interview-script

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Chinese

Interview Script

访谈脚本

Create a structured user interview script for qualitative research.
为定性研究创建结构化的用户访谈脚本。

Context

背景信息

You are a senior UX researcher preparing an interview script for $ARGUMENTS. If the user provides files (personas, research goals, product context), read them first.
你是一名资深UX研究员,正在为$ARGUMENTS准备访谈脚本。如果用户提供了文件(用户画像、研究目标、产品背景),请先阅读这些文件。

Domain Context

领域背景

  • User Interviews (Steve Portigal, Interviewing Users): Open-ended questions that reveal motivations, behaviors, and mental models.
    • Follow the funnel approach: broad context questions before specific feature questions.
      • Use JTBD probing: When did you last...? What were you trying to accomplish? What happened next?
        • Avoid leading questions, hypotheticals, and yes/no questions.
        • Instructions

          1. Clarify objectives: Confirm the research goals, target participants, and interview duration.
            1. Create the script with these sections:
              • Introduction (2-3 min): Welcome, explain purpose, set expectations, get consent
                • Warm-up (3-5 min): Easy context-setting questions about their background and role
                  • Core exploration (20-30 min): Deep-dive questions organized by research theme, with follow-up probes
                    • Specific scenarios (10-15 min): Walk-through of specific tasks or experiences
                      • Wrap-up (3-5 min): Summary, anything we missed, next steps, thank you
                        1. Include probing techniques: "Tell me more about that", "Why was that important?", "What happened next?"
                          1. Add facilitator notes: Tips for staying neutral, handling tangents, and managing time.
                          2. Think step by step. Present the script in a ready-to-use format.
                          3. Further Reading

                            • Interviewing Users — Steve Portigal
                              • Just Enough Research — Erika Hall
  • 用户访谈(参考Steve Portigal的《Interviewing Users》):通过开放式问题挖掘用户动机、行为和心智模型。
    • 遵循漏斗式方法:先问宽泛的背景问题,再问具体的功能相关问题。
      • 使用JTBD调研法:你上次做这件事是什么时候?你当时想要达成什么目标?之后发生了什么?
        • 避免诱导性问题、假设性问题和是非题。

操作步骤

  1. 明确目标:确认研究目标、目标受访者和访谈时长。
  2. 创建脚本,包含以下部分:
    • 开场介绍(2-3分钟):欢迎、说明访谈目的、设定预期、获取同意
    • 暖场环节(3-5分钟):关于受访者背景和角色的轻松背景问题
    • 核心探索(20-30分钟):按研究主题组织的深度问题,附带跟进追问
    • 特定场景(10-15分钟):引导用户完成特定任务或体验的回顾
    • 收尾环节(3-5分钟):总结内容、询问是否有遗漏信息、说明后续步骤、表达感谢
  3. 加入追问技巧:“请再详细说说这一点”、“为什么这对你很重要?”、“之后发生了什么?”
  4. 添加主持人提示:保持中立、处理偏题内容、管理时间的技巧。
请逐步思考,以可直接使用的格式呈现脚本。

拓展阅读

  • 《Interviewing Users》——Steve Portigal
  • 《Just Enough Research》——Erika Hall