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npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-email-marketing-builder -gnpx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-email-marketing-builder -gI'm launching a Shopify store selling premium dog treats at $24.99. Help me set up
my email marketing — I'm using Klaviyo and have about 500 subscribers.I sell handmade jewelry on Etsy and my own website. Price range $40-120. I have
2,000 email subscribers but no automated flows set up. What emails should I be sending?Build me a complete email system for my sustainable fashion brand. We use Omnisend
and have 8,000 subscribers. I want welcome series, cart abandonment, and post-purchase flows.我正在推出一家售价24.99美元的高端狗零食Shopify店铺,帮我搭建邮件营销体系——我使用Klaviyo,目前约有500名订阅用户。我在Etsy和自有网站售卖手工珠宝,价格区间40-120美元。我有2000名邮件订阅用户,但尚未设置任何自动化流程,我应该发送哪些邮件?为我的可持续时尚品牌搭建完整的邮件系统。我们使用Omnisend,拥有8000名订阅用户,我需要欢迎系列、购物车遗弃和售后流程。Great — [acknowledge what they told you]. To build your email system I need a few more details:
1. Business stage?
a) Pre-launch — building a list before selling
b) Early — selling, but under $10K/mo
c) Growing — $10K-50K/mo
d) Established — $50K+/mo
2. Which flows do you need? (pick all that apply, or "all")
a) Welcome series
b) Cart abandonment
c) Browse abandonment
d) Post-purchase / thank you
e) Review request
f) Cross-sell / upsell
g) Win-back (re-engage lapsed customers)
h) VIP / loyalty
i) Replenishment (consumable products)
j) Sunset (list cleanup)
k) All of the above
l) Not sure — recommend for me
3. Brand voice?
a) Professional / corporate
b) Friendly / conversational
c) Playful / fun
d) Premium / luxury
e) Bold / edgy
f) Other: ___________
4. Email platform (ESP)?
a) Klaviyo
b) Omnisend
c) Mailchimp
d) Shopify Email
e) Other: ___________
f) Don't have one yet — recommend one
5. Current email list size?
a) 0 — starting from scratch
b) Under 1,000
c) 1,000-10,000
d) 10,000-50,000
e) 50,000+
6. Any active promotions or standard discounts? (e.g., "we always offer 10% for first order")
7. Competitors to reference? (names or URLs, or skip)
Reply like: "1b 2k 3b 4a 5b 6 yes 10% first order 7 skip"| List Size | Recommended ESP | Approx. Cost |
|---|---|---|
| 0-500 | Omnisend Free or Mailchimp Free | $0 |
| 500-2,500 | Omnisend (Shopify) or Mailchimp (other platforms) | $13-20/mo |
| 2,500-10K | Klaviyo | $35-100/mo |
| 10K+ | Klaviyo | $100-350/mo |
好的——[确认用户告知的信息]。为了为您搭建邮件系统,我还需要以下一些细节:
1. 业务阶段?
a) 预启动——在开售前积累订阅列表
b) 初创期——已开售,但月销售额低于1万美元
c) 成长期——月销售额1万-5万美元
d) 成熟期——月销售额5万美元以上
2. 您需要哪些流程?(可多选,或选“全部”)
a) 欢迎系列
b) 购物车遗弃
c) 浏览遗弃
d) 售后/感谢
e) 评价请求
f) 交叉销售/追加销售
g) 赢回客户(重新激活沉睡客户)
h) VIP/忠诚度
i) 补货(针对消耗品)
j) 沉睡客户清理(列表净化)
k) 全部
l) 不确定——请为我推荐
3. 品牌调性?
a) 专业/企业风
b) 友好/口语化
c) 活泼/有趣
d) 高端/奢华
e) 大胆/前卫
f) 其他:___________
4. 邮件平台(ESP)?
a) Klaviyo
b) Omnisend
c) Mailchimp
d) Shopify Email
e) 其他:___________
f) 尚未选定——请为我推荐
5. 当前邮件列表规模?
a) 0——从零开始
b) 1000人以下
c) 1000-10000人
d) 10000-50000人
e) 50000人以上
6. 是否有正在进行的促销活动或常规折扣?(例如:“我们始终为首次订单提供10%优惠”)
7. 是否有可参考的竞争对手?(名称或网址,或跳过)
请按如下格式回复:"1b 2k 3b 4a 5b 6 yes 10% first order 7 skip"| 列表规模 | 推荐ESP | 大致费用 |
|---|---|---|
| 0-500人 | Omnisend免费版或Mailchimp免费版 | $0 |
| 500-2500人 | Omnisend(Shopify用户)或Mailchimp(其他平台用户) | $13-20/月 |
| 2500-10000人 | Klaviyo | $35-100/月 |
| 10000人以上 | Klaviyo | $100-350/月 |
[Subscribe] → Email 1 (Immediately)
→ [Wait 2 days]
→ Email 2 (Brand Story)
→ [Wait 2 days]
→ Email 3 (Social Proof)
→ [Conditional Split: Has placed order?]
