marketing-content

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Marketing Content Skill

营销内容技能

Overview

概述

Enable

marketing-strategist

agents to produce high-quality, data-driven marketing content using proven frameworks, structured workflows, and measurable performance loops.

This skill covers the full content lifecycle:

Strategy → audience mapping, funnel alignment, channel selection
Creation → copywriting frameworks, platform adaptation
Operations → editorial calendar, scheduling, workflow
Optimization → A/B testing, iteration, performance KPIs
Measurement → engagement, conversion, retention, ROI

让

marketing-strategist

Agent能够使用经过验证的框架、结构化工作流和可衡量的效果闭环，生成高质量、数据驱动的营销内容。

本技能覆盖完整的内容生命周期：

策略 → 受众画像映射、漏斗匹配、渠道选择
创作 → 文案写作框架、平台适配
运营 → 编辑日历、排期、工作流
优化 → A/B测试、迭代、效果KPIs
衡量 → engagement、转化率、留存率、ROI

When to Use

使用场景

Invoke when asked to:

Write or plan marketing copy (ads, emails, blog posts, social)
Build or maintain an editorial calendar
Design a content campaign with objectives and KPIs
Optimize existing content performance
Conduct audience segmentation for content targeting
A/B test content variants
Adapt content for a specific platform (LinkedIn, TikTok, Email, etc.)

当收到以下需求时调用：

撰写或策划营销文案（广告、邮件、博客文章、社交内容）
搭建或维护编辑日历
设计带目标和KPI的内容活动
优化现有内容表现
为内容定位做受众分群
对内容变体做A/B测试
为特定平台适配内容（LinkedIn、TikTok、邮件等）

Enforcement Hooks

执行钩子

Input validated against

schemas/input.schema.json

before execution. Output contract defined in

schemas/output.schema.json

Pre-execution hook:

hooks/pre-execute.cjs

Post-execution hook:

hooks/post-execute.cjs

执行前输入会通过

schemas/input.schema.json

校验。输出规范定义在

schemas/output.schema.json

中。

执行前钩子：

hooks/pre-execute.cjs

执行后钩子：

hooks/post-execute.cjs

Content Strategy Framework

内容策略框架

Step 1: Audience Mapping

步骤1：受众映射

Before writing a single word, define:

Who: Primary audience segment (demographics, psychographics, intent signals)
Where: Platform/channel they are on
When: Buying stage / funnel position (Awareness → Consideration → Decision)
Why: Pain point or aspiration driving search/scroll

Audience Awareness Stages → Framework Match:

Awareness Stage	Best Framework	Why
Unaware (cold)	AIDA, PAS	Build attention first; introduce problem
Problem-aware	PAS, BAB	Lead with pain, show resolution
Solution-aware	4Ps, FAB	Evidence-based; translate features to value
Product-aware	FAB, BAB	Show transformation; competitor contrast
Most aware	Direct CTA	Skip education; they are ready

在动笔之前，先明确：

Who：核心受众群体（人口统计特征、心理特征、意图信号）
Where：他们活跃的平台/渠道
When：购买阶段/漏斗位置（认知 → 考虑 → 决策）
Why：驱动搜索/浏览的痛点或期望

受众认知阶段 → 框架匹配：

认知阶段	最优框架	原因
无认知（冷受众）	AIDA, PAS	首先吸引注意力，引入问题
感知到问题	PAS, BAB	从痛点切入，展示解决方案
感知到解决方案	4Ps, FAB	基于证据，将功能转化为价值
了解产品	FAB, BAB	展示转化效果，对比竞品
高认知	直接CTA	跳过教育环节，用户已准备好转化

Step 2: Content Pillar Definition

步骤2：内容支柱定义

Organize content into 3-5 pillars per brand/product:

Educational: Solves a problem (SEO-driven, evergreen)
Inspirational: Shows aspiration, transformation (social-first)
Promotional: Drives direct action (conversion-focused)
Community: User-generated, testimonials (trust signals)
Behind-the-Scenes: Builds brand personality (engagement)

每个品牌/产品的内容可分为3-5个支柱：

教育类：解决问题（SEO驱动，常青内容）
灵感类：展示期望、转变效果（社交优先）
推广类：驱动直接行动（聚焦转化）
社区类：用户生成内容、推荐语（信任信号）
幕后类：塑造品牌个性（提升engagement）

