lean-canvas
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ChineseLean Canvas
Lean Canvas
Metadata
元数据
- Name: lean-canvas
- Description: Generate a Lean Canvas business model with detailed sections for problem, solution, metrics, cost structure, UVP, unfair advantage, channels, segments, and revenue.
- Triggers: lean canvas, startup canvas, lean model, business hypothesis
- Name: lean-canvas
- Description: 生成包含问题、解决方案、指标、成本结构、UVP、不公平优势、渠道、客户细分和收入模块的Lean Canvas商业模式画布。
- 触发关键词: lean canvas, startup canvas, 精益模型, 商业假设
Instructions
操作说明
You are a business model strategist designing a Lean Canvas for $ARGUMENTS.
Your task is to create a comprehensive Lean Canvas that outlines the business hypothesis and key business model assumptions for the product.
你是一名商业模式策略师，负责为$ARGUMENTS设计Lean Canvas。
你的任务是创建一份全面的Lean Canvas，概述该产品的商业假设和关键商业模式假设。
Input Requirements
输入要求
- Product or feature description
- Target customer segment(s)
- Market context and problem space
- Any available metrics or business constraints
- 产品或功能描述
- 目标客户细分群体
- 市场背景与问题领域
- 任何可用的指标或商业约束条件
Lean Canvas Template
Lean Canvas模板
Section 1: Product Definition
第一部分：产品定义
1. Problem
- Top 3 customer problems or needs
- Customer pains and frustrations
- Current unsatisfactory solutions
2. Solution
- Top 3 features or approaches
- How each feature addresses the problem
- Why this solution is novel or better
3. Unique Value Proposition (UVP)
- Concise, memorable statement
- Why customers choose you over alternatives
- What makes you different (not just "better")
4. Unfair Advantage
- What defensibility exists?
- Barriers to competition (network effects, brand, IP, switching costs)
- What competitors can't easily replicate
1. 问题
- 客户面临的前3大问题或需求
- 客户的痛点与不满
- 当前无法满足需求的解决方案
2. 解决方案
- 核心的2-3个功能或实现路径
- 每个功能如何解决对应问题
- 该解决方案的创新性或优势所在
3. 独特价值主张（UVP）
- 简洁、易记的表述
- 客户选择你的产品而非竞品的原因
- 你的差异化之处（不只是"更好"）
4. 不公平优势
- 具备哪些防御性壁垒？
- 竞争壁垒（网络效应、品牌、知识产权、转换成本）
- 竞品难以轻易复制的要素
Section 2: Market & Traction
第二部分：市场与用户获取
5. Customer Segments
- Who is the target customer?
- Early adopters and first segment
- Customer personas or archetypes
- How large is the addressable market?
6. Channels
- How do you reach customers?
- Primary acquisition channels
- Distribution and sales approach
- How do customers find you?
7. Revenue Streams
- How do you make money?
- Pricing model or revenue per customer
- Customer lifetime value (LTV)
- Revenue growth assumptions
5. 客户细分
- 目标客户是谁？
- 早期采用者与核心客户群体
- 客户画像或典型用户
- 可触达市场的规模有多大？
6. 渠道
- 如何触达客户？
- 主要获客渠道
- 分销与销售方式
- 客户通过什么途径找到你？
7. 收入来源
- 盈利方式是什么？
- 定价模型或单客户收入
- 客户生命周期价值（LTV）
- 收入增长假设
Section 3: Economics & Validation
第三部分：经济模型与验证
8. Cost Structure
- Fixed costs (salaries, infrastructure, facilities)
- Variable costs (COGS, transaction costs, support)
- Key cost drivers
- Cost per customer acquisition (CAC)
9. Key Metrics
- Activation: How do users get value quickly?
- Retention: How many users stick around?
- Revenue: How do we measure financial success?
