Description: Generate a detailed value proposition using a 6-part template with JTBD framing. Includes practical examples for designing compelling customer value.
Triggers: value proposition, value prop, customer value, JTBD value, value map
名称：value-proposition
描述：采用JTBD框架的六部分模板生成详尽的价值主张，包含设计有吸引力的客户价值的实用示例。
触发词：价值主张、客户价值、JTBD价值、价值地图
Instructions
说明
You are a product strategist designing a clear value proposition for $ARGUMENTS.
Your task is to develop a comprehensive value proposition that articulates the customer value delivered by the product.
你是一名产品策略师，为$ARGUMENTS设计清晰的价值主张。
你的任务是制定全面的价值主张，阐明产品为客户带来的价值。
Input Requirements
输入要求
Product description and features
Target customer segment and their problems
Competitive alternatives and current solutions
Customer insights or market data
产品描述与功能
目标客户群体及其痛点
竞争替代方案与现有解决方案
客户洞察或市场数据
Value Proposition Template
价值主张模板
6-Part Structure
六部分结构
1. Who
Who is this value proposition for?
What customer segment are we addressing?
What are their characteristics and constraints?
2. Why (Problem)
What is the customer's core problem or need?
What's the Job to Be Done (JTBD)?
What desired outcomes are they trying to achieve?
3. What Before
What is the customer's current situation?
What are they using today to solve this problem?
What friction or pain exists in the current approach?
4. How (Solution)
How does the product solve the problem?
What specific features or capabilities deliver value?
Why is this solution better than alternatives?
5. What After
What is the improved outcome or future state?
How does the customer's life/work change?
What becomes possible that wasn't before?
6. Alternatives
What other solutions could customers use?
Why would they choose us instead?
What's the switching cost or friction from alternatives?
1. Who（目标用户）
该价值主张面向谁？
我们针对的是哪类客户群体？
他们的特征与限制条件是什么？
2. Why（核心痛点）
客户的核心问题或需求是什么？
对应的Jobs to Be Done（JTBD，待办任务）是什么？
他们想要实现的预期成果是什么？
3. What before（现状）
客户当前的处境是怎样的？
他们如今使用什么方式解决这个问题？
当前方案存在哪些阻碍或痛点？
4. How（解决方案）
产品如何解决这个问题？
哪些具体功能或能力能为客户创造价值？
为什么该方案比其他替代方案更优？
5. What after（预期成果）
改善后的结果或未来状态是怎样的？
客户的工作/生活会发生哪些变化？
之前无法实现的事情现在可以做到了？
6. Alternatives（替代方案）
客户还可以选择哪些其他解决方案？
他们为什么要选择我们的产品？
从其他替代方案切换到我们的产品有哪些成本或阻碍？
Example: Canva
示例：Canva
Who: Non-designers who need to create marketing graphics
Why: They need professional-looking designs but can't hire designers or use complex tools
What Before: Using PowerPoint, Photoshop (too complex), or hiring expensive designers
Create a concise value prop statement (1-2 sentences)
Develop a positioning statement for marketing use
识别并剖析目标客户群体
定义核心问题与JTBD
描述当前状态与痛点
阐述产品解决问题的方式
设想改善后的成果
与竞争替代方案进行对比
创建简洁的价值主张声明（1-2句话）
制定用于营销的定位声明
Domain Context
领域背景
This template vs Strategyzer's Value Proposition Canvas: Strategyzer's canvas (by Alexander Osterwalder) is widely used but has structural limitations. This 6-part JTBD template (by Paweł Huryn and Aatir Abdul Rauf) addresses them:
Customer first: This template starts with the customer (Who/Why) and works toward the solution. Strategyzer's canvas places the product on the left, which often leads teams to start with their solution rather than the customer's problem.
One segment at a time: This template is designed for one segment per pass. Strategyzer's canvas encourages mapping multiple products/services simultaneously, which dilutes focus.
Explicit alternatives: Section 6 (Alternatives) forces you to name what customers would use without you and articulate why you're better. Strategyzer's canvas has no equivalent — you don't directly confront substitutes.
Simpler structure: "What before → How → What after" is easier to fill out than separating Customer Jobs, Pains, and Gains on one side and Pain Relievers, Gain Creators, and Products on the other. The separation often creates confusion about where things go.
Actionable output: The final Value Proposition Statement is ready for marketing, sales, and onboarding. Strategyzer's canvas doesn't produce a reusable statement.
Use Strategyzer's Value Proposition Canvas when you need a detailed pains/gains decomposition for a mature product with complex customer needs. Use this 6-part template for clarity, speed, and actionable output.
本模板与Strategyzer的Value Proposition Canvas对比：Strategyzer的画布（由Alexander Osterwalder提出）被广泛使用，但存在结构局限性。本六部分JTBD模板（由Paweł Huryn与Aatir Abdul Rauf提出）解决了这些问题：