Bluesky Social Media Skill

Platform Overview

• 300 character limit per post (vs. 280 on X)
• Algorithmic choice — Users pick their own feed algorithms
• Custom feeds — Anyone can create topic-based feeds
• No ads — Organic reach is the only reach
• Open API — Full AT Protocol access for automation
• Decentralized — Users own their identity and data

Content Strategy

What Works on Bluesky

Bluesky Audience Profile (2026)

• Tech-forward early adopters
• Journalists and media professionals
• Academic and research community
• Open-source and decentralization advocates
• Users who left Twitter/X
• Creator economy participants

Content Calendar

Writing for Bluesky

Post Formulas

{One sentence insight about industry/topic.}

{Why this matters or what it means for the audience.}

{Provocative question?}

My take: {Your opinion in 1-2 sentences.}

{Brief, punchy observation about something you noticed today.}

{Topic I've been thinking about:}

A thread 🧵

Thread Structure

Post 1 (Hook): {Compelling opener that makes people want to read more}

Post 2-N (Body): {One point per post, 1-3 sentences each}

Final post: {Summary + CTA (follow, repost, or reply)}

• Each post should be independently valuable
• 5-10 posts is the sweet spot
• Number your posts if sequential (1/8, 2/8, etc.)
• End with a clear takeaway

Hashtag Strategy

• Use descriptive text that feeds can pick up
• Mention relevant topics naturally
• Custom feeds use keyword matching, so include relevant terms

Engagement Tactics

1. Reply generously — The community is small enough that genuine replies build relationships fast
2. Repost with comment — Add your take when sharing others' posts
3. Follow custom feeds — Find your niche audience through topic feeds
4. Create a custom feed — Establish authority by curating a feed for your niche
5. Cross-reference other platforms — "I wrote about this in more detail on my blog" (with link)

AT Protocol API (Automation)

# Create session
curl -s -X POST "https://bsky.social/xrpc/com.atproto.server.createSession" \
  -H "Content-Type: application/json" \
  -d '{"identifier": "${BLUESKY_HANDLE}", "password": "${BLUESKY_APP_PASSWORD}"}'

curl -s -X POST "https://bsky.social/xrpc/com.atproto.repo.createRecord" \
  -H "Authorization: Bearer ${ACCESS_TOKEN}" \
  -H "Content-Type: application/json" \
  -d '{
    "repo": "${DID}",
    "collection": "app.bsky.feed.post",
    "record": {
      "$type": "app.bsky.feed.post",
      "text": "Your post text here",
      "createdAt": "'$(date -u +%Y-%m-%dT%H:%M:%S.000Z)'"
    }
  }'

curl -s "https://bsky.social/xrpc/app.bsky.feed.searchPosts?q={keyword}&limit=25" \
  -H "Authorization: Bearer ${ACCESS_TOKEN}"

curl -s "https://bsky.social/xrpc/app.bsky.actor.getProfile?actor={handle}" \
  -H "Authorization: Bearer ${ACCESS_TOKEN}"

Output Format

## Bluesky Post

**Type:** {Single post / Thread / Reply}
**Target audience:** {Who this is for}

---

{The actual post text, within 300 characters}

---

**Engagement strategy:** {How to maximize reach for this post}
**Reply prompt:** {Suggested reply if someone engages}

## Bluesky Thread ({N} posts)

**Topic:** {Thread topic}

---

**1/{N}:** {Hook post}

**2/{N}:** {Point 1}

...

**{N}/{N}:** {Summary + CTA}

---

Important Notes

• Bluesky's culture values authenticity. Overly promotional or corporate tone will be ignored.
• The platform is growing but still smaller than X. Focus on relationship building, not viral scale.
• App passwords (not your main password) are used for API access. Generate at Settings > App Passwords.
• Custom feeds are Bluesky's killer feature. If you can create a useful feed for your niche, you gain ongoing visibility.
• Cross-posting from X is frowned upon. Adapt content for the platform's voice and culture.