Step 3: Channel Selection

步骤3：渠道选择

Channel	Content Type	Goal	Cadence
Blog/SEO	Long-form evergreen, 1500-3000 words	Organic traffic	2-4x/month
LinkedIn	Thought leadership, case studies	B2B awareness	3-5x/week
Email	Segmented newsletters, drip sequences	Retention + conversion	1-3x/week
TikTok/Reels	Short-form video, <60s hooks	Discovery + top-of-funnel	Daily
Facebook	Carousel, events, community posts	Community + retargeting	3-5x/week

渠道	内容类型	目标	发布频次
博客/SEO	长文常青内容，1500-3000词	自然流量	每月2-4次
LinkedIn	思想领导力内容、案例研究	B2B认知	每周3-5次
邮件	分群 newsletter、 drip 序列	留存+转化	每周1-3次
TikTok/Reels	短视频，<60秒钩子	发现+漏斗顶层	日更
Facebook	轮播图、活动、社区帖子	社区+再营销	每周3-5次

Copywriting Patterns

文案写作模式

AIDA Framework (Cold Audience)

AIDA框架（冷受众）

ATTENTION: Grab with bold claim, stat, or question
INTEREST:  Explain relevance to reader's situation
DESIRE:    Show transformation, testimonials, proof
ACTION:    Single clear CTA (avoid multiple options)

Example (Email subject + body):

Subject: "68% of marketers are wasting their content budget"
[ATTENTION] Most companies publish content nobody reads.
[INTEREST]  The difference? A documented content strategy.
[DESIRE]    Teams using structured content plans see 3x ROI.
[ACTION]    Download the 2025 Content Strategy Playbook →

ATTENTION: 用大胆的观点、数据或问题吸引注意力
INTEREST:  说明和读者处境的相关性
DESIRE:    展示转变效果、推荐语、证明
ACTION:    单一明确的CTA（避免多个选项）

示例（邮件主题+正文）:

主题: "68%的营销人员正在浪费他们的内容预算"
[ATTENTION] 大多数公司发布的内容没人看。
[INTEREST]  区别在哪里？是否有书面的内容策略。
[DESIRE]    使用结构化内容规划的团队ROI可达3倍。
[ACTION]    下载2025内容策略手册 →

PAS Framework (Problem-Aware Audience)

PAS框架（感知到问题的受众）

PROBLEM:   Name the exact pain point
AGITATE:   Amplify the consequences of inaction
SOLUTION:  Present your offer as the logical answer

PROBLEM:   点明具体痛点
AGITATE:   放大不行动的后果
SOLUTION:  把你的产品作为合理解决方案推出

BAB Framework (Transformation Stories)

BAB框架（转变故事）

BEFORE:    Describe life with the problem
AFTER:     Paint the aspiration/desired state
BRIDGE:    Explain how your product/service creates the bridge

BEFORE:    描述有问题的生活状态
AFTER:     描绘期望/理想状态
BRIDGE:    说明你的产品/服务如何搭建两者之间的桥梁

4Ps Framework (Informed/Warm Audience)

4Ps框架（了解情况/暖受众）

PROBLEM:   State the problem (brief; audience already aware)
PROMISE:   Make a specific, believable claim
PROOF:     Evidence (stats, case studies, testimonials)
PROPOSAL:  Concrete offer with CTA

PROBLEM:   说明问题（简短，受众已经知晓）
PROMISE:   给出具体可信的承诺
PROOF:     证据（数据、案例研究、推荐语）
PROPOSAL:  带CTA的具体报价

FAB Framework (Product Copy)

FAB框架（产品文案）

FEATURE:   What the product has/does
ADVANTAGE: Why that feature matters
BENEFIT:   How it improves the customer's life

FEATURE:   产品的功能/作用
ADVANTAGE: 该功能的价值
BENEFIT:   如何改善客户的生活

Platform-Specific Content Guidelines

平台专属内容指南

TikTok / Instagram Reels

Hook in first 1-3 seconds — text overlay + strong visual
Ideal length: 15-30s (watch-through rate drops sharply after 30s)
Use trending audio (2x engagement lift vs. original audio)
Captions: conversational, 3-5 sentences, include 3-5 relevant hashtags
CTA: "Follow for more", "Comment your answer", "Link in bio"
Content types: tutorials, trends, POV, behind-the-scenes

