Schema Markup Generator

This skill creates Schema.org structured data markup in JSON-LD format to help search engines understand your content and enable rich results in SERPs.

When This Must Trigger

Use this when the conversation involves any of these situations — even if the user does not use SEO terminology:

Use this whenever the task needs a shippable asset or transformation that should feed directly into quality review, deployment, or monitoring.

Adding FAQ schema for expanded SERP presence
Creating How-To schema for step-by-step content
Adding Product schema for e-commerce pages
Implementing Article schema for blog posts
Adding Local Business schema for location pages
Creating Review/Rating schema
Implementing Organization schema for brand presence
Any page where rich results would improve visibility

What This Skill Does

Schema Type Selection: Recommends appropriate schema types
JSON-LD Generation: Creates valid structured data markup
Property Mapping: Maps your content to schema properties
Validation Guidance: Ensures schema meets requirements
Nested Schema: Handles complex, multi-type schemas
Rich Result Eligibility: Identifies which rich results you can target

Quick Start

Start with one of these prompts.

Generate Schema for Content

Generate schema markup for this [content type]: [content/URL]

Create FAQ schema for these questions and answers: [Q&A list]

Specific Schema Types

Create Product schema for [product name] with [details]

Generate LocalBusiness schema for [business name and details]

Audit Existing Schema

Review and improve this schema markup: [existing schema]

Data Sources

With ~~web crawler connected: Automatically crawl and extract page content (visible text, headings, lists, tables), existing schema markup, page metadata, and structured content elements that map to schema properties.

With manual data only: Ask the user to provide:

Page URL or full HTML content
Page type (article, product, FAQ, how-to, local business, etc.)
Specific data needed for schema (prices, dates, author info, Q&A pairs, etc.)
Current schema markup (if optimizing existing)

Proceed with the full workflow using provided data. Note in the output which data is from automated extraction vs. user-provided data.

Instructions

When a user requests schema markup:

Identify Content Type and Rich Result Opportunity

Reference the CORE-EEAT Benchmark item O05 (Schema Markup) for content-type to schema mapping:

markdown

### CORE-EEAT Schema Mapping (O05)

| Content Type | Required Schema | Conditional Schema |
|-------------|----------------|--------------------|
| Blog (guides) | Article, Breadcrumb | FAQ, HowTo |
| Blog (tools) | Article, Breadcrumb | FAQ, Review |
| Blog (insights) | Article, Breadcrumb | FAQ |
| Alternative | Comparison*, Breadcrumb, FAQ | AggregateRating |
| Best-of | ItemList, Breadcrumb, FAQ | AggregateRating per tool |
| Use-case | WebPage, Breadcrumb, FAQ | — |
| FAQ | FAQPage, Breadcrumb | — |
| Landing | SoftwareApplication, Breadcrumb, FAQ | WebPage |
| Testimonial | Review, Breadcrumb | FAQ, Person |

*Use the mapping above to ensure schema type matches content type (CORE-EEAT O05: Pass criteria).*

markdown

### Schema Analysis

**Content Type**: [blog/product/FAQ/how-to/local business/etc.]
**Page URL**: [URL]

**Eligible Rich Results**:

| Rich Result Type | Eligibility | Impact |
|------------------|-------------|--------|
| FAQ | ✅/❌ | High - Expands SERP presence |
| How-To | ✅/❌ | Medium - Shows steps in SERP |
| Product | ✅/❌ | High - Shows price, availability |
| Review | ✅/❌ | High - Shows star ratings |
| Article | ✅/❌ | Medium - Shows publish date, author |
| Breadcrumb | ✅/❌ | Medium - Shows navigation path |
| Video | ✅/❌ | High - Shows video thumbnail |

**Recommended Schema Types**:
1. [Primary schema type] - [reason]
2. [Secondary schema type] - [reason]

Generate Schema Markup

Based on the identified content type, generate the appropriate JSON-LD schema. Supported types: FAQPage, HowTo, Article/BlogPosting/NewsArticle, Product, LocalBusiness, Organization, BreadcrumbList, Event, Recipe, and combined multi-type schemas.

Reference: See references/schema-templates.md for complete, copy-ready JSON-LD templates for all schema types with required and optional properties.

