"[用户评价]"

[CTA按钮: 立即开始 / 免费试用 / 了解详情]

[真实的紧迫感说明]

Content Calendar Template

内容日历模板

DayPlatformContent TypeTopic/ThemeCTAStatus
MonLinkedInThought leadershipIndustry trendCommentDraft
TueTwitterThreadHow-to tipFollowScheduled
WedBlogLong-form articleDeep diveSubscribeWriting
ThuInstagramCarouselQuick tipsSaveDesign
FriEmailNewsletterWeekly roundupRead moreTemplate
日期平台内容类型主题CTA状态
周一LinkedIn思想领导力行业趋势评论草稿
周二Twitter话题串实用技巧关注已排期
周三博客长文深度解析订阅撰写中
周四Instagram轮播图快速贴士收藏设计中
周五邮件时事通讯每周汇总查看更多模板阶段

Anti-Patterns / Common Mistakes

反模式/常见错误

Anti-PatternWhy It FailsWhat To Do Instead
Writing for the brand, not the audienceSelf-serving content gets ignoredLead with audience pain points and desires
Same copy across all platformsIgnores platform culture and formatAdapt tone, length, and structure per channel
Burying the CTA in long copyReader never reaches the askPut CTA early or make it impossible to miss
Leading with features, not benefits"What it does" doesn't motivate actionTranslate features into outcomes
Corporate jargon ("leverage", "synergy")Feels inauthentic and impersonalUse plain language a friend would use
No clear goal per content pieceImpossible to measure successDefine one measurable goal before drafting
Clickbait headlinesErodes trust when content doesn't deliverPromise only what the content provides
No A/B testingMissing optimization opportunitiesTest 2-3 headline and CTA variations
Missing UTM tracking parametersCannot attribute traffic to contentAdd UTMs to every outbound link
Publishing without compliance checkLegal and regulatory riskReview disclosures, disclaimers, and regulations
反模式失败原因替代方案
为品牌写内容，而非为受众写自嗨内容会被用户忽略以受众的痛点和需求开篇
所有平台用相同的文案忽略了不同平台的生态和格式要求针对每个平台调整语气、长度和结构
CTA放在长文案的末尾用户看不到行动指引把CTA放在靠前的位置，或做的足够醒目
开篇讲功能，而非讲收益"产品能做什么"不足以驱动行动把功能转化为用户能获得的结果
企业黑话（"leverage", "synergy"）显得不真实、有距离感用朋友之间会用的直白语言
单篇内容没有明确目标无法衡量效果起草前先定义一个可量化的目标
标题党内容不符会消耗用户信任只承诺内容里实际包含的价值
不做A/B测试错过优化机会测试2-3个标题和CTA变体
缺少UTM跟踪参数无法统计内容带来的流量给所有出站链接加上UTM参数
发布前不做合规检查有法律和监管风险审核披露信息、免责声明和相关法规要求

Anti-Rationalization Guards

反合理化规则

  • Do NOT skip brand voice definition because "we know our voice" -- document it in the matrix.
  • Do NOT publish content without a defined CTA, even for "awareness" posts.
  • Do NOT reuse the same copy across platforms without adaptation.
  • Do NOT write headlines without generating at least 3 variations to compare.
  • Do NOT skip the readability check -- grade 6-8 is the target for general audiences.
  • 不要因为「我们知道自己的调性」就跳过品牌调性定义环节 —— 要在矩阵里记录下来。
  • 即使是「曝光类」帖子，也不要发布没有明确CTA的内容。
  • 不要不加调整就把同一套文案发布到所有平台。
  • 写标题时至少产出3个变体来对比，不要直接用想到的第一个标题。
  • 不要跳过可读性检查 —— 面向普通受众的目标是6-8年级阅读水平。

Integration Points

集成点

SkillHow It Connects
seo-optimizer
Keywords and meta tag strategy inform content headlines and structure
content-research-writer
Research findings provide evidence for marketing claims
email-composer
Brand voice and templates feed directly into email campaigns
llm-as-judge
Evaluate content quality against brand voice rubric
frontend-ui-design
Landing page copy must align with visual hierarchy and CTA placement
senior-prompt-engineer
AI-generated copy benefits from structured prompt patterns
技能关联方式
seo-optimizer
关键词和元标签策略可以指导内容标题和结构设计
content-research-writer
调研结论可以为营销主张提供佐证
email-composer
品牌调性和模板可以直接复用到邮件营销活动中
llm-as-judge
可以对照品牌调性规则评估内容质量
frontend-ui-design
落地页文案需要和视觉层级、CTA位置对齐
senior-prompt-engineer
结构化提示词模式可以提升AI生成文案的质量

Skill Type

技能类型

FLEXIBLE — Adapt voice, format, and framework to the brand guidelines, target audience, and distribution channel. The copywriting frameworks and platform guidelines are recommendations; brand voice consistency is the non-negotiable.
灵活适配型 —— 可以根据品牌指南、目标受众和分发渠道调整调性、格式和框架。文案框架和平台指南是建议性规则，品牌调性一致性是不可妥协的要求。