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Original

English
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Translation

Chinese

WhatsApp Business Strategy

WhatsApp Business策略

Important: WhatsApp is not a social media platform in the conventional sense — it is a direct communication channel. All content must be high-value, highly relevant, and permission-based. Spam on WhatsApp destroys trust faster than any other channel. Every message sent must earn its place in the recipient's inbox.
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重要提示：WhatsApp并非传统意义上的社交媒体平台——它是一个直接沟通渠道。所有内容必须具备高价值、高度相关性，且基于用户许可。在WhatsApp上发送垃圾信息会比其他任何渠道更快地破坏信任。每一条发送的消息都必须有理由出现在收件人的收件箱中。
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Use when

适用场景

  • Generates a complete WhatsApp Business strategy for East African businesses, covering account setup, broadcast segmentation, Status content, groups, opt-in methods, a 30-day message calendar, and KPI framework. Invoke when a client needs a WhatsApp Business presence plan, wants to grow and segment their contact list, or requires a structured broadcast and customer communication strategy.
  • Use this skill when it is the closest match to the requested deliverable or workflow.
  • 为东非企业生成完整的WhatsApp Business策略，涵盖账户设置、广播受众细分、Status内容、群组、订阅方法、30天消息日历以及KPI框架。当客户需要WhatsApp Business运营方案、想要拓展并细分联系人列表，或是需要结构化的广播和客户沟通策略时，可调用此技能。
  • 当此技能与请求的交付成果或工作流程最匹配时使用。

Do not use when

不适用场景

  • Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
  • Do not use it when another skill in this repository is clearly more specific to the requested deliverable.
  • 请勿将此技能用于图形设计、视频制作、软件开发或超出本知识库规定范围的法律咨询。
  • 当知识库中有其他技能明显更符合请求的交付成果时，请勿使用此技能。

Workflow

工作流程

  1. Collect the required inputs or source material before drafting, unless this skill explicitly generates the intake itself.
  2. Follow the section order and decision rules in this 
    SKILL.md
    ; do not skip mandatory steps or required fields.
  3. Review the draft against the quality criteria, then deliver the final output in markdown unless the skill specifies another format.
  1. 在起草前收集所需输入或源材料，除非此技能明确说明可自行生成输入信息。
  2. 遵循本
    SKILL.md
    中的章节顺序和决策规则；请勿跳过必填步骤或必填字段。
  3. 根据质量标准审核草稿，然后以markdown格式交付最终输出，除非技能指定其他格式。

Anti-Patterns

反模式

  • Do not invent client facts, performance data, budgets, or approvals that were not provided or clearly inferred from evidence.
  • Do not skip required inputs, mandatory sections, or quality checks just to make the output shorter.
  • Do not drift into out-of-scope work such as code implementation, design production, or unsupported legal conclusions.
  • 请勿编造未提供或无法从现有证据中明确推断的客户事实、绩效数据、预算或审批信息。
  • 请勿为了缩短输出内容而跳过必填输入、必填章节或质量检查。
  • 请勿偏离范围开展工作，例如代码实现、设计制作或无依据的法律结论。

Outputs

输出成果

  • A structured markdown document, plan, playbook, or strategy ready for client-facing or internal use.
  • 一份结构化的markdown文档、方案、操作手册或策略，可直接用于客户对接或内部使用。

References

参考资料

  • Use the inline instructions in this skill now. If a 
    references/
    directory is added later, treat its files as the deeper source material and keep this 
    SKILL.md
    execution-focused.
  • Read 
    references/campaign-and-broadcast-sequences.md
    when WhatsApp needs to support a launch, event push, or timed campaign rather than only steady-state broadcasts.
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  • 当前使用本技能中的内联说明。如果后续添加了
    references/
    目录，将其文件视为深度源材料，并保持本
    SKILL.md
    以执行为核心。
  • 当WhatsApp需要支持产品发布、活动推广或定时营销活动（而非仅常规广播）时，请阅读
    references/campaign-and-broadcast-sequences.md
    。
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Required Input

