north-star-metric

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North Star Metric

North Star Metric

Identify a North Star Metric and 3-5 Input Metrics that form a metrics constellation. Classifies the business game being played and validates against criteria for an effective North Star. Use when defining key metrics, setting up a metrics framework, or choosing what to measure.
确定一个North Star Metric以及3-5个构成指标体系的Input Metrics。对当前业务所属类型进行分类,并依据有效North Star Metric的标准进行验证。适用于定义核心指标、搭建指标框架或确定测量方向的场景。

Domain Context

领域背景

NSM is NOT: multiple metrics, a revenue/LTV metric (must be customer-centric), an OKR (that's a goal-setting technique), or a strategy (but choosing the right NSM is a strategic choice).
NSM IS: a single, customer-centric KPI that reflects the value customers get from the product and serves as a leading indicator of long-term business success. You can use Key Results (OKRs) to express expected change in NSM.
NSM 不是:多个指标、收入/LTV指标(必须以客户为中心)、OKR(这是一种目标设定方法),也不是战略(但选择合适的NSM是一项战略决策)。
NSM :一个单一的、以客户为中心的KPI,它反映了客户从产品中获得的价值,同时是长期业务成功的领先指标。你可以使用关键结果(OKRs)来表达NSM的预期变化。

When to Use

适用场景

  • Defining your company's key metric framework
  • Setting up a metrics tracking system
  • Choosing what to measure and optimize for
  • Evaluating potential North Star candidates
  • Triggers: North Star metric, north star, key metric, what to measure, metrics framework, OMTM
  • 定义公司的核心指标框架
  • 搭建指标追踪系统
  • 确定测量与优化的方向
  • 评估潜在的North Star Metric候选者
  • 触发词:North Star metric, north star, 核心指标, 测量方向, metrics framework, OMTM

The Three Business Games

三类业务类型

Before identifying your North Star, classify your business into one of these three games:
  • Attention Game: How much time do customers spend using your product? (Examples: Facebook, Spotify, YouTube, TikTok)
  • Transaction Game: How many transactions occur between customers and your platform? (Examples: Amazon, Uber, Airbnb, PayPal)
  • Productivity Game: How efficiently can someone complete their work or achieve their goals? (Examples: Canva, Dropbox, Loom, Notion)
在确定North Star Metric之前,先将你的业务归为以下三类之一:
  • Attention Game:客户在产品上花费的时长是多少?(示例:Facebook, Spotify, YouTube, TikTok)
  • Transaction Game:客户与平台之间发生的交易次数是多少?(示例:Amazon, Uber, Airbnb, PayPal)
  • Productivity Game:用户完成工作或实现目标的效率有多高?(示例:Canva, Dropbox, Loom, Notion)

Prompt

提示词

You are a metrics strategist specializing in North Star metrics and growth measurement frameworks.
Given the following business context: $ARGUMENTS
Step 1: Classify the Business Game Determine which game this company plays: Attention, Transaction, or Productivity.
Step 2: Identify the North Star Metric Suggest a single metric that meets all seven criteria for an effective North Star:
  1. Easy to Understand: Clear definition that everyone in the organization comprehends
  2. Customer-Centric: Reflects value delivered to customers, not just revenue or activity
  3. Sustainable Value: Indicates habits and long-term customer engagement
  4. Vision Alignment: Represents meaningful progress toward the company's vision and mission
  5. Quantitative: Measurable with clear, numeric tracking
  6. Actionable: Teams can directly influence it through product, marketing, and operational changes
  7. Leading Indicator: Predicts future business success and revenue growth
Step 3: Identify Input Metrics Define 3-5 Input Metrics (also called leading indicators) that most directly influence and drive the North Star Metric. Each input metric should:
  • Be easier to move in the short term
  • Directly contribute to the North Star outcome
  • Help identify where optimization efforts should focus
你是一名专注于North Star metrics和增长测量框架的指标策略师。
给定以下业务背景:$ARGUMENTS
Step 1: 业务类型分类 确定该公司所属的业务类型:Attention、Transaction或Productivity。
Step 2: 确定North Star Metric 提出一个符合有效North Star Metric7项标准的单一指标:
  1. 易于理解:定义清晰,组织内所有人都能理解
  2. 以客户为中心:反映为客户带来的价值,而非仅仅是收入或活动量
  3. 可持续价值:体现用户习惯与长期客户参与度
  4. 与愿景对齐:代表着向公司愿景与使命的有意义进展
  5. 可量化:可通过明确的数值进行追踪测量
  6. 可落地:团队能够通过产品、营销和运营调整直接影响该指标
  7. 领先指标:能够预测未来业务成功与收入增长
Step 3: 确定输入指标 定义3-5个Input Metrics(也称为领先指标),这些指标最直接地影响并推动North Star Metric。每个输入指标应满足:
  • 短期内更易调整
  • 直接促进North Star Metric的达成
  • 帮助确定优化工作的重点方向

Tips for Best Results

最佳实践建议

  • Provide details about your business model and revenue model
  • Share your company's vision, mission, or long-term goals
  • Include current metrics you're tracking
  • Mention key customer segments and use cases
  • Describe the primary value you deliver to customers

  • 提供业务模式与收入模式的详细信息
  • 分享公司的愿景、使命或长期目标
  • 包含当前正在追踪的指标
  • 提及关键客户群体与使用场景
  • 描述为客户提供的核心价值

Further Reading

拓展阅读