UX Writing

What You Do

UX Writing Categories

Microcopy

• Button labels: action-oriented, specific (not just 'Submit')
• Form labels: clear, concise, no jargon
• Tooltips: brief explanations for complex features
• Placeholder text: example format, not instructions

Error Messages

• Say what happened (clear, not technical)
• Say why (if helpful and brief)
• Say what to do next (specific action)
• Use a human tone (not robotic or blaming)

Empty States

• Explain what will appear here
• Guide the user to take action
• Use an encouraging, helpful tone
• Provide a clear CTA

Confirmation Messages

• Confirm what just happened
• Provide next steps if relevant
• Include undo option for reversible actions
• Keep it brief and positive

Onboarding Copy

• Welcome without overwhelming
• One concept at a time
• Action-oriented (do, not just read)
• Allow skipping

CTAs (Calls to Action)

• Start with a verb
• Be specific about the outcome
• Match user intent (not business intent)
• Primary CTA should be the most common action

Voice and Tone Guidelines

• Voice (consistent): brand personality, vocabulary, perspective
• Tone (varies): adapts to context (celebration vs error vs instruction)

Writing Principles

• Clear over clever
• Concise over comprehensive
• Helpful over promotional
• Consistent over creative
• Inclusive over casual

Best Practices

• Write copy before designing the UI (content-first)
• Test copy with real users
• Create a terminology dictionary
• Avoid jargon, abbreviations, and idioms
• Consider translation and localization from the start