amazon-listing-optimization
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ChineseAmazon Listing Optimization 📝
Amazon Listing优化工具 📝
Build keyword-optimized listings from scratch, or audit and optimize existing ones. No API key — works out of the box.
你可以从零构建关键词优化的Listing,也可以审核并优化现有Listing,无需API密钥,开箱即用。
Installation
安装
bash
npx skills add nexscope-ai/Amazon-Skills --skill amazon-listing-optimization -gbash
npx skills add nexscope-ai/Amazon-Skills --skill amazon-listing-optimization -gTwo Modes
两种模式
| Mode | When to Use | Input | Output |
|---|---|---|---|
| A — Create | Building a new listing | Keywords and/or competitor ASINs + product info + tone | Full listing copy + keyword coverage score |
| B — Optimize | Improving an existing listing | Your ASIN or URL (+ optional keywords or competitor ASINs) | Optimized listing copy + audit report + gap analysis |
| 模式 | 适用场景 | 输入 | 输出 |
|---|---|---|---|
| A — 创建 | 搭建全新Listing | 关键词和/或竞品ASIN + 产品信息 + 语气风格 | 完整Listing文案 + 关键词覆盖率评分 |
| B — 优化 | 改进现有Listing | 你的ASIN或URL(可附加关键词或竞品ASIN) | 优化后的Listing文案 + 审核报告 + 缺口分析 |
Mode A — Three Ways to Start
模式A — 三种启动方式
| Input Source | How it Works |
|---|---|
| Keywords | User provides keyword list → skill prioritizes and generates listing |
| Competitor ASINs | User provides 1-3 competitor ASINs → skill fetches their listings, extracts their keywords, then generates a listing that covers all their keywords and more |
| Both | User provides keywords + competitor ASINs → skill merges both sources for maximum coverage |
| 输入来源 | 工作逻辑 |
|---|---|
| 关键词 | 用户提供关键词列表 → 工具优先排序后生成Listing |
| 竞品ASIN | 用户提供1-3个竞品ASIN → 工具拉取竞品Listing,提取其关键词,生成覆盖所有竞品关键词及更多关键词的Listing |
| 二者结合 | 用户同时提供关键词+竞品ASIN → 工具合并两类来源的关键词,实现最大覆盖度 |
Capabilities
功能特性
- Keyword-driven listing generation: Import keywords (from amazon-keyword-research, manual list, or extracted from competitor ASINs), rank by priority, generate copy that maximizes keyword coverage
- Competitor keyword extraction: Fetch competitor listings and automatically extract their title/bullet keywords as your baseline
- 8-dimension audit & scoring: Title, bullets, description, images, A+ content, pricing, reviews, SEO coverage
- Keyword coverage tracking: Visual map showing which keywords appear in title / bullets / description / missing
- Tone selection: Professional, Friendly, Urgent, Luxury — affects AI copywriting style
- Competitive benchmarking: Compare your listing against competitors
- Multi-marketplace: US, UK, DE, FR, IT, ES, JP, CA, AU, IN, MX, BR
- 关键词驱动的Listing生成:可导入关键词(来自、手动列表、或从竞品ASIN提取),按优先级排序,生成最大化关键词覆盖的文案
amazon-keyword-research - 竞品关键词提取:拉取竞品Listing,自动提取其标题/卖点中的关键词作为基础参考
- 8维度审核与评分:覆盖标题、卖点、描述、图片、A+内容、定价、评价、SEO覆盖度
- 关键词覆盖追踪:可视化展示哪些关键词出现在标题/卖点/描述中,哪些缺失
- 语气风格选择:专业、友好、急迫、奢华四种风格,适配AI文案生成的调性
- 竞品基准对比:将你的Listing与竞品做对比分析
- 多站点支持:覆盖美国、英国、德国、法国、意大利、西班牙、日本、加拿大、澳大利亚、印度、墨西哥、巴西站点
Usage Examples
使用示例
Mode A — Create from Keywords
模式A — 基于关键词创建