前1-3秒放钩子 — 文字叠加+强视觉
理想长度：15-30秒（30秒后完播率大幅下降）
使用热门音频（比原创音频engagement高2倍）
文案：口语化，3-5句话，包含3-5个相关标签
CTA："关注获取更多内容"、"评论留下你的答案"、"链接在简介"
内容类型：教程、热点、POV、幕后内容

Long-form posts: 1200-1500 characters for maximum reach
Hook (first line must standalone as preview): bold claim or question
Structure: Hook → Story/Data → Insight → CTA
Posting time: Tuesday–Thursday, 8-10am or 12-2pm (business timezone)
Images: native documents (carousels) outperform external links by 3x
Avoid: external links in post body (kills reach); put in comments

长文：1200-1500字符获得最大曝光
钩子（第一行必须可以独立作为预览）：大胆的观点或问题
结构：钩子 → 故事/数据 → 洞察 → CTA
发布时间：周二-周四，8-10点或12-2点（工作时区）
图片：原生文档（轮播图）表现比外部链接好3倍
注意：不要在正文放外部链接（会降低曝光），放在评论区

Email

邮件

Subject line (A/B test mandatory): 40-60 characters, include power word
Preview text: 85-100 characters, extends subject line promise
Single CTA per email (multiple CTAs reduce click rate by 25%)
Segmentation: separate sequences by funnel stage and behavior
Cadence: max 3x/week; nurture sequences: 7-10 emails over 2-4 weeks
Mobile-first layout: single column, 600px max width, 16px minimum font

主题行（必须做A/B测试）：40-60字符，包含强吸引力词汇
预览文本：85-100字符，延伸主题行的承诺
每封邮件仅一个CTA（多个CTA会降低25%的点击率）
分群：按漏斗阶段和行为拆分序列
发布频次：每周最多3次；培育序列：2-4周发送7-10封邮件
移动端优先布局：单列，最大宽度600px，最小字号16px

Blog / SEO

博客 / SEO

Primary keyword in H1, URL slug, first 100 words, at least 2 H2s
Target featured snippet with direct answer paragraph (40-60 words)
Internal links: minimum 3 relevant internal links per post
Word count: 1500-3000 words for competitive SERP positions
Schema markup: Article or HowTo depending on content type
Update cadence: refresh top posts every 12-18 months

核心关键词放在H1、URL slug、前100词、至少2个H2中
用40-60词的直接回答段落争取精选片段
内部链接：每篇文章至少3个相关内部链接
字数：1500-300词可以获得有竞争力的SERP排名
Schema标记：根据内容类型选择Article或HowTo
更新频次：每12-18个月更新top文章

Editorial Calendar Management

编辑日历管理

Calendar Structure

日历结构

Month View:
- Content pillars assigned to week blocks
- Platform rotation (ensures channel balance)
- Campaign anchors (product launches, seasonal events, holidays)
- Buffer capacity (20% reserved for reactive/trending content)

Week View:
- Monday: Brief writer + assign assets
- Tuesday-Wednesday: Draft creation
- Thursday: Review + edits
- Friday: Schedule/publish

月视图:
- 内容支柱分配到周块
- 平台轮动（确保渠道平衡）
- 活动锚点（产品发布、季节活动、假日）
- 缓冲容量（20%留给热点/即时内容）

周视图:
- 周一：给作者下发brief + 分配素材
- 周二-周三：草稿创作
- 周四：审核+修改
- 周五：排期/发布

Content Brief Template

内容Brief模板

markdown

undefined

markdown

undefined

Content Brief

内容Brief

Title/Working Headline: [H1 target] Content Type: Blog / Email / Social / Ad Platform: [channel] Pillar: Educational / Inspirational / Promotional / Community Framework: AIDA / PAS / BAB / 4Ps / FAB Target Audience: [segment + awareness stage] Primary Goal: [Awareness / Traffic / Lead / Conversion] Primary Keyword/Topic: [keyword or topic] CTA: [exact text + destination] Due Date: YYYY-MM-DD Assigned To: [human / AI / both] Word Count / Length: [target] Assets Needed: [images, video, graphics]

undefined

标题/待定标题: [H1目标] 内容类型: 博客 / 邮件 / 社交 / 广告平台: [渠道] 支柱: 教育类 / 灵感类 / 推广类 / 社区类框架: AIDA / PAS / BAB / 4Ps / FAB 目标受众: [群体 + 认知阶段] 核心目标: [认知 / 流量 / 线索 / 转化] 核心关键词/主题: [关键词或主题] CTA: [准确文本+跳转地址] 截止日期: YYYY-MM-DD 负责人: [人类 / AI / 两者] 字数/长度: [目标] 所需素材: [图片、视频、图形]

