amazon-listing-optimization

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Amazon Listing Optimization 📝

Amazon Listing优化工具 📝

Build keyword-optimized listings from scratch, or audit and optimize existing ones. No API key — works out of the box.
你可以从零构建关键词优化的Listing,也可以审核并优化现有Listing,无需API密钥,开箱即用。

Installation

安装

bash
npx skills add nexscope-ai/Amazon-Skills --skill amazon-listing-optimization -g
bash
npx skills add nexscope-ai/Amazon-Skills --skill amazon-listing-optimization -g

Two Modes

两种模式

ModeWhen to UseInputOutput
A — CreateBuilding a new listingKeywords and/or competitor ASINs + product info + toneFull listing copy + keyword coverage score
B — OptimizeImproving an existing listingYour ASIN or URL (+ optional keywords or competitor ASINs)Optimized listing copy + audit report + gap analysis
模式适用场景输入输出
A — 创建搭建全新Listing关键词和/或竞品ASIN + 产品信息 + 语气风格完整Listing文案 + 关键词覆盖率评分
B — 优化改进现有Listing你的ASIN或URL(可附加关键词或竞品ASIN)优化后的Listing文案 + 审核报告 + 缺口分析

Mode A — Three Ways to Start

模式A — 三种启动方式

Input SourceHow it Works
KeywordsUser provides keyword list → skill prioritizes and generates listing
Competitor ASINsUser provides 1-3 competitor ASINs → skill fetches their listings, extracts their keywords, then generates a listing that covers all their keywords and more
BothUser provides keywords + competitor ASINs → skill merges both sources for maximum coverage
输入来源工作逻辑
关键词用户提供关键词列表 → 工具优先排序后生成Listing
竞品ASIN用户提供1-3个竞品ASIN → 工具拉取竞品Listing,提取其关键词,生成覆盖所有竞品关键词及更多关键词的Listing
二者结合用户同时提供关键词+竞品ASIN → 工具合并两类来源的关键词,实现最大覆盖度

Capabilities

功能特性

  • Keyword-driven listing generation: Import keywords (from amazon-keyword-research, manual list, or extracted from competitor ASINs), rank by priority, generate copy that maximizes keyword coverage
  • Competitor keyword extraction: Fetch competitor listings and automatically extract their title/bullet keywords as your baseline
  • 8-dimension audit & scoring: Title, bullets, description, images, A+ content, pricing, reviews, SEO coverage
  • Keyword coverage tracking: Visual map showing which keywords appear in title / bullets / description / missing
  • Tone selection: Professional, Friendly, Urgent, Luxury — affects AI copywriting style
  • Competitive benchmarking: Compare your listing against competitors
  • Multi-marketplace: US, UK, DE, FR, IT, ES, JP, CA, AU, IN, MX, BR
  • 关键词驱动的Listing生成:可导入关键词(来自
    amazon-keyword-research
    、手动列表、或从竞品ASIN提取),按优先级排序,生成最大化关键词覆盖的文案
  • 竞品关键词提取:拉取竞品Listing,自动提取其标题/卖点中的关键词作为基础参考
  • 8维度审核与评分:覆盖标题、卖点、描述、图片、A+内容、定价、评价、SEO覆盖度
  • 关键词覆盖追踪:可视化展示哪些关键词出现在标题/卖点/描述中,哪些缺失
  • 语气风格选择:专业、友好、急迫、奢华四种风格,适配AI文案生成的调性
  • 竞品基准对比:将你的Listing与竞品做对比分析
  • 多站点支持:覆盖美国、英国、德国、法国、意大利、西班牙、日本、加拿大、澳大利亚、印度、墨西哥、巴西站点