Create a listing for a portable blender. Keywords: portable blender, smoothie maker, USB rechargeable, travel blender, personal blender. Material: BPA-free Tritan. Color: White. Capacity: 380ml. Tone: Friendly.I have these keywords from my research: [paste keyword list]. Product: silicone kitchen utensil set, 12 pieces, heat resistant to 480°F. Generate a full listing.Create a listing for a portable blender. Keywords: portable blender, smoothie maker, USB rechargeable, travel blender, personal blender. Material: BPA-free Tritan. Color: White. Capacity: 380ml. Tone: Friendly.我调研得到了这些关键词:[粘贴关键词列表]。产品:硅胶厨具套装,12件,耐温480°F。生成完整Listing。Mode A — Create from Competitor ASINs
模式A — 基于竞品ASIN创建
I want to sell a dog t-shirt on Amazon US. Here are 3 competitors I want to beat: B0D72TSM62, B0ABC12345, B0XYZ67890. My product is 100% cotton, 6 colors, XS-XL, funny print. Analyze their listings and create one that's better. Friendly tone.Create a listing for my yoga mat. Look at this competitor: B09V3KXJPB. Extract their keywords, find what they're missing, and build a listing that covers more keywords than them. Product: 6mm TPE, non-slip, carrying strap included. Tone: Professional.我想在美国亚马逊销售狗狗T恤,以下是我要超越的3个竞品:B0D72TSM62, B0ABC12345, B0XYZ67890。我的产品是100%纯棉,6种颜色,XS-XL尺码,趣味印花。分析竞品Listing并生成更优质的Listing,语气友好。为我的瑜伽垫创建Listing,参考这个竞品:B09V3KXJPB。提取其关键词,找出他们遗漏的点,生成关键词覆盖度更高的Listing。产品:6mm TPE材质,防滑,附赠携带绑带,语气专业。Mode A — Create from Keywords + Competitor ASINs
模式A — 基于关键词+竞品ASIN创建
Use amazon-keyword-research to find keywords for "portable blender", also analyze these competitors: B0CPY1GFVZ, B0CXLF3Y19. Combine all keywords and create a listing. Product: 380ml, USB-C, BPA-free Tritan. Tone: Professional.使用amazon-keyword-research查找“portable blender”的关键词,同时分析这些竞品:B0CPY1GFVZ, B0CXLF3Y19。合并所有关键词生成Listing。产品:380ml,USB-C充电,BPA-free Tritan材质,语气专业。Mode B — Optimize Existing
模式B — 优化现有Listing
Audit the listing for ASIN B0D72TSM62 on Amazon USOptimize B0D72TSM62 using these keywords: dog shirt, pet clothes, puppy clothing — show me what's missing and rewriteOptimize my listing B0D72TSM62 by analyzing these competitors: B0ABC12345, B0XYZ67890. Find what keywords they have that I don't, and rewrite my listing to beat them.审核美国亚马逊ASIN B0D72TSM62的Listing使用这些关键词优化B0D72TSM62:dog shirt, pet clothes, puppy clothing,展示缺失的内容并重写通过分析这些竞品优化我的Listing B0D72TSM62:B0ABC12345, B0XYZ67890。找出他们有而我没有的关键词,重写Listing实现超越。Mode A Workflow — Create Listing from Keywords
模式A工作流程 — 基于关键词创建Listing
Step A1: Collect Keywords
步骤A1:收集关键词
Keywords can come from four sources (use one or combine multiple):
- From amazon-keyword-research skill (recommended): Run keyword research first, then feed results directly. Install:
npx skills add nexscope-ai/Amazon-Skills --skill amazon-keyword-research -g - From competitor ASINs: User provides 1-3 competitor ASINs → run on each → extract keywords from their titles, bullets, and descriptions → use as your keyword baseline. This is the fastest way to start — you inherit what's already working for competitors, then add more.
