ogt-docs-define-business

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OGT Docs - Define Business

OGT 文档 - 业务定义

Complete guide for creating business definition documents.

创建业务定义文档的完整指南。

Overview

概述

Business definitions establish the commercial and operational foundation of your product. They answer questions about money, users, markets, and constraints.

mermaid

mindmap
  root((Business<br/>Definitions))
    Pricing
      Tiers
      Features per tier
      Limits
      Billing cycles
    Users
      User types
      Personas
      Journeys
      Permissions
    Revenue
      Revenue streams
      Unit economics
      Growth model
    Market
      Target market
      Competitors
      Positioning
      Differentiation

业务定义为你的产品奠定商业与运营基础，解答关于资金、用户、市场及约束条件的相关问题。

mermaid

mindmap
  root((Business<br/>Definitions))
    Pricing
      Tiers
      Features per tier
      Limits
      Billing cycles
    Users
      User types
      Personas
      Journeys
      Permissions
    Revenue
      Revenue streams
      Unit economics
      Growth model
    Market
      Target market
      Competitors
      Positioning
      Differentiation

When to Use This Skill

何时使用该技能

Use

ogt-docs-define-business

when defining:

Pricing models and tiers
User types and permissions
Revenue models and streams
Market positioning
Customer personas
Operational limits and quotas
Business rules and constraints

在定义以下内容时使用

ogt-docs-define-business

：

定价模型与层级
用户类型与权限
收入模型与收入流
市场定位
客户角色
运营限制与配额
业务规则与约束条件

Folder Structure

文件夹结构

docs/definitions/business/
├── pricing_model/
│   ├── definition.md           # Core pricing philosophy
│   ├── tiers.md                # Tier breakdown
│   ├── limits.md               # Usage limits per tier
│   ├── billing.md              # Billing cycles and rules
│   ├── enterprise.md           # Enterprise/custom pricing
│   ├── .version
│   └── .approved_by_founder
│
├── user_types/
│   ├── definition.md           # User type taxonomy
│   ├── free_user.md            # Free tier user
│   ├── pro_user.md             # Pro tier user
│   ├── team_admin.md           # Team administrator
│   ├── enterprise_admin.md     # Enterprise administrator
│   ├── permissions.md          # Permission matrix
│   └── .version
│
├── customer_personas/
│   ├── definition.md           # Persona framework
│   ├── indie_developer.md      # Persona: Indie dev
│   ├── startup_founder.md      # Persona: Founder
│   ├── enterprise_buyer.md     # Persona: Enterprise
│   ├── hobbyist.md             # Persona: Hobbyist
│   └── .version
│
├── revenue_model/
│   ├── definition.md           # Revenue philosophy
│   ├── streams.md              # Revenue streams breakdown
│   ├── unit_economics.md       # CAC, LTV, margins
│   ├── growth_model.md         # Growth projections
│   └── .version
│
├── market_position/
│   ├── definition.md           # Market positioning
│   ├── target_market.md        # Target market definition
│   ├── competitors.md          # Competitive analysis
│   ├── differentiation.md      # Unique value proposition
│   └── .version
│
└── operational_limits/
    ├── definition.md           # Limits philosophy
    ├── api_limits.md           # API rate limits
    ├── storage_limits.md       # Storage quotas
    ├── feature_limits.md       # Feature usage limits
    └── .version

docs/definitions/business/
├── pricing_model/
│   ├── definition.md           # 核心定价理念
│   ├── tiers.md                # 层级细分
│   ├── limits.md               # 各层级使用限制
│   ├── billing.md              # 计费周期与规则
│   ├── enterprise.md           # 企业/定制定价
│   ├── .version
│   └── .approved_by_founder
│
├── user_types/
│   ├── definition.md           # 用户类型分类
│   ├── free_user.md            # 免费层级用户
│   ├── pro_user.md             # Pro层级用户
│   ├── team_admin.md           # 团队管理员
│   ├── enterprise_admin.md     # 企业管理员
│   ├── permissions.md          # 权限矩阵
│   └── .version
│
├── customer_personas/
│   ├── definition.md           # 用户角色框架
│   ├── indie_developer.md      # 角色：独立开发者
│   ├── startup_founder.md      # 角色：创业者
│   ├── enterprise_buyer.md     # 角色：企业采购者
│   ├── hobbyist.md             # 角色：爱好者
│   └── .version
│
├── revenue_model/
│   ├── definition.md           # 收入理念
│   ├── streams.md              # 收入流细分
│   ├── unit_economics.md       # CAC、LTV、利润率
│   ├── growth_model.md         # 增长预测
│   └── .version
│
├── market_position/
│   ├── definition.md           # 市场定位
│   ├── target_market.md        # 目标市场定义
│   ├── competitors.md          # 竞品分析
│   ├── differentiation.md      # 独特价值主张
│   └── .version
│
└── operational_limits/
    ├── definition.md           # 限制理念
    ├── api_limits.md           # API调用频率限制
    ├── storage_limits.md       # 存储配额
    ├── feature_limits.md       # 功能使用限制
    └── .version

Business Definition Types

业务定义类型

1. Pricing Model

1. 定价模型

Defines how you charge for your product.

