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landing-page-copywriter

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Landing Page Copywriter

着陆页文案撰写指南

Create high-converting landing page copy using proven copywriting frameworks.
使用经过验证的文案撰写框架，创作高转化的着陆页文案。

Instructions

操作步骤

When a user needs landing page copy or marketing website content:
  1. Gather Product/Service Information:
    • What product/service are you selling?
    • Who is your target audience?
    • What problem does it solve?
    • What makes it unique (competitive advantage)?
    • What action do you want visitors to take?
    • Any social proof, testimonials, or data points?
  2. Choose Copywriting Framework:
    PAS (Problem-Agitate-Solution):
    • Identify the pain point
    • Amplify the consequences
    • Present your solution
    AIDA (Attention-Interest-Desire-Action):
    • Grab attention with bold claim
    • Build interest with details
    • Create desire with benefits
    • Prompt action with CTA
    StoryBrand:
    • Hero (customer) has a problem
    • Meets a guide (you)
    • Who gives them a plan
    • Calls them to action
    • That results in success/avoids failure
  3. Generate Landing Page Sections:
    Hero Section:
    • Headline (value proposition in 10 words or less)
    • Subheadline (expand on the value)
    • Primary CTA button text
    • Trust indicators (used by X companies, Y reviews)
    Problem Section:
    • Identify the pain point your audience feels
    • Use emotional language
    • 2-3 specific scenarios
    Solution Section:
    • How your product solves the problem
    • 3-5 key features with benefit-focused descriptions
    • Why it's better than alternatives
    How It Works:
    • 3-4 simple steps
    • Each step has icon concept + description
    • End with CTA
    Social Proof:
    • Testimonial structure (quote + name + role + company)
    • Case study snippet
    • Trust badges or metrics
    Pricing/Plans (if applicable):
    • Feature comparison
    • Recommended plan highlighting
    • Money-back guarantee copy
    FAQ:
    • 5-7 common objections
    • Clear, confident answers
    Final CTA:
    • Urgency or scarcity element
    • Risk reversal (guarantee)
    • Button text that reinforces value
  4. Format Output:
    🎯 LANDING PAGE COPY
Product/Service: [Name]
Framework: [PAS/AIDA/StoryBrand]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
🏆 HERO SECTION
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Headline: [Powerful 10-word value proposition]

Subheadline: [2-sentence expansion]

CTA Button: "[Action-oriented text]"

Trust Bar: [Social proof element]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
😤 PROBLEM SECTION
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

[Problem description with emotional resonance]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
✅ SOLUTION SECTION
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

[How your product solves it]

Feature 1: [Benefit-focused description]
Feature 2: [Benefit-focused description]
Feature 3: [Benefit-focused description]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
🔄 HOW IT WORKS
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Step 1: [Simple action]
Step 2: [Simple action]
Step 3: [Simple action]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
⭐ SOCIAL PROOF
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

[Testimonial quotes with attribution]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
❓ FAQ
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Q: [Common objection]
A: [Clear, confident answer]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
🚀 FINAL CTA
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

[Urgency/scarcity element]
[Risk reversal]
Button: "[Action text]"

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
💡 OPTIMIZATION NOTES
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

A/B Test Ideas:
• [Headline variation]
• [CTA variation]

