startup-ideation
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ChineseStartup Ideation
创业构想
Scope
适用范围
Covers
- Turning vague “startup ideas” into structured opportunity theses
- Expanding your information diet to find off-the-beaten-path opportunities
- Running a Why Now analysis based on technology + behavior + distribution shifts
- Identifying tarpits (ideas that look good but are structurally hard) and pruning early
- Scoring ideas and producing a top-idea 1‑pager + 2‑week validation plan
When to use
- “Help me come up with startup ideas in/around <domain>.”
- “We have 5 ideas — help us pick one and explain why.”
- “What’s a good Why Now for this idea?”
- “Pressure to do AI — where are real new opportunities?”
- “How do we avoid idea tarpits and pick something differentiated?”
When NOT to use
- You already chose an idea and need a delivery-ready PRD (use )
writing-prds - You need to define the problem space for a specific user pain (use )
problem-definition - You need to execute research (recruit, interview, synthesize) rather than frame it (use )
conducting-user-interviews - You need market sizing / pricing / fundraising pitch materials (adjacent work, not covered here)
涵盖内容
- 将模糊的“创业想法”转化为结构化的机会论点
- 拓展你的信息获取范围以发掘非传统机会
- 基于技术、用户行为、渠道分发的变化开展Why Now分析
- 识别**tarpit（看似可行但存在结构性难点的想法）**并尽早剔除
- 对想法进行评分，并产出优选想法单页文档 + 两周验证计划
适用场景
- “帮我在<某个领域>内生成创业想法。”
- “我们有5个想法，帮我们选一个并说明原因。”
- “这个想法的合理Why Now依据是什么？”
- “面临布局AI的压力，真正的新机会在哪里？”
- “我们如何避开创业tarpit，选择差异化的方向？”
不适用场景
- 你已选定想法，需要可落地的PRD（请使用）
writing-prds - 你需要针对特定用户痛点定义问题范围（请使用）
problem-definition - 你需要执行调研（招募受访者、访谈、整理结果）而非规划调研框架（请使用）
conducting-user-interviews - 你需要市场规模测算、定价或融资路演材料（属于相关但不在本工具覆盖范围内的工作）
Inputs
输入要求
Minimum required
- Founder/team context + constraints (time, budget, skills, regulatory constraints)
- The decision to make + timeline (e.g., “pick 1 idea to validate in the next 2 weeks”)
- Target customer type (B2B/B2C; any preferred industries or segments)
- Any starting ideas (even rough) + what prompted them
Missing-info strategy
- Ask up to 5 questions from references/INTAKE.md.
- If still missing, proceed with explicit assumptions and list Open questions that could change the recommendation.
最低必要输入
- 创始人/团队背景与约束条件（时间、预算、技能、监管限制）
- 待做决策与时间节点（例如：“在未来两周内选出1个想法进行验证”）
- 目标客户类型（B2B/B2C；偏好的行业或细分领域）
- 初始想法（即使是粗略的）+ 产生这些想法的契机
信息缺失应对策略
- 从references/INTAKE.md中选取最多5个问题进行询问。
- 若仍存在信息缺失，基于明确假设推进工作，并列出可能影响最终建议的待确认问题。
Outputs (deliverables)
输出成果（交付物）
Produce a Startup Ideation Pack in Markdown (in-chat; or as files if the user requests):
- Context snapshot (goal, constraints, decision, timeline)
- Unfair advantage + off-the-beaten-path signals (what you know/see that others might not)
- Shift scan + Why Now candidates (tech/behavior/distribution/regulatory shifts)
- Opportunity theses table (15–30 ideas, each structured + testable)
- Tarpit & differentiation check (prune to a shortlist)
- Idea scorecard (score top 3–5 with evidence)
- Top idea brief (1‑pager) (clear wedge + Why Now + ICP + risks)
- 2‑week validation plan (fastest tests for the highest-risk assumptions)
- Risks / Open questions / Next steps (always included)
Templates: references/TEMPLATES.md
Expanded guidance: references/WORKFLOW.md
Expanded guidance: references/WORKFLOW.md
以Markdown格式产出创业构想包（可直接在对话中呈现；若用户要求，也可作为文件交付）：
- 背景快照（目标、约束条件、待做决策、时间节点）
- 独特优势与非传统信号（你知晓/观察到而他人可能没有的信息）
- 趋势扫描与Why Now候选依据（技术、用户行为、渠道分发、监管层面的变化）
- 机会论点表（15-30个结构化、可验证的想法）
- Tarpit与差异化检查（筛选出短名单）
- 想法评分卡（为排名前3-5的想法提供带依据的评分）
- 优选想法单页简介（清晰的切入点、Why Now依据、ICP（理想客户画像）、风险点）
- 两周验证计划（针对最高风险假设的最快验证方案）
- 风险点/待确认问题/下一步行动（必含模块）
模板参考：references/TEMPLATES.md
详细操作指南：references/WORKFLOW.md
详细操作指南：references/WORKFLOW.md
Workflow (8 steps)
工作流程（8个步骤）
1) Intake + decision framing
1) 信息收集与决策框架搭建
- Inputs: User context; references/INTAKE.md.