undefined

Workflow States

工作流状态

```
IDEATION
```
→ Content brief drafted
```
IN_PROGRESS
```
→ Draft being written
```
REVIEW
```
→ Awaiting approval
```
SCHEDULED
```
→ Approved + in queue
```
PUBLISHED
```
→ Live
```
MEASURING
```
→ Post-publish tracking window (7-30 days)

```
IDEATION
```
→ 内容brief已起草
```
IN_PROGRESS
```
→ 草稿撰写中
```
REVIEW
```
→ 等待审批
```
SCHEDULED
```
→ 已审批+进入发布队列
```
PUBLISHED
```
→ 已上线
```
MEASURING
```
→ 发布后跟踪窗口（7-30天）

A/B Testing Workflow

A/B测试工作流

Test Design Protocol

测试设计协议

1. HYPOTHESIS: "Changing X to Y will increase Z because [reason]"
2. VARIABLE: Isolate ONE variable per test (subject line, CTA, headline, image)
3. SAMPLE: Minimum 500 impressions per variant for statistical significance
4. DURATION: Run minimum 7 days to account for day-of-week variance
5. METRIC: Define primary metric BEFORE running (CTR, conversion rate, open rate)

1. 假设: "将X改成Y会提升Z，因为[原因]"
2. 变量: 每次测试仅隔离一个变量（主题行、CTA、标题、图片）
3. 样本: 每个变体至少500次曝光，保证统计显著性
4. 时长: 至少运行7天，消除星期几的差异影响
5. 指标: 运行前先定义核心指标（CTR、转化率、打开率）

Test Backlog (Priority Order)

测试待办（优先级排序）

Variable	Impact	Effort	Recommended Order
Email subject line	High	Low	1st
Ad headline	High	Low	2nd
CTA text	High	Low	3rd
Landing page hero	High	Medium	4th
Email send time	Medium	Low	5th
Content format (video vs. static)	High	High	6th

变量	影响	工作量	推荐顺序
邮件主题行	高	低	1st
广告标题	高	低	2nd
CTA文本	高	低	3rd
落地页首屏	高	中	4th
邮件发送时间	中	低	5th
内容格式（视频vs静态）	高	高	6th

Test Result Logging

测试结果记录

json

{
  "test_id": "email-subject-2026-03",
  "variable": "subject_line",
  "variant_a": "68% of marketers waste their budget",
  "variant_b": "Is your content strategy costing you money?",
  "metric": "open_rate",
  "result_a": 0.24,
  "result_b": 0.31,
  "winner": "b",
  "confidence": 0.95,
  "applied_to": "all future campaign emails",
  "date": "2026-03-01"
}

json

{
  "test_id": "email-subject-2026-03",
  "variable": "subject_line",
  "variant_a": "68% of marketers waste their budget",
  "variant_b": "Is your content strategy costing you money?",
  "metric": "open_rate",
  "result_a": 0.24,
  "result_b": 0.31,
  "winner": "b",
  "confidence": 0.95,
  "applied_to": "all future campaign emails",
  "date": "2026-03-01"
}

Campaign Planning

活动策划

Campaign Structure

活动结构

CAMPAIGN NAME: [descriptive + date range]
OBJECTIVE:     [SMART goal: Awareness / Traffic / Leads / Revenue]
AUDIENCE:      [Primary segment + targeting parameters]
BUDGET:        [total + channel allocation]
CHANNELS:      [ranked by expected ROI]
TIMELINE:      [start → warm-up → peak → wind-down → analysis]
KPIs:          [primary metric + 2-3 supporting metrics]
CONTENT MAP:   [content pieces by channel and funnel stage]

活动名称: [描述性+日期范围]
目标:     [SMART目标: 认知 / 流量 / 线索 / 收入]
受众:      [核心群体+定位参数]
预算:        [总预算+渠道分配]
渠道:      [按预期ROI排序]
时间线:      [开始 → 预热 → 峰值 → 收尾 → 分析]
KPIs:          [核心指标 + 2-3个辅助指标]
内容地图:   [按渠道和漏斗阶段划分的内容]

Campaign Content Map (Example)

