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English
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Translation

Chinese

Writing PR/FAQs

撰写PR/FAQ文档

What is a PR/FAQ?

什么是PR/FAQ？

A document that starts with the end in mind:
  • Press Release: Announcement of the finished product
  • FAQ: Questions stakeholders would ask
这是一种以终为始的文档：
  • 新闻稿（Press Release）：已完成产品的发布公告
  • 常见问题（FAQ）：利益相关方会提出的问题

Structure

结构

1. Press Release

1. 新闻稿

Headline

标题

Attention-grabbing summary of the benefit.
吸引注意力的核心利益总结。

Subheadline

副标题

Target customer and key benefit.
目标客户与核心利益。

Problem Statement

问题陈述

What problem does this solve?
该产品解决了什么问题？

Solution

解决方案

How does this product solve it?
这款产品如何解决该问题？

Quote from Leader

领导者引言

Why this matters to the company.
这对公司的重要性。

How It Works

工作原理

Brief explanation of the product.
产品的简要说明。

Quote from Customer

客户引言

Testimonial about the benefit.
关于产品利益的证言。

Call to Action

行动号召

How to get started.
如何开始使用。

2. Internal FAQ

2. 内部FAQ

Business-focused questions:
  • Why should we build this?
  • What's the market size?
  • Who are competitors?
  • What are the risks?
  • What does success look like?
聚焦业务的问题：
  • 我们为什么要开发这款产品？
  • 市场规模有多大？
  • 竞争对手是谁？
  • 存在哪些风险？
  • 成功的标准是什么？

3. External FAQ

3. 外部FAQ

Customer-focused questions:
  • What is this product?
  • Who is it for?
  • How much does it cost?
  • How do I get started?
聚焦客户的问题：
  • 这款产品是什么？
  • 它面向哪些用户？
  • 价格是多少？
  • 如何开始使用？

Example Headline

示例标题

[Company] Launches [Product] to Help [Customer] [Benefit]

[City, State] - [Date] - [Company] today announced [Product],
a new [category] that [key benefit] for [target customer].
[Company] Launches [Product] to Help [Customer] [Benefit]

[City, State] - [Date] - [Company] today announced [Product],
a new [category] that [key benefit] for [target customer].

Tips

小贴士

  1. Write like it's real (present tense)
  2. Focus on customer benefit
  3. Be specific with metrics
  4. Address hard questions in FAQ
  5. Iterate based on feedback
  1. 以真实发布的口吻撰写（使用现在时）
  2. 聚焦客户利益
  3. 用具体数据支撑
  4. 在FAQ中直面尖锐问题
  5. 根据反馈迭代优化

Resources

资源

  • PR/FAQ Template
  • PR/FAQ模板