keyword-cluster-builder

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English

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Chinese

Keyword Cluster Builder

关键词集群构建工具

When to Use

适用场景

Expanding seed keywords to comprehensive lists (50-100+)
Grouping keywords by topic for pillar content strategy
Mapping keywords to funnel stages
Identifying content gaps in keyword coverage

扩展种子关键词以生成完整列表（50-100+个）
按主题对关键词分组，用于支柱内容策略
将关键词映射到营销漏斗阶段
识别关键词覆盖中的内容缺口

Expansion Techniques

扩展技巧

Question Modifiers

疑问词修饰符

What is {keyword}
How to {keyword}
Why {keyword}
When to {keyword}
Where to {keyword}

What is {keyword}
How to {keyword}
Why {keyword}
When to {keyword}
Where to {keyword}

Comparative Modifiers

对比类修饰符

{keyword} vs {competitor}
{keyword} alternatives
best {keyword}
{keyword} comparison

{keyword} vs {competitor}
{keyword} alternatives
best {keyword}
{keyword} comparison

Intent Modifiers

意图类修饰符

{keyword} guide
{keyword} tutorial
{keyword} examples
{keyword} template
buy {keyword}
{keyword} pricing

{keyword} guide
{keyword} tutorial
{keyword} examples
{keyword} template
buy {keyword}
{keyword} pricing

Audience Modifiers

受众类修饰符

{keyword} for beginners
{keyword} for {industry}
{keyword} for small business
{keyword} for enterprise

{keyword} for beginners
{keyword} for {industry}
{keyword} for small business
{keyword} for enterprise

Clustering Algorithm

聚类算法

Extract Seed Topics: Identify main themes from expanded list
Group by Semantic Similarity: Keywords with overlapping meaning
Map Intent: Assign I/C/T/N to each cluster
Identify Pillar: Highest-volume, broadest term = pillar
Map Supporting: Lower-volume terms support pillar

提取种子主题：从扩展后的关键词列表中识别核心主题
按语义相似度分组：将含义重叠的关键词归为一组
映射意图：为每个集群分配I/C/T/N（分别对应信息型/商业型/交易型/导航型）
确定支柱关键词：搜索量最高、范围最广的术语即为支柱关键词
映射支撑关键词：搜索量较低的术语作为支柱关键词的补充

Cluster Structure

集群结构

PILLAR: "content marketing" (highest volume)
+-- CLUSTER: "content marketing strategy" (commercial)
|   +-- content marketing plan template
|   +-- content marketing framework
|   +-- how to create content marketing strategy
+-- CLUSTER: "content marketing examples" (informational)
|   +-- B2B content marketing examples
|   +-- content marketing case studies
|   +-- content marketing success stories
+-- CLUSTER: "content marketing tools" (commercial)
    +-- best content marketing tools
    +-- content marketing software
    +-- content marketing platforms

PILLAR: "content marketing" (highest volume)
+-- CLUSTER: "content marketing strategy" (commercial)
|   +-- content marketing plan template
|   +-- content marketing framework
|   +-- how to create content marketing strategy
+-- CLUSTER: "content marketing examples" (informational)
|   +-- B2B content marketing examples
|   +-- content marketing case studies
|   +-- content marketing success stories
+-- CLUSTER: "content marketing tools" (commercial)
    +-- best content marketing tools
    +-- content marketing software
    +-- content marketing platforms

Intent Classification Rules

意图分类规则

Signal	Intent
"what is", "how to", "guide"	Informational
"best", "vs", "review", "compare"	Commercial
"buy", "price", "discount", brand	Transactional
Brand name, specific product	Navigational

信号词	意图类型
"what is", "how to", "guide"	信息型
"best", "vs", "review", "compare"	商业型
"buy", "price", "discount", brand	交易型
品牌名称、特定产品	导航型

Output Format

输出格式

When generating keyword clusters, use this format:

markdown

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生成关键词集群时，请使用以下格式：

markdown

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Keyword Cluster Report

关键词集群报告

Seed Keyword: {seed} Total Keywords: {count} Clusters: {cluster_count}

种子关键词：{seed} 关键词总数：{count} 集群数量：{cluster_count}

Cluster 1: {cluster_name}

集群1：{cluster_name}

Intent: {intent} Funnel Stage: {stage} Keywords:

{keyword1} - {estimated_volume}
{keyword2} - {estimated_volume} ...

意图类型：{intent} 漏斗阶段：{stage} 关键词：

{keyword1} - {estimated_volume}
{keyword2} - {estimated_volume} ...

Cluster 2: {cluster_name}

集群2：{cluster_name}

...

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...

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