必填输入信息

Before generating this strategy, collect the following from the client:
  • Client name and trading name (if different)
  • Industry and primary products/services sold
  • Country/city (default: Uganda/East Africa)
  • Primary goal (e.g. increase sales, reduce inbound support volume, retain customers)
  • WhatsApp Business number (existing or new)
  • Current contact list size (approximate — even a rough range is useful)
  • Average customer purchase value (UGX or USD)
  • Key customer segments as the client currently understands them
  • Any existing broadcast lists or groups (names, sizes, how they were built)
  • Business hours (for away message and response time commitments)
在生成此策略前，请向客户收集以下信息：
  • 客户名称及商号（如有不同）
  • 行业及主要销售的产品/服务
  • 国家/城市（默认：乌干达/东非）
  • 核心目标（例如：提升销售额、减少inbound支持请求量、留存客户）
  • WhatsApp Business号码（现有或新号码）
  • 当前联系人列表规模（大致范围即可）
  • 平均客户购买价值（乌干达先令或美元）
  • 客户当前认知的关键受众细分
  • 任何现有广播列表或群组（名称、规模、创建方式）
  • 营业时间（用于设置离开消息和响应时间承诺）

1. WhatsApp Business App Setup Checklist

1. WhatsApp Business应用设置清单

Complete every item before sending the first broadcast.
Business Profile
  • Display name: match the brand name exactly as it appears on other platforms and physical materials
  • Business category: select the closest match from WhatsApp's category list
  • Description: maximum 256 characters — state what the business does, who it serves, and one differentiator
  • Website: add the primary website URL or a WhatsApp-friendly landing page link
  • Email: add a monitored business email address
  • Location: add if the business has a physical premises customers visit
Profile Photo
  • Use a clear logo or founder photo at 640×640px
  • Ensure the image is legible at small sizes — WhatsApp displays profile photos at 50×50px in chat lists
Product/Service Catalogue
  • Set up a catalogue with a minimum of 3–5 items even if the full range is larger — it signals legitimacy
  • Each entry: product/service name, price (mark as "contact for pricing" if price is not public), description (2–3 sentences), and a link to more detail or to order
  • Update the catalogue whenever prices or offerings change
Greeting Message
  • Auto-sent when a new contact messages for the first time
  • Template: "Hello [Name], welcome to [Business Name]! We're glad you reached out. We help [value proposition in one sentence]. Expect a reply within [X hours/by end of business]. In the meantime, browse our catalogue: [link]."
Away Message
  • Sent outside business hours
  • Template: "Hi [Name], thanks for your message. We're currently closed but will reply by [time tomorrow / Monday morning]. For urgent matters, call [number]. We look forward to helping you."
Quick Replies Set up 5–8 saved responses for the most common enquiries. Suggested shortcuts:
ShortcutPurpose
/pricePrice enquiry response with catalogue link
/orderHow to place an order — steps
/hoursOpening hours and days
/locationPhysical address and Google Maps link
/payAccepted payment methods (MTN Mobile Money, Airtel Money, bank transfer, cash)
/deliveryDelivery areas, times, and costs
/contactFull contact details
Labels Use labels to segment contacts from the first interaction:
  • Lead (enquired, not yet purchased)
  • New Customer (purchased once, within 30 days)
  • Active Customer (purchased in last 60 days)
  • Returning Customer (2+ purchases)
  • VIP (top customers by spend or frequency — define the threshold)
  • Supplier
  • Staff
Status Updates Enable Status updates — this is the daily broadcast to all contacts who have saved the business number. Treat it as a daily content channel.
在发送第一条广播前完成所有项目。
企业资料
  • 显示名称：与其他平台及实体物料上的品牌名称完全一致
  • 企业类别：从WhatsApp的类别列表中选择最匹配的选项
  • 描述：最多256字符——说明企业业务、服务对象以及一项差异化优势
  • 网站：添加主网站URL或适配WhatsApp的着陆页链接
  • 邮箱：添加受监控的企业邮箱地址
  • 位置：如果企业有客户可到访的实体场所，请添加
头像
  • 使用清晰的logo或创始人照片，尺寸为640×640px
  • 确保图片在小尺寸下仍清晰可读——WhatsApp在聊天列表中以50×50px显示头像
产品/服务目录
  • 即使产品范围更广，也要设置至少包含3-5个条目的目录——这能体现企业的合法性
  • 每个条目：产品/服务名称、价格（如果价格不公开，标注“咨询获取价格”）、描述（2-3句话）以及指向更多详情或订购页面的链接
  • 每当价格或产品更新时，同步更新目录
问候消息
  • 当新联系人首次发消息时自动发送
  • 模板：“您好[姓名]，欢迎加入[企业名称]！很高兴您联系我们。我们为[一句话说明价值主张]。预计[X小时内/营业结束前]回复您。在此期间，可浏览我们的目录：[链接]。”
离开消息
  • 在非营业时间发送
  • 模板：“您好[姓名]，感谢您的消息。我们目前已下班，将在[明天X点/周一上午]回复您。如有紧急事宜，请致电[号码]。期待为您提供帮助。”
快捷回复 设置5-8条针对常见咨询的预设回复。建议快捷指令：
快捷指令用途
/price价格咨询回复，附带目录链接
/order订购步骤说明
/hours营业时间及日期
/location实体地址及谷歌地图链接
/pay接受的支付方式（MTN移动货币、Airtel货币、银行转账、现金）
/delivery配送区域、时间及费用
/contact完整联系方式
标签 从首次互动开始使用标签细分联系人：
  • 潜在客户（已咨询但未购买）
  • 新客户（30天内首次购买）
  • 活跃客户（过去60天内有购买）
  • 回头客（2次及以上购买）
  • VIP客户（按消费金额或频率划分的顶级客户——需定义阈值）
  • 供应商
  • 员工
Status更新 启用Status更新——这是向所有已保存企业号码的联系人推送的每日广播渠道。将其视为日常内容发布渠道。

