running-marketing-campaigns

Compare original and translation side by side

🇺🇸

Original

English

🇨🇳

Translation

Chinese

Marketing Campaign Execution

营销活动执行

Plan, execute, and measure digital marketing campaigns across content, social, email, and analytics.

规划、执行并衡量覆盖内容、社交、邮件及分析领域的数字营销活动。

Quick Start

快速入门

Generate UTM Parameters

生成UTM参数

Source: where traffic originates (google, facebook, newsletter)
Medium: how it arrives (cpc, email, social, organic)
Campaign: initiative name (spring-sale-2025, product-launch)

Format: lowercase, hyphens, no spaces
Input: "Spring Sale 2025" → Output: "spring-sale-2025"
Input: "Q1 Launch Campaign" → Output: "q1-launch-campaign"

Example: ?utm_source=linkedin&utm_medium=social&utm_campaign=q1-launch

Source：流量来源（google, facebook, newsletter）
Medium：流量渠道（cpc, email, social, organic）
Campaign：活动名称（spring-sale-2025, product-launch）

格式：小写、连字符连接、无空格
输入："Spring Sale 2025" → 输出："spring-sale-2025"
输入："Q1 Launch Campaign" → 输出："q1-launch-campaign"

示例：?utm_source=linkedin&utm_medium=social&utm_campaign=q1-launch

Create Email Sequence

构建邮件序列

Welcome (immediate): Set expectations, deliver promised value
Value (day 2-3): Best content or quick win
Engagement (day 5-7): Encourage reply or action
Offer (day 10): Clear CTA with incentive

欢迎邮件（即时发送）：明确预期，传递承诺价值
价值邮件（第2-3天）：优质内容或快速见效的方案
互动邮件（第5-7天）：鼓励回复或行动
转化邮件（第10天）：清晰的行动号召（CTA）及激励措施

Plan Content Calendar

规划内容日历

Essential fields: Title, Target keyword, Funnel stage (TOFU/MOFU/BOFU), Format, Owner, Publish date, Distribution channels.

必备字段：标题、目标关键词、漏斗阶段（TOFU/MOFU/BOFU）、格式、负责人、发布日期、分发渠道。

Check Campaign Performance

检查活动效果

Primary metrics by channel:

Email: Open rate (43% avg), CTR (2% avg), Conversion rate
Social: Engagement rate, Reach, Click-through
Paid: ROAS, CPA, CTR
Content: Traffic, Time on page, Conversions

各渠道核心指标：

邮件：打开率（平均43%）、点击率（平均2%）、转化率
社交：互动率、触达量、点击率
付费广告：广告支出回报率（ROAS）、单次获取成本（CPA）、点击率
内容：流量、页面停留时间、转化率

Domain Reference Guide

领域参考指南

Need	Reference	When to Load
Plan content strategy	content-strategy.md	Topic clusters, calendars, funnel mapping, repurposing
Execute social media	social-media.md	Platform tactics, posting times, engagement benchmarks
Build email campaigns	email-marketing.md	Sequences, subject lines, segmentation, deliverability
Track campaigns	utm-tracking.md	UTM formatting, naming conventions, GA4 alignment
Measure performance	analytics-measurement.md	KPIs, GA4 setup, attribution, ROI calculations
Launch products	gtm-tools.md	GTM frameworks, positioning, tool selection
Define brand voice	brand-guidelines.md	Voice dimensions, tone, messaging framework, terminology
Optimize for search	seo-optimization.md	Technical SEO, on-page, content SEO, link building, E-E-A-T
Optimize for AI	geo-optimization.md	GEO, LLMO, AEO, AI Overviews, chatbot visibility

需求	参考文档	适用场景
规划内容策略	content-strategy.md	主题集群、日历、漏斗映射、内容复用
执行社交媒体运营	social-media.md	平台策略、发布时间、互动基准
构建邮件营销活动	email-marketing.md	邮件序列、主题行、用户细分、送达率
追踪营销活动	utm-tracking.md	UTM格式、命名规范、GA4对齐
衡量活动效果	analytics-measurement.md	关键绩效指标（KPI）、GA4设置、归因模型、ROI计算
产品发布	gtm-tools.md	GTM框架、定位、工具选择
定义品牌调性	brand-guidelines.md	调性维度、语气、传播框架、术语规范
搜索优化	seo-optimization.md	技术SEO、页面SEO、内容SEO、外链建设、E-E-A-T
AI可见性优化	geo-optimization.md	GEO、LLMO、AEO、AI概览、聊天机器人可见性

Scripts

脚本

Python utilities for campaign automation:

Script	Purpose	Usage
utm_tools.py	UTM generation, validation, batch processing, QR codes	`python utm_tools.py generate --source facebook --medium paid-social --campaign q1-launch`
brand_checker.py	Brand voice compliance, readability scoring, banned words	`python brand_checker.py check --file copy.txt`

用于营销活动自动化的Python工具：

脚本	用途	使用方式
utm_tools.py	UTM生成、验证、批量处理、二维码生成	`python utm_tools.py generate --source facebook --medium paid-social --campaign q1-launch`
brand_checker.py	品牌调性合规检查、可读性评分、禁用词检测	`python brand_checker.py check --file copy.txt`

Script Quick Reference

脚本快速参考

Generate and validate UTMs:

bash

undefined

生成并验证UTM：

bash

undefined

Generate UTM parameters

生成UTM参数

python scripts/utm_tools.py generate -s facebook -m paid-social -c spring-2025

Build complete tracking URL

构建完整追踪URL

python scripts/utm_tools.py build -u https://example.com -s email -m newsletter -c q1-launch

Validate existing URL

验证现有URL

python scripts/utm_tools.py validate -u "https://example.com?utm_source=email&utm_medium=cpc"

Batch process from CSV

从CSV批量处理

python scripts/utm_tools.py batch -f campaigns.csv -u https://example.com -o tracking.csv

Check GA4 channel mapping

检查GA4渠道映射

python scripts/utm_tools.py ga4-check -s facebook -m paid-social


**Check brand compliance:**
```bash

python scripts/utm_tools.py ga4-check -s facebook -m paid-social


**品牌合规检查：**
```bash

Full compliance check

完整合规检查

python scripts/brand_checker.py check --file marketing_copy.txt

Check readability score

检查可读性评分

python scripts/brand_checker.py readability --text "Your marketing copy here"

Find banned words

检测禁用词

python scripts/brand_checker.py banned --file email_draft.txt

Full audit with JSON output

完整审计并输出JSON报告

python scripts/brand_checker.py full-audit --file campaign.txt --output report.json

undefined

python scripts/brand_checker.py full-audit --file campaign.txt --output report.json

undefined

Workflow Decision Tree

工作流决策树

What does the user need?

Creating or planning content?
├─ Yes → content-strategy.md
│        • Topic clusters, pillar pages
│        • Content calendars (annual/quarterly/weekly)
│        • TOFU/MOFU/BOFU mapping
│        • Repurposing workflows
└─ No ↓

Platform-specific social guidance?
├─ Yes → social-media.md
│        • Instagram, LinkedIn, TikTok, X, Facebook
│        • Posting cadence and timing
│        • Algorithm priorities
│        • Engagement benchmarks
└─ No ↓

Email campaigns or sequences?
├─ Yes → email-marketing.md
│        • Welcome, drip, re-engagement sequences
│        • Subject line optimization
│        • Segmentation strategies
│        • Deliverability requirements
└─ No ↓

UTM parameters or tracking URLs?
├─ Yes → utm-tracking.md + scripts/utm_tools.py
│        • Parameter formatting rules
│        • Naming conventions
│        • GA4 channel alignment
│        • Dynamic parameters for ads
│        • Batch URL generation
└─ No ↓

Analytics, metrics, or reporting?
├─ Yes → analytics-measurement.md
│        • KPIs by channel
│        • GA4 configuration checklist
│        • Attribution models
│        • ROI formulas
└─ No ↓

Product launch or go-to-market?
├─ Yes → gtm-tools.md
│        • SOSTAC, RACE, AARRR frameworks
│        • Launch campaign structure
│        • Positioning methodology
│        • Marketing tool selection
└─ No ↓

Brand voice, tone, or messaging?
├─ Yes → brand-guidelines.md + scripts/brand_checker.py
│        • Voice dimension matrix
│        • This-but-not-that chart
│        • Messaging framework
│        • Terminology standards
│        • Compliance checking
└─ No ↓

SEO or search engine optimization?
├─ Yes → seo-optimization.md
│        • Technical SEO (crawling, indexing, speed)
│        • On-page SEO (titles, headers, content)
│        • Content SEO (E-E-A-T, topic clusters)
│        • Link building strategies
│        • Core Web Vitals
└─ No ↓

AI visibility, GEO, or chatbot optimization?
├─ Yes → geo-optimization.md
│        • Generative Engine Optimization (GEO)
│        • LLMO (Large Language Model Optimization)
│        • AEO (Answer Engine Optimization)
│        • ChatGPT, Perplexity, AI Overviews visibility
│        • Content structure for AI citation
└─ No → Clarify the specific marketing need