Usage Examples

使用示例

Mode A — Create from Keywords

模式A — 基于关键词创建

Create a listing for a portable blender. Keywords: portable blender, smoothie maker, USB rechargeable, travel blender, personal blender. Material: BPA-free Tritan. Color: White. Capacity: 380ml. Tone: Friendly.
I have these keywords from my research: [paste keyword list]. Product: silicone kitchen utensil set, 12 pieces, heat resistant to 480°F. Generate a full listing.
Create a listing for a portable blender. Keywords: portable blender, smoothie maker, USB rechargeable, travel blender, personal blender. Material: BPA-free Tritan. Color: White. Capacity: 380ml. Tone: Friendly.
我调研得到了这些关键词:[粘贴关键词列表]。产品:硅胶厨具套装,12件,耐温480°F。生成完整Listing。

Mode A — Create from Competitor ASINs

模式A — 基于竞品ASIN创建

I want to sell a dog t-shirt on Amazon US. Here are 3 competitors I want to beat: B0D72TSM62, B0ABC12345, B0XYZ67890. My product is 100% cotton, 6 colors, XS-XL, funny print. Analyze their listings and create one that's better. Friendly tone.
Create a listing for my yoga mat. Look at this competitor: B09V3KXJPB. Extract their keywords, find what they're missing, and build a listing that covers more keywords than them. Product: 6mm TPE, non-slip, carrying strap included. Tone: Professional.
我想在美国亚马逊销售狗狗T恤,以下是我要超越的3个竞品:B0D72TSM62, B0ABC12345, B0XYZ67890。我的产品是100%纯棉,6种颜色,XS-XL尺码,趣味印花。分析竞品Listing并生成更优质的Listing,语气友好。
为我的瑜伽垫创建Listing,参考这个竞品:B09V3KXJPB。提取其关键词,找出他们遗漏的点,生成关键词覆盖度更高的Listing。产品:6mm TPE材质,防滑,附赠携带绑带,语气专业。

Mode A — Create from Keywords + Competitor ASINs

模式A — 基于关键词+竞品ASIN创建

Use amazon-keyword-research to find keywords for "portable blender", also analyze these competitors: B0CPY1GFVZ, B0CXLF3Y19. Combine all keywords and create a listing. Product: 380ml, USB-C, BPA-free Tritan. Tone: Professional.
使用amazon-keyword-research查找“portable blender”的关键词,同时分析这些竞品:B0CPY1GFVZ, B0CXLF3Y19。合并所有关键词生成Listing。产品:380ml,USB-C充电,BPA-free Tritan材质,语气专业。

Mode B — Optimize Existing

模式B — 优化现有Listing

Audit the listing for ASIN B0D72TSM62 on Amazon US
Optimize B0D72TSM62 using these keywords: dog shirt, pet clothes, puppy clothing — show me what's missing and rewrite
Optimize my listing B0D72TSM62 by analyzing these competitors: B0ABC12345, B0XYZ67890. Find what keywords they have that I don't, and rewrite my listing to beat them.

审核美国亚马逊ASIN B0D72TSM62的Listing
使用这些关键词优化B0D72TSM62:dog shirt, pet clothes, puppy clothing,展示缺失的内容并重写
通过分析这些竞品优化我的Listing B0D72TSM62:B0ABC12345, B0XYZ67890。找出他们有而我没有的关键词,重写Listing实现超越。

