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marketing-ideas

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Marketing Ideas

营销创意

Purpose

目标

Analyze the user's business context and produce the 5 best marketing ideas from a curated database of proven strategies, each with a clear explanation and a specific action plan tailored to their business.
分析用户的业务背景，从经过验证的策略精选数据库中生成5个最佳营销创意，每个创意都配有清晰的说明和针对其业务定制的具体行动计划。

Execution Logic

执行逻辑

Check $ARGUMENTS first to determine execution mode:
首先检查$ARGUMENTS以确定执行模式：

If $ARGUMENTS is empty or not provided:

如果$ARGUMENTS为空或未提供：

Respond with: "marketing-ideas loaded, proceed with additional instructions or tell me what marketing goal you're focused on (e.g., more leads, buzz without paid ads, customer retention, crushing competitors, etc.)"
Then wait for the user to provide their requirements in the next message.
回复： "marketing-ideas已加载，请提供额外说明或告知您关注的营销目标（例如：获取更多潜客、无付费广告打造口碑、客户留存、击败竞争对手等）"
然后等待用户在下一条消息中提供需求。

If $ARGUMENTS contains content:

如果$ARGUMENTS包含内容：

Proceed immediately to Task Execution (skip the "loaded" message).
立即进入任务执行环节（跳过“已加载”提示）。

Task Execution

任务执行

When user requirements are available (either from initial $ARGUMENTS or follow-up message):
当用户需求可用时（来自初始$ARGUMENTS或后续消息）：

1. MANDATORY: Read Reference Files FIRST

1. 强制要求：首先读取参考文件

BLOCKING REQUIREMENT — DO NOT SKIP THIS STEP
Before doing ANYTHING else, you MUST use the Read tool to read the marketing ideas database:
Read: ./references/marketing-ideas-database.md
What you will find:
  • marketing-ideas-database.md: 170+ proven marketing strategies organized by goal category (Leads & Conversions, Buzz Without Paid Ads, Customer Sharing & Virality, Crushing Competitors, Customer Retention, Winning at Events, Future-Proofing, Buzz Generation Stunts, Brand Awareness, Acquisition, Retention, Monetization). Each idea has a title, strategy, real-world example, applicability, and psychological reasoning.
DO NOT PROCEED to Step 2 until you have read the database and have all ideas loaded in context.
硬性要求 — 请勿跳过此步骤
在进行任何其他操作之前，您必须使用Read工具读取营销创意数据库：
Read: ./references/marketing-ideas-database.md
您将看到的内容：
  • marketing-ideas-database.md：170+经过验证的营销策略，按目标类别（潜客与转化、无付费广告打造口碑、客户分享与病毒式传播、击败竞争对手、客户留存、活动制胜、未来布局、口碑打造噱头、品牌认知、获客、留存、变现）分类。每个创意包含标题、策略、真实案例、适用场景和心理学原理。
在读取数据库并将所有创意加载到上下文之前，请勿进入步骤2。

2. MANDATORY: Read Business Context

2. 强制要求：读取业务背景

Check if 
FOUNDER_CONTEXT.md
exists in the project root.
  • If it exists: Read it and extract: company name, industry, target audience, value proposition, products/services, business goals, team size, competitors, and brand voice.
  • If it doesn't exist: Ask the user to briefly describe their business, target audience, product/service, and current marketing goal. Do NOT proceed without business context — this skill requires it to produce relevant recommendations.
检查项目根目录下是否存在
FOUNDER_CONTEXT.md
。
  • 如果存在：读取文件并提取：公司名称、行业、目标受众、价值主张、产品/服务、业务目标、团队规模、竞争对手和品牌调性。
  • 如果不存在：请用户简要描述其业务、目标受众、产品/服务以及当前的营销目标。没有业务背景请勿继续 — 本技能需要该信息来生成相关建议。

