competitor-intel

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🇺🇸

Original

English

🇨🇳

Translation

Chinese

Competitor Intel

竞争对手情报

Purpose

用途

Provide data-backed competitive intelligence by researching real signals across the web—no assumptions, no made-up numbers.

通过调研网络上的真实信号，提供有数据支撑的竞争情报——不做假设，不使用虚构数据。

Execution Logic

执行逻辑

Check $ARGUMENTS first to determine execution mode:

首先检查$ARGUMENTS以确定执行模式：

If $ARGUMENTS is empty or not provided:

若$ARGUMENTS为空或未提供：

Respond with: "competitor-intel loaded, proceed with competitor name and any context (website, industry, etc.)"

Then wait for the user to provide their requirements in the next message.

回复内容： "competitor-intel loaded, proceed with competitor name and any context (website, industry, etc.)"

然后等待用户在下一条消息中提供需求。

If $ARGUMENTS contains content:

若$ARGUMENTS包含内容：

Proceed immediately to Task Execution (skip the "loaded" message).

直接进入任务执行环节（跳过上述“已加载”提示消息）。

Task Execution

任务执行

When user requirements are available (either from initial $ARGUMENTS or follow-up message):

当获取到用户需求后（来自初始$ARGUMENTS或后续消息）：

1. Check for Business Context (Optional)

1. 检查业务背景（可选）

Check if

FOUNDER_CONTEXT.md

exists in the project root.

If it exists: Read it to understand your company's positioning, strengths, and goals—this informs the leverage strategies.
If it doesn't exist: Proceed with analysis focused purely on competitor weaknesses.

检查项目根目录下是否存在

FOUNDER_CONTEXT.md

文件。

若存在：读取文件以了解贵公司的定位、优势和目标——这将为竞争优势策略提供依据。
若不存在：仅聚焦于分析竞争对手的弱点。

2. Extract Input

2. 提取输入信息

From the user's requirements, extract:

Competitor name (required)
Competitor website (if provided)
Industry/vertical (if provided)
Specific areas of interest (if provided)

从用户需求中提取以下内容：

竞争对手名称（必填）
竞争对手官网（若提供）
所属行业/垂直领域（若提供）
具体关注领域（若提供）

3. Research Phase — MANDATORY WEB SEARCH

3. 调研阶段 — 必须执行网络搜索

This skill REQUIRES web search. Do not proceed without searching.

Execute web searches across these sources:

本技能要求必须进行网络搜索，不得跳过此步骤。

从以下来源执行网络搜索：

Business Metrics Research

业务指标调研

Search for verified data only. Query patterns:

"[Competitor]" revenue OR MRR OR ARR site:crunchbase.com

"[Competitor]" funding raised valuation site:crunchbase.com

"[Competitor]" employees headcount site:linkedin.com

"[Competitor]" revenue growth OR metrics

```
"[Competitor]" pricing customers
```

"[Competitor]" CEO OR founder interview revenue

"[Competitor]" Series A OR Series B OR funding

仅搜索经过验证的数据。查询模式示例：

"[Competitor]" revenue OR MRR OR ARR site:crunchbase.com

"[Competitor]" funding raised valuation site:crunchbase.com

"[Competitor]" employees headcount site:linkedin.com

"[Competitor]" revenue growth OR metrics

```
"[Competitor]" pricing customers
```

"[Competitor]" CEO OR founder interview revenue

"[Competitor]" Series A OR Series B OR funding

Traffic & SEO Research

流量与SEO调研

Search for web traffic and search presence signals:

```
"[Competitor]" site:similarweb.com
```
(traffic estimates, top pages, traffic sources)
```
"[Competitor]" site:ahrefs.com
```
(backlinks, domain rating, organic keywords)
```
"[Competitor]" site:semrush.com
```
(traffic, keyword rankings, ad spend)
```
"[Competitor]" site:trends.google.com
```
(search interest over time)

[Competitor website domain] site:builtwith.com

(tech stack, tools used)

搜索网站流量和搜索曝光相关信号：

```
"[Competitor]" site:similarweb.com
```
（流量预估、热门页面、流量来源）
```
"[Competitor]" site:ahrefs.com
```
（反向链接、域名评级、自然搜索关键词）
```
"[Competitor]" site:semrush.com
```
（流量、关键词排名、广告投入）
```
"[Competitor]" site:trends.google.com
```
（搜索热度趋势）

