competitive-battlecard

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Translated

Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'

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Sourcephuryn/pm-skills

Added on2026-03-04

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SKILL.md Content

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Competitive Battlecard

Create a concise, sales-ready battlecard for use against a specific competitor.

Context

You are creating a competitive battlecard for $ARGUMENTS.

Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first.

Instructions

Research the competitor (use web search):
- Current product offerings and features
- Pricing tiers and model
- Target market and positioning
- Recent product launches or changes
- Known strengths and weaknesses
- Customer reviews and sentiment (G2, Capterra, Reddit)

Create the battlecard with these sections:

Company Overview

Founded, HQ, funding/revenue (if public)
Target market and ICP
Positioning in one sentence

Quick Comparison

Capability	Us	Them	Winner
[Feature area 1]	[Our approach]	[Their approach]	[Us/Them/Tie]
[Feature area 2]	...	...	...
Pricing	...	...	...
Support	...	...	...

Where We Win

[Advantage 1]: [Proof point or customer quote]
[Advantage 2]: [Specific capability they lack]
[Advantage 3]: [Better approach with reasoning]

Where They Win

[Their strength 1]: [Our counter-positioning]
[Their strength 2]: [How we mitigate this gap]

Common Objections & Responses

Prospect Says	Respond With
"Competitor X has [feature]"	"[Our alternative approach and why it's better for them]"
"They're cheaper"	"[Value framing: total cost of ownership, ROI, hidden costs]"
"They're more established"	"[Our advantages: speed, innovation, focus, support]"

Landmines to Plant

Questions to ask the prospect that highlight competitor weaknesses:

"How important is [area where we excel] to your team?"
"Have you evaluated [specific capability they lack]?"

Win/Loss Patterns

We tend to win when: [pattern]
We tend to lose when: [pattern]
Key differentiator in competitive deals: [what tips the scale]

Keep it scannable: Sales reps need to reference this during calls. Use tables, bold text, and short bullets.

Save as markdown. Format for easy printing or sharing in Notion/Confluence.