copy-lab

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🇺🇸

Original

English

🇨🇳

Translation

Chinese

Copy Lab Skill

Design-lab pattern, but for copy. No files, no routes. Output inline only.

采用设计实验室模式，但专为文案创作打造。无需文件操作，无需路由配置，仅输出内联内容。

Phase 1: Brief

阶段1：需求简报

Reuse gathering questions from

~/.claude/skills/copywriting/SKILL.md

Page purpose
Audience
Product/offer
Context

Ask only missing info. Keep it tight.

复用

~/.claude/skills/copywriting/SKILL.md

中的信息收集问题：

页面用途
目标受众
产品/服务
使用场景

仅询问缺失的信息，保持简洁。

Phase 2: Generate 5 Distinct Approaches

阶段2：生成5种差异化方案

Create five different angles/strategies, not word variants. Each approach must differ on at least two axes:

Target persona framing
Core promise or mechanism
Proof angle
Objection strategy
Tone/voice
Structure/section order

Label A-E with short name.

创建五种不同的切入角度/策略，而非文字变体。每种方案需至少在以下两个维度上存在差异：

目标用户画像定位
核心承诺或运作机制
佐证角度
异议应对策略
语气/风格
结构/板块顺序

用A-E为方案标注简短名称。

Phase 3: Review Each With copy-reviewer

阶段3：使用copy-reviewer审核每个方案

Run

copy-reviewer

agent lenses on each approach. Capture per-lens scores + composite.

对每个方案应用

copy-reviewer

Agent的多维度审核视角。记录各维度评分及综合评分。

Phase 4: Iterate Until All 5 Hit 90+

阶段4：迭代至所有方案评分达90+

Revise each approach using review findings. Keep approaches distinct. No convergence. Repeat review until composite >= 90 for all five.

根据审核结果修改每个方案。保持方案的差异化，避免趋同。重复审核流程，直到所有五个方案的综合评分均≥90。

Phase 5: Present Catalog

阶段5：展示方案目录

Inline catalog format:

Approach name + 1-line strategy
Final copy
Scores (6 lenses + composite)
Rationale: why it works, what risk it avoids

No file writes. No routes.

内联目录格式：

方案名称 + 1句话策略说明
最终文案
评分（6个维度+综合评分）
合理性说明：为何有效、规避了哪些风险

无需写入文件，无需路由配置。

Phase 6: User Selects, Execute

阶段6：用户选择并执行

Ask user to pick A-E or mix. If mix, synthesize one final draft and re-run review. Deliver final copy only after composite >= 90.

请用户选择A-E中的一个方案，或混合多个方案。若选择混合，则生成一份最终草稿并重新进行审核。仅当综合评分≥90时，交付最终文案。