2. Broadcast List Strategy and Segmentation

2. 广播列表策略与受众细分

What a broadcast list is A broadcast list sends a single message to multiple contacts simultaneously. Each recipient sees the message as a personal, one-to-one message — not a group message. Recipients must have the sender's number saved in their phone to receive the broadcast. This is the key distinction from a group: no recipient sees other recipients.
Recommended segments
SegmentDefinitionContent approach
ProspectsHave enquired but not purchasedEducational content, product value demonstrations, social proof, gentle nudges. No hard sell.
Active CustomersPurchased in last 60 daysProduct updates, complementary offers, loyalty rewards, event invites. Maintain the relationship.
Lapsed CustomersNo purchase in 60+ daysRe-engagement: acknowledge the gap, offer a reason to return (discount, new product, new service).
VIP ClientsTop customers by value or frequencyExclusives: early access to new products, special pricing, personal check-ins, behind-the-scenes content.
Building the lists
  • Never add someone to a broadcast list without their explicit permission (verbal, written, or via opt-in mechanism)
  • Label contacts correctly from the first interaction so segmentation is automatic
  • Review and update segment membership monthly — a lapsed customer who re-purchases moves back to Active
广播列表是什么 广播列表可同时向多个联系人发送单条消息。每位收件人会将消息视为一对一的私人消息——而非群组消息。收件人必须在手机中保存发送方号码才能接收广播。这是与群组的关键区别：收件人无法看到其他收件人。
推荐细分受众
细分群体定义内容策略
潜在客户已咨询但未购买教育类内容、产品价值展示、社交证明、温和引导。避免硬推销。
活跃客户过去60天内有购买产品更新、互补优惠、忠诚度奖励、活动邀请。维护客户关系。
流失客户60天以上未购买重新激活：提及失联时间，提供回归理由（折扣、新产品、新服务）。
VIP客户按价值或频率划分的顶级客户专属权益：新产品抢先体验、特殊定价、个性化回访、幕后内容。
构建列表
  • 未经用户明确许可（口头、书面或通过订阅机制），切勿将任何人添加到广播列表中
  • 从首次互动开始正确标记联系人，以便自动完成细分
  • 每月审核并更新细分群体成员——重新购买的流失客户应转回活跃客户群体