Mode A Workflow — Create Listing from Keywords

模式A工作流程 — 基于关键词创建Listing

Step A1: Collect Keywords

步骤A1:收集关键词

Keywords can come from four sources (use one or combine multiple):
  1. From amazon-keyword-research skill (recommended): Run keyword research first, then feed results directly. Install:
    npx skills add nexscope-ai/Amazon-Skills --skill amazon-keyword-research -g
  2. From competitor ASINs: User provides 1-3 competitor ASINs → run
    <skill>/scripts/fetch-listing.sh
    on each → extract keywords from their titles, bullets, and descriptions → use as your keyword baseline. This is the fastest way to start — you inherit what's already working for competitors, then add more.
  3. From user's keyword list: User pastes their own keyword list (e.g. from Helium 10 Cerebro, Jungle Scout, or manual research)
  4. Auto-discover: Use
    web_search
    to find top keywords for the product category
When competitor ASINs are provided, always fetch and analyze them first. Extract every meaningful keyword from their titles and bullets, then merge with any user-provided keywords. The goal: cover everything competitors cover, plus keywords they missed.
关键词可来自四个来源(可使用单个或组合多个):
  1. 来自amazon-keyword-research skill(推荐):先运行关键词调研,直接导入结果。安装命令:
    npx skills add nexscope-ai/Amazon-Skills --skill amazon-keyword-research -g
  2. 来自竞品ASIN:用户提供1-3个竞品ASIN → 对每个ASIN运行
    <skill>/scripts/fetch-listing.sh
    → 从竞品的标题、卖点、描述中提取关键词作为基础。这是最快的启动方式——你可以继承竞品已经验证有效的关键词,再补充更多内容。
  3. 来自用户的关键词列表:用户粘贴自己的关键词列表(比如来自Helium 10 Cerebro、Jungle Scout或手动调研)
  4. 自动挖掘:使用
    web_search
    查找对应品类的热门关键词
当用户提供了竞品ASIN时,优先拉取并分析竞品,提取其标题和卖点中所有有价值的关键词,再与用户提供的关键词合并,目标是:覆盖竞品所有关键词,同时补充竞品遗漏的关键词。

Step A2: Prioritize Keywords

步骤A2:关键词优先级排序

Organize keywords into tiers:
🔴 Primary (must appear in Title):
  - [keyword] — [search volume if known]
  - [keyword] — [search volume if known]

🟡 Secondary (must appear in Bullets):
  - [keyword]
  - [keyword]

🟢 Tertiary (should appear in Description or Backend):
  - [keyword]
  - [keyword]

⚪ Long-tail (use where natural):
  - [keyword phrase]
  - [keyword phrase]
Priority rules:
  • Highest search volume → Title (front-loaded)
  • Medium volume + high relevance → Bullets (one primary keyword per bullet)
  • Lower volume / long-tail → Description
  • Remaining → Backend search terms (advise seller to add in Seller Central)
将关键词分为不同层级:
🔴 核心关键词(必须出现在标题中):
  - [keyword] — [已知搜索量]
  - [keyword] — [已知搜索量]

🟡 次要关键词(必须出现在卖点中):
  - [keyword]
  - [keyword]

🟢 三级关键词(建议出现在描述或后端):
  - [keyword]
  - [keyword]

⚪ 长尾关键词(自然融入即可):
  - [keyword phrase]
  - [keyword phrase]
优先级规则:
  • 最高搜索量 → 标题(靠前放置)
  • 中等搜索量+高相关性 → 卖点(每个卖点放一个核心关键词)
  • 低搜索量/长尾词 → 描述
  • 剩余关键词 → 后端搜索词(建议卖家在Seller Central中添加)

Step A3: Collect Product Characteristics

步骤A3:收集产品特性

Ask or extract from user input:
  • Product name / type
  • Brand name
  • Key attributes: Material, color, size, weight, capacity, quantity
  • Key features: What makes it different (3-5 features)
  • Target audience: Who buys this?
  • Use cases: Top 3 scenarios
  • What's in the box: Everything included
向用户询问或从用户输入中提取以下信息:
  • 产品名称/品类
  • 品牌名称
  • 核心属性:材质、颜色、尺寸、重量、容量、数量
  • 核心卖点:产品差异化优势(3-5个卖点)
  • 目标受众:产品的购买人群
  • 使用场景:Top3使用场景
  • 包装内容:所有配套物品

Step A4: Select Tone

步骤A4:选择语气风格

ToneStyleBest for
ProfessionalAuthoritative, spec-focused, trust-buildingElectronics, tools, B2B
FriendlyConversational, benefit-focused, relatableKitchen, lifestyle, gifts
UrgentScarcity-driven, action words, problem-solvingHealth, safety, seasonal
LuxuryPremium, sensory language, exclusivityBeauty, fashion, premium goods
Default: Professional if not specified.
风格特点适用品类
专业权威、侧重参数、建立信任电子产品、工具、B2B产品
友好口语化、侧重收益、有亲和力厨房用品、生活方式产品、礼品
急迫稀缺感驱动、行动导向、解决痛点健康、安全、季节性产品
奢华高端质感、感官化语言、专属感美妆、时尚、高端商品
默认风格:未指定时默认使用专业风格。