用户需求是什么？

是否需要创建或规划内容？
├─ 是 → 参考content-strategy.md
│        • 主题集群、支柱页面
│        • 内容日历（年度/季度/周度）
│        • TOFU/MOFU/BOFU映射
│        • 内容复用工作流
└─ 否 ↓

是否需要平台特定的社交媒体指导？
├─ 是 → 参考social-media.md
│        • Instagram、LinkedIn、TikTok、X、Facebook
│        • 发布节奏与时间
│        • 算法优先级
│        • 互动基准
└─ 否 ↓

是否需要邮件营销活动或序列？
├─ 是 → 参考email-marketing.md
│        • 欢迎、Drip、重互动序列
│        • 主题行优化
│        • 用户细分策略
│        • 送达率要求
└─ 否 ↓

是否需要UTM参数或追踪URL？
├─ 是 → 参考utm-tracking.md + 脚本utm_tools.py
│        • 参数格式规则
│        • 命名规范
│        • GA4渠道对齐
│        • 广告动态参数
│        • 批量URL生成
└─ 否 ↓

是否需要分析、指标或报告？
├─ 是 → 参考analytics-measurement.md
│        • 各渠道KPI
│        • GA4配置清单
│        • 归因模型
│        • ROI计算公式
└─ 否 ↓

是否需要产品发布或推向市场（Go-to-Market）？
├─ 是 → 参考gtm-tools.md
│        • SOSTAC、RACE、AARRR框架
│        • 发布活动结构
│        • 定位方法
│        • 营销工具选择
└─ 否 ↓

是否需要品牌调性、语气或传播内容？
├─ 是 → 参考brand-guidelines.md + 脚本brand_checker.py
│        • 调性维度矩阵
│        • 合规对比表
│        • 传播框架
│        • 术语标准
│        • 合规检查
└─ 否 ↓

是否需要SEO或搜索引擎优化？
├─ 是 → 参考seo-optimization.md
│        • 技术SEO（爬取、索引、速度）
│        • 页面SEO（标题、头部、内容）
│        • 内容SEO（E-E-A-T、主题集群）
│        • 外链建设策略
│        • 核心网页指标
└─ 否 ↓

是否需要AI可见性、GEO或聊天机器人优化？
├─ 是 → 参考geo-optimization.md
│        • 生成引擎优化（GEO）
│        • 大语言模型优化（LLMO）
│        • 问答引擎优化（AEO）
│        • ChatGPT、Perplexity、AI概览可见性
│        • AI引用的内容结构
└─ 否 → 明确具体的营销需求

Multi-Domain Loading Order

多领域加载优先级

For requests spanning multiple domains, load references in priority order:

Request Type	Primary	Secondary	Supporting
Product launch	gtm-tools.md	brand-guidelines.md, content-strategy.md	email-marketing.md, social-media.md
Campaign tracking	utm-tracking.md	analytics-measurement.md	—
Quarterly plan	content-strategy.md	social-media.md, email-marketing.md	analytics-measurement.md
Performance optimization	analytics-measurement.md	(channel-specific)	—
Brand voice	brand-guidelines.md	brand_checker.py	—
Search rankings	seo-optimization.md	content-strategy.md	analytics-measurement.md
AI visibility	geo-optimization.md	seo-optimization.md	content-strategy.md
Full strategy	seo-optimization.md, geo-optimization.md	content-strategy.md, social-media.md	email-marketing.md, analytics-measurement.md

对于跨多个领域的请求，按以下优先级加载参考文档：

请求类型	核心参考	次要参考	支持参考
产品发布	gtm-tools.md	brand-guidelines.md、content-strategy.md	email-marketing.md、social-media.md
活动追踪	utm-tracking.md	analytics-measurement.md	—
季度规划	content-strategy.md	social-media.md、email-marketing.md	analytics-measurement.md
效果优化	analytics-measurement.md	（渠道特定文档）	—
品牌调性	brand-guidelines.md	brand_checker.py	—
搜索排名	seo-optimization.md	content-strategy.md	analytics-measurement.md
AI可见性	geo-optimization.md	seo-optimization.md	content-strategy.md
完整策略	seo-optimization.md、geo-optimization.md	content-strategy.md、social-media.md	email-marketing.md、analytics-measurement.md

Campaign Validation Checklist

营销活动验证清单

Before launching any campaign, verify:

在启动任何营销活动前，需验证以下内容：

Strategy

策略层面

Target audience clearly defined
Campaign goals documented with baseline metrics
Success criteria established (KPIs + targets)
Timeline and milestones set