3. Broadcast Content Guidelines

3. 广播内容准则

Apply these rules to every message sent from any broadcast list.
Value first Every broadcast must give the recipient something useful: a tip, an update, an exclusive offer, a reminder, or useful information. "Just checking in" messages are not acceptable — they waste the recipient's time.
Frequency
  • Maximum 3 broadcasts per week to any single segment
  • 2 per week is safer and produces less opt-out pressure
  • During campaigns or promotions, 4 per week is acceptable for a maximum of 2 consecutive weeks
Length Under 150 words. Most recipients read on a smartphone while doing other things. Break messages into short paragraphs of 2–3 lines maximum. Use line breaks generously.
Personal tone Use first names where the contact's name is saved. WhatsApp is a personal channel — a message that reads like a newsletter has failed before it is opened. Write as if addressing one person, not an audience.
Opt-out Every broadcast must end with: "Reply STOP to be removed from this list." Remove anyone who replies STOP immediately, without question, and without further contact from any other list. Acknowledge: "Removed! No problem. Have a great day."
Content to avoid
  • Forwarded messages (chain messages, viral content, news articles)
  • The same message sent twice
  • Messages with no clear purpose or value
  • Promotional messages without prior relationship
所有广播列表发送的消息均需遵循以下规则。
价值优先 每一条广播都必须为收件人提供有用的内容：技巧、更新、专属优惠、提醒或实用信息。“只是问候”类消息不可接受——这会浪费收件人的时间。
发送频率
  • 对同一细分群体每周最多发送3条广播
  • 每周2条更为稳妥，能减少退订压力
  • 在营销活动或促销期间，连续2周内每周发送4条是可接受的
消息长度 不超过150词。大多数收件人在处理其他事务时通过智能手机阅读消息。将消息拆分为最多2-3行的短段落。大量使用换行。
个性化语气 如果已保存联系人姓名，请使用名字称呼。WhatsApp是私人渠道——读起来像新闻通讯的消息在打开前就已失败。撰写时要像在和一个人对话，而非面向受众。
退订选项 每一条广播末尾必须添加：“回复STOP即可退出此列表。” 立即移除任何回复STOP的用户，不得询问原因，且不得从其他列表继续联系他们。回复确认：“已移除！没问题。祝您愉快。”
需避免的内容
  • 转发消息（连锁消息、病毒内容、新闻文章）
  • 重复发送相同消息
  • 无明确目的或价值的消息
  • 未建立关系前发送的促销消息

4. WhatsApp Status Content Plan

4. WhatsApp Status内容规划

Frequency 1–3 Status updates per day. Status disappears after 24 hours — post fresh content daily to maintain presence.
Content types
Content typeDescription
Behind-the-scenesProduction, preparation, team at work — builds trust
Product/service showcaseA single product or service per Status — short description, price if public
Quick tipOne practical tip relevant to the client's industry
Customer testimonial quoteScreenshot or typed quote from a real customer (with permission)
Daily greetingMorning greeting with one piece of useful information
CountdownDays remaining to an offer expiry, event, or product launch
Poll imageScreenshot a poll graphic — WhatsApp Status does not have native polling
Best posting times (EAT)
  • 7–8am: morning commute and school run
  • 12–1pm: lunch break
  • 6–8pm: evening, post-work
Reach note Status is visible only to contacts who have saved the business number. Growing the contact list directly grows Status reach — every new saved contact is a new Status viewer.
发送频率 每天1-3条Status更新。Status会在24小时后消失——每天发布新鲜内容以保持曝光。
内容类型
内容类型说明
幕后内容生产、准备过程、团队工作场景——建立信任
产品/服务展示每条Status展示一款产品或服务——简短描述，公开价格则标注价格
实用技巧一条与客户行业相关的实用技巧
客户评价引用真实客户的截图或文字评价（需获得许可）
每日问候早安问候附带一条实用信息
倒计时优惠到期、活动或产品发布的剩余天数
投票图片截图投票图片——WhatsApp Status不支持原生投票功能
最佳发布时间（东非时间EAT）
  • 7–8am：早高峰通勤及送学时段
  • 12–1pm：午休时段
  • 6–8pm：晚间，下班后
覆盖范围说明 仅已保存企业号码的联系人可见Status。拓展联系人列表直接提升Status覆盖范围——每一位新保存的联系人都是新的Status浏览者。