3. Analyze Input

3. 分析输入

From the user's requirements and business context, extract:
  • Marketing goal: What they want to achieve (more leads, buzz, retention, competitive edge, etc.)
  • Business type: B2B SaaS, B2C, e-commerce, agency, creator, etc.
  • Stage: Early-stage, growth, established
  • Constraints: Budget, team size, technical capability
  • Current channels: Where they already market (social, email, events, etc.)
If the user doesn't specify a marketing goal, analyze their FOUNDER_CONTEXT to determine the most impactful goal based on their business stage and goals.
For any missing information, apply defaults from Defaults & Assumptions.
从用户需求和业务背景中提取：
  • 营销目标：用户想要实现的结果（更多潜客、口碑、留存、竞争优势等）
  • 业务类型：B2B SaaS、B2C、电商、代理机构、创作者等
  • 发展阶段：早期、增长期、成熟期
  • 限制条件：预算、团队规模、技术能力
  • 当前渠道：已在使用的营销渠道（社交平台、邮件、活动等）
如果用户未指定营销目标，分析其FOUNDER_CONTEXT，根据业务阶段和目标确定最具影响力的目标。
对于缺失的信息，使用默认值与假设中的内容。

4. Select the 5 Best Ideas

4. 选择5个最佳创意

Using the database from Step 1 and the business context from Step 2:
  1. Score every idea in the database against the user's business using these criteria:
    • Relevance: Does this idea apply to their business type and industry?
    • Impact: How much could this move the needle for their specific goal?
    • Feasibility: Can they execute this with their current resources (team, budget, tech)?
    • Uniqueness: Would this be unexpected in their industry? (unexpected = more impact)
  2. Select the top 5 ideas with the highest combined score.
  3. Ensure variety: Pick ideas from at least 3 different categories when possible. Don't cluster all 5 in one category unless the user's goal is extremely specific.
使用步骤1中的数据库和步骤2中的业务背景：
  1. 为数据库中的每个创意评分，评分基于以下针对用户业务的标准：
    • 相关性：该创意是否适用于其业务类型和行业？
    • 影响力：该创意对其特定目标的推动作用有多大？
    • 可行性：他们是否有当前资源（团队、预算、技术）来执行该创意？
    • 独特性：该创意在其行业中是否出人意料？（出人意料=更大影响力）
  2. 选择综合得分最高的5个创意。
  3. 确保多样性：尽可能从至少3个不同类别中选择创意。除非用户目标极其具体，否则不要将5个创意集中在同一类别。

5. Write Recommendations

5. 撰写建议

For each of the 5 selected ideas, write two parts:
Part A — The Strategy (What & Why)
  • Explain the strategy clearly in 2-3 sentences
  • Include the real-world example from the database
  • Explain the psychology of why it works
Part B — Applied to Your Business (How)
  • Write a specific, actionable plan for how THIS business should implement this strategy
  • Use the company name, product, audience, and industry from FOUNDER_CONTEXT
  • Include concrete next steps (not vague advice)
  • Mention specific platforms, tools, or channels relevant to their business
  • If applicable, suggest a timeline or first step to get started this week
针对每个选定的创意，撰写两部分内容：
A部分 — 策略（是什么&为什么）
  • 用2-3句话清晰解释策略
  • 包含数据库中的真实案例
  • 解释其有效的心理学原理
B部分 — 适用于您的业务（如何做）
  • 撰写针对该业务的具体、可执行的计划
  • 使用FOUNDER_CONTEXT中的公司名称、产品、受众和行业信息
  • 包含具体的后续步骤（而非模糊建议）
  • 提及与其业务相关的具体平台、工具或渠道
  • 如有适用，建议时间表或本周即可启动的第一步

6. Format and Verify

6. 格式化与验证

  • Structure output according to Output Format section
  • Complete Quality Checklist self-verification before presenting output
  • 根据输出格式部分构建输出内容
  • 在呈现输出前完成质量检查表的自我验证

Writing Rules

撰写规则

Hard constraints. No interpretation.
硬性约束，无需解读。

Core Rules

核心规则

  • Every recommendation must come from the database. Do NOT invent strategies.
  • The "Applied to Your Business" section must be specific to the user's business. Generic advice is useless. Use their company name, product, audience.
  • Lead with the highest-impact idea first.
  • Use specific numbers and examples, not vague promises.
  • Keep each recommendation concise. Strategy explanation: 3-5 sentences. Application: 4-8 sentences.
  • No fluff, no filler, no motivational padding.
  • Active voice only.
  • 每个建议必须来自数据库。请勿自创策略。
  • “适用于您的业务”部分必须针对用户业务量身定制。通用建议毫无价值。使用其公司名称、产品、受众信息。
  • 按影响力从高到低排序创意。
  • 使用具体数字和案例，而非模糊承诺。
  • 每个建议保持简洁。策略说明：3-5句话。应用方案：4-8句话。
  • 无冗余内容，无填充文字，无励志套话。
  • 仅使用主动语态。