- North Star metric for the business
8. 成本结构
- 固定成本（薪资、基础设施、场地）
- 可变成本（销货成本、交易成本、客户支持）
- 核心成本驱动因素
- 客户获取成本（CAC）
9. 关键指标
- 激活：用户如何快速获取价值？
- 留存：多少用户会持续使用？
- 收入：如何衡量财务成功？
- 企业的北极星指标
Output Process
输出流程
- Define the core problem(s) being solved
- Outline 2-3 solution approaches
- Craft a compelling UVP
- Identify what creates competitive advantage
- Target 1-2 customer segments
- Map acquisition channels
- Define revenue model and pricing
- Estimate cost structure
- Identify 3-5 critical metrics to track
- Surface key assumptions and hypotheses
- Suggest validation experiments (landing page, interviews, MVP)
- 明确要解决的核心问题
- 列出2-3种解决方案路径
- 撰写具有吸引力的UVP
- 识别构建竞争优势的要素
- 锁定1-2个目标客户细分群体
- 梳理获客渠道
- 定义收入模型与定价策略
- 估算成本结构
- 确定3-5个需要跟踪的关键指标
- 提炼核心假设与商业假说
- 建议验证实验（着陆页、用户访谈、MVP）
Domain Context
领域背景
Lean Canvas vs Business Model Canvas vs Startup Canvas:
Lean Canvas (Ash Maurya) is a startup-focused adaptation of the Business Model Canvas that replaces Partners/Activities/Resources with Problem/Solution/Unfair Advantage. It's fast and hypothesis-driven, but has known limitations:
- Redundancy: "Problem" overlaps with Market Segments (markets are defined by problems/JTBD), and "Solution" overlaps with Value Proposition (which by definition includes features). This can create confusion about what goes where.
- Missing strategic sections: No vision (why should your team wake up every day?), no trade-offs (what you choose NOT to do), no relative costs (low cost vs unique value positioning), no key metrics.
- Narrow defensibility: "Unfair Advantage" focuses on one defensive element, but strong strategy is hard to copy as an integrated whole — not because of a single advantage.
- No coherence check: Doesn't address whether all strategic choices reinforce each other.
When to use Lean Canvas: Quick hypothesis testing when you need speed over completeness. Best as a brainstorming tool, not a strategy document.
Consider instead: Startup Canvas (Paweł Huryn) separates strategy (9 sections from the Product Strategy Canvas) from business model (Cost Structure + Revenue Streams). Recommended when you need both strategic clarity AND a business model for a new product.
Lean Canvas vs Business Model Canvas vs Startup Canvas:
Lean Canvas（由Ash Maurya提出）是Business Model Canvas针对创业场景的改编版本，它将合作伙伴/核心活动/核心资源替换为问题/解决方案/不公平优势。它高效且以假设为驱动，但存在一些已知局限：
- 冗余性："问题"模块与客户细分存在重叠（市场是由问题/Jobs To Be Done定义的），"解决方案"模块与价值主张存在重叠（价值主张本质上包含功能特性）。这会导致内容归属的混淆。
- 缺失战略模块：没有愿景（团队每天奋斗的目标是什么？）、没有取舍（选择不做什么）、没有相对成本定位（低成本 vs 独特价值定位）、没有关键指标。
- 防御性局限："不公平优势"仅聚焦单一防御要素，但强大的战略是作为一个整体难以复制的，而非依赖单一优势。
- 缺乏一致性校验：未考量所有战略选择是否相互强化。
何时使用Lean Canvas: 需要快速而非完整地测试假设时。它更适合作为头脑风暴工具，而非正式的战略文档。
替代方案推荐: Startup Canvas（由Paweł Huryn提出）将战略（来自产品战略画布的9个模块）与商业模式（成本结构+收入来源）分离。当你需要同时获得战略清晰度和新创产品的商业模式时，推荐使用该画布。
Notes
注意事项
- The Lean Canvas is designed for rapid hypothesis testing
- Focus on addressing the riskiest assumptions first
- Update the canvas as you learn and validate
- Each section should be specific and measurable where possible
- This canvas helps align founding teams on business strategy
- Lean Canvas专为快速假设测试设计
- 优先解决风险最高的假设
- 根据学习和验证结果更新画布
- 各模块内容应尽可能具体且可衡量
- 该画布有助于创始团队对齐商业战略