定义产品的收费方式。

Example: pricing_model/

示例：pricing_model/

pricing_model/
├── definition.md
├── tiers.md
├── limits.md
├── billing.md
├── enterprise.md
├── .version
└── .approved_by_founder

pricing_model/
├── definition.md
├── tiers.md
├── limits.md
├── billing.md
├── enterprise.md
├── .version
└── .approved_by_founder

definition.md

markdown

undefined

markdown

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Definition: Pricing Model

定义：定价模型

Overview

概述

{Product} uses a freemium pricing model with usage-based scaling. Free tier provides core functionality with limits. Paid tiers unlock higher limits and premium features. Enterprise tier offers custom limits and dedicated support.

{Product} 采用Freemium定价模型，并基于使用量进行扩展。免费层级提供带有限制的核心功能，付费层级解锁更高限制与高级功能，企业层级提供定制限制与专属支持。

Philosophy

理念

Value-first: Free tier must be genuinely useful, not crippled
Clear upgrade path: Users know exactly what they get by upgrading
No surprise charges: Limits are soft (warnings) before hard (blocks)
Fair for all sizes: Pricing scales with value received

价值优先：免费层级必须真正实用，而非功能残缺
清晰升级路径：用户明确知晓升级后可获得的权益
无隐形收费：在触发硬性限制（阻断）前会先发出软性限制（警告）
适配各类规模：定价随用户获得的价值同步增长

Pricing Strategy

定价策略

Strategy Element	Approach
Model	Freemium + Usage-based
Anchor	Pro tier ($X/mo) is the anchor
Free tier goal	Conversion to Pro within 30 days
Enterprise goal	Predictable revenue, long contracts

策略要素	实施方式
模型	Freemium + 基于使用量计费
锚点	Pro层级（每月$X美元）为核心锚点
免费层级目标	30天内转化为Pro层级用户
企业层级目标	可预测收入、长期合作合同

Key Decisions

关键决策

Why freemium? Lower barrier to entry, viral growth potential
Why usage-based? Aligns cost with value, fair scaling
Why not per-seat? Product value is per-project, not per-person

为何选择Freemium？ 降低准入门槛，具备病毒式增长潜力
为何基于使用量计费？ 成本与价值对齐，实现公平扩容
为何不按席位计费？ 产品价值基于项目而非个人

Success Metrics

成功指标

Free → Pro conversion rate: Target X%
Pro → Enterprise conversion rate: Target Y%
Monthly churn rate: Target < Z%

免费→Pro转化率：目标X%
Pro→企业层级转化率：目标Y%
月度流失率：目标<Z%

Related Definitions

Pricing Tiers

定价层级

Tier Overview

层级概述

Tier	Price	Target User	Core Value
Free	$0	Hobbyists, evaluators	Try before buy
Pro	$X/mo	Indie devs, freelancers	Full feature access
Team	$Y/mo	Small teams	Collaboration features
Enterprise	Custom	Large orgs	Scale + support

层级	价格	目标用户	核心价值
Free	$0	爱好者、产品评估者	先试后买
Pro	$X/月	独立开发者、自由职业者	完整功能访问权限
Team	$Y/月	小型团队	协作功能
Enterprise	定制化	大型企业	扩容+专属支持

Free Tier

免费层级

Target User

目标用户

Hobbyists exploring the product, developers evaluating for future purchase.

探索产品的爱好者、评估未来采购可能性的开发者。

Included Features

包含功能

Feature A (limited)
Feature B (limited)
Feature C (full)
Community support only

功能A（受限）
功能B（受限）
功能C（完整）
仅社区支持

Limits

限制

Resource	Limit
Projects	3
API calls/day	100
Storage	100MB
Team members	1 (solo only)

资源	限制
项目数量	3
每日API调用量	100
存储空间	100MB
团队成员数	1（仅单人使用）

Upgrade Triggers

升级触发点

User should consider upgrading when:

Hitting project limit
Needing collaboration
Requiring priority support

当用户出现以下情况时，应考虑升级：

达到项目数量限制
需要协作功能
需要优先支持

Pro Tier

Pro层级

Price

价格

$X/month (billed monthly) $X×10/year (billed annually, 2 months free)

每月$X美元（按月计费）每年$X×10美元（按年计费，立享2个月免费）

Target User

目标用户

Independent developers, freelancers, small projects.

独立开发者、自由职业者、小型项目团队。

Included Features

包含功能

All Free features (unlimited)
Feature D
Feature E
Feature F
Email support (48h response)

所有免费层级功能（无限制）
功能D
功能E
功能F
邮件支持（48小时响应）

Limits

限制

Resource	Limit
Projects	20
API calls/day	10,000
Storage	10GB
Team members	1 (solo only)

资源	限制
项目数量	20
每日API调用量	10,000
存储空间	10GB
团队成员数	1（仅单人使用）

Upgrade Triggers

升级触发点

User should consider upgrading when:

Needing team collaboration
Hitting API limits
Requiring faster support

当用户出现以下情况时，应考虑升级：

需要团队协作
达到API调用限制
需要更快的支持响应

Team Tier

Team层级

Price

价格

$Y/month base + $Z/member/month Billed monthly or annually (2 months free)

基础费用每月$Y美元 + 每位成员每月$Z美元支持按月或按年计费（按年立享2个月免费）

Target User

目标用户

Small teams (2-20 people) needing collaboration.