5. WhatsApp Groups Strategy

5. WhatsApp群组策略

Groups vs. broadcast lists
GroupBroadcast List
Recipients see each otherYesNo
Recipients can reply to everyoneYesNo (replies go only to sender)
Best forCommunity, discussionOne-to-many messaging
Recipient must have number savedNoYes
When to create a group
  • Loyalty community (e.g. "VIP Customers Club")
  • Event attendees (pre-event coordination, post-event follow-up)
  • Team coordination (internal)
  • Supplier relations
  • Local community or neighbourhood group
Group setup checklist
  • Name: clear and purpose-driven (e.g. "[Brand] VIP Club" not "Group 1")
  • Description: state the group's purpose and rules in 3–4 sentences
  • Pinned message: welcome message + community rules
Community rules template (adapt for each group)
  1. Stay on topic — this group is for [purpose]
  2. No spam — no promotional posts unless you are an admin
  3. Be respectful — no hate speech, harassment, or personal attacks
  4. No sharing of other members' personal information outside this group
  5. Admins reserve the right to remove members who violate these rules
Moderation
  • Set admin-only posting for announcement groups
  • For community groups, allow open discussion but moderate actively
  • Appoint a second admin to cover when the primary admin is unavailable
Content rhythm for community groups
  • 3–5 posts per week
  • Mix: 2 educational/tips posts, 1 exclusive offer or update, 1–2 discussion prompts or questions
  • Respond to every comment within 24 hours
群组 vs 广播列表
群组广播列表
收件人可见彼此是否
收件人可回复所有人是否（回复仅发送给发件人）
最佳用途社区、讨论一对多消息推送
收件人需保存号码否是
何时创建群组
  • 忠诚度社区（例如：“VIP客户俱乐部”）
  • 活动参与者（活动前协调、活动后跟进）
  • 团队协作（内部）
  • 供应商关系维护
  • 本地社区或邻里群组
群组设置清单
  • 名称：清晰且明确用途（例如：“[品牌] VIP俱乐部”而非“群组1”）
  • 描述：用3-4句话说明群组用途和规则
  • 置顶消息：欢迎消息 + 社区规则
社区规则模板（根据每个群组调整）
  1. 紧扣主题——本群组用于[用途]
  2. 禁止垃圾信息——除非是管理员，否则不得发布推广内容
  3. 保持尊重——禁止仇恨言论、骚扰或人身攻击
  4. 不得在群外分享其他成员的个人信息
  5. 管理员有权移除违反规则的成员
群组管理
  • 公告类群组设置仅管理员可发布内容
  • 社区类群组允许开放讨论，但需积极管理
  • 指定第二位管理员，以便在主管理员不在时代为管理
社区群组内容节奏
  • 每周3-5条帖子
  • 内容组合：2条教育/技巧类帖子、1条专属优惠或更新、1-2条讨论话题或问题
  • 24小时内回复所有评论

6. Opt-in Capture Methods and Opt-out Etiquette

6. 订阅获取方法与退订规范

Opt-in methods
  • WhatsApp QR code: Generate from WhatsApp Business Settings → Business Tools → Short Link. Display in-store, on business cards, on receipts, in email signatures, and on packaging.
  • Click-to-WhatsApp link: A direct link (wa.me/[number]?text=[pre-filled message]) shared on Facebook, Instagram, website, or email. No Meta Ads account required for basic link sharing.
  • Lead magnet: "Send 'GUIDE' to [number] to receive our free [resource]." The action of sending the keyword is the opt-in.
  • Website widget: A simple WhatsApp link button on the website (link only — no plugin required). Label it clearly: "Chat with us on WhatsApp."
  • Verbal opt-in at point of sale: "May I add you to our customer updates list? I'll share tips and exclusive offers — you can opt out at any time by replying STOP." Log verbal opt-ins with date and staff member.
Opt-out etiquette
  • Remove the contact immediately — same session if possible
  • Reply: "Removed! No problem at all." Do not ask why. Do not attempt to re-add.
  • Mark as removed in the contact label system — do not delete the contact
  • Never remove someone from one list and continue messaging them from another without fresh consent
订阅方法
  • WhatsApp二维码：从WhatsApp Business设置→企业工具→短链接生成。在店内、名片、收据、邮件签名及包装上展示。
  • 点击跳转WhatsApp链接：直接链接（wa.me/[号码]?text=[预填消息]），可分享至Facebook、Instagram、网站或邮件。基础链接分享无需Meta Ads账户。
  • 引流诱饵：“发送‘GUIDE’至[号码]即可获取我们的免费[资源]。”发送关键词的动作即视为订阅。
  • 网站插件：网站上添加简单的WhatsApp链接按钮（仅链接——无需插件）。清晰标注：“通过WhatsApp与我们聊天。”
  • 销售现场口头订阅：“我可以将您添加到我们的客户更新列表吗？我会分享技巧和专属优惠——您随时可以回复STOP退订。”记录口头订阅的日期和员工姓名。
退订规范
  • 立即移除联系人——尽可能在同一会话内完成
  • 回复：“已移除！完全没问题。”不要询问原因。不要尝试重新添加。
  • 在联系人标签系统中标记为已移除——不要删除联系人
  • 未经新的许可，切勿将用户从一个列表移除后继续从其他列表发送消息