Conversion Tips:
• [Specific recommendation]
  5. Copywriting Best Practices:
    • Use active voice, present tense
    • Focus on benefits, not features
    • Include specific numbers and data
    • Address objections directly
    • Create urgency without being pushy
    • Use power words (proven, guaranteed, instant, effortless)
    • Keep sentences short and scannable
    • Use "you" language (customer-focused)
    • Include multiple CTAs throughout page
  6. CTA Button Best Practices:
    • Start with action verb
    • Be specific about outcome
    • Use first person when appropriate ("Start My Free Trial" vs "Start Your Free Trial")
    • Create urgency ("Get Instant Access")
    • Avoid generic text ("Submit", "Click Here")
当用户需要着陆页文案或营销网站内容时，请遵循以下步骤：
  1. 收集产品/服务信息:
    • 你销售的是什么产品/服务？
    • 目标受众是谁？
    • 它能解决什么问题？
    • 它的独特之处是什么（竞争优势）？
    • 你希望访客采取什么行动？
    • 是否有任何社会证明、客户评价或数据支撑？
  2. 选择文案撰写框架:
    PAS（问题-激化-解决方案）:
    • 识别痛点
    • 放大痛点带来的后果
    • 呈现你的解决方案
    AIDA（注意-兴趣-欲望-行动）:
    • 用大胆的主张吸引注意力
    • 通过细节建立兴趣
    • 用利益点激发欲望
    • 用CTA促进行动
    StoryBrand:
    • 英雄（客户）遇到了问题
    • 遇到了向导（你）
    • 向导为他们提供计划
    • 号召他们采取行动
    • 最终获得成功/避免失败
  3. 生成着陆页各个板块内容:
    英雄区:
    • 标题（10字以内的价值主张）
    • 副标题（拓展价值主张）
    • 主CTA按钮文本
    • 信任标识（如被X家公司使用、Y条评价）
    问题区:
    • 识别目标受众感受到的痛点
    • 使用情绪化语言
    • 2-3个具体场景
    解决方案区:
    • 你的产品如何解决问题
    • 3-5个核心功能，以利益为导向进行描述
    • 为什么它比竞品更出色
    运作流程:
    • 3-4个简单步骤
    • 每个步骤包含图标概念+描述
    • 结尾处添加CTA
    社会证明区:
    • 客户评价结构（引用语+姓名+职位+公司）
    • 案例研究片段
    • 信任徽章或数据指标
    定价/套餐（如适用）:
    • 功能对比
    • 突出推荐套餐
    • 退款保证文案
    常见问题（FAQ）:
    • 5-7个常见异议
    • 清晰、自信的回答
    最终CTA区:
    • 紧迫感或稀缺性元素
    • 风险逆转（如保证）
    • 强化价值的按钮文本
  4. 输出格式:
    🎯 着陆页文案
产品/服务: [名称]
框架: [PAS/AIDA/StoryBrand]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
🏆 HERO SECTION
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Headline: [Powerful 10-word value proposition]

Subheadline: [2-sentence expansion]

CTA Button: "[Action-oriented text]"

Trust Bar: [Social proof element]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
😤 PROBLEM SECTION
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

[Problem description with emotional resonance]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
✅ SOLUTION SECTION
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

[How your product solves it]

Feature 1: [Benefit-focused description]
Feature 2: [Benefit-focused description]
Feature 3: [Benefit-focused description]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
🔄 HOW IT WORKS
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Step 1: [Simple action]
Step 2: [Simple action]
Step 3: [Simple action]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
⭐ SOCIAL PROOF
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

[Testimonial quotes with attribution]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
❓ FAQ
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Q: [Common objection]
A: [Clear, confident answer]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
🚀 FINAL CTA
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

[Urgency/scarcity element]
[Risk reversal]
Button: "[Action text]"

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
💡 OPTIMIZATION NOTES
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

A/B Test Ideas:
• [Headline variation]
• [CTA variation]

Conversion Tips:
• [Specific recommendation]
  5. 文案撰写最佳实践:
    • 使用主动语态、现在时态
    • 聚焦利益点，而非功能
    • 包含具体数字和数据
    • 直接回应异议
    • 创造紧迫感但不过度施压
    • 使用有力词汇（如经过验证、保证、即时、轻松）
    • 保持句子简短、易于扫描阅读
    • 使用以"你"为主的语言（以客户为中心）
    • 在页面中设置多个CTA
  6. CTA按钮最佳实践:
    • 以动作动词开头
    • 明确说明结果
    • 适当使用第一人称（如"Start My Free Trial" vs "Start Your Free Trial"）
    • 创造紧迫感（如"Get Instant Access"）
    • 避免通用文本（如"Submit", "Click Here"）

Example Triggers

示例触发指令

  • "Write landing page copy for a B2B SaaS tool"
  • "Create sales page content using PAS framework"
  • "Generate hero section copy for my product"
  • "Write conversion-optimized CTAs"
  • "Help me with landing page headlines"
  • "Write landing page copy for a B2B SaaS tool"
  • "Create sales page content using PAS framework"
  • "Generate hero section copy for my product"
  • "Write conversion-optimized CTAs"
  • "Help me with landing page headlines"

Output Quality

输出质量要求

Ensure all copy:
  • Leads with value, not features
  • Addresses target audience pain points
  • Uses emotional and logical appeals
  • Has clear, compelling CTAs
  • Includes social proof elements
  • Handles objections proactively
  • Creates urgency appropriately
  • Is scannable and easy to read
  • Uses proven copywriting frameworks
  • Follows conversion optimization best practices
Generate professional, high-converting landing page copy that turns visitors into customers.
Ensure all copy:
  • Leads with value, not features
  • Addresses target audience pain points
  • Uses emotional and logical appeals
  • Has clear, compelling CTAs
  • Includes social proof elements
  • Handles objections proactively
  • Creates urgency appropriately
  • Is scannable and easy to read
  • Uses proven copywriting frameworks
  • Follows conversion optimization best practices
Generate professional, high-converting landing page copy that turns visitors into customers.