需要协作功能的小型团队（2-20人）。

Included Features

包含功能

All Pro features
Team collaboration
Shared projects
Role-based permissions
Priority support (24h response)

所有Pro层级功能
团队协作
项目共享
基于角色的权限
优先支持（24小时响应）

Limits

限制

Resource	Limit
Projects	100
API calls/day	100,000
Storage	100GB
Team members	20

资源	限制
项目数量	100
每日API调用量	100,000
存储空间	100GB
团队成员数	20

Upgrade Triggers

升级触发点

Team should consider upgrading when:

Exceeding 20 members
Needing SSO/SAML
Requiring dedicated support
Compliance requirements

当团队出现以下情况时，应考虑升级：

成员数量超过20人
需要SSO/SAML单点登录
需要专属支持
合规要求

Enterprise Tier

企业层级

Price

价格

Custom pricing based on:

Number of users
Usage volume
Support requirements
Compliance needs

基于以下因素定制定价：

用户数量
使用量
支持需求
合规需求

Target User

目标用户

Large organizations, regulated industries, high-volume users.

大型企业、受监管行业、高使用量用户。

Included Features

包含功能

All Team features
SSO/SAML integration
Custom integrations
Dedicated account manager
SLA guarantees
Compliance certifications
Custom contracts

所有Team层级功能
SSO/SAML集成
定制集成
专属客户经理
SLA服务水平保障
合规认证
定制合同

Limits

限制

Resource	Limit
Projects	Unlimited
API calls/day	Custom
Storage	Custom
Team members	Unlimited

资源	限制
项目数量	无限制
每日API调用量	定制化
存储空间	定制化
团队成员数	无限制

Sales Process

销售流程

Contact sales
Discovery call
Custom proposal
Security review
Contract negotiation
Onboarding

undefined

联系销售团队
需求调研沟通
定制方案提案
安全审核
合同协商
上线部署

undefined

limits.md

markdown

undefined

markdown

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Usage Limits

使用限制

Limit Philosophy

限制理念

Limits exist to ensure fair usage and system stability
Soft limits warn users before blocking
Hard limits block with clear upgrade path
Limits should feel generous for the tier's target user

设置限制是为了确保公平使用与系统稳定性
软性限制会先向用户发出警告，而非直接阻断
硬性限制会阻断操作，并提供清晰的升级路径
对于各层级的目标用户而言，限制应足够宽松

Limit Types

限制类型

Soft Limits

软性限制

User is warned but not blocked. Exceeding triggers:

In-app notification
Email warning
Usage dashboard highlight

用户会收到警告但不会被阻断。触发时会：

应用内通知
邮件警告
使用仪表盘高亮提示

Hard Limits

硬性限制

User is blocked from the action. Exceeding shows:

Clear error message
Current usage vs limit
Upgrade CTA

用户的操作会被阻断。触发时会显示：

清晰的错误提示
当前使用量与限制对比
升级引导

Limits by Resource

各资源限制

Projects

项目数量

Tier	Soft Limit	Hard Limit
Free	2	3
Pro	15	20
Team	80	100
Enterprise	N/A	Unlimited

When exceeded:

Cannot create new projects
Can still access existing projects
Must delete or archive to create new

层级	软性限制	硬性限制
Free	2	3
Pro	15	20
Team	80	100
Enterprise	不适用	无限制

触发后影响：

无法创建新项目
仍可访问现有项目
需删除或归档旧项目才能创建新项目

API Calls (per day)

每日API调用量

Tier	Soft Limit	Hard Limit	Burst Limit
Free	80	100	10/min
Pro	8,000	10,000	100/min
Team	80,000	100,000	500/min
Enterprise	Custom	Custom	Custom

When exceeded:

Returns 429 Too Many Requests
Retry-After header indicates reset time
Daily limit resets at midnight UTC

层级	软性限制	硬性限制	突发限制
Free	80	100	10次/分钟
Pro	8,000	10,000	100次/分钟
Team	80,000	100,000	500次/分钟
Enterprise	定制化	定制化	定制化

触发后影响：

返回429请求过多错误
Retry-After响应头会提示重置时间
每日限制在UTC时区午夜重置

Storage

存储空间

Tier	Soft Limit	Hard Limit
Free	80MB	100MB
Pro	8GB	10GB
Team	80GB	100GB
Enterprise	Custom	Custom

When exceeded:

Cannot upload new files
Can still access existing files
Must delete files or upgrade

层级	软性限制	硬性限制
Free	80MB	100MB
Pro	8GB	10GB
Team	80GB	100GB
Enterprise	定制化	定制化

触发后影响：

无法上传新文件
仍可访问现有文件
需删除文件或升级层级

Team Members

团队成员数

Tier	Limit
Free	1 (no teams)
Pro	1 (no teams)
Team	20
Enterprise	Unlimited

When exceeded:

Cannot invite new members
Existing members unaffected
Must remove members or upgrade

层级	限制
Free	1（不支持团队）
Pro	1（不支持团队）
Team	20
Enterprise	无限制

触发后影响：

无法邀请新成员
现有成员不受影响
需移除成员或升级层级

Overage Handling

超额使用处理

Free Tier

免费层级

No overages. Hard block at limit.