目标受众明确定义
营销活动目标及基准指标已记录
成功标准已确立（KPI + 目标值）
时间线及里程碑已设定

Tracking

追踪层面

UTM parameters validated (lowercase, hyphens, no spaces)
GA4 channel alignment confirmed
Conversion tracking tested
Attribution model selected

UTM参数已验证（小写、连字符、无空格）
GA4渠道对齐已确认
转化追踪已测试
归因模型已选定

Content

内容层面

Brand voice checklist completed
No banned words or unsubstantiated claims
Readability score acceptable (60+ Flesch)
CTA clear and actionable

品牌调性清单已完成
无禁用词或无依据声明
可读性评分达标（Flesch评分60+）
行动号召（CTA）清晰且可执行

Technical

技术层面

Persona Adaptation

用户角色适配

Beginner signals: Asks "what is," "how do I," "why should I," unfamiliar terminology, requests explanations. → Provide concept context before tactics. Explain frameworks. Offer templates.

Experienced signals: Uses correct terminology, asks for benchmarks, requests templates, mentions specific tools. → Skip fundamentals. Provide benchmarks, templates, advanced tactics directly.

新手特征： 询问“什么是”、“如何操作”、“为什么需要”，不熟悉专业术语，请求解释。 → 在提供策略前先解释概念，说明框架，提供模板。

资深用户特征： 使用正确专业术语，询问基准数据，请求模板，提及特定工具。 → 跳过基础内容，直接提供基准数据、模板、进阶策略。

Boundaries

边界范围

In scope:

Campaign strategy and planning
Content calendars and topic clusters
Social media tactics and scheduling guidance
Email sequences and copy frameworks
UTM parameter generation and governance
Marketing analytics and KPI frameworks
Go-to-market planning and positioning
Marketing tool recommendations
Brand voice and messaging frameworks
Copy compliance checking
SEO optimization (technical, on-page, content, E-E-A-T)
GEO/AI visibility optimization (ChatGPT, Perplexity, AI Overviews)

Out of scope (suggest alternatives):

Paid ad campaign management (bid strategies, audience targeting)
CRM workflow implementation
Website design/development
Brand identity design (logos, colors, visual design)
PR and media relations
General copywriting (not campaign-specific)

Clarify before proceeding:

"Help with marketing" → Which domain?
"Improve my ads" → Creative/copy (in scope) or campaign management (out of scope)?
"Analytics setup" → Marketing analytics or general web analytics?
"Brand guidelines" → Voice/messaging (in scope) or visual identity (out of scope)?

涵盖范围：

营销活动策略与规划
内容日历与主题集群
社交媒体策略与排期指导
邮件序列与文案框架
UTM参数生成与管理
营销分析与KPI框架
Go-to-Market规划与定位
营销工具推荐
品牌调性与传播框架
文案合规检查
SEO优化（技术、页面、内容、E-E-A-T）
GEO/AI可见性优化（ChatGPT、Perplexity、AI概览）

不涵盖范围（建议替代方案）：

付费广告活动管理（出价策略、受众定位）
CRM工作流实施
网站设计/开发
品牌视觉设计（Logo、色彩、视觉设计）
公关与媒体关系
通用文案撰写（非营销活动特定）

需先明确的需求：

“营销相关帮助” → 具体哪个领域？
“优化我的广告” → 创意/文案（涵盖范围）还是活动管理（不涵盖范围）？
“分析设置” → 营销分析还是通用网页分析？
“品牌指南” → 调性/传播（涵盖范围）还是视觉识别（不涵盖范围）？

running-marketing-campaigns

Original

Translation

Marketing Campaign Execution

营销活动执行

Contents

目录

Quick Start

快速入门

Generate UTM Parameters

生成UTM参数

Create Email Sequence

构建邮件序列

Plan Content Calendar

规划内容日历

Check Campaign Performance

检查活动效果

Domain Reference Guide

领域参考指南

Scripts

脚本

Script Quick Reference

脚本快速参考

Generate UTM parameters

生成UTM参数

Build complete tracking URL

构建完整追踪URL

Validate existing URL

验证现有URL

Batch process from CSV

从CSV批量处理

Check GA4 channel mapping

检查GA4渠道映射

Full compliance check

完整合规检查

Check readability score

检查可读性评分

Find banned words

检测禁用词

Full audit with JSON output

完整审计并输出JSON报告

Workflow Decision Tree

工作流决策树

Multi-Domain Loading Order

多领域加载优先级

Campaign Validation Checklist

营销活动验证清单

Strategy

策略层面

Tracking

追踪层面

Content

内容层面

Technical

技术层面

Persona Adaptation

用户角色适配

Boundaries

边界范围