Step A5: Generate Listing Copy

步骤A5:生成Listing文案

Generate each component following these rules:
Title (max 200 characters):
  • Format:
    [Brand] + [Primary Keyword] + [Key Attribute 1] + [Key Attribute 2] + [Secondary Keyword] + [Differentiator]
  • Primary keyword as close to the front as possible (after brand)
  • No ALL CAPS except brand name
  • No promotional claims ("best", "#1", "top rated")
  • Include size/color/quantity if relevant to search
Bullet Points (5 bullets, max 500 chars each):
  • Each bullet:
    [BENEFIT HEADER IN CAPS] — [Benefit explanation with keyword naturally embedded]
  • Bullet 1: Primary feature + primary keyword
  • Bullet 2: Key use case + secondary keyword
  • Bullet 3: Quality/material + trust signal
  • Bullet 4: What's included / compatibility
  • Bullet 5: Guarantee / differentiator / social proof hint
  • Each bullet should contain at least 1 target keyword
Description (max 2000 characters):
  • Opening: Problem/pain point the product solves
  • Middle: Features → benefits (expand on bullets, don't repeat verbatim)
  • Close: Call to action + what's in the box
  • Embed remaining keywords not used in title/bullets
  • Use line breaks for readability
遵循以下规则生成每个模块的内容:
标题(最多200字符):
  • 格式:
    [品牌] + [核心关键词] + [核心属性1] + [核心属性2] + [次要关键词] + [差异化优势]
  • 核心关键词尽量靠前(放在品牌之后)
  • 除品牌名外不要全大写
  • 不要加宣传性表述(如“best”、“#1”、“top rated”)
  • 如果尺寸/颜色/数量是搜索相关属性,需包含在内
卖点(5个卖点,每个最多500字符):
  • 每个卖点格式:
    [全大写的收益点标题] — [自然融入关键词的收益解释]
  • 卖点1:核心功能 + 核心关键词
  • 卖点2:核心使用场景 + 次要关键词
  • 卖点3:品质/材质 + 信任信号
  • 卖点4:包装内容/兼容性
  • 卖点5:保障/差异化优势/社会证明暗示
  • 每个卖点至少包含1个目标关键词
描述(最多2000字符):
  • 开头:产品解决的用户痛点
  • 中间:功能→收益(对卖点做扩展,不要完全重复)
  • 结尾:行动号召 + 包装内容
  • 融入标题/卖点中未使用的剩余关键词
  • 使用换行提升可读性

Step A6: Keyword Coverage Score

步骤A6:关键词覆盖率评分

After generating, produce a coverage map:
undefined
生成内容后输出覆盖情况表:
undefined

Keyword Coverage Report

关键词覆盖报告

KeywordVolumeIn Title?In Bullets?In Description?Status
portable blender45,000🟢 Covered
smoothie maker22,000🟡 Add to title
USB rechargeable18,000🟢 Covered
travel blender12,000🟡 Add to bullets
mini blender8,000🔴 Missing
Coverage: 18/22 keywords (82%) Title keywords: 6/8 slots used Bullet keywords: 12/15 target keywords covered Uncovered → recommend for Backend Search Terms

**Scoring:**
- 🟢 90%+ coverage = Excellent
- 🟡 70-89% = Good, minor gaps
- 🔴 <70% = Needs work, significant keywords missing

---
关键词搜索量是否在标题?是否在卖点?是否在描述?状态
portable blender45,000🟢 已覆盖
smoothie maker22,000🟡 建议添加到标题
USB rechargeable18,000🟢 已覆盖
travel blender12,000🟡 建议添加到卖点
mini blender8,000🔴 缺失
覆盖率:18/22个关键词(82%) 标题关键词:已使用6/8个位置 卖点关键词:已覆盖12/15个目标关键词 未覆盖关键词 → 建议添加到后端搜索词