不支持超额使用，达到硬性限制后直接阻断。

Pro Tier

Pro层级

No overages. Hard block at limit with upgrade prompt.

不支持超额使用，达到硬性限制后触发升级提示并阻断。

Team Tier

Team层级

Optional overage billing:

API calls: $X per 10,000 over limit
Storage: $Y per GB over limit
Must opt-in to overage billing

可选超额计费：

API调用：每超额10,000次收费$X美元
存储空间：每超额1GB收费$Y美元
需主动开启超额计费功能

Enterprise Tier

企业层级

Custom overage terms in contract.

undefined

根据合同定制超额使用条款。

undefined

billing.md

markdown

undefined

markdown

undefined

Billing Rules

计费规则

Billing Cycles

计费周期

Monthly Billing

按月计费

Charged on signup date each month
Example: Sign up Jan 15 → charged Feb 15, Mar 15, etc.
Pro-rated for mid-cycle changes

每月在注册日期扣费
示例：1月15日注册 → 2月15日、3月15日等日期扣费
周期内变更套餐会按比例折算费用

Annual Billing

按年计费

Charged on signup date each year
2 months free (pay for 10, get 12)
No pro-rating for downgrades
Pro-rated upgrades

每年在注册日期扣费
立享2个月免费（支付10个月费用，使用12个月）
降级不按比例退费
升级按比例折算费用

Payment Methods

支付方式

Accepted

支持的方式

Credit/debit cards (Visa, Mastercard, Amex)
PayPal (Pro and above)
Wire transfer (Enterprise only)
Purchase orders (Enterprise only)

信用卡/借记卡（Visa、Mastercard、Amex）
PayPal（仅Pro及以上层级）
电汇（仅企业层级）
采购订单（仅企业层级）

Failed Payments

支付失败处理

First failure: Retry in 24 hours, email notification
Second failure: Retry in 48 hours, in-app warning
Third failure: Account downgraded to Free after 7 days grace
Grace period: Full access for 7 days to update payment

首次失败：24小时后重试，发送邮件通知
二次失败：48小时后重试，应用内发出警告
三次失败：7天宽限期后账户降级为免费层级
宽限期：7天内可正常访问全部功能，用于更新支付信息

Upgrades

套餐升级

Free → Pro

免费→Pro

Immediate access to Pro features
First charge: Full month
Billing date: Day of upgrade

立即获得Pro层级全部功能
首次扣费：全额月费
计费日期：升级当日

Pro → Team

Pro→Team

Immediate access to Team features
Pro-rated credit for remaining Pro period
New billing date: Day of upgrade

立即获得Team层级全部功能
剩余Pro周期按比例折算为信用额度
新计费日期：升级当日

Any → Enterprise

任意套餐→企业

Custom contract required
Migration assistance provided
Billing per contract terms

需要定制合同
提供迁移协助
按合同条款计费

Downgrades

套餐降级

Pro → Free

Pro→免费

Effective at end of current billing period
Data retained for 30 days after downgrade
Over-limit resources become read-only

生效时间：当前计费周期结束时
降级后数据保留30天
超出免费层级限制的资源变为只读

Team → Pro

Team→Pro

Effective at end of current billing period
Must remove team members first
Team features disabled at period end

生效时间：当前计费周期结束时
需先移除多余团队成员
周期结束后团队功能禁用

Enterprise → Lower

企业→低层级

Per contract terms
Typically 30-day notice required
Migration assistance provided

按合同条款执行
通常需要提前30天通知
提供迁移协助

Refunds

退款政策

Policy

规则

14-day money-back guarantee for first payment
No refunds for renewals
No partial refunds for downgrades
Enterprise: Per contract terms

首次支付享受14天无理由退款保障
续费不支持退款
降级不支持部分退款
企业层级：按合同条款执行

Process

流程

Request via support
Review within 48 hours
Refund processed within 5-7 business days

---

通过支持渠道提交申请
48小时内完成审核
5-7个工作日内完成退款处理

---

2. User Types

2. 用户类型

Defines the different types of users in your system.

定义系统中的不同用户类型。

Example: user_types/

示例：user_types/

user_types/
├── definition.md
├── free_user.md
├── pro_user.md
├── team_admin.md
├── team_member.md
├── enterprise_admin.md
├── permissions.md
└── .version

user_types/
├── definition.md
├── free_user.md
├── pro_user.md
├── team_admin.md
├── team_member.md
├── enterprise_admin.md
├── permissions.md
└── .version

definition.md

markdown

undefined

markdown

undefined

Definition: User Types

定义：用户类型

Overview

概述

{Product} has distinct user types based on subscription tier and role within teams. User type determines feature access, limits, and permissions.

