ad-copy-generator

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Ad Copy Generator

广告文案生成器

Generate platform-optimized advertising copy with multiple variations for A/B testing.
生成针对各平台优化的广告文案,并提供适用于A/B测试的多种变体。

Supported Platforms

支持的平台

PlatformAd TypesKey Constraints
Google AdsSearch, Display, YouTubeHeadlines 30 chars, Descriptions 90 chars
Meta (FB/IG)Image, Video, Carousel, StoriesPrimary text 125 chars, Headline 40 chars
LinkedInSponsored Content, Message Ads, Text AdsIntro 150 chars, Headline 70 chars
TikTokIn-Feed, TopView, SparkText 100 chars, CTA driven
平台广告类型核心限制
Google Ads搜索广告、展示广告、YouTube广告标题30字符,描述90字符
Meta(FB/IG)图片广告、视频广告、轮播广告、快拍广告主文本125字符,标题40字符
LinkedIn推广内容广告、消息广告、文本广告引言150字符,标题70字符
TikTok信息流广告、TopView广告、Spark广告文本100字符,侧重行动号召

How to Use

使用方法

Basic Usage

基础用法

Generate 5 Google Ads variations for a project management SaaS targeting startups
Create Meta ad copy for a B2B lead generation campaign about [product]
Write LinkedIn ads for promoting a webinar about [topic]
为面向初创企业的项目管理SaaS生成5组Google Ads变体
为关于[产品]的B2B获客活动创建Meta广告文案
撰写用于推广[主题]网络研讨会的LinkedIn广告

Advanced Usage

进阶用法

Create an A/B test framework with 10 headline variations and 5 description variations for:
- Product: [description]
- Target: [audience]
- Goal: [conversions/awareness/leads]
- USP: [unique selling point]
创建包含10组标题变体和5组描述变体的A/B测试框架,适用于:
- 产品:[产品描述]
- 目标受众:[受众群体]
- 目标:[转化/品牌曝光/获客]
- 独特卖点:[USP]

Output Format

输出格式

Google Ads (Responsive Search Ads)

Google Ads(响应式搜索广告)

CAMPAIGN: [Campaign Name]
TARGET AUDIENCE: [Description]
GOAL: [Conversions/Clicks/Awareness]

HEADLINES (15 required, 30 chars max each):
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Value Props (5):
1. [Headline] (XX chars)
2. [Headline] (XX chars)
...

Features (5):
6. [Headline] (XX chars)
...

Social Proof (3):
11. [Headline] (XX chars)
...

CTAs (2):
14. [Headline] (XX chars)
15. [Headline] (XX chars)

DESCRIPTIONS (4 required, 90 chars max each):
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
D1: [Primary value prop + CTA] (XX chars)
D2: [Feature list + differentiator] (XX chars)
D3: [Social proof + urgency] (XX chars)
D4: [Backup generic] (XX chars)

RECOMMENDED PINNING:
- Pin H1 to Position 1: [Best headline]
- Pin D1 to Position 1: [Best description]
CAMPAIGN: [活动名称]
TARGET AUDIENCE: [受众描述]
GOAL: [转化/点击/品牌曝光]

HEADLINES(需15组,每组最多30字符):
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
价值主张(5组):
1. [标题](XX字符)
2. [标题](XX字符)
...

功能特性(5组):
6. [标题](XX字符)
...

社交证明(3组):
11. [标题](XX字符)
...

