Competitor Intelligence
Real-time competitive intelligence powered by Nimble's web data APIs.
User request: $ARGUMENTS
Before running any commands, read
references/nimble-playbook.md
for Claude Code
constraints (no shell state, no
/
, sub-agent permissions, communication style).
Instructions
Step 0: Preflight
Run the preflight pattern from
references/nimble-playbook.md
(5 simultaneous Bash
calls: date calc, today, CLI check, profile load, index.md load).
From the results:
- CLI missing or API key unset →
references/profile-and-onboarding.md
, stop
- Profile exists → read
~/.nimble/memory/competitors/index.md
to identify which
competitor files exist and their last-updated dates. If the index doesn't exist
(first run or upgrade), fall back to reading all ~/.nimble/memory/competitors/*.md
directly — the index is an optimization, not a gate. Then load the relevant
competitor files for known signals
(used for dedup in Steps 3 + 5). Follow cross-references ( links)
to load related context. Determine mode using smart date windowing
from references/nimble-playbook.md
:
- Full mode: first run OR last run > 14 days ago
- Quick refresh: last run < 14 days ago
- Same-day repeat: if
last_runs.competitor-intel
is today, check if a report
already exists at ~/.nimble/memory/reports/competitor-intel-[today].md
. If so,
ask: "Already ran today. Run again for fresh data?" Don't silently re-run.
- Skip to Step 2
- No profile → Step 1
Note: Step 2 (WSA Discovery) runs after onboarding but before any research.
Step 1: First-Run Onboarding (2 prompts max)
Prompt 1 — ask in plain text (NOT AskUserQuestion with options):
"What's your company's website domain? (e.g., acme.com)"
Verify — make two Bash calls simultaneously:
nimble search --query "[domain]" --include-domain '["[domain]"]' --max-results 3 --search-depth lite
nimble search --query "[domain] company" --max-results 5 --search-depth lite
Prompt 2 — confirm company + choose competitor method (use AskUserQuestion):
I found that [Company] ([domain]) is [brief description].
Is this right? And how should I find your competitors?
- Yes — find competitors for me
- Yes — I'll list them myself
- Wrong company — let me clarify
If "find competitors", make three Bash calls simultaneously:
nimble search --query "[Company] competitors" --max-results 10 --search-depth lite
nimble search --query "[Company] vs" --max-results 10 --search-depth lite
nimble search --query "[Company] alternatives" --max-results 5 --search-depth lite
Propose the list. Once the user confirms, create the profile and start Steps 2+3.
When creating the profile, also ask for or infer each competitor's domain and the
user's industry keywords. See
references/profile-and-onboarding.md
for the full
profile schema (company, competitors with domains/categories, industry_keywords,
integrations, preferences).
Step 2: WSA Discovery
For each competitor domain and the user's domain, discover available WSAs:
bash
nimble agent list --search "{domain}" --limit 20
Run one search per domain simultaneously. From the results, filter for WSAs with
matching SERP or PDP, prefer
, and validate
each with
nimble agent get --template-name {name}
. Cache discovered WSA names +
params for the run. Use discovered WSAs alongside
in Steps 3-4
for richer data. If no WSAs found, continue with
alone.
Step 3: Research the User's Company
Use
to avoid noise from generic company names. Make two Bash calls:
nimble search --query "product updates OR changelog OR releases" --include-domain '["[company-domain]"]' --start-date "[start-date]" --max-results 5 --search-depth lite
nimble search --query "[UserCompany] news" --focus news --start-date "[start-date]" --max-results 5 --search-depth lite
Fallback if < 3 results: nimble search --query "blog" --include-domain '["[company-domain]"]' --max-results 5 --search-depth lite
Step 4: Parallel Research Per Competitor (sub-agents)
Read
references/competitor-agent-prompt.md
for the full agent prompt template.
Follow the sub-agent spawning rules from
references/nimble-playbook.md
(bypassPermissions, batch max 4, explicit Bash instruction, fallback on failure).
Spawn
agents (
agents/nimble-researcher.md
) with
mode: "bypassPermissions"
. Customize the prompt template with each competitor's
name, domain, start-date, known signals from memory (loaded in Step 0), and any
discovered WSA names from Step 2 so agents can use them for enrichment.
Call estimation & Scaled Execution: Before launching agents, estimate total API
calls: ~6 searches per competitor × N competitors + ~2 industry searches + extractions.
For 2+ competitors (12+ calls), tell agents to use
for page extractions
instead of individual calls. See the Scaled Execution pattern in
references/nimble-playbook.md
for tier selection.
Also run
industry searches directly (not in sub-agents), using
from the business profile:
nimble search --query "[industry_keyword] AI agents OR automation" --focus news --start-date "[start-date]" --max-results 5 --search-depth lite
nimble search --query "[industry_keyword] regulation OR compliance OR pricing" --focus news --start-date "[start-date]" --max-results 5 --search-depth lite
Step 5: Deep Extraction
Extract signals that need date verification OR richer detail. See
references/nimble-playbook.md
→ "Signal Date Validation" → "Verification Budget"
for the full rules.
Must extract:
- All P1 signals (funding, M&A, leadership) — need confirmed details AND date verification
- Any signal with — event date needs verification from page content
- Any signal where — confirm the event date from the actual
page content
Extract if useful:
- P2 signals where the snippet lacks a date or key detail
Make one Bash call per URL, all simultaneously:
nimble extract --url "https://..." --format markdown
For extraction failures, follow the fallback in
references/nimble-playbook.md
.
When reading extracted content, determine the actual event date from the article body
(not just the page header date). Look for: explicit dates tied to the event, temporal
language ("last September", "in Q3"), and datelines.
