<section className="hero">
  <h1 className="text-5xl font-bold">
    [Verb] your [noun]. [Benefit] in [timeframe].
  </h1>
  <p className="text-xl text-gray-600">
    [Product] helps you [primary benefit] without [common pain point].
  </p>
</section>

<a
  href="/signup"
  className="bg-primary text-white px-8 py-4 rounded-lg text-lg font-semibold"
>
  Start Free Trial →
</a>

<div className="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-3 gap-6">
  {/* Features */}
</div>

<section className="testimonials">
  <h2>What our users say</h2>
  <div className="grid grid-cols-1 md:grid-cols-3 gap-6">
    <blockquote>
      <p>"Quote from happy user"</p>
      <cite>Name, Title at Company</cite>
    </blockquote>
  </div>
</section>

Expert Panel Review: Hero Section Fix

| Expert | Score | Critical Improvement |
|--------|-------|---------------------|
| Ogilvy | 85 | Lead with user benefit, not feature |
| Wiebe | 82 | CTA needs specificity ("Start Free Trial" not "Get Started") |
| Laja | 78 | Add social proof above fold |
| Cialdini | 84 | Include urgency element |
...
**Average: 84.5** ❌ → Implementing top 4 improvements...

# Check headline exists
grep -E "text-(4xl|5xl|6xl)" app/page.tsx

# Check CTA exists
grep -E "Start|Get Started|Try|Sign Up" app/page.tsx

# Check mobile responsiveness
grep -E "sm:|md:|lg:" app/page.tsx | head -5

# Check performance (if lighthouse CLI available)
lighthouse http://localhost:3000 --only-categories=performance

Fixed: [P1] No clear value proposition

Updated: app/page.tsx
- Added hero section with headline
- Added sub-headline explaining benefit
- Added supporting visual

Copy:
- Headline: "Track your fitness journey. See results in weeks."
- Sub: "Volume helps you build consistent habits without complicated tracking."

Next highest priority: [P1] No CTA button
Run /fix-landing again to continue.

git checkout -b landing/improvements-$(date +%Y%m%d)