{Product} 根据订阅层级与团队内角色划分不同的用户类型，用户类型决定了功能访问权限、限制与操作权限。

User Type Hierarchy

用户类型层级

mermaid

flowchart TD
    subgraph Individual ["Individual Users"]
        F[Free User]
        P[Pro User]
    end

    subgraph Team ["Team Users"]
        TA[Team Admin]
        TM[Team Member]
        TV[Team Viewer]
    end

    subgraph Enterprise ["Enterprise Users"]
        EA[Enterprise Admin]
        EM[Enterprise Member]
        EV[Enterprise Viewer]
    end

    F -->|Upgrade| P
    P -->|Create Team| TA
    TA -->|Invite| TM
    TA -->|Invite| TV
    TA -->|Upgrade| EA
    EA -->|Invite| EM
    EA -->|Invite| EV

undefined

mermaid

flowchart TD
    subgraph Individual ["个人用户"]
        F[Free User]
        P[Pro User]
    end

    subgraph Team ["团队用户"]
        TA[Team Admin]
        TM[Team Member]
        TV[Team Viewer]
    end

    subgraph Enterprise ["企业用户"]
        EA[Enterprise Admin]
        EM[Enterprise Member]
        EV[Enterprise Viewer]
    end

    F -->|Upgrade| P
    P -->|Create Team| TA
    TA -->|Invite| TM
    TA -->|Invite| TV
    TA -->|Upgrade| EA
    EA -->|Invite| EM
    EA -->|Invite| EV

undefined

User Type Matrix

用户类型矩阵

Type	Tier	Role	Can Create	Can Invite
Free User	Free	Owner	Projects (limited)	No
Pro User	Pro	Owner	Projects	No
Team Admin	Team	Admin	Projects, Members	Yes
Team Member	Team	Editor	Projects	No
Team Viewer	Team	Viewer	Nothing	No
Enterprise Admin	Enterprise	Admin	Everything	Yes
Enterprise Member	Enterprise	Editor	Projects	No
Enterprise Viewer	Enterprise	Viewer	Nothing	No

类型	层级	角色	可创建内容	可邀请成员
Free User	Free	所有者	项目（受限）	否
Pro User	Pro	所有者	项目	否
Team Admin	Team	管理员	项目、团队成员	是
Team Member	Team	编辑者	项目	否
Team Viewer	Team	查看者	无	否
Enterprise Admin	Enterprise	管理员	全部内容	是
Enterprise Member	Enterprise	编辑者	项目	否
Enterprise Viewer	Enterprise	查看者	无	否

Key Concepts

核心概念

Owner vs Admin vs Member

所有者 vs 管理员 vs 成员

Owner: Created/purchased the account, billing contact
Admin: Can manage users and settings, may not be owner
Member: Can use features, cannot manage

所有者：创建/购买账户的用户，负责账单联系
管理员：可管理用户与设置，不一定是所有者
成员：可使用功能，无法进行管理操作

Viewer Role

查看者角色

Read-only access for stakeholders who need visibility but not edit access.

为需要查看权限但无需编辑权限的利益相关者提供只读访问。

Related Definitions

User Type: Free User

用户类型：Free User

Definition

定义

Individual user on the Free tier with limited access to core features.

免费层级的个人用户，对核心功能的访问受限。

Characteristics

特征

Individual account (no team)
Limited project count
Limited API calls
Community support only
No collaboration features

个人账户（不支持团队）
项目数量受限
API调用受限
仅社区支持
无协作功能

Permissions

权限

Permission	Allowed
Create projects	Yes (up to limit)
Edit own projects	Yes
Delete own projects	Yes
Invite others	No
Access API	Yes (limited)
Export data	Yes
Priority support	No

权限	是否允许
创建项目	是（最多限制数量）
编辑自有项目	是
删除自有项目	是
邀请他人	否
访问API	是（受限）
导出数据	是
优先支持	否

Limits

限制

See Pricing Limits - Free Tier

查看定价限制 - 免费层级

Upgrade Path

升级路径

Free User → Pro User (upgrade subscription)

Free User → Pro User（升级订阅套餐）

Identification

类型标识

typescript

interface FreeUser {
  type: 'free';
  tier: 'free';
  role: 'owner';
  teamId: null;
}

typescript

interface FreeUser {
  type: 'free';
  tier: 'free';
  role: 'owner';
  teamId: null;
}

User Journey

用户旅程

Sign up (email or OAuth)
Onboarding flow
Create first project
Hit limits → Upgrade prompt
Convert to Pro or continue with limits

undefined

注册（邮箱或OAuth授权）
引导流程
创建首个项目
达到限制 → 升级提示
转化为Pro用户或继续使用受限功能

undefined

permissions.md

markdown

undefined

markdown

undefined

User Permissions Matrix

用户权限矩阵

Permission Categories

权限分类

Project Permissions

项目权限

Permission	Free	Pro	Team Admin	Team Member	Team Viewer
Create project	✅	✅	✅	✅	❌
View project	✅	✅	✅	✅	✅
Edit project	✅	✅	✅	✅	❌
Delete project	✅	✅	✅	❌	❌
Share project	❌	❌	✅	❌	❌
Transfer project	❌	❌	✅	❌	❌