活动内容地图（示例）

Funnel Stage	Channel	Content Type	Framework	Goal
Awareness	TikTok	30s tutorial video	AIDA	Reach 50k
Awareness	Blog	SEO article	Educational	1000 organic visits
Consideration	Email	Drip sequence (5 emails)	PAS	500 nurture enrollments
Conversion	Email	Offer email	4Ps	50 conversions
Retention	Email	Onboarding sequence	FAB	80% activation rate

漏斗阶段	渠道	内容类型	框架	目标
认知	TikTok	30秒教程视频	AIDA	触达5万人
认知	博客	SEO文章	教育类	1000次自然访问
考虑	邮件	Drip序列（5封邮件）	PAS	500人加入培育序列
转化	邮件	优惠邮件	4Ps	50次转化
留存	邮件	新手引导序列	FAB	80%激活率

Content Performance KPIs

内容表现KPIs

Tier 1: Engagement (Content Quality Signal)

层级1：互动（内容质量信号）

KPI	Definition	Target Benchmark
Engaged sessions	Sessions >10s with interaction	>60% of sessions
Scroll depth	% of page scrolled	>50% to 75% mark
Time on page	Average seconds spent	Varies by content type
Social shares	Organic amplification	>1% of views

KPI	定义	目标基准
互动会话	会话时长>10秒且有交互	>60%的会话
滚动深度	页面滚动百分比	>50%到75%的位置
页面停留时间	平均停留秒数	随内容类型变化
社交分享	自然扩散	>1%的浏览量

Tier 2: Conversion (Business Impact Signal)

层级2：转化（业务影响信号）

KPI	Definition	Target Benchmark
CTR (organic)	Click-through rate from SERP	>3%
Email open rate	Opens / delivered	>25%
Email CTR	Clicks / opened	>3%
Content conversion rate	CTA completions / visitors	>2%

KPI	定义	目标基准
CTR（自然）	SERP的点击率	>3%
邮件打开率	打开数/送达数	>25%
邮件CTR	点击数/打开数	>3%
内容转化率	CTA完成数/访客数	>2%

Tier 3: Retention & Loyalty

层级3：留存&忠诚度

KPI	Definition	Target Benchmark
Return visit rate	% of visitors who return	>20% in 30 days
Email list growth rate	Net new subscribers / total	>5% monthly
Unsubscribe rate	Churned / sent	<0.5%

KPI	定义	目标基准
回访率	回访访客占比	30天内>20%
邮件列表增长率	净新增订阅者/总数	每月>5%
退订率	流失数/发送数	<0.5%

Tier 4: ROI

层级4：ROI

KPI	Definition	Target Benchmark
Content ROI	(Revenue attributable - cost) / cost	>200%
Cost per lead	Total content cost / leads	Varies by industry
Customer acquisition cost via content	Total cost / customers	Trending down

KPI	定义	目标基准
内容ROI	(可归属收入-成本)/成本	>200%
每条线索成本	总内容成本/线索数	随行业变化
内容渠道获客成本	总成本/获客数	趋势下降

Iron Laws

铁律

ALWAYS match copywriting framework to audience awareness stage — using AIDA for a product-aware audience wastes attention; using FAB for a cold audience loses them before they care.
NEVER publish content without a measurable KPI defined first — content without a success metric cannot be optimized and cannot prove ROI.
ALWAYS A/B test one variable at a time — testing multiple variables simultaneously makes it impossible to attribute performance changes to a single cause.
NEVER use a one-size-fits-all content format across platforms — each platform's algorithm rewards native content formats; cross-posting without adaptation produces 50-80% lower organic reach.
ALWAYS maintain human editorial oversight for AI-drafted content — AI handles research, structure, and drafts; human editors ensure brand voice, factual accuracy, and strategic alignment.

始终将文案框架和受众认知阶段匹配 — 对了解产品的受众用AIDA会浪费注意力；对冷受众用FAB会让他们在产生兴趣前就流失。
永远不要在未定义可衡量KPI的情况下发布内容 — 没有成功指标的内容无法优化，也无法证明ROI。
始终一次仅A/B测试一个变量 — 同时测试多个变量会导致无法将表现变化归因到单一原因。
永远不要跨平台使用通用内容格式 — 每个平台的算法都奖励原生内容格式；不做适配直接跨平台发布会降低50-80%的自然曝光。
AI生成的内容始终要有人工编辑审核 — AI负责调研、结构和草稿；人工编辑保证品牌调性、事实准确性和战略对齐。

