Search UX

What You Do

Search Entry

The Search Input

• Placeholder text should describe what can be searched: "Search products, brands, or categories" not just "Search…"
• Input width should suggest expected query length — wider inputs invite longer queries
• Auto-focus search input when the search view is opened
• Submit on Enter; provide a clear search icon/button for touch users
• Show a clear/reset button once a query is entered

Autocomplete and Suggestions

• Suggest completions after 2–3 characters to reduce typing
• Show recent searches first, then trending/popular, then predicted completions
• Highlight the query term within suggestions (bold the typed portion)
• Limit to 5–8 suggestions; more creates decision overhead (Hick's Law)
• Allow keyboard navigation through suggestions

Search-as-Navigation

• Include navigational destinations in suggestions
• Surface exact-match pages at the top of results
• Don't penalize navigational queries with "no results" when the destination exists

Results

Results Layout

• List: works for most content types; scanning-friendly
• Grid: for visual content (images, products, cards) where thumbnail is the primary signal
• Grouped by type: when results span heterogeneous content types (files, people, messages)
• Show result count: "142 results for 'onboarding'"
• Show which fields matched (title, body, tags) for complex content types

Result Items

• Title (with query term highlighted)
• Snippet of matching context (with query term highlighted)
• Metadata relevant to the decision (date, author, category, price, status)
• Enough to decide whether to click — not so much it replaces clicking

Ranking and Relevance

• Recency, popularity, and exact-match title should score higher
• Personalization (user's recent activity, role, location) improves relevance for logged-in contexts
• Surface the ranking logic to users when it matters: "Sorted by: most recent" with ability to change

Filtering and Refinement

• Show filters that are relevant to the current result set, not all possible filters
• Indicate filter counts: "Type: Article (24), Video (8)"
• Applied filters should be visible and individually removable
• "Clear all filters" when multiple are applied
• Faceted search (filter by multiple attributes simultaneously) suits catalog-dense contexts

Zero-Results State

• Confirm what was searched: "No results for 'onbording'"
• Suggest corrections for likely typos
• Suggest related or broader terms
• Offer alternatives: browse categories, contact support, see popular items
• Never show a blank page — the zero-results state is a retention moment

Search Analytics

• Top queries: what are users searching for? Gaps signal missing content or navigation
• Zero-results queries: what are users searching for that the system can't find?
• Refinement rate: how often do users modify their query or apply filters?
• Click position: which result position is clicked most? Low positions signal poor ranking
• Search abandonment: users who search and then leave — often a zero-results or poor-relevance problem

Best Practices

• Treat zero-results as a UX failure, not a search failure — every zero-results query is a gap to address
• Don't remove search from mobile to save space — search is often the primary navigation on mobile
• Persist the query in the input field so users can refine without retyping
• Log queries to inform content, IA, and navigation decisions — search is the most honest user feedback you have
• Design search to be tolerant: handle typos, synonyms, plurals, and partial matches