权限	Free	Pro	Team Admin	Team Member	Team Viewer
创建项目	✅	✅	✅	✅	❌
查看项目	✅	✅	✅	✅	✅
编辑项目	✅	✅	✅	✅	❌
删除项目	✅	✅	✅	❌	❌
分享项目	❌	❌	✅	❌	❌
转移项目	❌	❌	✅	❌	❌

Team Permissions

团队权限

Permission	Free	Pro	Team Admin	Team Member	Team Viewer
Create team	❌	❌	✅	❌	❌
Invite member	❌	❌	✅	❌	❌
Remove member	❌	❌	✅	❌	❌
Change roles	❌	❌	✅	❌	❌
View team	❌	❌	✅	✅	✅

权限	Free	Pro	Team Admin	Team Member	Team Viewer
创建团队	❌	❌	✅	❌	❌
邀请成员	❌	❌	✅	❌	❌
移除成员	❌	❌	✅	❌	❌
变更角色	❌	❌	✅	❌	❌
查看团队	❌	❌	✅	✅	✅

Billing Permissions

计费权限

Permission	Free	Pro	Team Admin	Team Member	Team Viewer
View billing	✅	✅	✅	❌	❌
Update payment	✅	✅	✅	❌	❌
Change plan	✅	✅	✅	❌	❌
View invoices	✅	✅	✅	❌	❌

权限	Free	Pro	Team Admin	Team Member	Team Viewer
查看账单	✅	✅	✅	❌	❌
更新支付方式	✅	✅	✅	❌	❌
变更套餐	✅	✅	✅	❌	❌
查看发票	✅	✅	✅	❌	❌

API Permissions

API权限

Permission	Free	Pro	Team Admin	Team Member	Team Viewer
Generate API key	✅	✅	✅	✅	❌
Revoke API key	✅	✅	✅	Own only	❌
View API usage	✅	✅	✅	Own only	❌

权限	Free	Pro	Team Admin	Team Member	Team Viewer
生成API密钥	✅	✅	✅	✅	❌
撤销API密钥	✅	✅	✅	仅自有密钥	❌
查看API使用情况	✅	✅	✅	仅自有数据	❌

Permission Inheritance

权限继承

Team Members inherit all Viewer permissions
Team Admins inherit all Member permissions
Enterprise users follow same hierarchy with additional enterprise permissions

---

Team Member继承所有Team Viewer的权限
Team Admin继承所有Team Member的权限
企业用户遵循相同层级结构，并拥有额外企业权限

---

3. Revenue Model

3. 收入模型

Defines how your business makes money.

定义业务的盈利方式。

Example: revenue_model/

示例：revenue_model/

revenue_model/
├── definition.md
├── streams.md
├── unit_economics.md
├── growth_model.md
└── .version

revenue_model/
├── definition.md
├── streams.md
├── unit_economics.md
├── growth_model.md
└── .version

definition.md

markdown

undefined

markdown

undefined

Definition: Revenue Model

定义：收入模型

Overview

概述

{Product} generates revenue through a combination of subscription fees and usage-based charges. Primary revenue comes from Pro and Team subscriptions with high-value Enterprise contracts providing stability.

{Product} 通过订阅费用与基于使用量的收费组合实现盈利，主要收入来自Pro与Team层级订阅，高价值的企业合同提供收入稳定性。

Revenue Philosophy

收入理念

Sustainable: Revenue must cover costs with margin for growth
Aligned: Revenue grows when customers get more value
Predictable: Subscription base provides predictable MRR
Scalable: Usage-based components scale with customer success

可持续性：收入必须覆盖成本并留有增长空间
一致性：收入随客户获得的价值同步增长
可预测性：订阅用户群提供可预测的月度经常性收入（MRR）
可扩展性：基于使用量的计费组件随客户成功同步增长

Revenue Mix Target

收入结构目标

Stream	% of Revenue	Rationale
Pro subscriptions	40%	Volume, predictable
Team subscriptions	35%	Higher ARPU, lower churn
Enterprise contracts	20%	High value, annual
Usage overage	5%	Aligned with value

收入流	收入占比	依据
Pro层级订阅	40%	用户基数大、收入可预测
Team层级订阅	35%	每用户平均收入（ARPU）更高、流失率更低
企业合同	20%	高价值、年度合同
超额使用收费	5%	与客户获得的价值对齐

Key Metrics

核心指标

MRR (Monthly Recurring Revenue)
ARR (Annual Recurring Revenue)
ARPU (Average Revenue Per User)
Net Revenue Retention
Gross Margin

MRR（月度经常性收入）
ARR（年度经常性收入）
ARPU（每用户平均收入）
净收入留存率
毛利率

Related Definitions

Unit Economics

单位经济效益

Customer Acquisition Cost (CAC)

客户获取成本（CAC）

Definition

定义

Total cost to acquire a new paying customer.