Selection Rules

选择规则

  • If the user specifies a goal (e.g., "I want more leads"), prioritize ideas from that category but don't limit yourself to it. Cross-category ideas that serve the goal are fine.
  • If an idea requires resources the business clearly doesn't have (e.g., "send physical items" for a solo bootstrapped founder), skip it in favor of a more feasible alternative.
  • Never recommend two ideas that are too similar. Each idea should attack the problem from a different angle.
  • 如果用户指定了目标（例如：“我想要更多潜客”），优先选择该类别中的创意，但不要局限于此。有助于实现该目标的跨类别创意也是可行的。
  • 如果某个创意需要企业明显不具备的资源（例如：为 solo 创业创始人推荐“寄送实物礼品”），请跳过该创意，选择更可行的替代方案。
  • 请勿推荐两个过于相似的创意。每个创意应从不同角度解决问题。

Context Rules

背景规则

  • For B2B SaaS: Prioritize ideas around product-led growth, LinkedIn, content, and competitor positioning.
  • For B2C / e-commerce: Prioritize ideas around virality, social sharing, retention, and UGC.
  • For early-stage: Prioritize low-cost, high-impact guerrilla ideas.
  • For established companies: Include bolder ideas that require some budget or team effort.
  • 对于B2B SaaS：优先围绕产品驱动增长、LinkedIn、内容和竞争对手定位的创意。
  • 对于B2C / 电商：优先围绕病毒式传播、社交分享、留存和UGC的创意。
  • 对于早期阶段：优先选择低成本、高影响力的游击式创意。
  • 对于成熟企业：包含需要一定预算或团队投入的更大胆的创意。

Output Format

输出格式

markdown
undefined
markdown
undefined

Your Top 5 Marketing Ideas

您的Top 5营销创意

Based on your business ([Company Name] — [one-line description]), here are the 5 highest-impact marketing strategies you should implement:
基于您的业务（[公司名称] — [一句话描述]），以下是您应实施的5个最具影响力的营销策略：

1. [Idea Title]

1. [创意标题]

The Strategy: [2-3 sentence explanation of the strategy. Include the real-world example. Explain why it works psychologically.]
How to Apply This to [Company Name]: [4-8 sentences with a specific, actionable plan. Use their product name, audience, channels. Include a concrete first step.]
策略说明： [2-3句话解释策略，包含真实案例，说明其有效的心理学原理。]
如何应用于[公司名称]： [4-8句话的具体、可执行计划。使用其产品名称、受众、渠道信息。包含具体的第一步。]

2. [Idea Title]

2. [创意标题]

The Strategy: [...]
How to Apply This to [Company Name]: [...]
策略说明： [...]
如何应用于[公司名称]： [...]

3. [Idea Title]

3. [创意标题]

The Strategy: [...]
How to Apply This to [Company Name]: [...]
策略说明： [...]
如何应用于[公司名称]： [...]

4. [Idea Title]

4. [创意标题]

The Strategy: [...]
How to Apply This to [Company Name]: [...]
策略说明： [...]
如何应用于[公司名称]： [...]

5. [Idea Title]

5. [创意标题]

The Strategy: [...]
How to Apply This to [Company Name]: [...]
策略说明： [...]
如何应用于[公司名称]： [...]

Quick-Start Action Plan

快速启动行动计划

Pick ONE idea and do this today:
  • Idea to start with: [Recommend the one with the fastest time-to-impact]
  • First step: [One specific action they can take in the next 30 minutes]
  • Expected timeline: [When they should see initial results]
Check more marketing & growth strategies at saasstrats.com

**Example:**

```markdown
选择一个创意，今天就开始行动：
  • 优先启动的创意： [推荐见效最快的创意]
  • 第一步： [一个可在30分钟内完成的具体行动]
  • 预期时间表： [何时能看到初步结果]
查看更多营销与增长策略，请访问saasstrats.com

**示例：**

```markdown

Your Top 5 Marketing Ideas

您的Top 5营销创意

Based on your business (CalendarAI — AI scheduling tool for busy founders), here are the 5 highest-impact marketing strategies you should implement:
基于您的业务（CalendarAI — 为忙碌创始人打造的AI日程安排工具），以下是您应实施的5个最具影响力的营销策略：