[Competitor website domain] site:builtwith.com

（技术栈、使用工具）

Technical & Product Research

技术与产品调研

Search for product and development signals:

```
"[Competitor]" site:github.com
```
(open source activity, tech stack, hiring signals)
```
[Competitor GitHub org]
```
(commit frequency, contributors, project activity)

"[Competitor]" API OR integration OR developer

搜索产品和研发相关信号：

```
"[Competitor]" site:github.com
```
（开源活动、技术栈、招聘信号）
```
[Competitor GitHub org]
```
（提交频率、贡献者、项目活跃度）

"[Competitor]" API OR integration OR developer

Advertising Research

广告调研

Search for ad strategy and spend signals:

Search Meta Ads Library:
```
https://www.facebook.com/ads/library/
```
for [Competitor]

"[Competitor]" ads site:facebook.com/ads/library

"[Competitor]" advertising spend OR ad budget

```
"[Competitor]" marketing campaign
```

搜索广告策略和投入相关信号：

在Meta Ads Library（
```
https://www.facebook.com/ads/library/
```
）中搜索[Competitor]

"[Competitor]" ads site:facebook.com/ads/library

"[Competitor]" advertising spend OR ad budget

```
"[Competitor]" marketing campaign
```

Weakness & Sentiment Research

弱点与舆情调研

Search for complaints, issues, and struggles:

```
"[Competitor]" reviews site:g2.com
```

"[Competitor]" reviews site:capterra.com

"[Competitor]" reviews site:trustpilot.com

"[Competitor]" complaints OR issues OR problems

"[Competitor]" "doesn't work" OR "broken" OR "terrible"

"[Competitor]" layoffs OR firing OR cuts

```
"[Competitor]" lawsuit OR sued
```

搜索投诉、问题和负面反馈：

```
"[Competitor]" reviews site:g2.com
```

"[Competitor]" reviews site:capterra.com

"[Competitor]" reviews site:trustpilot.com

"[Competitor]" complaints OR issues OR problems

"[Competitor]" "doesn't work" OR "broken" OR "terrible"

"[Competitor]" layoffs OR firing OR cuts

```
"[Competitor]" lawsuit OR sued
```

Signal Research (for predictions)

趋势信号调研（用于预测）

Search for hiring, product, and strategic signals:

```
"[Competitor]" hiring site:linkedin.com
```
```
"[Competitor]" job openings
```

"[Competitor]" new feature OR launch OR release

```
"[Competitor]" roadmap OR upcoming
```

"[Competitor]" partnership OR integration

"[Competitor]" site:twitter.com OR site:x.com

(founder/company posts)

搜索招聘、产品和战略相关信号：

```
"[Competitor]" hiring site:linkedin.com
```
```
"[Competitor]" job openings
```

"[Competitor]" new feature OR launch OR release

```
"[Competitor]" roadmap OR upcoming
```

"[Competitor]" partnership OR integration

"[Competitor]" site:twitter.com OR site:x.com

（创始人/企业官方动态）

4. Compile Verified Metrics

4. 整理验证后的指标

From research, extract ONLY verified numbers with sources:

MRR/ARR (if disclosed)
Funding raised (total and rounds)
Valuation (if known)
Employee count
Customer count
Churn rate (if disclosed)
Growth rate (if disclosed)
Pricing tiers

CRITICAL RULE: If a metric cannot be found with a source, mark it as "Not publicly available" — DO NOT estimate or assume.

从调研结果中仅提取带有来源的已验证数据：

MRR/ARR（若公开披露）
累计融资额（总金额及各轮次）
估值（若已知）
员工数量
客户数量
客户流失率（若公开披露）
增长率（若公开披露）
定价层级

核心规则：若无法找到带来源的指标数据，标记为“未公开”——不得估算或假设数据。

5. Identify Leverage Opportunities

5. 识别竞争优势机会

Analyze collected data to find 3 actionable weak spots:

Look for patterns in:

Product gaps: Features users complain about, missing integrations
Service failures: Support complaints, response times, bugs
Pricing friction: Users complaining about cost, hidden fees, poor value
Trust issues: Security concerns, data breaches, broken promises
Operational struggles: Layoffs, leadership changes, funding difficulties
Marketing weaknesses: Poor ad execution, weak positioning, low engagement

For each weakness, formulate an actionable strategy your company can execute.