获取一位新付费客户的总成本。

Calculation

计算公式


CAC = (Marketing Spend + Sales Spend) / New Customers Acquired


CAC = (营销支出 + 销售支出) / 新增付费客户数

Targets by Tier

各层级目标

Tier	Target CAC	Acceptable Range
Pro	$X	$X-Y
Team	$Y	$Y-Z
Enterprise	$Z	$Z-W

层级	目标CAC	可接受范围
Pro	$X	$X-Y
Team	$Y	$Y-Z
Enterprise	$Z	$Z-W

CAC Components

CAC构成

Component	% of CAC
Paid ads	40%
Content marketing	25%
Sales team	20%
Events/conferences	10%
Other	5%

构成部分	占CAC比例
付费广告	40%
内容营销	25%
销售团队	20%
活动/会议	10%
其他	5%

Lifetime Value (LTV)

客户生命周期价值（LTV）

Definition

定义

Total revenue expected from a customer over their lifetime.

客户在整个合作周期内为企业带来的总收入预期。

Calculation

计算公式


LTV = ARPU × Gross Margin × (1 / Churn Rate)


LTV = ARPU × 毛利率 × (1 / 流失率)

Targets by Tier

各层级目标

Tier	Target LTV	Calculation
Pro	$X	$A × B% × (1/C%)
Team	$Y	$D × E% × (1/F%)
Enterprise	$Z	$G × H% × (1/I%)

层级	目标LTV	计算方式
Pro	$X	$A × B% × (1/C%)
Team	$Y	$D × E% × (1/F%)
Enterprise	$Z	$G × H% × (1/I%)

LTV:CAC Ratio

LTV:CAC比率

Target

目标

LTV:CAC > 3:1 (healthy SaaS benchmark)

LTV:CAC > 3:1（健康SaaS行业基准）

Current by Tier

各层级当前数据

Tier	LTV	CAC	Ratio	Status
Pro	$X	$Y	X:1	✅/⚠️/❌
Team	$X	$Y	X:1	✅/⚠️/❌
Enterprise	$X	$Y	X:1	✅/⚠️/❌

层级	LTV	CAC	比率	状态
Pro	$X	$Y	X:1	✅/⚠️/❌
Team	$X	$Y	X:1	✅/⚠️/❌
Enterprise	$X	$Y	X:1	✅/⚠️/❌

Payback Period

投资回报周期

Definition

定义

Months to recover CAC from a customer.

从客户身上收回CAC所需的月数。

Calculation

计算公式


Payback Period = CAC / (ARPU × Gross Margin)


投资回报周期 = CAC / (ARPU × 毛利率)

Target

目标

< 12 months for Pro < 18 months for Team < 24 months for Enterprise

Pro层级<12个月 Team层级<18个月 Enterprise层级<24个月

Gross Margin

毛利率

Definition

定义

Revenue minus cost of goods sold (COGS).

收入减去销货成本（COGS）后的比率。

Calculation

计算公式


Gross Margin = (Revenue - COGS) / Revenue × 100


毛利率 = (收入 - COGS) / 收入 × 100

Target

目标

80% (typical for SaaS)

80%（SaaS行业典型水平）

COGS Components

COGS构成

Component	% of Revenue
Infrastructure	X%
Support	Y%
Payment processing	Z%
Total COGS	X+Y+Z%

---

构成部分	占收入比例
基础设施	X%
支持服务	Y%
支付处理	Z%
总COGS	X+Y+Z%

---

4. Market Position

4. 市场定位

Defines your place in the market.

定义产品在市场中的位置。

Example: market_position/

示例：market_position/

market_position/
├── definition.md
├── target_market.md
├── competitors.md
├── differentiation.md
└── .version

market_position/
├── definition.md
├── target_market.md
├── competitors.md
├── differentiation.md
└── .version

competitors.md

markdown

undefined

markdown

undefined

Competitive Analysis

竞品分析

Competitor Landscape

竞品格局

mermaid

quadrantChart
    title Market Position
    x-axis Low Price --> High Price
    y-axis Simple --> Complex
    quadrant-1 Enterprise
    quadrant-2 Premium
    quadrant-3 Budget
    quadrant-4 Value
    Competitor A: [0.7, 0.8]
    Competitor B: [0.3, 0.4]
    Competitor C: [0.8, 0.5]
    Our Product: [0.5, 0.6]

undefined

mermaid

quadrantChart
    title 市场定位
    x-axis 低价 --> 高价
    y-axis 简单 --> 复杂
    quadrant-1 企业级
    quadrant-2 高端
    quadrant-3 经济型
    quadrant-4 高性价比
    Competitor A: [0.7, 0.8]
    Competitor B: [0.3, 0.4]
    Competitor C: [0.8, 0.5]
    Our Product: [0.5, 0.6]

undefined

Direct Competitors

直接竞品

Competitor A

Aspect	Details
Website	example.com
Founded	20XX
Funding	$XM Series B
Pricing	$X-Y/mo
Target	Enterprise