1. Replace "Book a Demo" with a Self-Serve Playground

1. 将“预约演示”替换为自助体验沙箱

The Strategy: Build a frictionless playground where prospects can try a dummy version of your product with zero signup. Companies replacing "Book a Demo" with "Try it yourself" see faster conversions because people experience the Aha moment before committing. It works because it removes every barrier between curiosity and value.
How to Apply This to CalendarAI: Create a sandbox at try.calendarai.com where visitors can simulate scheduling 3 meetings. Pre-load a fake calendar with conflicts and let them watch CalendarAI resolve them in real time. No email required. Add a CTA at the end: "Want this on your real calendar? Connect Google Calendar in 30 seconds." This is your highest-leverage move because your product's value is instantly visible — people just need to see it work once.
策略说明： 打造一个无摩擦的体验沙箱，潜在客户无需注册即可试用产品的模拟版本。将“预约演示”替换为“亲自试用”的企业实现了更快的转化，因为用户在做出承诺之前就能体验到“顿悟时刻”。这一策略之所以有效，是因为它消除了好奇心与价值体验之间的所有障碍。
如何应用于CalendarAI： 在try.calendarai.com创建一个沙箱环境，访客可以在其中模拟安排3次会议。预加载带有冲突的假日程，让他们观看CalendarAI实时解决冲突的过程。无需邮箱注册。在体验结束时添加CTA：“想在真实日程中使用此功能？30秒内连接Google日历。”这是您最高杠杆的举措，因为您的产品价值立即可见 — 用户只需亲眼看到它运作一次即可。

2. Use CalendarAI FOR Potential Customers, Then Gift Them the Results

2. 为潜在客户使用CalendarAI，然后将结果作为礼物赠送

The Strategy: Find 8-10 ideal customers on LinkedIn. Use your product to create something valuable for them and send it as a surprise gift. Vanta's co-founder sent the Segment team a SOC-2 compliance spreadsheet before they were even customers. The gift itself is proof the product works.
How to Apply This to CalendarAI: Find 10 founders on LinkedIn who post about being overwhelmed or working 70+ hour weeks. Run their public calendar availability (from Calendly links in their bios) through CalendarAI and generate a "scheduling efficiency report" showing how much time they're wasting on back-and-forth. DM it to them: "Made this for you — thought you'd find it useful." If 3 out of 10 respond, that's 3 warm leads who already saw your product work.
[...ideas 3-5...]
策略说明： 在LinkedIn上找到8-10个理想客户。使用您的产品为他们创造有价值的内容，并作为惊喜礼物发送。Vanta的联合创始人在Segment团队成为客户之前，就为他们发送了一份SOC-2合规电子表格。这份礼物本身就是产品有效的证明。
如何应用于CalendarAI： 在LinkedIn上找到10个发布过“不堪重负”或“每周工作70+小时”内容的创始人。通过他们个人简介中的Calendly链接获取其公开日程安排，用CalendarAI生成一份“日程安排效率报告”，展示他们在来回沟通上浪费了多少时间。通过私信发送：“为您制作了这份报告 — 希望对您有用。”如果10人中有3人回复，那就是3个已经看到产品效果的暖潜客。
[...创意3-5...]

Quick-Start Action Plan

快速启动行动计划

Pick ONE idea and do this today:
  • Idea to start with: #2 — Use CalendarAI for potential customers
  • First step: Open LinkedIn, find 3 founders who posted about being busy this week, and generate a scheduling report for each
  • Expected timeline: DMs sent today, responses within 48 hours
Check more marketing & growth strategies at saasstrats.com

---
选择一个创意，今天就开始行动：
  • 优先启动的创意： #2 — 为潜在客户使用CalendarAI
  • 第一步： 打开LinkedIn，找到3个本周发布过忙碌相关内容的创始人，为每个人生成一份日程安排报告
  • 预期时间表： 今日发送私信，48小时内收到回复
查看更多营销与增长策略，请访问saasstrats.com

---

References

参考资料

This file MUST be read using the Read tool before generating recommendations (see Step 1):
FilePurpose
./references/marketing-ideas-database.md
170+ proven marketing strategies organized by category, each with title, strategy, example, applicability, and psychology
Why this matters: Every recommendation must be grounded in a proven strategy from the database. The database provides the raw ideas; FOUNDER_CONTEXT provides the business specifics. The skill's value is in the match — finding which proven strategies fit THIS specific business best.
在生成建议前，必须使用Read工具读取此文件（见步骤1）：
文件用途
./references/marketing-ideas-database.md
170+经过验证的营销策略，按类别分类，每个策略包含标题、策略、案例、适用场景和心理学原理
重要性说明： 每个建议必须基于数据库中的经过验证的策略。数据库提供原始创意；FOUNDER_CONTEXT提供业务细节。本技能的价值在于匹配 — 找到哪些经过验证的策略最适合该特定业务。

