ad-copy-generator
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ChineseAd Copy Generator
广告文案生成器
Generate platform-optimized advertising copy with multiple variations for A/B testing.
生成针对各平台优化的广告文案,并提供适用于A/B测试的多种变体。
Supported Platforms
支持的平台
| Platform | Ad Types | Key Constraints |
|---|---|---|
| Google Ads | Search, Display, YouTube | Headlines 30 chars, Descriptions 90 chars |
| Meta (FB/IG) | Image, Video, Carousel, Stories | Primary text 125 chars, Headline 40 chars |
| Sponsored Content, Message Ads, Text Ads | Intro 150 chars, Headline 70 chars | |
| TikTok | In-Feed, TopView, Spark | Text 100 chars, CTA driven |
| 平台 | 广告类型 | 核心限制 |
|---|---|---|
| Google Ads | 搜索广告、展示广告、YouTube广告 | 标题30字符,描述90字符 |
| Meta(FB/IG) | 图片广告、视频广告、轮播广告、快拍广告 | 主文本125字符,标题40字符 |
| 推广内容广告、消息广告、文本广告 | 引言150字符,标题70字符 | |
| TikTok | 信息流广告、TopView广告、Spark广告 | 文本100字符,侧重行动号召 |
How to Use
使用方法
Basic Usage
基础用法
Generate 5 Google Ads variations for a project management SaaS targeting startupsCreate Meta ad copy for a B2B lead generation campaign about [product]Write LinkedIn ads for promoting a webinar about [topic]为面向初创企业的项目管理SaaS生成5组Google Ads变体为关于[产品]的B2B获客活动创建Meta广告文案撰写用于推广[主题]网络研讨会的LinkedIn广告Advanced Usage
进阶用法
Create an A/B test framework with 10 headline variations and 5 description variations for:
- Product: [description]
- Target: [audience]
- Goal: [conversions/awareness/leads]
- USP: [unique selling point]创建包含10组标题变体和5组描述变体的A/B测试框架,适用于:
- 产品:[产品描述]
- 目标受众:[受众群体]
- 目标:[转化/品牌曝光/获客]
- 独特卖点:[USP]Output Format
输出格式
Google Ads (Responsive Search Ads)
Google Ads(响应式搜索广告)
CAMPAIGN: [Campaign Name]
TARGET AUDIENCE: [Description]
GOAL: [Conversions/Clicks/Awareness]
HEADLINES (15 required, 30 chars max each):
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Value Props (5):
1. [Headline] (XX chars)
2. [Headline] (XX chars)
...
Features (5):
6. [Headline] (XX chars)
...
Social Proof (3):
11. [Headline] (XX chars)
...
CTAs (2):
14. [Headline] (XX chars)
15. [Headline] (XX chars)
DESCRIPTIONS (4 required, 90 chars max each):
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
D1: [Primary value prop + CTA] (XX chars)
D2: [Feature list + differentiator] (XX chars)
D3: [Social proof + urgency] (XX chars)
D4: [Backup generic] (XX chars)
RECOMMENDED PINNING:
- Pin H1 to Position 1: [Best headline]
- Pin D1 to Position 1: [Best description]CAMPAIGN: [活动名称]
TARGET AUDIENCE: [受众描述]
GOAL: [转化/点击/品牌曝光]
HEADLINES(需15组,每组最多30字符):
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
价值主张(5组):
1. [标题](XX字符)
2. [标题](XX字符)
...
功能特性(5组):
6. [标题](XX字符)
...
社交证明(3组):
11. [标题](XX字符)
...