- Actions: Clarify decision, time horizon, and constraints. Define success as “pick 1 idea to validate next” (or similar).
- Outputs: Context snapshot.
- Checks: You can restate the decision in one sentence (“We are deciding whether to… by <date>”).
- 输入： 用户背景信息；references/INTAKE.md
- 行动： 明确待做决策、时间范围与约束条件。将成功标准定义为“选出1个后续要验证的想法”（或类似目标）。
- 输出： 背景快照。
- 检查项： 能用一句话重述决策内容（例如：“我们需在<日期>前决定是否要……”）。
2) Inventory unfair advantage + off-the-beaten-path signals
2) 梳理独特优势与非传统信号
- Inputs: Founder/team background; past work; lived experience; access.
- Actions: List 5–15 unique signals: personal pain, workflows you’ve seen, niche communities, privileged distribution, proprietary data access, or operator insight.
- Outputs: Unfair advantage + signals list.
- Checks: Each signal is specific (who/where/when) and could plausibly lead to a differentiated idea.
- 输入： 创始人/团队背景、过往工作经历、亲身经验、资源渠道。
- 行动： 列出5-15个独特信号：个人痛点、观察到的工作流程、小众社群、专属分发渠道、专有数据访问权限或从业者洞见。
- 输出： 独特优势与信号清单。
- 检查项： 每个信号都具体明确（包含人物/场景/时间），且有可能催生差异化想法。
3) Run a shift scan (“Why now?” raw material)
3) 开展趋势扫描（“Why Now”的基础素材）
- Inputs: Domain + constraints; current trends the user cares about.
- Actions: Generate 10–20 “shifts” across: technology capability, buyer behavior, regulation, distribution, and cost curves. For each, write: “This enables X that was hard before.”
- Outputs: Shift scan + Why Now candidates.
- Checks: At least 5 shifts are concrete and falsifiable (not vague hype).
- 输入： 目标领域与约束条件；用户关注的当前趋势。
- 行动： 从技术能力、买家行为、监管政策、渠道分发、成本曲线五个维度生成10-20个“趋势变化”。每个变化需描述：“这使得此前难以实现的X成为可能。”
- 输出： 趋势扫描结果与Why Now候选依据。
- 检查项： 至少有5个趋势变化是具体可验证的（而非模糊的炒作概念）。
4) Generate opportunity theses (structured ideas)
4) 生成机会论点（结构化想法）
- Inputs: Signals + shifts.
- Actions: Produce 15–30 opportunity theses using the template: Customer → Job → Pain → Why now → Wedge → First test.
- Outputs: Opportunity theses table.
- Checks: Every idea includes a Why Now statement and a proposed first validation test.
- 输入： 信号与趋势变化。
- 行动： 利用模板生成15-30个机会论点：客户群体 → 待完成任务 → 痛点 → Why Now依据 → 切入点 → 首次验证测试。
- 输出： 机会论点表。
- 检查项： 每个想法都包含Why Now依据与首次验证测试方案。
5) Tarpit & differentiation check (prune)
5) Tarpit与差异化检查（筛选）
- Inputs: Opportunity theses table.
- Actions: Flag tarpits and thinly differentiated ideas. Apply “off-the-beaten-path” pressure: if an idea is widely discussed, require a strong wedge or discard.
- Outputs: Pruned list + notes on tarpits/differentiation.
- Checks: The remaining shortlist has at least one concrete advantage (distribution, insight, data, speed, regulatory, workflow depth).
- 输入： 机会论点表。
- 行动： 标记tarpit与差异化不足的想法。施加“非传统”筛选压力：若某个想法已被广泛讨论，需具备明确的独特切入点，否则予以剔除。
- 输出： 筛选后的短名单 + 关于tarpit与差异化的备注。
- 检查项： 剩余的短名单中的每个想法至少具备一项具体优势（如分发渠道、洞见、数据、速度、监管合规、流程深度等）。
6) Score + shortlist top 3–5
6) 评分与选出前3-5名想法
- Inputs: Pruned list; references/RUBRIC.md.
- Actions: Score each shortlisted idea with evidence and assumptions. Highlight the 1–2 criteria that dominate the outcome (sensitivity).