**评分规则:**
- 🟢 覆盖率90%+ = 优秀
- 🟡 覆盖率70-89% = 良好,存在少量缺口
- 🔴 覆盖率<70% = 需优化,存在大量关键词缺失

---

Mode B Workflow — Optimize Existing Listing

模式B工作流程 — 优化现有Listing

Step B1: Fetch Listing Data

步骤B1:拉取Listing数据

Run the bundled script:
bash
<skill>/scripts/fetch-listing.sh "<ASIN>" [marketplace]
Parameters:
  • ASIN
    (required): e.g. B09V3KXJPB
  • marketplace
    (optional):
    us
    (default),
    uk
    ,
    de
    ,
    fr
    ,
    it
    ,
    es
    ,
    jp
    ,
    ca
    ,
    au
    ,
    in
    ,
    mx
    ,
    br
Extracts: Title, brand, price, bullet points, description, image count, A+ content presence, rating, review count, BSR, categories, date first available.
If script returns incomplete data, fall back to
web_fetch
on the product URL.
运行内置脚本:
bash
<skill>/scripts/fetch-listing.sh "<ASIN>" [marketplace]
参数:
  • ASIN
    (必填):例如 B09V3KXJPB
  • marketplace
    (可选):
    us
    (默认)、
    uk
    de
    fr
    it
    es
    jp
    ca
    au
    in
    mx
    br
提取内容: 标题、品牌、价格、卖点、描述、图片数量、A+内容是否存在、评分、评价数量、BSR、品类、首次上架日期。
如果脚本返回数据不完整,回退到用
web_fetch
拉取产品URL的内容。

Step B2: Discover Target Keywords

步骤B2:挖掘目标关键词

If user provides keywords, use those. Otherwise, auto-discover:
  1. Extract apparent keywords from current title and bullets
  2. Run
    web_search
    for
    site:amazon.com "[product type]"
    to find competitors
  3. Extract keywords from top 3 competitor titles and bullets
  4. (Optional) Chain with
    amazon-keyword-research
    skill for deeper analysis
  5. Compile a combined keyword list with estimated priority
如果用户提供了关键词,直接使用。否则自动挖掘:
  1. 从现有标题和卖点中提取明显关键词
  2. 运行
    web_search
    搜索
    site:amazon.com "[产品品类]"
    找到竞品
  3. 从Top3竞品的标题和卖点中提取关键词
  4. (可选)对接
    amazon-keyword-research
    skill做深度分析
  5. 合并生成带优先级的关键词列表

Step B3: Keyword Gap Analysis

步骤B3:关键词缺口分析

Compare current listing against target keywords:
undefined
将现有Listing与目标关键词做对比:
undefined

Keyword Gap Analysis: [ASIN]

关键词缺口分析:[ASIN]

✅ Keywords Found in Listing

✅ Listing中已有的关键词

KeywordIn TitleIn BulletsIn Description
[kw]
关键词在标题?在卖点?在描述?
[kw]

❌ Missing Keywords (Competitors Have, You Don't)

❌ 缺失的关键词(竞品有,你没有)

KeywordCompetitor 1Competitor 2Competitor 3Priority
[kw]✅ Title✅ Bullet🔴 High
关键词竞品1竞品2竞品3优先级
[kw]✅ 标题✅ 卖点🔴 高

Coverage: X/Y keywords (Z%)

覆盖率:X/Y个关键词(Z%)