行动号召(2组):
14. [标题](XX字符)
15. [标题](XX字符)
DESCRIPTIONS(需4组,每组最多90字符):
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
D1: [核心价值主张+行动号召](XX字符)
D2: [功能列表+差异化优势](XX字符)
D3: [社交证明+紧迫感](XX字符)
D4: [通用备用文案](XX字符)
RECOMMENDED PINNING:
- 将H1固定在位置1:[最优标题]
- 将D1固定在位置1:[最优描述]Meta Ads (Facebook/Instagram)
Meta Ads(Facebook/Instagram)
CAMPAIGN: [Campaign Name]
OBJECTIVE: [Traffic/Conversions/Lead Gen]
PLACEMENT: [Feed/Stories/Reels]
VARIATION 1:
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Primary Text (125 chars for above-fold):
[Copy that hooks immediately]
Headline (40 chars):
[Benefit-focused headline]
Description (30 chars, optional):
[Supporting text]
CTA Button: [Learn More / Sign Up / Shop Now / Get Quote]
Full Primary Text (if needed):
[Expanded copy for longer format]
---
VARIATION 2:
[Same structure...]
A/B TEST RECOMMENDATION:
- Test 1: Headline A vs B (same primary)
- Test 2: Primary text short vs long
- Test 3: Different CTAsCAMPAIGN: [活动名称]
OBJECTIVE: [引流/转化/获客]
PLACEMENT: [信息流/快拍/短视频]
VARIATION 1:
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
主文本(首屏展示限125字符):
[立即吸引注意力的文案]
标题(40字符):
[聚焦利益点的标题]
描述(30字符,可选):
[辅助文本]
CTA按钮: [了解更多 / 注册 / 立即购买 / 获取报价]
完整主文本(如需):
[长格式扩展文案]
---
VARIATION 2:
[相同结构...]
A/B TEST RECOMMENDATION:
- 测试1:标题A vs B(主文本相同)
- 测试2:短主文本 vs 长主文本
- 测试3:不同行动号召按钮LinkedIn Ads
LinkedIn Ads
CAMPAIGN: [Campaign Name]
FORMAT: [Single Image / Carousel / Video / Message]
AUDIENCE: [Job titles, industries, company size]
VARIATION 1:
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Introductory Text (150 chars for preview):
[Hook that resonates with professionals]
Full Intro (600 chars max):
[Expanded professional copy]
Headline (70 chars):
[Clear value proposition]
CTA: [Learn More / Download / Register / Request Demo]
---
VARIATION 2:
[Same structure...]CAMPAIGN: [活动名称]
FORMAT: [单图 / 轮播 / 视频 / 消息]
AUDIENCE: [职位头衔、行业、公司规模]
VARIATION 1:
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
引言文本(预览展示限150字符):
[引发职场人士共鸣的钩子文案]
完整引言(最多600字符):
[扩展版专业文案]
标题(70字符):
[清晰的价值主张]
CTA: [了解更多 / 下载资料 / 注册 / 申请演示]
---
VARIATION 2:
[相同结构...]Copywriting Frameworks
文案撰写框架
AIDA (Awareness → Interest → Desire → Action)
AIDA(认知→兴趣→欲望→行动)
Headline: [Attention-grabbing statement]
Body: [Build interest with benefits]
Desire: [Create want with proof/urgency]
CTA: [Clear action step]Headline: [吸引注意力的表述]
Body: [通过利益点建立兴趣]
Desire: [用证明/紧迫感激发欲望]
CTA: [清晰的行动步骤]PAS (Problem → Agitate → Solution)
PAS(问题→激化→解决方案)
Problem: [State the pain point]
Agitate: [Make it worse/urgent]
Solution: [Your product as the answer]Problem: [阐述痛点]
Agitate: [强化痛点/制造紧迫感]
Solution: [将你的产品作为解决方案]4Ps (Promise → Picture → Proof → Push)
4Ps(承诺→描绘→证明→推动)
Promise: [What you'll deliver]
Picture: [Paint the transformed state]
Proof: [Evidence it works]
Push: [Urgency to act now]Promise: [你将交付的价值]
Picture: [描绘转变后的状态]
Proof: [有效的证据]
Push: [促使立即行动的紧迫感]Before-After-Bridge
