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seo-traffic-analyzer

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Chinese

SEO & Traffic Analyzer

SEO & 流量分析器

Analyze a website's organic search visibility, estimate traffic, and map competitive positioning — all without paid SEO tool subscriptions. Uses web search probes, public data sources, and site: queries to build a comprehensive SEO profile.
分析网站的自然搜索可见性、估算流量并梳理竞争定位——全程无需付费SEO工具订阅。通过网络搜索探测、公开数据源和site:查询来构建全面的SEO档案。

Quick Start

快速开始

Analyze SEO and traffic for [domain]. Check rankings for [keywords]. Compare against [competitors].
Example:
Analyze SEO and traffic for pump.co.
Check rankings for: AWS cost optimization, cloud cost reduction, reduce AWS bill, FinOps tools, AWS savings plans automation.
Compare against: vantage.sh, antimetal.com, prosperops.com, zesty.co, nops.io.
Analyze SEO and traffic for [domain]. Check rankings for [keywords]. Compare against [competitors].
示例：
Analyze SEO and traffic for pump.co.
Check rankings for: AWS cost optimization, cloud cost reduction, reduce AWS bill, FinOps tools, AWS savings plans automation.
Compare against: vantage.sh, antimetal.com, prosperops.com, zesty.co, nops.io.

Inputs

输入参数

ParameterRequiredDefaultDescription
target-domainYes—Domain to analyze (e.g., "pump.co")
competitor-domainsNononeComma-separated competitor domains to compare
target-keywordsNoauto-inferredKeywords to check rankings for
output-pathNostdoutWhere to save the analysis
参数是否必填默认值说明
target-domain是—待分析的域名（例如："pump.co"）
competitor-domains否none用于对比的竞争对手域名，以逗号分隔
target-keywords否自动推导需要检查排名的关键词
output-path否stdout分析结果的保存位置

Cost

成本

Free — uses only WebSearch and WebFetch (no paid SEO tool APIs).
免费——仅使用WebSearch和WebFetch（无需付费SEO工具API）。

Process

分析流程

Phase 1: Site Indexation & Structure

第一阶段：网站收录与结构

Assess the site's SEO footprint using site: queries.
Searches to run:
  • site:[domain]
    — Estimate total indexed pages
  • site:[domain] blog
    — Find blog content
  • site:[domain] intitle:
    — See page title patterns
  • site:[domain]/pricing
    or 
    site:[domain]/features
    — Key conversion pages
  • site:[domain] filetype:pdf
    — Whitepapers, guides (content marketing signal)
What to extract:
  • Approximate number of indexed pages
  • Content categories (blog, docs, landing pages, comparison pages)
  • URL structure patterns
  • Presence of key conversion pages (pricing, demo, signup)
通过site:查询评估网站的SEO足迹。
需执行的搜索：
  • site:[domain]
    — 估算总收录页面数
  • site:[domain] blog
    — 查找博客内容
  • site:[domain] intitle:
    — 查看页面标题模式
  • site:[domain]/pricing
    或 
    site:[domain]/features
    — 关键转化页面
  • site:[domain] filetype:pdf
    — 白皮书、指南（内容营销信号）
需提取的信息：
  • 大致的收录页面数量
  • 内容分类（博客、文档、落地页、对比页）
  • URL结构模式
  • 是否存在关键转化页面（定价、演示、注册）

Phase 2: Keyword Ranking Probes

第二阶段：关键词排名探测

Check where the target ranks for important keywords. For each keyword:
Technique: Run a WebSearch for the keyword and scan results for the target domain.
Standard keyword categories to check:
检查目标网站在重要关键词下的排名情况。针对每个关键词：
方法： 对关键词执行网络搜索，扫描结果中是否出现目标域名。
需检查的标准关键词类别：

A) Brand keywords

A) 品牌关键词

  • [company name]
  • [company name] review
  • [company name] alternative
  • [company name] vs [competitor]
  • [company name] pricing
  • [公司名称]
  • [公司名称] review
  • [公司名称] alternative
  • [公司名称] vs [竞争对手]
  • [公司名称] pricing

B) Product/category keywords

B) 产品/品类关键词

  • [primary category]
    (e.g., "cloud cost optimization")
  • [primary category] tools
  • [primary category] platform
  • [primary category] software
  • best [primary category]
  • [核心品类]
    （例如："cloud cost optimization"）
  • [核心品类] tools
  • [核心品类] platform
  • [核心品类] software
  • best [核心品类]

C) Problem/pain keywords

C) 问题/痛点关键词

  • [core problem]
    (e.g., "reduce AWS bill")
  • how to [solve problem]
  • [problem] for startups
  • [problem] free tool
  • [核心问题]
    （例如："reduce AWS bill"）
  • how to [解决问题]
  • [问题] for startups
  • [问题] free tool