7. 30-Day Broadcast Message Calendar

7. 30天广播消息日历

Week-by-Week Plan

每周计划

WeekDaySegmentMessage typeMessage briefCTA
1MonProspectsWelcome/introductionIntroduce the brand, state what value the customer will receive from being on the listReply to ask a question
1WedActiveProduct updateHighlight one product or service, state one practical benefitView catalogue link
1FriLapsedRe-engagementAcknowledge they haven't heard from you in a while, offer a reason to returnReply "BACK" for a welcome offer
2MonAllEducational tipOne actionable tip related to the client's industrySave this number to see daily tips
2WedVIPExclusive offerEarly access to a new product, service, or price reductionReply "YES" to claim
2FriProspectsSocial proofOne customer success story or testimonial (2–3 sentences)View more on [platform]
3TueActiveLoyalty reminderAcknowledge their loyalty, introduce a loyalty benefit or rewardReply to find out your status
3ThuProspectsFAQAnswer the single most common objection or question the client hearsReply for more information
3SatAllWeekend tipA practical tip they can apply over the weekendShare with someone who needs this
4MonLapsedFinal re-engagementLast message in the re-engagement sequence — clear offer with deadlineReply "YES" by [date]
4WedActiveEvent/offerPromote an upcoming event, offer, or seasonal momentConfirm attendance / place order
4FriVIPPersonal check-inShort personal message — thank them, share what's coming next monthReply with feedback or questions
周日细分群体消息类型消息概要行动号召（CTA）
1周一潜在客户欢迎/介绍介绍品牌，说明客户加入列表可获得的价值回复提问
1周三活跃客户产品更新重点介绍一款产品或服务，说明一项实用益处查看目录链接
1周五流失客户重新激活提及失联时间，提供回归理由回复“BACK”获取欢迎优惠
2周一所有群体教育技巧一条与客户行业相关的可操作技巧保存此号码以查看每日技巧
2周三VIP客户专属优惠新产品、服务或降价的抢先体验资格回复“YES”领取
2周五潜在客户社交证明一个客户成功案例或评价（2-3句话）在[平台]查看更多
3周二活跃客户忠诚度提醒认可客户忠诚度，介绍一项忠诚度福利或奖励回复查询您的会员状态
3周四潜在客户常见问题解答解答客户最常提出的异议或问题回复获取更多信息
3周六所有群体周末技巧一条可在周末应用的实用技巧分享给需要的人
4周一流失客户最终重新激活重新激活序列的最后一条消息——带截止日期的明确优惠在[日期]前回复“YES”
4周三活跃客户活动/优惠推广即将到来的活动、优惠或季节性活动确认出席 / 下单
4周五VIP客户个性化回访简短的个性化消息——感谢客户，分享下月计划回复反馈或问题