行动号召(2组):
14. [标题](XX字符)
15. [标题](XX字符)

DESCRIPTIONS(需4组,每组最多90字符):
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
D1: [核心价值主张+行动号召](XX字符)
D2: [功能列表+差异化优势](XX字符)
D3: [社交证明+紧迫感](XX字符)
D4: [通用备用文案](XX字符)

RECOMMENDED PINNING:
- 将H1固定在位置1:[最优标题]
- 将D1固定在位置1:[最优描述]

Meta Ads (Facebook/Instagram)

Meta Ads(Facebook/Instagram)

CAMPAIGN: [Campaign Name]
OBJECTIVE: [Traffic/Conversions/Lead Gen]
PLACEMENT: [Feed/Stories/Reels]

VARIATION 1:
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Primary Text (125 chars for above-fold):
[Copy that hooks immediately]

Headline (40 chars):
[Benefit-focused headline]

Description (30 chars, optional):
[Supporting text]

CTA Button: [Learn More / Sign Up / Shop Now / Get Quote]

Full Primary Text (if needed):
[Expanded copy for longer format]

---
VARIATION 2:
[Same structure...]

A/B TEST RECOMMENDATION:
- Test 1: Headline A vs B (same primary)
- Test 2: Primary text short vs long
- Test 3: Different CTAs
CAMPAIGN: [活动名称]
OBJECTIVE: [引流/转化/获客]
PLACEMENT: [信息流/快拍/短视频]

VARIATION 1:
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
主文本(首屏展示限125字符):
[立即吸引注意力的文案]

标题(40字符):
[聚焦利益点的标题]

描述(30字符,可选):
[辅助文本]

CTA按钮: [了解更多 / 注册 / 立即购买 / 获取报价]

完整主文本(如需):
[长格式扩展文案]

---
VARIATION 2:
[相同结构...]

A/B TEST RECOMMENDATION:
- 测试1:标题A vs B(主文本相同)
- 测试2:短主文本 vs 长主文本
- 测试3:不同行动号召按钮

LinkedIn Ads

LinkedIn Ads

CAMPAIGN: [Campaign Name]
FORMAT: [Single Image / Carousel / Video / Message]
AUDIENCE: [Job titles, industries, company size]

VARIATION 1:
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Introductory Text (150 chars for preview):
[Hook that resonates with professionals]

Full Intro (600 chars max):
[Expanded professional copy]

Headline (70 chars):
[Clear value proposition]

CTA: [Learn More / Download / Register / Request Demo]

---
VARIATION 2:
[Same structure...]
CAMPAIGN: [活动名称]
FORMAT: [单图 / 轮播 / 视频 / 消息]
AUDIENCE: [职位头衔、行业、公司规模]

VARIATION 1:
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
引言文本(预览展示限150字符):
[引发职场人士共鸣的钩子文案]

完整引言(最多600字符):
[扩展版专业文案]

标题(70字符):
[清晰的价值主张]

CTA: [了解更多 / 下载资料 / 注册 / 申请演示]

---
VARIATION 2:
[相同结构...]

Copywriting Frameworks

文案撰写框架

AIDA (Awareness → Interest → Desire → Action)

AIDA(认知→兴趣→欲望→行动)

Headline: [Attention-grabbing statement]
Body: [Build interest with benefits]
Desire: [Create want with proof/urgency]
CTA: [Clear action step]
Headline: [吸引注意力的表述]
Body: [通过利益点建立兴趣]
Desire: [用证明/紧迫感激发欲望]
CTA: [清晰的行动步骤]

PAS (Problem → Agitate → Solution)

PAS(问题→激化→解决方案)

Problem: [State the pain point]
Agitate: [Make it worse/urgent]
Solution: [Your product as the answer]
Problem: [阐述痛点]
Agitate: [强化痛点/制造紧迫感]
Solution: [将你的产品作为解决方案]

4Ps (Promise → Picture → Proof → Push)

4Ps(承诺→描绘→证明→推动)

Promise: [What you'll deliver]
Picture: [Paint the transformed state]
Proof: [Evidence it works]
Push: [Urgency to act now]
Promise: [你将交付的价值]
Picture: [描绘转变后的状态]
Proof: [有效的证据]
Push: [促使立即行动的紧迫感]

Before-After-Bridge

前后对比桥接框架

Before: [Current painful state]
After: [Desired future state]
Bridge: [Your solution gets them there]
Before: [当前的痛苦状态]
After: [理想的未来状态]
Bridge: [你的产品是实现转变的桥梁]