D) Competitor comparison keywords

D) 竞品对比关键词

  • [competitor] alternative
  • [competitor] vs [target]
  • [competitor] pricing
For each search, note:
  • Does the target appear on page 1? (positions 1-10)
  • What position approximately?
  • What page/URL ranks?
  • Who else ranks for this term? (competitive landscape)
  • [竞争对手] alternative
  • [竞争对手] vs [目标网站]
  • [竞争对手] pricing
针对每个搜索，记录：
  • 目标网站是否出现在第一页？（排名1-10位）
  • 大致排名位置？
  • 哪个页面/URL获得了排名？
  • 还有哪些网站在该关键词下排名？（竞争格局）

Phase 3: Traffic Estimation

第三阶段：流量估算

Gather traffic signals from multiple sources:
从多个来源收集流量信号：

A) SimilarWeb (free tier)

A) SimilarWeb（免费版）

  • WebFetch 
    https://www.similarweb.com/website/[domain]/
  • Extract: estimated monthly visits, top traffic sources, geographic distribution, bounce rate
  • 调用WebFetch获取 
    https://www.similarweb.com/website/[domain]/
  • 提取信息：估算月访问量、主要流量来源、地域分布、跳出率

B) Search volume inference

B) 搜索量推导

  • For keywords where the target ranks well, estimate search volume:
    • WebSearch: 
      "[keyword]" search volume
      or check Google Trends
    • High-ranking keywords with high volume = significant organic traffic
  • 针对目标网站排名较好的关键词，估算搜索量：
    • 网络搜索：
      "[keyword]" search volume
      或查看Google Trends
    • 排名靠前且搜索量高的关键词 = 可观的自然流量

C) Social/referral signals

C) 社交/推荐流量信号

  • WebSearch: 
    "[domain]" -site:[domain]
    — Count and categorize referring sites
  • Look for directory listings, review sites, blog mentions, social shares
  • 网络搜索：
    "[domain]" -site:[domain]
    — 统计并分类引荐网站
  • 查找目录列表、评论网站、博客提及、社交分享

D) Wayback Machine snapshot frequency

D) Wayback Machine快照频率

  • WebFetch 
    https://web.archive.org/web/*/[domain]
    — More frequent snapshots often correlate with higher traffic/importance
  • 调用WebFetch获取 
    https://web.archive.org/web/*/[domain]
    — 更频繁的快照通常与更高的流量/重要性相关

Phase 4: Backlink & Authority Signals

第四阶段：外链与权威信号

Estimate domain authority through proxy signals:
  • Who links to them? WebSearch: 
    "[domain]" -site:[domain]
    and categorize sources
  • Press mentions: WebSearch: 
    "[company name]" (TechCrunch OR VentureBeat OR Forbes OR "Business Insider")
  • Industry recognition: WebSearch: 
    "[company name]" (award OR "named" OR "recognized" OR "leader")
  • Directory presence: Check for listings on G2, Capterra, Product Hunt, AlternativeTo, AWS Marketplace
通过代理信号估算域名权威度：
  • 哪些网站链接到它们？ 网络搜索：
    "[domain]" -site:[domain]
    并对来源进行分类
  • 媒体提及： 网络搜索：
    "[公司名称]" (TechCrunch OR VentureBeat OR Forbes OR "Business Insider")
  • 行业认可： 网络搜索：
    "[公司名称]" (award OR "named" OR "recognized" OR "leader")
  • 目录收录： 检查是否在G2、Capterra、Product Hunt、AlternativeTo、AWS Marketplace等平台有收录

Phase 5: Competitive Comparison

第五阶段：竞争对比

For each competitor domain, repeat a subset of the above analysis:
  • site:[competitor]
    — Indexed pages count
  • Check the same target keywords — who ranks where?
  • Compare content strategies (blog frequency, topics)
Build a comparison matrix:
Keyword[Target] Position[Competitor 1][Competitor 2]...
针对每个竞争对手域名，重复上述部分分析：
  • site:[competitor]
    — 收录页面数量
  • 检查相同的目标关键词——各方排名如何？
  • 对比内容策略（博客更新频率、主题）
构建对比矩阵：
关键词[目标网站] 排名[竞争对手1][竞争对手2]...

Phase 6: Content Gap Analysis

第六阶段：内容差距分析

Identify keywords and topics where competitors rank but the target doesn't:
  • For each competitor, run: 
    site:[competitor] [keyword]
    for keywords where target is absent
  • WebSearch for 
    [category] + [topic]
    and note which competitors appear but target doesn't
  • Identify high-value content types competitors have that target lacks:
    • Comparison pages ("X vs Y")
    • Use case pages
    • ROI calculators / interactive tools
    • Integration pages
    • Customer stories / case studies
    • Glossary / educational content
识别竞争对手排名但目标网站未排名的关键词和主题：
  • 针对每个竞争对手，执行：
    site:[competitor] [keyword]
    （针对目标网站未覆盖的关键词）
  • 网络搜索 
    [品类] + [主题]
    ，记录哪些竞争对手出现但目标网站未出现
  • 识别竞争对手拥有但目标网站缺失的高价值内容类型：
    • 对比页（"X vs Y"）
    • 用例页面
    • ROI计算器/互动工具
    • 集成页面
    • 客户案例/成功故事
    • 术语表/教育内容