Step 5.5: Signal Validation
Before building the report, validate every signal's freshness. See
references/nimble-playbook.md
→ "Signal Date Validation" for the full pattern.
For each signal from Step 3, classify it:
| Check | Result | Action |
|---|
| EVENT_DATE within freshness window + not in memory | NEW | Include |
| EVENT_DATE within window + updates a known signal | UPDATED | Include as update |
| EVENT_DATE outside freshness window | STALE | Drop — old event, new article |
| DATE_CONFIDENCE: LOW + couldn't verify in Step 4 | UNCERTAIN | Drop with note |
P1 corroboration (mandatory) — any P1 signal with
NEEDS_CORROBORATION: true
MUST
be corroborated before it can enter the report. This is a hard gate, not a suggestion.
For each flagged P1, run:
nimble search --query "[Company] [event summary]" --max-results 5 --search-depth lite
Look for the primary source (company blog, press release, official filing). If the
primary source dates the event outside the freshness window, reclassify as STALE.
If no primary source is found, reclassify as UNCERTAIN and drop.
Drop rules:
- Event date is outside the freshness window → STALE
- Only sourced from derivative/aggregator sites with no corroborating primary or major
outlet → UNCERTAIN, drop unless verified via extraction
- Content clearly describes a past event (temporal language like "last year", "back in Q3",
"months ago") with event date outside the window → STALE
After validation, you should have a clean list of NEW and UPDATED signals only.
Step 6: Analysis & Output
Full mode (first run or > 14 days since last) — structured briefing:
- TL;DR — 3-5 P1 signals, most recent first, every one dated with source
- Per competitor — "Recent" and "Older Context" subsections, "Where They Win
vs. Where You Win" table, "What This Means" (1-2 sentences)
- Industry Trends — signals from industry searches
- Your Company Update — releases/news from Step 2
- Cross-Competitor Patterns — converging trends
- What This Means for [Company] — strategic implications + suggested actions
Quick refresh mode (last run < 14 days) — short format:
- New Signals — dated, with competitor name, priority, and clickable source URL
- Nothing New — list competitors with no new signals
- Action Items — only if something requires attention
Core rules:
- Every signal MUST have a verified event date. Only events that happened within the
freshness window qualify as new signals — older events are background context.
- Only include signals classified as NEW or UPDATED in Step 5.5. STALE and UNCERTAIN
signals have already been dropped.
- Deduplicate against
~/.nimble/memory/competitors/*.md
— only surface NEW findings.
- Say "nothing notable this period" rather than padding with fluff.
- P3 signals: mention briefly or omit if report is long.
Step 7: Save & Update Memory
Only persist signals that passed Step 5.5 validation (classified as NEW or UPDATED).
Do not write STALE or UNCERTAIN signals to competitor memory files.
Make all Write calls simultaneously:
- Report →
~/.nimble/memory/reports/competitor-intel-[date].md
(save the full
briefing, not a summary — this is the local source of truth)
- Per competitor → append validated signals to
~/.nimble/memory/competitors/[name].md
(use the format documented in references/memory-and-distribution.md
). Add
cross-references for relationships discovered during research
(e.g., key people → , related competitors → ).
- Profile → update
last_runs.competitor-intel
in ~/.nimble/business-profile.json
- Follow the wiki update pattern from
references/memory-and-distribution.md
: update
rows for all affected entity files, append a entry for this run.
Step 7.5: Synthesis Page Generation
If 3+ competitors were researched in this run, OR the existing
~/.nimble/memory/synthesis/competitive-landscape.md
has stale source timestamps
(source entity files were updated since generation), generate or refresh the synthesis
page.
Use the
agent (
) with
mode: "bypassPermissions"
to synthesize patterns across all competitor files. The
agent should read all
~/.nimble/memory/competitors/*.md
files and produce a
following the format in
references/memory-and-distribution.md
— market map, feature comparison, pricing
comparison, key patterns, and strategic implications. Cite source entity files with
links.
Also append any unanswered questions to
~/.nimble/memory/backlog.md
(e.g., competitors where key data like pricing or funding is missing).
After generating, update
with the synthesis page entry.
Step 8: Share & Distribute
Always offer distribution — do not skip this step. Follow
references/memory-and-distribution.md
for connector detection, sharing flow, and
source links enforcement.
Step 9: Follow-ups
- Go deeper on a competitor → more focused searches
- Skip a competitor → update
preferences.skip_competitors
- Add a competitor → update , create memory stub
- "Looks good" → done
Sibling skill suggestions:
Next steps:
- Run to analyze how competitors present themselves online
- Run for a full 360 profile on any competitor from this report
- Run if you're meeting with someone at a competitor
Agent Teams Mode (Dual-Mode)
Check at startup:
echo $CLAUDE_CODE_EXPERIMENTAL_AGENT_TEAMS
Team mode (flag set): Spawn full teammates instead of sub-agents:
- Lead (you): Assign competitors, synthesize the final briefing
- One teammate per competitor: Uses
references/competitor-agent-prompt.md
with discovered WSAs —
teammates can message each other when they find overlapping signals
- Devil's Advocate (optional): Challenges findings, looks for blind spots
- Lead synthesizes a cross-validated briefing with higher confidence
Solo mode (flag not set): Standard sub-agent flow from Step 3.
Error Handling
See
references/nimble-playbook.md
for the standard error table (missing API key, 429,
401, empty results, extraction garbage). Skill-specific errors:
- Search 500: Retry once without flag. If still failing, retry with a
simplified query (shorter terms, no date filter). Log the failure but don't skip
the competitor.
- Search timeout: Retry once, then skip that call and continue — consistent with
the playbook's timeout policy.