npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-marketing-strategy-builder -g

I'm launching a Shopify store selling premium dog treats, $24.99 per bag. Margin is 65%. 
Budget: $3,000/month for marketing. Target: US dog owners. Help me build a marketing strategy.

I sell handmade jewelry on Etsy and my own website. Price range $40-120. I have 2,000 
Instagram followers and 800 email subscribers. Monthly marketing budget is $1,500. 
I want to grow beyond Etsy. What's my strategy?

We're a new DTC skincare brand on Shopify. AOV $55, margin 70%. We have $10,000/month 
marketing budget and want to hit $100K revenue in 6 months. Build our marketing plan.

Example:
"Premium dog treats at $24.99, 65% margin, $3,000/month budget — great start! 
A few quick questions so I can build your strategy (just reply with the letters):

  1. Business stage?
     a) Pre-launch — haven't sold yet
     b) Early — selling, but under $10K/mo
     c) Growing — $10K-50K/mo
     d) Scaling — $50K+/mo

  2. Main goal?
     a) Brand awareness — get known
     b) Direct sales — revenue now
     c) Both
     d) Other: ___________

  3. Where do you sell?
     a) Shopify / own website only
     b) Amazon
     c) Etsy
     d) Multiple platforms (which ones?)

  4. Your target customer buys because of:
     a) Price / value
     b) Quality / premium
     c) Unique / can't find elsewhere
     d) Convenience
     e) Other: ___________

  5. What do you already have? (check all that apply)
     a) Email list — how many subscribers?
     b) Social media following — which platform, how many?
     c) Existing content (blog, videos, etc.)
     d) Customer reviews
     e) Nothing yet — starting from zero
     f) Other: ___________

  6. Any competitors you want me to analyze? (names or URLs, or skip)"

🎯 TARGET AUDIENCE PERSONA

Demographics:
  Age: [range]
  Gender: [split %]
  Location: [markets]
  Income: [range]
  Source: [user data / inferred from product type ⚠️ / competitor analysis]
  
Psychographics:
  Interests: [relevant interests]
  Values: [what they care about]
  Pain points: [problems your product solves]
  Buying motivation: [why they buy — convenience, quality, status, price]
  
Online behavior:
  Where they discover products: [Instagram, Google, TikTok, Amazon, etc.]
  Where they research: [reviews, YouTube, Reddit, blogs]
  What influences purchase: [price, reviews, brand, influencer recommendation]
  
Language they use:
  [Real phrases from reviews / social media — how they describe the problem 
  and solution in their own words. Use these in ad copy and content.]
  Source: [extracted from competitor reviews / user-provided / estimated ⚠️]

📊 COMPETITIVE LANDSCAPE

Market Price Range:  [$low — $high]
Your Position:       [where you sit and why]

Top Competitors:
  [Competitor 1]: 
    Price: $XX | Positioning: [how they position]
    Strengths: [from reviews/research]
    Weaknesses: [from reviews/research]
    Marketing: [channels they use]

  [Competitor 2]:
    [same structure]
  
Market Gaps:         [underserved segments, unmet needs, positioning opportunities]
Your Differentiation: [what makes you different — and how to communicate it]
Pricing Recommendation: [where to price and why]

📅 90-DAY ACTION PLAN

MONTH 1: Foundation
  Week 1: [Setup actions — accounts, tools, tracking]
  Week 2: [Launch first channel — usually paid ads + email flows]
  Week 3: [Content + social media kickoff]
  Week 4: [First review — what's working? Adjust]

MONTH 2: Optimize & Expand
  Week 5-6: [Optimize winning channels, cut losers]
  Week 7-8: [Launch second wave — influencer outreach, SEO content]

MONTH 3: Scale
  Week 9-10: [Scale winners with more budget]
  Week 11-12: [Launch referral/loyalty, review full strategy]

KEY MILESTONES:
  Day 30: [target metric]
  Day 60: [target metric]
  Day 90: [target metric]

undefined

---

npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-ppc-strategy-planner -g