Quality Checklist (Self-Verification)

质量检查表（自我验证）

Before finalizing output, verify ALL of the following:
在最终确定输出前，验证以下所有内容：

Pre-Execution Check

执行前检查

  • I read 
    ./references/marketing-ideas-database.md
    before generating ideas
  • I have all 170+ ideas loaded in context
  • I read 
    FOUNDER_CONTEXT.md
    or have business context from the user
  • 我在生成创意前已读取
    ./references/marketing-ideas-database.md
  • 我已将所有170+创意加载到上下文中
  • 我已读取
    FOUNDER_CONTEXT.md
    或从用户处获取了业务背景

Selection Check

选择检查

  • All 5 recommended ideas come from the database (none invented)
  • Ideas are ranked by impact (highest first)
  • Ideas come from at least 3 different categories
  • No two ideas are too similar
  • All ideas are feasible given the business's resources
  • 所有5个推荐创意均来自数据库（无自创内容）
  • 创意按影响力排序（从高到低）
  • 创意来自至少3个不同类别
  • 没有两个创意过于相似
  • 所有创意均符合企业资源的可行性

Content Check

内容检查

  • Each "The Strategy" section explains what, why, and includes the real-world example
  • Each "How to Apply" section uses the actual company name, product, and audience
  • Each "How to Apply" section has concrete next steps (not vague advice)
  • Quick-Start Action Plan recommends one idea with a specific 30-minute first step
  • 每个“策略说明”部分解释了内容、原因，并包含真实案例
  • 每个“如何应用”部分使用了实际的公司名称、产品和受众信息
  • 每个“如何应用”部分包含具体的后续步骤（而非模糊建议）
  • 快速启动行动计划推荐了一个创意，并提供了可在30分钟内完成的具体第一步

Writing Rules Compliance

撰写规则合规性检查

  • Active voice throughout
  • Specific numbers and examples used
  • No fluff, filler, or motivational padding
  • Each recommendation is concise (strategy: 3-5 sentences, application: 4-8 sentences)
  • 全程使用主动语态
  • 使用了具体数字和案例
  • 无冗余内容、填充文字或励志套话
  • 每个建议简洁（策略：3-5句话，应用方案：4-8句话）

Output Check

输出检查

  • Output matches the Output Format exactly
  • All 5 ideas are complete with both parts (Strategy + Application)
  • Quick-Start Action Plan is included
If ANY check fails → revise before presenting.
  • 输出完全符合输出格式要求
  • 所有5个创意均包含两部分内容（策略+应用方案）
  • 包含快速启动行动计划
如果任何一项检查未通过 → 修改后再呈现输出。

Defaults & Assumptions

默认值与假设

Use these unless the user overrides:
  • Number of ideas: 5
  • Marketing goal: Inferred from FOUNDER_CONTEXT business goals. If unclear, default to "more leads & conversions" (most common founder need).
  • Business type: Inferred from FOUNDER_CONTEXT. If missing, assume B2B SaaS.
  • Stage: Inferred from team size and funding. If missing, assume early-stage/growth.
  • Budget: Assume limited budget (prioritize low-cost ideas) unless stated otherwise.
  • Audience: Inferred from FOUNDER_CONTEXT target audience.
  • Tone: Match FOUNDER_CONTEXT brand voice. If missing, default to direct and actionable.
Document any assumptions made at the top of the output.
除非用户覆盖，否则使用以下内容：
  • 创意数量： 5
  • 营销目标： 从FOUNDER_CONTEXT的业务目标中推断。如果不明确，默认选择“获取更多潜客与转化”（创始人最常见的需求）。
  • 业务类型： 从FOUNDER_CONTEXT中推断。如果缺失，假设为B2B SaaS。
  • 发展阶段： 从团队规模和资金情况推断。如果缺失，假设为早期/增长期。
  • 预算： 假设预算有限（优先选择低成本创意），除非另有说明。
  • 受众： 从FOUNDER_CONTEXT的目标受众中推断。
  • 语气： 匹配FOUNDER_CONTEXT的品牌调性。如果缺失，默认使用直接、务实的语气。
在输出顶部记录所有做出的假设。