前后对比桥接框架
Before: [Current painful state]
After: [Desired future state]
Bridge: [Your solution gets them there]Before: [当前的痛苦状态]
After: [理想的未来状态]
Bridge: [你的产品是实现转变的桥梁]Platform-Specific Best Practices
平台专属最佳实践
Google Ads
Google Ads
- Include keywords in headlines (improves Quality Score)
- Use numbers and stats ("Save 50%", "10x Faster")
- Include brand name in at least 2 headlines
- Use power words: Free, New, Exclusive, Limited, Proven
- Always include CTA: Get, Try, Start, Discover, Learn
- 在标题中包含关键词(提升质量得分)
- 使用数字和数据(如“节省50%”、“快10倍”)
- 在至少2组标题中包含品牌名称
- 使用强力词汇:免费、全新、专属、限量、已验证
- 务必包含行动号召:获取、试用、开始、发现、了解
Meta Ads
Meta Ads
- Hook in first 3 words (most scroll quickly)
- Use emojis sparingly for B2C, avoid for B2B
- Ask questions to increase engagement
- Social proof performs well (X customers trust us)
- Video: Hook in first 3 seconds
- 前3个字就要抓住注意力(用户通常快速滑动)
- B2C广告可少量使用表情符号,B2B广告避免使用
- 用提问提升互动率
- 社交证明效果突出(如“已有X位客户信任我们”)
- 视频广告:前3秒就要抓住注意力
LinkedIn Ads
LinkedIn Ads
- Professional tone, but not boring
- Lead with value, not sales pitch
- Industry-specific language builds credibility
- Stats and data resonate with B2B audience
- Thought leadership angle often outperforms direct sales
- 专业语气但避免枯燥
- 先传递价值,而非直接推销
- 使用行业专属语言建立可信度
- 数据和统计数据更能引发B2B受众共鸣
- 思想领导力角度通常比直接推销效果更好
TikTok Ads
TikTok Ads
- Casual, authentic tone (not corporate)
- Hook in first 1-2 seconds
- Trending sounds/formats increase reach
- User-generated content style performs best
- Strong CTA at the end
- 轻松、真实的语气(避免过于官方)
- 前1-2秒就要抓住注意力
- 热门音效/格式可提升触达量
- 模仿用户生成内容的风格效果最佳
- 结尾要有明确的行动号召
A/B Testing Strategy
A/B测试策略
Variables to Test
测试变量
Headlines:
- Question vs. Statement
- Benefit-led vs. Feature-led
- With numbers vs. Without
- Short vs. Long
- Emotional vs. Rational
Primary Text:
- Short (1-2 sentences) vs. Long (paragraph)
- Problem-focused vs. Solution-focused
- First person vs. Second person
- With social proof vs. Without
- With urgency vs. Without
CTAs:
- Direct ("Buy Now") vs. Soft ("Learn More")
- Benefit-based ("Get Your Free Trial") vs. Action-based ("Start Now")
标题:
- 疑问句 vs 陈述句
- 利益导向 vs 功能导向
- 带数字 vs 不带数字
- 短标题 vs 长标题
- 情感化 vs 理性化
主文本:
- 短文案(1-2句) vs 长文案(段落)
- 聚焦问题 vs 聚焦解决方案
- 第一人称 vs 第二人称
- 带社交证明 vs 不带社交证明
- 带紧迫感 vs 不带紧迫感
行动号召:
- 直接型(“立即购买”) vs 温和型(“了解更多”)
- 利益型(“获取免费试用”) vs 行动型(“立即开始”)
Testing Protocol
测试流程
- Test one variable at a time
- Run for minimum 7 days or 1000 impressions
- 95% statistical significance before declaring winner
- Document all tests and results
- Apply learnings to future campaigns
- 每次仅测试一个变量
- 测试时长至少7天或达到1000次曝光
- 达到95%的统计显著性后再判定获胜变体
- 记录所有测试及结果
- 将测试经验应用于后续活动
Example Output
示例输出
Input: "Create Google Ads for a CRM software targeting small business owners"
Output:
CAMPAIGN: CRM-SMB-Search
TARGET: Small business owners, 5-50 employees
GOAL: Free trial signups
HEADLINES (30 chars max):
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Value Props:
1. Grow Sales 3x Faster (20 chars)
2. Never Lose a Lead Again (22 chars)
3. CRM Built for Small Biz (23 chars)
4. Close Deals 50% Faster (21 chars)
5. Your Sales, Organized (19 chars)
Features:
6. Easy CRM - No Training (22 chars)
7. All-in-One Sales Tool (20 chars)
8. Mobile CRM App Included (23 chars)
9. Email + Phone + Tasks (20 chars)
10. Integrates with Gmail (20 chars)
Social Proof:
11. 10,000+ Businesses Trust Us (26 chars)
12. 4.9★ Rating on G2 (16 chars)
13. #1 CRM for Small Teams (21 chars)
CTAs:
14. Start Free Trial Today (21 chars)
15. Try Free for 14 Days (19 chars)
DESCRIPTIONS (90 chars max):
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
D1: Simple CRM that helps small businesses close more deals. Start your free trial today. (88 chars)
D2: Track leads, manage contacts, and grow revenue. No complex setup. Works in minutes. (83 chars)
D3: Join 10,000+ small businesses. 4.9★ rated. Cancel anytime. Get started free. (76 chars)
D4: The CRM designed for growing businesses. Affordable plans starting at $29/mo. (77 chars)
RECOMMENDED PINNING:
- Pin "CRM Built for Small Biz" to Position 1
- Pin D1 to Position 1输入: "为面向小企业主的CRM软件创建Google Ads"
输出:
CAMPAIGN: CRM-SMB-Search
TARGET: 小企业主,员工规模5-50人
GOAL: 免费试用注册
HEADLINES(最多30字符):
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
价值主张:
1. Grow Sales 3x Faster (20 chars)
2. Never Lose a Lead Again (22 chars)
3. CRM Built for Small Biz (23 chars)
4. Close Deals 50% Faster (21 chars)
5. Your Sales, Organized (19 chars)
功能特性:
6. Easy CRM - No Training (22 chars)
7. All-in-One Sales Tool (20 chars)
8. Mobile CRM App Included (23 chars)
9. Email + Phone + Tasks (20 chars)
10. Integrates with Gmail (20 chars)
社交证明:
11. 10,000+ Businesses Trust Us (26 chars)
12. 4.9★ Rating on G2 (16 chars)
13. #1 CRM for Small Teams (21 chars)
行动号召:
14. Start Free Trial Today (21 chars)
15. Try Free for 14 Days (19 chars)
DESCRIPTIONS(最多90字符):
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
D1: Simple CRM that helps small businesses close more deals. Start your free trial today. (88 chars)
D2: Track leads, manage contacts, and grow revenue. No complex setup. Works in minutes. (83 chars)
D3: Join 10,000+ small businesses. 4.9★ rated. Cancel anytime. Get started free. (76 chars)
D4: The CRM designed for growing businesses. Affordable plans starting at $29/mo. (77 chars)
RECOMMENDED PINNING:
- 将"CRM Built for Small Biz"固定在位置1
- 将D1固定在位置1Integration
集成
Works well with:
- keyword-cluster-builder - Find keywords to include in ad copy
- competitive-ads-extractor - Analyze competitor ad strategies
- landing-page-copywriter - Create matching landing page copy
- social-media-analyzer - Measure ad performance
可与以下工具搭配使用:
- keyword-cluster-builder - 查找可纳入广告文案的关键词
- competitive-ads-extractor - 分析竞争对手的广告策略
- landing-page-copywriter - 创建匹配的着陆页文案
- social-media-analyzer - 衡量广告表现