→ YES → Exit (enter post-purchase flow)
→ NO → [Wait 3 days]
→ Email 4 (Urgency / Last Chance)[订阅] → 邮件1(立即发送)
→ [等待2天]
→ 邮件2(品牌故事)
→ [等待2天]
→ 邮件3(社交证明)
→ [条件分支:是否已下单?]
→ 是 → 退出(进入售后流程)
→ 否 → [等待3天]
→ 邮件4(紧迫感/最后提醒)[Checkout Started, Not Completed] → [Wait 1-4 hours]
→ Email 1 (Reminder)
→ [Wait 24 hours]
→ [Conditional Split: Placed order?]
→ YES → Exit
→ NO → Email 2 (Overcome Objections)
→ [Wait 24 hours]
→ [Conditional Split: Placed order?]
→ YES → Exit
→ NO → Email 3 (Incentive)[开始结账但未完成] → [等待1-4小时]
→ 邮件1(提醒)
→ [等待24小时]
→ [条件分支:是否已下单?]
→ 是 → 退出
→ 否 → 邮件2(打消顾虑)
→ [等待24小时]
→ [条件分支:是否已下单?]
→ 是 → 退出
→ 否 → 邮件3(激励)[Viewed Product, Did Not Add to Cart] → [Wait 2-4 hours]
→ [Conditional Split: Has added to cart since?]
→ YES → Exit (they'll enter cart abandonment)
→ NO → Email 1 (Product Reminder)
→ [Wait 24 hours]
→ Email 2 (Related Products)[浏览产品但未加购] → [等待2-4小时]
→ [条件分支:是否已加购?]
→ 是 → 退出(将进入购物车遗弃流程)
→ 否 → 邮件1(产品提醒)
→ [等待24小时]
→ 邮件2(相关产品推荐)[Order Placed] → Email 1 (Immediately — Thank You)
→ [Wait: Estimated delivery + 2 days]
→ [Conditional Split: First-time buyer?]
→ YES → Email 2a (Product Education)
→ NO → Email 2b (Loyalty Reward)
→ [Wait 5-7 days]
→ Email 3 (Review Request — see Flow 5)
→ [Wait 14 days]
→ Email 4 (Cross-sell — see Flow 6)[下单] → 邮件1(立即发送——感谢)
→ [等待:预计送达时间+2天]
→ [条件分支:是否为首次购买用户?]
→ 是 → 邮件2a(产品使用指南)
→ 否 → 邮件2b(忠诚度奖励)
→ [等待5-7天]
→ 邮件3(评价请求——见流程5)
→ [等待14天]
→ 邮件4(交叉销售——见流程6)[Last Order 60-90 days ago + No engagement 30 days]
→ Email 1 (We Miss You)
→ [Wait 7 days]
→ [Placed order?] → YES → Exit
→ NO → Email 2 (What's New)
→ [Wait 7 days]
→ Email 3 (Incentive)
→ [Wait 14 days]
→ Email 4 (Last Chance / Sunset Warning)[最后一次下单60-90天前 + 30天无互动]
→ 邮件1(我们想念您)
→ [等待7天]
→ [是否已下单?] → 是 → 退出
→ 否 → 邮件2:新品速递
→ [等待7天]
→ 邮件3:专属激励
→ [等待14天]
→ 邮件4:最后机会/清理提醒[No engagement 90-120 days]
→ Email 1 (Re-engagement Attempt)
→ [Wait 7 days]
→ [Opened or clicked?]
→ YES → Exit, keep on list
→ NO → Email 2 (Final Chance)
→ [Wait 7 days]
→ [Opened or clicked?]
→ YES → Exit, keep on list
→ NO → Suppress from all future sends[90-120天无互动]
→ [等待7天]
→ [是否打开或点击?]
→ 是 → 退出,保留在列表中
→ 否 → 邮件2:最后机会
→ [等待7天]
→ [是否打开或点击?]