Anti-Patterns

反模式

Anti-Pattern	Why It Fails	Correct Approach
Using AIDA for product-aware audience	Over-educates audience that already knows the problem	Use 4Ps or FAB; lead with proof and offer
Cross-posting identical content to all platforms	Platform algorithms penalize non-native formats	Adapt format, length, and tone per platform
No A/B testing before scaling ad spend	Intuition-based creative selection leaves 30-40% CTR on the table	Test headlines + CTAs first; scale winners
Measuring pageviews as content success	Pageviews measure traffic not content quality	Track engaged sessions and conversion rate
Publishing without a content brief	Inconsistent messaging, poor SEO, no clear CTA	Require brief for every piece before writing starts
Writing for search engines, not humans	High bounce rate, low engagement, penalized by Google	Write for humans first; optimize secondarily

反模式	失败原因	正确做法
对了解产品的受众用AIDA	对已经知道问题的受众做过度教育	用4Ps或FAB；从证据和优惠切入
所有平台发布完全相同的内容	平台算法会惩罚非原生格式	每个平台适配对应的格式、长度和语气
扩大广告支出前不做A/B测试	基于直觉的创意选择会浪费30-40%的CTR潜力	先测试标题+CTA；扩大优胜变体的投放
将页面浏览量作为内容成功指标	页面浏览量衡量的是流量不是内容质量	跟踪互动会话和转化率
没有内容brief就发布	信息不一致、SEO表现差、没有明确CTA	每篇内容动笔前都要求有brief
为搜索引擎写作而非为人类写作	高跳出率、低互动、被谷歌惩罚	首先为人类写作；其次做优化

Memory Protocol (MANDATORY)

记忆协议（强制要求）

Before starting: Read

.claude/context/memory/learnings.md

After completing:

New pattern →
```
.claude/context/memory/learnings.md
```
Issue found →
```
.claude/context/memory/issues.md
```
Decision made →
```
.claude/context/memory/decisions.md
```

ASSUME INTERRUPTION: If it's not in memory, it didn't happen.

开始前: 阅读

.claude/context/memory/learnings.md

完成后:

新模式 →
```
.claude/context/memory/learnings.md
```
发现问题 →
```
.claude/context/memory/issues.md
```
做出决策 →
```
.claude/context/memory/decisions.md
```

假设会中断：如果没有记录在记忆中，就等于没发生过。

marketing-content

Original

Translation

Marketing Content Skill

营销内容技能

Overview

概述

When to Use

使用场景

Enforcement Hooks

执行钩子

Content Strategy Framework

内容策略框架

Step 1: Audience Mapping

步骤1：受众映射

Step 2: Content Pillar Definition

步骤2：内容支柱定义

Step 3: Channel Selection

步骤3：渠道选择

Copywriting Patterns

文案写作模式

AIDA Framework (Cold Audience)

AIDA框架（冷受众）

PAS Framework (Problem-Aware Audience)

PAS框架（感知到问题的受众）

BAB Framework (Transformation Stories)

BAB框架（转变故事）

4Ps Framework (Informed/Warm Audience)

4Ps框架（了解情况/暖受众）

FAB Framework (Product Copy)

FAB框架（产品文案）

Platform-Specific Content Guidelines

平台专属内容指南

TikTok / Instagram Reels

TikTok / Instagram Reels

LinkedIn

LinkedIn

Email

邮件

Blog / SEO

博客 / SEO

Editorial Calendar Management

编辑日历管理

Calendar Structure

日历结构

Content Brief Template

内容Brief模板

Content Brief

内容Brief

Workflow States

工作流状态

A/B Testing Workflow

A/B测试工作流

Test Design Protocol

测试设计协议

Test Backlog (Priority Order)

测试待办（优先级排序）

Test Result Logging

测试结果记录

Campaign Planning

活动策划

Campaign Structure

活动结构

Campaign Content Map (Example)

活动内容地图（示例）

Content Performance KPIs

内容表现KPIs

Tier 1: Engagement (Content Quality Signal)

层级1：互动（内容质量信号）

Tier 2: Conversion (Business Impact Signal)

层级2：转化（业务影响信号）

Tier 3: Retention & Loyalty

层级3：留存&忠诚度

Tier 4: ROI

层级4：ROI

Iron Laws

铁律

Anti-Patterns

反模式

Memory Protocol (MANDATORY)