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content-brief

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English
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Chinese

Content Brief

内容简报

When to Use

使用场景

  • Preparing briefs for content writers
  • Planning new content pieces
  • Documenting SEO requirements for articles
  • Aligning content with keyword research
  • 为内容撰稿人准备简报
  • 规划新内容
  • 记录文章的SEO要求
  • 使内容与关键词研究结果对齐

Brief Creation Methodology

简报创建方法

Step 1: Keyword Research

步骤1：关键词研究

  1. Identify primary keyword (highest priority)
  2. Identify 3-5 secondary keywords
  3. Extract People Also Ask questions
  4. Note search intent (informational/commercial/transactional)
  1. 确定核心关键词（最高优先级）
  2. 确定3-5个次要关键词
  3. 提取“人们还问”（People Also Ask）的问题
  4. 标注搜索意图（信息型/商业型/交易型）

Step 2: SERP Analysis

步骤2：搜索结果页面（SERP）分析

  1. Analyze top 10 ranking pages
  2. Note average word count
  3. Identify common content format (listicle, guide, etc.)
  4. Find content gaps (topics competitors miss)
  1. 分析排名前10的页面
  2. 记录平均字数
  3. 确定常见内容格式（清单文、指南等）
  4. 找出内容空白（竞争对手遗漏的主题）

Step 3: Outline Creation

步骤3：大纲创建

  1. Create H1 with primary keyword
  2. Plan H2s to cover required topics
  3. Plan H3s for detailed sections
  4. Map keywords to specific sections
  1. 使用核心关键词创建H1标题
  2. 规划H2标题以覆盖所需主题
  3. 为细分部分规划H3标题
  4. 将关键词映射到具体章节

Step 4: Requirements Definition

步骤4：要求定义

  1. Set word count target (based on competitors + 20%)
  2. Define E-E-A-T requirements
  3. Specify internal linking targets
  4. Set readability target (Flesch 60-70)
  1. 设置字数目标（基于竞争对手数据+20%）
  2. 定义E-E-A-T要求
  3. 指定内部链接目标
  4. 设置可读性目标（弗莱施可读性指数60-70）

Brief Template

简报模板

markdown
---
type: content-brief
created_by: {agent_or_command}
created_at: {timestamp}
keyword: "{keyword}"
session_id: {session_id}
session_path: {session_path}
status: complete
---
markdown
---
type: content-brief
created_by: {agent_or_command}
created_at: {timestamp}
keyword: "{keyword}"
session_id: {session_id}
session_path: {session_path}
status: complete
---

Content Brief: {Title}

Content Brief: {Title}

Target Keyword

Target Keyword

  • Primary: {keyword}
  • Secondary: {keyword2}, {keyword3}, {keyword4}
  • Questions to Answer:
    1. {PAA question 1}
    2. {PAA question 2}
    3. {PAA question 3}
  • Primary: {keyword}
  • Secondary: {keyword2}, {keyword3}, {keyword4}
  • Questions to Answer:
    1. {PAA question 1}
    2. {PAA question 2}
    3. {PAA question 3}

Search Intent

Search Intent

  • Type: Informational | Commercial | Transactional
  • User Goal: {what user wants to accomplish}
  • Type: Informational | Commercial | Transactional
  • User Goal: {what user wants to accomplish}

Content Specifications

Content Specifications

  • Word Count: {min}-{max} words
  • Format: {article, listicle, guide, comparison}
  • Tone: {professional, conversational, technical}
  • Target Audience: {description}
  • Word Count: {min}-{max} words
  • Format: {article, listicle, guide, comparison}
  • Tone: {professional, conversational, technical}
  • Target Audience: {description}

Required Sections

Required Sections

  1. {H2: Section topic} - {brief description of what to cover}
  2. {H2: Section topic} - {brief description}
  3. {H2: Section topic} - {brief description}
  4. {H2: Section topic} - {brief description}
  1. {H2: Section topic} - {brief description of what to cover}
  2. {H2: Section topic} - {brief description}
  3. {H2: Section topic} - {brief description}
  4. {H2: Section topic} - {brief description}

Featured Snippet Opportunity

Featured Snippet Opportunity

  • Type: {paragraph, list, table}
  • Target Query: {question to answer}
  • Format: {how to structure the answer}
  • Type: {paragraph, list, table}
  • Target Query: {question to answer}
  • Format: {how to structure the answer}

Competitor Analysis

Competitor Analysis

CompetitorWord CountUnique AngleGap
{site1}{count}{angle}{what they miss}
{site2}{count}{angle}{what they miss}
{site3}{count}{angle}{what they miss}
CompetitorWord CountUnique AngleGap
{site1}{count}{angle}{what they miss}
{site2}{count}{angle}{what they miss}
{site3}{count}{angle}{what they miss}

E-E-A-T Requirements

E-E-A-T Requirements

  • Experience: {specific examples to include from first-hand experience}
  • Expertise: {depth of coverage required, technical accuracy needs}
  • Authority: {sources to cite, data to include}
  • Trust: {claims to verify, transparency requirements}
  • Experience: {specific examples to include from first-hand experience}
  • Expertise: {depth of coverage required, technical accuracy needs}
  • Authority: {sources to cite, data to include}
  • Trust: {claims to verify, transparency requirements}

Internal Linking

Internal Linking

  • Link to: {list of existing content to link}
  • Anchor text suggestions: {list}
  • Link to: {list of existing content to link}
  • Anchor text suggestions: {list}

SEO Requirements Checklist

SEO Requirements Checklist

  • Keyword in title and H1
  • Keyword in first 100 words
  • 1-2% keyword density
  • Minimum 3 internal links
  • At least 1 external authoritative link
  • Meta title: 50-60 characters
  • Meta description: 150-160 characters with CTA
  • Flesch Reading Ease: 60-70
undefined
  • Keyword in title and H1
  • Keyword in first 100 words
  • 1-2% keyword density
  • Minimum 3 internal links
  • At least 1 external authoritative link
  • Meta title: 50-60 characters
  • Meta description: 150-160 characters with CTA
  • Flesch Reading Ease: 60-70
undefined

Quality Checklist

质量检查清单

Before finalizing a brief, verify:
  • Primary keyword clearly defined
  • Search intent identified and explained
  • Word count based on competitor analysis
  • All PAA questions captured
  • Required sections cover all topics
  • E-E-A-T requirements specific and actionable
  • Internal linking targets identified
  • Featured snippet opportunity noted (if any)
在最终确定简报前，请验证：
  • 核心关键词已明确界定
  • 搜索意图已识别并说明
  • 字数基于竞争对手分析确定
  • 所有“人们还问”问题已收录
  • 所需章节覆盖全部主题
  • E-E-A-T要求具体且可执行
  • 已确定内部链接目标
  • 已标注精选片段机会（如有）