12 Full Message Templates

12条完整消息模板

1. Welcome Sequence (Prospects) "Hi [Name]! Welcome to the [Business Name] community. I'm [Founder Name] and we help [target customer] with [key benefit]. Over the next few weeks I'll be sharing [type of content]. You'll get tips, updates, and the occasional exclusive offer. Reply to this message any time — I read every reply personally. To stop receiving messages, reply STOP."
2. Product Highlight (Active Customers) "Hi [Name], have you tried our [product name] yet? It's one of our most popular items because [key benefit in one sentence]. Currently available at [price / 'contact us for pricing']. Reply 'INFO' and I'll send you full details. Reply STOP to unsubscribe."
3. Customer Tip (All Segments) "Quick tip from [Business Name]: [One practical, specific tip relevant to the industry — e.g. 'If you're storing [product], keep it away from direct sunlight to extend shelf life by up to 40%.']. Hope that's useful! Reply STOP to stop receiving tips."
4. Exclusive Offer (VIP) "Hi [Name], as one of our best customers I wanted you to see this first. We're launching [new product/service] on [date] and you can order 48 hours before everyone else at [price/discount]. Reply 'VIP YES' to secure yours. This offer is only going to our VIP list. Reply STOP to unsubscribe."
5. Re-engagement (Lapsed) "Hi [Name], it's been a while since we last spoke — I hope all is well! A lot has changed at [Business Name] recently: [one new development]. If you'd like to reconnect, reply 'HELLO' and I'll send you what's new. No pressure at all. Reply STOP if you'd prefer not to hear from us."
6. Event Reminder (Active Customers) "Hi [Name], just a reminder that our [event name] is happening on [date] at [time]. [One sentence on what they'll experience or gain.] Places are limited — reply 'RSVP' to confirm your spot and I'll send you all the details. Reply STOP to unsubscribe."
7. Seasonal Greeting (All Segments) "Hi [Name], wishing you a wonderful [occasion — e.g. Eid Mubarak / Happy New Year / Happy Independence Day] from everyone at [Business Name]! [One genuine, warm sentence.] We're grateful for your support this year. Reply STOP to unsubscribe."
8. Social Proof (Prospects) "Hi [Name], I wanted to share a quick story. [Customer first name] came to us with [problem]. After [solution], they [result in one sentence]. If you're dealing with something similar, reply 'TELL ME MORE' and I'll share exactly how we can help you. Reply STOP to unsubscribe."
9. Educational Value (Prospects) "Quick insight from [Business Name]: Most people in [industry] don't know that [surprising or counterintuitive fact]. This means [implication]. We've helped [number or type of customer] use this to their advantage. Want to know how? Reply 'YES'. Reply STOP to unsubscribe."
10. Loyalty Reward (Active/VIP) "Hi [Name]! You've been a customer for [time period / number of purchases] and we want to say thank you properly. As a thank-you, we're giving you [specific reward — discount, free item, upgrade] on your next order. Just mention this message when you order. Valid until [date]. Reply STOP to unsubscribe."
11. FAQ / Objection Handler (Prospects) "We get asked a lot: '[Common question or objection].' The honest answer is: [Direct, transparent answer in 2–3 sentences]. If you have other questions, reply here — I'm happy to answer. View our catalogue for full details: [link]. Reply STOP to unsubscribe."
12. Final Re-engagement (Lapsed) "Hi [Name], this is the last message I'll send you for a while. If you'd like to stay connected, reply 'STAY' and I'll keep you on the list. If not, no hard feelings — you'll be removed automatically in 48 hours. Either way, thank you for your past support. [Business Name]."
1. 欢迎序列（潜在客户） “您好[姓名]！欢迎加入[企业名称]社区。我是[创始人姓名]，我们为[目标客户群体]提供[核心益处]。接下来几周我会分享[内容类型]。您将获得技巧、更新，以及偶尔的专属优惠。随时回复此消息——我会亲自阅读每一条回复。如需停止接收消息，请回复STOP。”
2. 产品亮点（活跃客户） “您好[姓名]，您试过我们的[产品名称]吗？它是我们最受欢迎的产品之一，因为[一句话核心益处]。当前售价为[价格 / ‘咨询获取价格’]。回复‘INFO’获取完整详情。回复STOP退订。”
3. 客户技巧（所有群体） “来自[企业名称]的快速技巧：[一条与行业相关的实用、具体技巧——例如：‘如果您储存[产品]，请避免阳光直射，可延长保质期达40%。’]希望对您有用！回复STOP停止接收技巧。”
4. 专属优惠（VIP客户） “您好[姓名]，作为我们的顶级客户，我想让您抢先了解这个消息。我们将于[日期]推出[新产品/服务]，您可以比其他人提前48小时以[价格/折扣]订购。回复‘VIP YES’锁定您的名额。此优惠仅面向我们的VIP列表。回复STOP退订。”
5. 重新激活（流失客户） “您好[姓名]，我们很久没联系了——希望一切安好！[企业名称]最近有不少变化：[一项新进展]。如果您想重新联系，回复‘HELLO’获取最新资讯。完全没有压力。如果您不想再收到我们的消息，请回复STOP。”
6. 活动提醒（活跃客户） “您好[姓名]，提醒您我们的[活动名称]将于[日期] [时间]举行。[一句话说明参与者将体验或获得的内容。]名额有限——回复‘RSVP’确认您的位置，我会发送所有详情。回复STOP退订。”
7. 节日问候（所有群体） “您好[姓名]，[企业名称]全体员工祝您[节日——例如：开斋节快乐 / 新年快乐 / 独立日快乐]！[一句真诚、温暖的话语。]感谢您今年的支持。回复STOP退订。”
8. 社交证明（潜在客户） “您好[姓名]，我想分享一个小故事。[客户姓名]曾因[问题]联系我们。在[解决方案]后，他们[一句话成果]。如果您也有类似问题，回复‘TELL ME MORE’了解我们如何帮助您。回复STOP退订。”
9. 教育价值（潜在客户） “来自[企业名称]的快速见解：[行业]中的大多数人不知道[令人惊讶或违反直觉的事实]。这意味着[影响]。我们已帮助[客户数量或类型]利用这一点获益。想知道如何做到吗？回复‘YES’。回复STOP退订。”
10. 忠诚度奖励（活跃/VIP客户） “您好[姓名]！您已成为我们的客户[时长 / 购买次数]，我们想郑重地感谢您。作为感谢，您的下一次订单可享受[具体奖励——折扣、免费商品、升级服务]。下单时提及此消息即可。有效期至[日期]。回复STOP退订。”
11. 常见问题解答 / 异议处理（潜在客户） “我们经常被问到：‘[常见问题或异议]’。诚实的答案是：[2-3句话的直接、透明回复]。如果您有其他问题，请在此回复——我很乐意解答。查看我们的目录获取完整详情：[链接]。回复STOP退订。”
12. 最终重新激活（流失客户） “您好[姓名]，这是我近期最后一次给您发送消息。如果您想保持联系，回复‘STAY’即可留在列表中。否则，我们将在48小时内自动移除您。无论如何，感谢您过去的支持。[企业名称]。”

