Example 1 (services marketplace, geo fragmentation):
“Use
. We run a home cleaning marketplace across 12 cities. Goal: increase booking fill rate from 62% → 80% in 8 weeks in our bottom 4 cities. We suspect supply is thin and response times are slow. Output a Marketplace Liquidity Management Pack with a segment scorecard, bottleneck diagnosis, and a prioritized experiment backlog.”
Example 2 (B2B marketplace, category imbalance):
“Use
. We match startups with freelance designers. Liquidity is strong in ‘logo design’ but weak in ‘product design’ and ‘brand refresh.’ Goal: cut median time-to-first-qualified-match from 5 days to 2 days for product design in 60 days. Provide a liquidity metric tree, fragmentation map, and operating cadence.”
Boundary example (not a liquidity problem):
“Write Google Ads copy to get more buyers.”
Response: this is primarily acquisition/copy. If marketplace reliability is already strong, use
/ channel-specific growth work. If reliability is unknown, start with an intake to confirm a liquidity bottleneck first.