→ 是 → 退出,保留在列表中
→ 否 → 停止所有后续发送| Segment | Conditions | Use For |
|---|---|---|
| New Subscribers | Subscribed + Has placed 0 orders | Welcome flow, first purchase incentives |
| First-Time Buyers | Has placed exactly 1 order | Post-purchase education, review request, second purchase push |
| Repeat Customers | Has placed 2+ orders | Cross-sell, loyalty, VIP pipeline |
| VIP | Top 10% by total spend OR 5+ orders | VIP flow, early access, exclusive offers |
| At-Risk | Last order 60-90 days ago | Win-back flow |
| Lapsed | Last order 90+ days ago + No engagement 60+ days | Aggressive win-back, sunset candidate |
| Engaged Non-Buyers | Opens/clicks emails but has NOT purchased | Browse abandon focus, stronger incentives |
| Discount-Only | Has ONLY purchased with a discount code | Reduce discount dependency, value-based messaging |
| 细分群体 | 条件 | 用途 |
|---|---|---|
| 新订阅用户 | 已订阅 + 0次订单 | 欢迎流程、首次购买激励 |
| 首次购买用户 | 恰好1次订单 | 售后使用指南、评价请求、二次购买推动 |
| 复购用户 | 2次及以上订单 | 交叉销售、忠诚度、VIP培育 |
| VIP | 消费额前10% 或 5次及以上订单 | VIP流程、提前购、专属优惠 |
| 风险用户 | 最后一次下单60-90天前 | 赢回客户流程 |
| 沉睡用户 | 最后一次下单90天以上 + 60天以上无互动 | 强力赢回、清理候选 |
| 活跃未购买用户 | 打开/点击邮件但未购买 | 浏览遗弃重点、更强激励 |
| 折扣驱动用户 | 仅使用折扣码购买 | 减少折扣依赖、价值导向 messaging |
| Month | Key Dates | Campaign Ideas |
|---|---|---|
| January | New Year (Jan 1), MLK Day (Jan 20) | New Year sale, "New Year New You," goal-setting content |
| February | Valentine's Day (Feb 14), Presidents' Day (Feb 17) | Gift guides, couples/self-love angle, flash sale |
| March | Int'l Women's Day (Mar 8), St. Patrick's (Mar 17), Spring Equinox | Seasonal transition, spring collection launch |
| April | Easter (variable), Earth Day (Apr 22) | Spring sale, sustainability angle, limited editions |
| May | Mother's Day (May 11), Memorial Day (May 26) | Gift guide, "treat your mom / treat yourself," summer kickoff sale |
| June | Father's Day (Jun 15), Summer Solstice, Pride Month | Gift guide, summer collection, Pride content if authentic |
| July | July 4th, Amazon Prime Day (mid-July) | Independence Day sale, mid-year clearance, Christmas in July |
| August | Back to School (early Aug) | End of summer sale, back-to-routine content, fall preview |
| September | Labor Day (Sep 1), Fall Equinox | Labor Day sale, fall launch, loyalty program push |
| October | Halloween (Oct 31) | Spooky-themed content, costume/party angle, early holiday teasers |
| November | Veterans Day (Nov 11), Black Friday (Nov 28), Cyber Monday (Dec 1) | BFCM = biggest email month. Pre-sale VIP access → Main event → Extended sale |
| December | Christmas (Dec 25), Hanukkah, New Year's Eve | Gift guides, last-minute shipping deadlines, year-in-review, thank you |
| 月份 | 关键日期 | 营销创意 |
|---|---|---|
| 1月 | 新年(1月1日)、马丁·路德·金日(1月20日) | 新年促销、“新年新自我”、目标设定内容 |
| 2月 | 情人节(2月14日)、总统日(2月17日) | 礼品指南、情侣/自爱主题、闪购 |
| 3月 | 国际妇女节(3月8日)、圣帕特里克节(3月17日)、春分 | 季节过渡、春季系列发布 |
| 4月 | 复活节(日期可变)、地球日(4月22日) | 春季促销、可持续性主题、限量版 |
| 5月 | 母亲节(5月11日)、阵亡将士纪念日(5月26日) | 礼品指南、“犒劳妈妈/犒劳自己”、夏季启动促销 |
| 6月 | 父亲节(6月15日)、夏至、骄傲月 | 礼品指南、夏季系列、若契合品牌可推出骄傲月相关内容 |
| 7月 | 独立日、亚马逊会员日(7月中旬) | 独立日促销、年中清仓、圣诞提前购 |
| 8月 | 返校季(8月初) | 夏末促销、回归日常内容、秋季预览 |
| 9月 | 劳动节(9月1日)、秋分 | 劳动节促销、秋季系列发布、忠诚度计划推广 |
| 10月 | 万圣节(10月31日) | 恐怖主题内容、服装/派对主题、早期节日预热 |
| 11月 | 退伍军人节(11月11日)、黑色星期五(11月28日)、网络星期一(12月1日) | BFCM是邮件营销的核心月份。VIP提前购 → 主活动 → 延长促销 |
| 12月 | 圣诞节(12月25日)、光明节、新年前夜 | 礼品指南、最后发货截止日期、年度回顾、感谢语 |
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---npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-ppc-strategy-planner -gnpx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-marketing-strategy-builder -gnpx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-ppc-strategy-planner -gnpx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-marketing-strategy-builder -g