- Outputs: Idea scorecard + top 3–5 recommendation.
- Checks: Scores cite specific evidence or clearly labeled assumptions (no hand-wavy numbers).
- 输入： 筛选后的短名单；references/RUBRIC.md
- 行动： 为每个短名单中的想法提供带依据与假设的评分。突出影响结果的1-2个关键标准（敏感性分析）。
- 输出： 想法评分卡 + 前3-5名推荐。
- 检查项： 评分需引用具体依据或明确标注假设（不能使用模糊的数值）。
7) Draft the top idea 1‑pager + 2‑week validation plan
7) 撰写优选想法单页文档与两周验证计划
- Inputs: Top idea; references/TEMPLATES.md.
- Actions: Write a crisp 1‑pager (ICP, problem, Why Now, wedge, GTM motion hypothesis). Then design the fastest validation plan focused on the riskiest assumptions.
- Outputs: Top idea brief + validation plan.
- Checks: The plan includes: who to talk to, what to build (if anything), success criteria, and a stop/pivot rule.
- 输入： 排名第一的想法；references/TEMPLATES.md
- 行动： 撰写简洁的单页文档（包含ICP、问题、Why Now依据、切入点、GTM（上市推广）假设）。然后针对最高风险假设设计最快的验证计划。
- 输出： 优选想法简介 + 验证计划。
- 检查项： 计划需包含：访谈对象、需搭建的内容（若有）、成功标准、停止/转向规则。
8) Quality gate + finalize pack
8) 质量校验与最终打包
- Inputs: Full draft pack.
- Actions: Run references/CHECKLISTS.md and score with references/RUBRIC.md. Add Risks / Open questions / Next steps.
- Outputs: Final Startup Ideation Pack.
- Checks: A stakeholder can review async and decide “validate / park / discard” without a meeting.
- 输入： 完整的草稿包。
- 行动： 依据references/CHECKLISTS.md进行检查，并使用references/RUBRIC.md评分。添加风险点/待确认问题/下一步行动模块。
- 输出： 最终版创业构想包。
- 检查项： 利益相关者无需开会，异步审阅后即可做出“验证/搁置/放弃”的决策。
Quality gate (required)
质量校验（必填步骤）
- Use references/CHECKLISTS.md and references/RUBRIC.md.
- Always include: Risks, Open questions, Next steps.
- 使用references/CHECKLISTS.md与references/RUBRIC.md进行校验。
- 必须包含：风险点、待确认问题、下一步行动。
Examples
示例
Example 1 (B2B): “We’re ex‑operators in logistics. Generate and score startup ideas; pick 1 to validate in 2 weeks.”
Expected: opportunity theses rooted in real workflows + a shortlist + a top idea 1‑pager with a concrete validation plan.
Expected: opportunity theses rooted in real workflows + a shortlist + a top idea 1‑pager with a concrete validation plan.
Example 2 (AI shift): “We think new LLM capabilities enable something new in customer support; help us find a differentiated idea and Why Now.”
Expected: shift scan → structured theses → tarpit check → top idea brief with a tight wedge and clear risks.
Expected: shift scan → structured theses → tarpit check → top idea brief with a tight wedge and clear risks.
Boundary example: “Give me 100 startup ideas with no context.”
Response: ask intake questions first; if the user won’t provide any, produce a small set of generic theses with explicit assumptions and advise on how to ground them in real signals.
Response: ask intake questions first; if the user won’t provide any, produce a small set of generic theses with explicit assumptions and advise on how to ground them in real signals.
示例1（B2B场景）： “我们是物流行业的前从业者。请生成并评分创业想法，选出1个在两周内验证的方向。”
预期产出：基于真实工作流程的机会论点 + 短名单 + 带具体验证计划的优选想法单页文档。
预期产出：基于真实工作流程的机会论点 + 短名单 + 带具体验证计划的优选想法单页文档。
示例2（AI趋势场景）： “我们认为新的LLM能力能为客户支持领域带来新机会；帮我们找到差异化想法并提供Why Now依据。”
预期产出：趋势扫描 → 结构化论点 → tarpit检查 → 带明确切入点与风险点的优选想法简介。
预期产出：趋势扫描 → 结构化论点 → tarpit检查 → 带明确切入点与风险点的优选想法简介。
边界示例： “给我100个创业想法，没有任何背景信息。”
回应：先询问信息收集问题；若用户仍不提供任何信息，生成少量通用论点并标注明确假设，同时建议如何结合真实信号落地这些想法。
回应：先询问信息收集问题；若用户仍不提供任何信息，生成少量通用论点并标注明确假设，同时建议如何结合真实信号落地这些想法。