Phase 7: Output

第七阶段：输出结果

Generate a comprehensive SEO report:
markdown
undefined
生成全面的SEO报告：
markdown
undefined

SEO & Traffic Analysis: [domain]

SEO & 流量分析报告: [domain]

Date: YYYY-MM-DD Competitors analyzed: [list]
日期: YYYY-MM-DD 分析的竞争对手: [列表]

Executive Summary

执行摘要

[2-3 sentence overview of SEO posture]
[2-3句话概述SEO状况]

Site Indexation

网站收录

  • Estimated indexed pages: X
  • Content categories: [list]
  • Key pages: [list]
  • 估算收录页面数: X
  • 内容分类: [列表]
  • 关键页面: [列表]

Keyword Rankings

关键词排名

Brand Keywords

品牌关键词

KeywordPositionURLNotes
关键词排名URL备注

Category Keywords

品类关键词

KeywordPositionURLTop Competitors
关键词排名URL主要竞争对手

Problem Keywords

问题关键词

KeywordPositionURLTop Competitors
关键词排名URL主要竞争对手

Traffic Estimates

流量估算

  • Estimated monthly visits: X
  • Top traffic sources: [organic, direct, referral, social, paid]
  • Geographic breakdown: [if available]
  • 估算月访问量: X
  • 主要流量来源: [自然搜索、直接访问、引荐、社交、付费]
  • 地域分布: [若有数据]

Competitive Comparison

竞争对比

Metric[Target][Comp 1][Comp 2]...
Indexed pages
Blog posts (est.)
Ranks for X keywords
指标[目标网站][竞争对手1][竞争对手2]...
收录页面数
博客文章数（估算）
排名关键词数量

Content Gaps & Opportunities

内容差距与机会

  1. [Gap 1]: Competitors rank for X but target doesn't
  2. [Gap 2]: No comparison pages exist
  3. [Gap 3]: Missing content type

SEO Strategy Assessment

SEO策略评估

Strengths

优势

Weaknesses

劣势

Opportunities

机会

Threats

威胁

Recommendations

建议

  1. [Priority action 1]
  2. [Priority action 2] ...
undefined
  1. [优先行动1]
  2. [优先行动2] ...
undefined

Tips

提示

  • Run quarterly per client to track SEO progress
  • Brand keyword monitoring is especially important — if competitors bid on your brand, you'll see it
  • Content gap analysis directly feeds into content strategy recommendations
  • Comparison pages are often the highest-ROI SEO content for B2B SaaS
  • This skill works without paid tools but results from tools like Ahrefs/SEMrush will be more precise. If you have access to those, supplement this analysis with their data.
  • Combine with 
    industry-scanner
     to correlate SEO gaps with industry trends
  • SimilarWeb free tier is rate-limited — if blocked, fall back to other estimation methods
  • 每季度为客户执行一次，以跟踪SEO进展
  • 品牌关键词监控尤为重要——如果竞争对手针对你的品牌词出价，你会在结果中发现
  • 内容差距分析直接为内容策略建议提供依据
  • 对比页通常是B2B SaaS领域ROI最高的SEO内容
  • 本工具无需付费工具即可使用，但Ahrefs/SEMrush等工具的结果会更精准。如果可以访问这些工具，可将其数据作为本分析的补充
  • 与
    industry-scanner
    结合使用    ，将SEO差距与行业趋势关联起来
  • SimilarWeb免费版有请求限制——如果被限制，可改用其他估算方法

Limitations

局限性

  • Traffic estimates are rough approximations without paid tools
  • Exact keyword positions can't be determined — only presence/absence on page 1
  • Backlink analysis is limited to what's discoverable via web search
  • Results may vary by geography and personalization
  • 无付费工具支持时，流量估算为粗略近似值
  • 无法确定精确的关键词排名——只能判断是否出现在第一页
  • 外链分析仅限于网络搜索可发现的内容
  • 结果可能因地域和个性化设置而有所不同

AI Agent Integration

AI Agent集成

When using this skill as an agent:
  1. User provides target domain, optional competitors, optional keywords
  2. Agent auto-infers relevant keywords from the domain's content if not provided
  3. Agent runs all phases, collecting data into a structured report
  4. Agent highlights the most actionable findings
  5. User decides which gaps to address
  6. Agent can chain to content creation or 
    newsletter-sponsorship-finder
    for distribution
Example prompt:
"Analyze pump.co's SEO. Compare against vantage.sh, antimetal.com, prosperops.com. Check if they rank for cloud cost optimization keywords."
将本技能作为Agent使用时：
  1. 用户提供目标域名、可选的竞争对手、可选的关键词
  2. 如果未提供关键词，Agent会从域名内容中自动推导相关关键词
  3. Agent执行所有阶段，将数据收集整理成结构化报告
  4. Agent突出显示最具可操作性的发现
  5. 用户决定要解决哪些差距
  6. Agent可链接到内容创建工具或
    newsletter-sponsorship-finder
    进行分发
示例提示：
"Analyze pump.co's SEO. Compare against vantage.sh, antimetal.com, prosperops.com. Check if they rank for cloud cost optimization keywords."