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Step B4: 8-Dimension Audit

步骤B4:8维度审核

Score each on the scale shown, with keyword integration factored in:
DimensionMax ScoreKey Criteria
Title/15Primary keyword near front? Brand? Attributes? Under 200 chars? Not truncated on mobile?
Bullet Points/15All 5 used? Benefit-first? Keywords embedded naturally? Under 500 chars each?
Images/157+ images? White bg main? Infographic? Lifestyle? Size ref? Video?
A+ Content/10Present? Brand story? Comparison chart? Lifestyle imagery?
Description/10Keywords not in title/bullets? Readable? Problem→solution flow?
Pricing/10Competitive? Coupon/deal present?
Reviews/154.0+ stars? 100+ reviews? Recent reviews positive?
SEO Coverage/10Primary kw in title+bullets+desc? Long-tail present? No wasted repeats? Keyword coverage %
结合关键词整合情况,按以下标准给每个维度评分:
维度满分核心评分标准
标题/15核心关键词靠前?包含品牌?包含属性?字符数低于200?移动端不被截断?
卖点/155个卖点都用了?收益优先?自然融入关键词?每个字符数低于500?
图片/157张以上图片?主图白底?有信息图?有场景图?有尺寸参考?有视频?
A+内容/10已配置?有品牌故事?有对比图?有场景图?
描述/10包含标题/卖点未使用的关键词?可读性好?遵循痛点→解决方案逻辑?
定价/10有竞争力?有优惠券/促销?
评价/154.0星以上?100+评价?近期评价为正面?
SEO覆盖度/10核心关键词在标题+卖点+描述都有?包含长尾词?无无效重复?关键词覆盖率%

Step B5: Generate Optimized Copy

步骤B5:生成优化后文案

Rewrite the listing incorporating missing keywords:
  • Show before vs after for each component
  • Highlight which keywords were added and where
  • Maintain the brand's existing tone unless a different tone is requested

融入缺失的关键词重写Listing:
  • 展示每个模块的修改前后对比
  • 高亮新增的关键词以及添加位置
  • 保留品牌现有语气风格,除非用户要求更换风格

Output Formats

输出格式

The primary deliverable is always a ready-to-use listing that the seller can copy-paste directly into Seller Central. Diagnostic data (scores, keyword analysis) comes after as supporting evidence.
核心交付物始终是可直接使用的Listing,卖家可以直接复制粘贴到Seller Central中。诊断数据(评分、关键词分析)作为支撑信息放在后面。

Mode A Output — New Listing

模式A输出 — 新Listing

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✅ Your Listing — Ready to Use

✅ 你的Listing — 可直接使用

Title

标题

[title text — copy this directly into Seller Central]
[标题文本 — 直接复制到Seller Central即可]

Bullet Points

卖点

  1. [BENEFIT HEADER] — [text with keyword]
  2. [BENEFIT HEADER] — [text with keyword]
  3. [BENEFIT HEADER] — [text with keyword]
  4. [BENEFIT HEADER] — [text with keyword]
  5. [BENEFIT HEADER] — [text with keyword]
  1. [收益标题] — [含关键词的文本]
  2. [收益标题] — [含关键词的文本]
  3. [收益标题] — [含关键词的文本]
  4. [收益标题] — [含关键词的文本]
  5. [收益标题] — [含关键词的文本]

Description

描述

[description text — copy this directly into Seller Central]
[描述文本 — 直接复制到Seller Central即可]

Backend Search Terms

后端搜索词

[comma-separated keywords to paste into Seller Central → Keywords → Search Terms]

[逗号分隔的关键词,粘贴到Seller Central → 关键词 → 搜索词即可]

📊 How We Built This Listing (Diagnostic)

📊 Listing构建说明(诊断信息)

Marketplace: Amazon [XX] | Tone: [tone] | Keywords imported: [count] Title characters: [X]/200 | Description characters: [X]/2000
站点: Amazon [XX] | 语气风格: [tone] | 导入关键词数: [count] 标题字符数: [X]/200 | 描述字符数: [X]/2000

Keyword Coverage: [X]%

关键词覆盖率:[X]%

KeywordVolumeIn TitleIn BulletsIn DescriptionStatus
[kw][vol]✅/❌✅/❌✅/❌🟢🟡🔴
关键词搜索量在标题?在卖点?在描述?状态
[kw][vol]✅/❌✅/❌✅/❌🟢🟡🔴