Platform-Specific Best Practices

平台专属最佳实践

Google Ads

Google Ads

  • Include keywords in headlines (improves Quality Score)
  • Use numbers and stats ("Save 50%", "10x Faster")
  • Include brand name in at least 2 headlines
  • Use power words: Free, New, Exclusive, Limited, Proven
  • Always include CTA: Get, Try, Start, Discover, Learn
  • 在标题中包含关键词(提升质量得分)
  • 使用数字和数据(如“节省50%”、“快10倍”)
  • 在至少2组标题中包含品牌名称
  • 使用强力词汇:免费、全新、专属、限量、已验证
  • 务必包含行动号召:获取、试用、开始、发现、了解

Meta Ads

Meta Ads

  • Hook in first 3 words (most scroll quickly)
  • Use emojis sparingly for B2C, avoid for B2B
  • Ask questions to increase engagement
  • Social proof performs well (X customers trust us)
  • Video: Hook in first 3 seconds
  • 前3个字就要抓住注意力(用户通常快速滑动)
  • B2C广告可少量使用表情符号,B2B广告避免使用
  • 用提问提升互动率
  • 社交证明效果突出(如“已有X位客户信任我们”)
  • 视频广告:前3秒就要抓住注意力

LinkedIn Ads

LinkedIn Ads

  • Professional tone, but not boring
  • Lead with value, not sales pitch
  • Industry-specific language builds credibility
  • Stats and data resonate with B2B audience
  • Thought leadership angle often outperforms direct sales
  • 专业语气但避免枯燥
  • 先传递价值,而非直接推销
  • 使用行业专属语言建立可信度
  • 数据和统计数据更能引发B2B受众共鸣
  • 思想领导力角度通常比直接推销效果更好

TikTok Ads

TikTok Ads

  • Casual, authentic tone (not corporate)
  • Hook in first 1-2 seconds
  • Trending sounds/formats increase reach
  • User-generated content style performs best
  • Strong CTA at the end
  • 轻松、真实的语气(避免过于官方)
  • 前1-2秒就要抓住注意力
  • 热门音效/格式可提升触达量
  • 模仿用户生成内容的风格效果最佳
  • 结尾要有明确的行动号召

A/B Testing Strategy

A/B测试策略

Variables to Test

测试变量

Headlines:
  1. Question vs. Statement
  2. Benefit-led vs. Feature-led
  3. With numbers vs. Without
  4. Short vs. Long
  5. Emotional vs. Rational
Primary Text:
  1. Short (1-2 sentences) vs. Long (paragraph)
  2. Problem-focused vs. Solution-focused
  3. First person vs. Second person
  4. With social proof vs. Without
  5. With urgency vs. Without
CTAs:
  1. Direct ("Buy Now") vs. Soft ("Learn More")
  2. Benefit-based ("Get Your Free Trial") vs. Action-based ("Start Now")
标题:
  1. 疑问句 vs 陈述句
  2. 利益导向 vs 功能导向
  3. 带数字 vs 不带数字
  4. 短标题 vs 长标题
  5. 情感化 vs 理性化
主文本:
  1. 短文案(1-2句) vs 长文案(段落)
  2. 聚焦问题 vs 聚焦解决方案
  3. 第一人称 vs 第二人称
  4. 带社交证明 vs 不带社交证明
  5. 带紧迫感 vs 不带紧迫感
行动号召:
  1. 直接型(“立即购买”) vs 温和型(“了解更多”)
  2. 利益型(“获取免费试用”) vs 行动型(“立即开始”)

Testing Protocol

测试流程

  1. Test one variable at a time
  2. Run for minimum 7 days or 1000 impressions
  3. 95% statistical significance before declaring winner
  4. Document all tests and results
  5. Apply learnings to future campaigns
  1. 每次仅测试一个变量
  2. 测试时长至少7天或达到1000次曝光
  3. 达到95%的统计显著性后再判定获胜变体
  4. 记录所有测试及结果
  5. 将测试经验应用于后续活动