8. WhatsApp-specific KPIs

8. WhatsApp专属KPI

Note: WhatsApp Business (non-API version) has limited built-in analytics. Track the following metrics using a simple spreadsheet alongside the app's native stats.
KPITarget / BenchmarkHow to measure
Estimated open rate85–98% (WhatsApp messages are opened within 24 hours in almost all cases)Use reply rate as a proxy — a message with no replies has likely still been read
Catalogue viewsTrack monthly increaseWhatsApp Business → Business Tools → Catalogue → View stats
Enquiry volumeSet a baseline in Month 1, target 10–20% monthly growthCount messages received per week in a spreadsheet
Enquiry-to-purchase conversion rateTarget 20–40% depending on industryTrack via labels: Lead → Customer. Divide converted leads by total leads per month
Status view countTrack weekly; target 5–10% increase per monthWhatsApp Status → Eye icon (visible for 14 days)
Response timeUnder 2 hours during business hoursNote response times manually or use WhatsApp Business dashboard
Opt-out rateUnder 2% per broadcastCount STOP replies per broadcast; divide by list size
Broadcast reply rateTarget 5–15% per broadcastCount replies per broadcast
注意：WhatsApp Business（非API版本）内置分析功能有限。请使用简单电子表格结合应用原生统计数据追踪以下指标。
KPI目标 / 基准追踪方式
预估打开率85–98%（几乎所有WhatsApp消息都会在24小时内被打开）使用回复率作为替代指标——无回复的消息很可能已被阅读
目录浏览量追踪月度增长WhatsApp Business → 企业工具 → 目录 → 查看统计数据
咨询量第1个月设定基准，目标月度增长10–20%在电子表格中统计每周收到的消息数量
咨询转购买转化率根据行业目标20–40%通过标签追踪：潜在客户→客户。月度转化潜在客户数除以总潜在客户数
Status浏览量每周追踪；目标月度增长5–10%WhatsApp Status → 眼睛图标（数据保留14天）
响应时间营业时间内2小时以内手动记录响应时间或使用WhatsApp Business仪表盘
退订率每次广播低于2%统计每次广播的STOP回复数；除以列表规模
广播回复率每次广播目标5–15%统计每次广播的回复数

Quality Criteria

质量标准

Output from this skill meets the standard when it:
  • Covers all eight sections with no placeholders — every template contains complete, ready-to-use text, not descriptions of what text should say
  • Broadcast message templates are personalised, conversational, and under 150 words each, with an opt-out instruction included
  • Segmentation logic is clear and actionable — the client can immediately categorise their existing contacts using the label system provided
  • The 30-day calendar specifies segment, message type, and full template reference for every entry
  • Opt-in methods are appropriate for the Ugandan/EA market (QR codes, click-to-WhatsApp, verbal opt-in at point of sale)
  • KPIs are realistic given WhatsApp Business app limitations — no claims are made about data that is not available natively
  • The permission-based and value-first philosophy is clearly stated and consistently applied across all broadcast and group content guidance
  • All content reflects the direct, personal nature of WhatsApp — no message reads like a newsletter, email blast, or social media post
当输出成果满足以下条件时，即符合标准：
  • 涵盖所有8个章节，无占位符——每个模板包含完整、可直接使用的文本，而非文本说明
  • 广播消息模板具备个性化、对话式风格，每条不超过150词，并包含退订说明
  • 细分逻辑清晰且可操作——客户可立即使用提供的标签系统对现有联系人进行分类
  • 30天日历为每个条目明确指定细分群体、消息类型及完整模板参考
  • 订阅方法适用于乌干达/东非市场（二维码、点击跳转WhatsApp、销售现场口头订阅）
  • KPI符合WhatsApp Business应用的限制——不对原生无法获取的数据做出承诺
  • 基于许可和价值优先的理念在所有广播和群组内容指导中清晰阐述并始终贯彻
  • 所有内容符合WhatsApp的直接、私人沟通性质——无消息读起来像新闻通讯、邮件群发或社交媒体帖子