Keyword Priority Breakdown

关键词优先级拆分

🔴 Primary (Title): [list] 🟡 Secondary (Bullets): [list] 🟢 Tertiary (Description): [list] ⚪ Backend: [list]
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🔴 核心(标题):[列表] 🟡 次要(卖点):[列表] 🟢 三级(描述):[列表] ⚪ 后端:[列表]
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Mode B Output — Audit + Optimized Listing

模式B输出 — 审核报告+优化后Listing

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✅ Optimized Listing — Ready to Use

✅ 优化后Listing — 可直接使用

Title

标题

[optimized title — copy this directly into Seller Central]
[优化后标题 — 直接复制到Seller Central即可]

Bullet Points

卖点

  1. [BENEFIT HEADER] — [optimized text]
  2. [BENEFIT HEADER] — [optimized text]
  3. [BENEFIT HEADER] — [optimized text]
  4. [BENEFIT HEADER] — [optimized text]
  5. [BENEFIT HEADER] — [optimized text]
  1. [收益标题] — [优化后文本]
  2. [收益标题] — [优化后文本]
  3. [收益标题] — [优化后文本]
  4. [收益标题] — [优化后文本]
  5. [收益标题] — [优化后文本]

Description

描述

[optimized description — copy this directly into Seller Central]
[优化后描述 — 直接复制到Seller Central即可]

Backend Search Terms

后端搜索词

[comma-separated keywords to paste into Seller Central → Keywords → Search Terms]

[逗号分隔的关键词,粘贴到Seller Central → 关键词 → 搜索词即可]

📊 Audit Report: [ASIN]

📊 审核报告:[ASIN]

Product: [title] | Brand: [brand] Price: [price] | Rating: [stars] ([count] reviews)
产品: [title] | 品牌: [brand] 价格: [price] | 评分: [stars] ([count]条评价)

Score: [X/100] → [Y/100] (after optimization)

评分:[X/100] → [Y/100](优化后)

DimensionBeforeAfterKey Change
Title/15/15[what changed]
Bullet Points/15/15[what changed]
Images/15[recommendation only]
A+ Content/10[recommendation only]
Description/10/10[what changed]
Pricing/10[observation]
Reviews/15[observation]
SEO Coverage/10/10[what changed]
维度优化前优化后核心变更
标题/15/15[变更内容]
卖点/15/15[变更内容]
图片/15[仅提供建议]
A+内容/10[仅提供建议]
描述/10/10[变更内容]
定价/10[观察结论]
评价/15[观察结论]
SEO覆盖度/10/10[变更内容]

Keyword Coverage: [X]% → [Y]%

关键词覆盖率:[X]% → [Y]%

KeywordBeforeAfterWhere Added
[kw]Title + Bullet 2
[kw]✅ Title only✅ Title + BulletsBullet 4
关键词优化前优化后添加位置
[kw]标题 + 卖点2
[kw]✅ 仅标题✅ 标题 + 卖点卖点4

What Changed (Before → After)

变更内容(优化前 → 优化后)

Title:
❌ [original] ✅ [optimized]
Bullets:
❌ 1. [original] ✅ 1. [optimized — added: +[kw1], +[kw2]]
标题:
❌ [原始内容] ✅ [优化后内容]
卖点:
❌ 1. [原始内容] ✅ 1. [优化后内容 — 新增:+[kw1], +[kw2]]

🔴 Issues Fixed

🔴 已修复问题

  1. [what was wrong → how we fixed it]
  1. [问题描述 → 修复方案]

🟡 Recommendations (requires seller action)

🟡 建议优化项(需卖家操作)

  1. [image improvements, A+ content, pricing — things the skill can't rewrite]
  1. [图片优化、A+内容、定价等工具无法重写的内容]

🟢 What Was Already Working

🟢 已保留的优势项

  1. [positive aspects preserved]
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  1. [保留的原有正面特性]
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Competitive Comparison (if requested)