分析收集到的数据，找出3个可落地的竞争对手弱点：

重点关注以下模式：

产品缺口：用户抱怨的功能缺失、未覆盖的集成场景
服务故障：客服投诉、响应时长、产品bug
定价争议：用户对成本的不满、隐藏费用、性价比低
信任问题：安全隐患、数据泄露、未兑现承诺
运营困境：裁员、领导层变动、融资困难
营销短板：广告执行不佳、定位模糊、用户参与度低

针对每个弱点，制定贵公司可执行的具体策略。

6. Predict Next Moves

6. 预测竞争对手下一步行动

Based on all signals, predict what the competitor will likely do next:

Signals to interpret:

Hiring patterns: Engineering = product push, Sales = growth mode, Support = scaling issues
Job postings: Reveal technology bets, market expansion, new products
Funding status: Recent raise = aggressive expansion, No raise in 2+ years = potential trouble
Content/PR: Topics they're pushing indicate strategic focus
Partnership announcements: Reveal market positioning and gaps
Founder activity: Where they speak, what they post, who they meet

基于所有信号，预测竞争对手可能采取的下一步行动：

需解读的信号包括：

招聘模式：招聘工程师=产品迭代，招聘销售=扩张模式，招聘客服=规模扩张中的问题
职位发布：透露技术投入、市场扩张、新产品规划
融资状态：近期融资=激进扩张，超过2年未融资=潜在困境
内容/公关：主推话题反映战略重点
合作公告：透露市场定位和缺口
创始人动态：演讲场合、发布内容、会面对象

7. Format Output

7. 格式整理

Structure findings according to Output Format section.

按照输出格式部分的要求组织调研结果。

Writing Rules

写作规则

Hard constraints. No interpretation.

严格约束，不得随意解读。

Core Rules

核心规则

Every metric MUST include a source link or be marked "Not publicly available"
No estimations, assumptions, or "likely" numbers for metrics
Strategies must be actionable (specific steps, not vague advice)
Predictions must cite the signals that support them
Use neutral, analytical tone—not competitive trash talk
Date all findings (data freshness matters)

每个指标必须包含来源链接，或标记为“未公开”
指标数据不得估算、假设或使用“可能”的数值
策略必须可落地（具体步骤，而非模糊建议）
预测必须引用支撑的信号
使用中立、分析性语气——不得使用攻击性语言
为所有结果标注日期（数据时效性至关重要）

Source Rules

来源规则

Prioritize primary sources (company announcements, founder interviews, SEC filings)
Crunchbase, LinkedIn, G2, Capterra are acceptable secondary sources
News articles are acceptable if they cite primary sources
Avoid unverified Twitter/X claims unless from official company accounts

优先使用一手来源（企业公告、创始人访谈、SEC文件）
Crunchbase、LinkedIn、G2、Capterra为可接受的二手来源
若新闻文章引用一手来源，可作为参考
除非来自企业官方账号，否则避免使用未验证的Twitter/X言论

Strategy Rules

策略规则

Each strategy must exploit a verified weakness
Each strategy must include concrete next steps
Strategies should be achievable within 30-90 days
Avoid strategies that require significant capital unless user has it

每个策略必须针对已验证的弱点
每个策略必须包含具体的下一步行动
策略需在30-90天内可落地
除非用户具备充足资金，否则避免需要大量资本投入的策略

Output Format

输出格式

markdown

undefined

markdown

undefined

Competitor Intel: [Competitor Name]

Generated: [Date] Sources searched: [Count] sources across Crunchbase, LinkedIn, G2, Capterra, news, social

1. Verified Business Metrics

Metric	Value	Source	Date
Funding Raised	$X	Source	[Date]
Valuation	$X	Source	[Date]
Employee Count	X	Source	[Date]
MRR/ARR	Not publicly available	—	—
Customer Count	~X	Source	[Date]
Churn Rate	Not publicly available	—	—

Key Observations:

[Insight about their financial health]
[Insight about their growth trajectory]

Metric	Value	Source	Date
Funding Raised	$X	Source	[Date]
Valuation	$X	Source	[Date]
Employee Count	X	Source	[Date]
MRR/ARR	Not publicly available	—	—
Customer Count	~X	Source	[Date]
Churn Rate	Not publicly available	—	—

Key Observations:

[Insight about their financial health]
[Insight about their growth trajectory]