Strengths:

Strong brand recognition
Enterprise features
Large customer base

Weaknesses:

Expensive
Complex setup
Slow innovation

How we differentiate:

Simpler UX
Lower price point
Faster time-to-value

维度	详情
官网	example.com
成立时间	20XX
融资	$XM B轮
定价	$X-Y/月
目标用户	企业级

优势：

品牌知名度高
企业级功能完善
客户基数大

劣势：

价格昂贵
部署复杂
创新速度慢

我们的差异化优势：

更简洁的用户体验
更低的价格
更快的价值交付

Competitor B

Aspect	Details
Website	example2.com
Founded	20XX
Funding	$XM Seed
Pricing	Free / $X/mo
Target	SMB

Strengths:

Free tier
Easy to use
Growing fast

Weaknesses:

Limited features
Reliability issues
Poor support

How we differentiate:

More features
Better reliability
Professional support

维度	详情
官网	example2.com
成立时间	20XX
融资	$XM 种子轮
定价	免费 / $X/月
目标用户	中小企业

优势：

免费层级
易于使用
增长迅速

劣势：

功能有限
可靠性问题
支持服务差

我们的差异化优势：

功能更丰富
可靠性更高
专业支持服务

Indirect Competitors

间接竞品

Spreadsheets (Excel, Google Sheets)

电子表格（Excel、Google Sheets）

Many potential customers use spreadsheets instead of dedicated tools.

Why they choose spreadsheets:

Already have it
Familiar interface
Free

Why they should switch to us:

Purpose-built features
Collaboration
Automation

许多潜在客户使用电子表格而非专用工具。

客户选择电子表格的原因：

已拥有该工具
界面熟悉
免费

客户应转向我们的原因：

为特定场景打造的功能
协作能力
自动化

Competitive Positioning Statement

竞争性定位声明

For [target customer] who [need], {Product} is a [category] that [key benefit]. Unlike [competitor], we [key differentiator].

---

针对[目标客户]的[需求]，{Product} 是一款[产品类别]，可提供[核心价值]。与[竞品]不同，我们[核心差异化优势]。

---

Signal Files for Business Definitions

业务定义的标识文件

Status Signals

状态标识

Signal	Meaning
`.draft`	Still being written
`.ready_for_review`	Ready for stakeholder review
`.approved`	Approved for implementation
`.approved_by_founder`	Founder approved
`.approved_by_finance`	Finance approved (pricing)
`.approved_by_legal`	Legal approved (terms)

标识	含义
`.draft`	仍在编写中
`.ready_for_review`	已准备好供利益相关者审核
`.approved`	已批准可实施
`.approved_by_founder`	创始人已批准
`.approved_by_finance`	财务已批准（定价相关）
`.approved_by_legal`	法务已批准（条款相关）

Content Signals

内容标识

Signal	Content
`.version`	Schema version JSON
`.effective_date`	When this takes effect
`.review_date`	When to review again
`.supersedes`	Previous version this replaces

标识	内容
`.version`	架构版本JSON
`.effective_date`	生效日期
`.review_date`	下次审核日期
`.supersedes`	替代的旧版本

Quality Checklist for Business Definitions

业务定义质量检查表

Before requesting review:

All monetary values use consistent currency
Percentages are clearly labeled
Tiers are exhaustively defined
Limits have soft and hard values
Edge cases documented (overages, refunds)
Competitive analysis is current
User types map to pricing tiers
Permissions matrix is complete
Unit economics calculated
Related definitions linked

undefined

提交审核前请确认：

所有货币单位保持一致
百分比标注清晰
层级定义完整
限制包含软性与硬性数值
边缘情况已记录（超额使用、退款）
竞品分析内容最新
用户类型与定价层级匹配
权限矩阵完整
单位经济效益已计算
相关定义已关联

undefined

ogt-docs-define-business

Original

Translation

OGT Docs - Define Business

OGT 文档 - 业务定义

Overview

概述

When to Use This Skill

何时使用该技能

Folder Structure

文件夹结构

Business Definition Types

业务定义类型

1. Pricing Model

1. 定价模型

Example: pricing_model/

示例：pricing_model/

definition.md

definition.md

Definition: Pricing Model

定义：定价模型

Overview

概述

Philosophy

理念

Pricing Strategy

定价策略

Key Decisions

关键决策

Success Metrics

成功指标

Related Definitions

相关定义

tiers.md

tiers.md

Pricing Tiers

定价层级

Tier Overview

层级概述

Free Tier

免费层级

Target User

目标用户

Included Features

包含功能

Limits

限制

Upgrade Triggers

升级触发点

Pro Tier

Pro层级

Price

价格

Target User

目标用户

Included Features

包含功能

Limits

限制

Upgrade Triggers

升级触发点

Team Tier

Team层级

Price

价格

Target User

目标用户

Included Features

包含功能

Limits

限制

Upgrade Triggers

升级触发点

Enterprise Tier

企业层级

Price

价格

Target User

目标用户

Included Features