竞品对比(用户要求时输出)

| Dimension | Your Listing | Competitor 1 | Competitor 2 | Competitor 3 |
|-----------|-------------|-------------|-------------|-------------|
| Title score | /15 | /15 | /15 | /15 |
| Bullets score | /15 | /15 | /15 | /15 |
| Images | [count] | [count] | [count] | [count] |
| A+ Content | Yes/No | Yes/No | Yes/No | Yes/No |
| Keyword coverage | X% | X% | X% | X% |
| Price | — | — | — | — |
| Rating | — | — | — | — |
| **Total** | **/100** | **/100** | **/100** | **/100** |
| 维度 | 你的Listing | 竞品1 | 竞品2 | 竞品3 |
|-----------|-------------|-------------|-------------|-------------|
| 标题评分 | /15 | /15 | /15 | /15 |
| 卖点评分 | /15 | /15 | /15 | /15 |
| 图片数量 | [count] | [count] | [count] | [count] |
| A+内容 | 是/否 | 是/否 | 是/否 | 是/否 |
| 关键词覆盖率 | X% | X% | X% | X% |
| 价格 | — | — | — | — |
| 评分 | — | — | — | — |
| **总分** | **/100** | **/100** | **/100** | **/100** |

Key principles

核心原则

  1. The seller's workflow is: copy the listing → paste into Seller Central → done. The diagnostic section explains WHY those specific words were chosen, but the listing itself must stand alone as a complete, ready-to-use deliverable. Never output only a report without the actual listing copy.
  2. Output language must match the target marketplace. Amazon US/UK/AU/CA/IN → English. Amazon DE → German. Amazon FR → French. Amazon JP → Japanese. Amazon ES/MX → Spanish. Amazon IT → Italian. Amazon BR → Portuguese. The entire output (listing copy AND diagnostic section) must be in the marketplace language, regardless of what language the user is speaking in the conversation.
  1. 卖家的工作流是:复制Listing → 粘贴到Seller Central → 完成。诊断部分解释了为什么选择这些内容,但Listing本身必须是完整、可直接使用的交付物。禁止只输出报告不提供实际Listing文案。
  2. 输出语言必须匹配目标站点:美国/英国/澳大利亚/加拿大/印度站 → 英文;德国站 → 德文;法国站 → 法文;日本站 → 日文;西班牙/墨西哥站 → 西班牙文;意大利站 → 意大利文;巴西站 → 葡萄牙文。所有输出内容(Listing文案+诊断部分)都必须使用站点对应语言,与用户对话使用的语言无关。

Integration with amazon-keyword-research

与amazon-keyword-research的集成

This skill works best when chained with amazon-keyword-research:
Step 1: "Research keywords for portable blender on Amazon US"
   → amazon-keyword-research returns keyword list with volumes

Step 2: "Now create a listing using those keywords. Product: 380ml BPA-free blender, USB-C rechargeable. Tone: Friendly."
   → amazon-listing-optimization Mode A uses the keywords to generate optimized copy
该工具与amazon-keyword-research搭配使用效果最佳:
步骤1:“调研美国亚马逊portable blender的关键词”
   → amazon-keyword-research返回带搜索量的关键词列表

步骤2:“使用这些关键词创建Listing,产品:380ml BPA-free blender,USB-C充电,语气友好”
   → amazon-listing-optimization模式A使用关键词生成优化文案

Limitations

局限性

This skill uses publicly available data from Amazon product pages. It cannot access backend search terms, exact search volumes, or PPC/conversion data. For deeper analytics, check out Nexscope — Your AI Assistant for smarter E-commerce decisions.

Built by Nexscope — research, validate, and act on e-commerce opportunities with AI.
该工具使用亚马逊产品页面的公开数据,无法访问后端搜索词、精准搜索量或PPC/转化数据。如需更深度的分析,可查看**Nexscope**——你的AI电商决策助手。

Nexscope开发——用AI助力电商机会的调研、验证与落地。