For each schema generated, include:
- All required properties for the chosen type
- Rich result preview showing expected SERP appearance
- Notes on which properties are required vs. optional
When combining multiple schema types on one page, wrap them in a JSON array inside a single
```
<script type="application/ld+json">
```
tag.
Provide Implementation and Validation
markdown
```
## Implementation Guide

### Adding Schema to Your Page

**Option 1: In HTML <head>**
```html
<head>
  <script type="application/ld+json">
    [Your JSON-LD schema here]
  </script>
</head>
```
Option 2: Before closing </body>
html
```
  <script type="application/ld+json">
    [Your JSON-LD schema here]
  </script>
</body>
```
Validation Steps
1. ~~schema validator
  - Test your live URL or paste code
  - Check for errors and warnings
2. Schema.org Validator
  - URL: https://validator.schema.org/
  - Validates against Schema.org spec
3. ~~search console
  - Monitor rich results in ~~search console
  - Check Enhancements reports for issues
Validation Checklist
- JSON syntax is valid (no trailing commas)
- All required properties present
- URLs are absolute, not relative
- Dates are in ISO 8601 format
- Content matches visible page content
- No policy violations
```
undefined
```

Validation Checkpoints

Input Validation

Page URL or content provided
Schema type appropriate for content (Article for blog, Product for e-commerce, etc.)
All required data available (author, dates, prices, etc. depending on schema type)
Content eligibility for rich results confirmed

Output Validation

JSON syntax validates (no trailing commas, proper quotes)
All required properties present for chosen schema type
URLs are absolute, not relative
Dates in ISO 8601 format (YYYY-MM-DDTHH:MM:SS+00:00)
Schema content matches visible page content exactly
Passes ~~schema validator with no errors
Source of each data point clearly stated (~~web crawler extraction, user-provided, or manual entry)

Example

User: "Generate FAQ schema for a page about SEO with 3 questions"

Output:

markdown

## FAQ Schema for SEO Page

### Schema Markup

```json
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is SEO?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "SEO (Search Engine Optimization) is the practice of optimizing websites and content to rank higher in search engine results pages (SERPs). It involves technical optimizations, content creation, and link building to increase organic visibility and drive qualified traffic to your website."
      }
    },
    {
      "@type": "Question",
      "name": "How long does SEO take to work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "SEO typically takes 3-6 months to show significant results, though this varies based on competition, domain authority, and effort invested. New websites may take 6-12 months, while established sites with existing authority can see improvements in 1-3 months for less competitive keywords."
      }
    },
    {
      "@type": "Question",
      "name": "Is SEO better than paid advertising?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "SEO and paid advertising serve different purposes. SEO provides sustainable, long-term traffic without per-click costs but takes time to build. Paid advertising delivers immediate results but stops when you stop paying. Most successful businesses use both: paid ads for immediate leads and SEO for long-term growth."
      }
    }
  ]
}

Implementation: Wrap the above JSON-LD in
<script type="application/ld+json">...</script>
and place in
<head>
or before
</body>
. Test with ~~schema validator.

SERP Preview

SEO Guide: Complete Beginner's Tutorial
yoursite.com/seo-guide/
Learn SEO from scratch with our comprehensive guide...

▼ What is SEO?
  SEO (Search Engine Optimization) is the practice of optimizing...
▼ How long does SEO take to work?
  SEO typically takes 3-6 months to show significant results...
▼ Is SEO better than paid advertising?
  SEO and paid advertising serve different purposes...


## Schema Type Quick Reference

| Content Type | Schema Type | Key Properties |
|--------------|-------------|----------------|
| Blog Post | BlogPosting/Article | headline, datePublished, author |
| Product | Product | name, price, availability |
| FAQ | FAQPage | Question, Answer |
| How-To | HowTo | step, totalTime |
| Local Business | LocalBusiness | address, geo, openingHours |
| Recipe | Recipe | ingredients, cookTime |
| Event | Event | startDate, location |
| Video | VideoObject | uploadDate, duration |
| Course | Course | provider, name |
| Review | Review | itemReviewed, ratingValue |

## Tips for Success

1. **Match visible content** - Schema must reflect what users see
2. **Don't spam** - Only add schema for relevant content
3. **Keep updated** - Update dates and prices when they change
4. **Test thoroughly** - Validate before deploying
5. **Monitor Search Console** - Watch for errors and warnings

## Schema Type Decision Tree

> **Reference**: See [references/schema-decision-tree.md](references/schema-decision-tree.md) for the full decision tree (content-to-schema mapping), industry-specific recommendations, implementation priority tiers (P0-P4), and validation quick reference.


## Reference Materials

- [Schema Templates](references/schema-templates.md) - Copy-ready JSON-LD templates for all schema types
- [Validation Guide](references/validation-guide.md) - Common errors, required properties, testing workflow

## Next Best Skill

- **Primary**: [seo-analysis](../seo-analysis/SKILL.md) — verify implementation with a technical SEO audit.

schema-markup-generator

NPX Install

Tags

SKILL.md Content

Schema Markup Generator

When This Must Trigger

What This Skill Does

Quick Start

Generate Schema for Content

Specific Schema Types

Audit Existing Schema

Data Sources

Instructions

Validation Steps

Validation Checklist

Validation Checkpoints

Input Validation

Output Validation

Example

SERP Preview