Example Output

示例输出

Input: "Create Google Ads for a CRM software targeting small business owners"
Output:
CAMPAIGN: CRM-SMB-Search
TARGET: Small business owners, 5-50 employees
GOAL: Free trial signups

HEADLINES (30 chars max):
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Value Props:
1. Grow Sales 3x Faster (20 chars)
2. Never Lose a Lead Again (22 chars)
3. CRM Built for Small Biz (23 chars)
4. Close Deals 50% Faster (21 chars)
5. Your Sales, Organized (19 chars)

Features:
6. Easy CRM - No Training (22 chars)
7. All-in-One Sales Tool (20 chars)
8. Mobile CRM App Included (23 chars)
9. Email + Phone + Tasks (20 chars)
10. Integrates with Gmail (20 chars)

Social Proof:
11. 10,000+ Businesses Trust Us (26 chars)
12. 4.9★ Rating on G2 (16 chars)
13. #1 CRM for Small Teams (21 chars)

CTAs:
14. Start Free Trial Today (21 chars)
15. Try Free for 14 Days (19 chars)

DESCRIPTIONS (90 chars max):
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
D1: Simple CRM that helps small businesses close more deals. Start your free trial today. (88 chars)
D2: Track leads, manage contacts, and grow revenue. No complex setup. Works in minutes. (83 chars)
D3: Join 10,000+ small businesses. 4.9★ rated. Cancel anytime. Get started free. (76 chars)
D4: The CRM designed for growing businesses. Affordable plans starting at $29/mo. (77 chars)

RECOMMENDED PINNING:
- Pin "CRM Built for Small Biz" to Position 1
- Pin D1 to Position 1
输入: "为面向小企业主的CRM软件创建Google Ads"
输出:
CAMPAIGN: CRM-SMB-Search
TARGET: 小企业主,员工规模5-50人
GOAL: 免费试用注册

HEADLINES(最多30字符):
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
价值主张:
1. Grow Sales 3x Faster (20 chars)
2. Never Lose a Lead Again (22 chars)
3. CRM Built for Small Biz (23 chars)
4. Close Deals 50% Faster (21 chars)
5. Your Sales, Organized (19 chars)

功能特性:
6. Easy CRM - No Training (22 chars)
7. All-in-One Sales Tool (20 chars)
8. Mobile CRM App Included (23 chars)
9. Email + Phone + Tasks (20 chars)
10. Integrates with Gmail (20 chars)

社交证明:
11. 10,000+ Businesses Trust Us (26 chars)
12. 4.9★ Rating on G2 (16 chars)
13. #1 CRM for Small Teams (21 chars)

行动号召:
14. Start Free Trial Today (21 chars)
15. Try Free for 14 Days (19 chars)

DESCRIPTIONS(最多90字符):
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
D1: Simple CRM that helps small businesses close more deals. Start your free trial today. (88 chars)
D2: Track leads, manage contacts, and grow revenue. No complex setup. Works in minutes. (83 chars)
D3: Join 10,000+ small businesses. 4.9★ rated. Cancel anytime. Get started free. (76 chars)
D4: The CRM designed for growing businesses. Affordable plans starting at $29/mo. (77 chars)

RECOMMENDED PINNING:
- 将"CRM Built for Small Biz"固定在位置1
- 将D1固定在位置1

Integration

集成

Works well with:
  • keyword-cluster-builder - Find keywords to include in ad copy
  • competitive-ads-extractor - Analyze competitor ad strategies
  • landing-page-copywriter - Create matching landing page copy
  • social-media-analyzer - Measure ad performance
可与以下工具搭配使用:
  • keyword-cluster-builder - 查找可纳入广告文案的关键词
  • competitive-ads-extractor - 分析竞争对手的广告策略
  • landing-page-copywriter - 创建匹配的着陆页文案
  • social-media-analyzer - 衡量广告表现