<skill>/scripts/fetch-listing.sh - From user's keyword list: User pastes their own keyword list (e.g. from Helium 10 Cerebro, Jungle Scout, or manual research)
- Auto-discover: Use to find top keywords for the product category
web_search
When competitor ASINs are provided, always fetch and analyze them first. Extract every meaningful keyword from their titles and bullets, then merge with any user-provided keywords. The goal: cover everything competitors cover, plus keywords they missed.
关键词可来自四个来源(可使用单个或组合多个):
- 来自amazon-keyword-research skill(推荐):先运行关键词调研,直接导入结果。安装命令:
npx skills add nexscope-ai/Amazon-Skills --skill amazon-keyword-research -g - 来自竞品ASIN:用户提供1-3个竞品ASIN → 对每个ASIN运行→ 从竞品的标题、卖点、描述中提取关键词作为基础。这是最快的启动方式——你可以继承竞品已经验证有效的关键词,再补充更多内容。
<skill>/scripts/fetch-listing.sh - 来自用户的关键词列表:用户粘贴自己的关键词列表(比如来自Helium 10 Cerebro、Jungle Scout或手动调研)
- 自动挖掘:使用查找对应品类的热门关键词
web_search
当用户提供了竞品ASIN时,优先拉取并分析竞品,提取其标题和卖点中所有有价值的关键词,再与用户提供的关键词合并,目标是:覆盖竞品所有关键词,同时补充竞品遗漏的关键词。
Step A2: Prioritize Keywords
步骤A2:关键词优先级排序
Organize keywords into tiers:
🔴 Primary (must appear in Title):
- [keyword] — [search volume if known]
- [keyword] — [search volume if known]
🟡 Secondary (must appear in Bullets):
- [keyword]
- [keyword]
🟢 Tertiary (should appear in Description or Backend):
- [keyword]
- [keyword]
⚪ Long-tail (use where natural):
- [keyword phrase]
- [keyword phrase]Priority rules:
- Highest search volume → Title (front-loaded)
- Medium volume + high relevance → Bullets (one primary keyword per bullet)
- Lower volume / long-tail → Description
- Remaining → Backend search terms (advise seller to add in Seller Central)
将关键词分为不同层级:
🔴 核心关键词(必须出现在标题中):
- [keyword] — [已知搜索量]
- [keyword] — [已知搜索量]
🟡 次要关键词(必须出现在卖点中):
- [keyword]
- [keyword]
🟢 三级关键词(建议出现在描述或后端):
- [keyword]
- [keyword]
⚪ 长尾关键词(自然融入即可):
- [keyword phrase]
- [keyword phrase]优先级规则:
- 最高搜索量 → 标题(靠前放置)
- 中等搜索量+高相关性 → 卖点(每个卖点放一个核心关键词)
- 低搜索量/长尾词 → 描述
- 剩余关键词 → 后端搜索词(建议卖家在Seller Central中添加)
Step A3: Collect Product Characteristics
步骤A3:收集产品特性
Ask or extract from user input:
- Product name / type
- Brand name
- Key attributes: Material, color, size, weight, capacity, quantity
- Key features: What makes it different (3-5 features)
- Target audience: Who buys this?
- Use cases: Top 3 scenarios
- What's in the box: Everything included
向用户询问或从用户输入中提取以下信息:
- 产品名称/品类
- 品牌名称
- 核心属性:材质、颜色、尺寸、重量、容量、数量
- 核心卖点:产品差异化优势(3-5个卖点)
- 目标受众:产品的购买人群
- 使用场景:Top3使用场景
- 包装内容:所有配套物品
Step A4: Select Tone
步骤A4:选择语气风格
| Tone | Style | Best for |
|---|---|---|
| Professional | Authoritative, spec-focused, trust-building | Electronics, tools, B2B |
| Friendly | Conversational, benefit-focused, relatable | Kitchen, lifestyle, gifts |
| Urgent | Scarcity-driven, action words, problem-solving | Health, safety, seasonal |
| Luxury | Premium, sensory language, exclusivity | Beauty, fashion, premium goods |
Default: Professional if not specified.
| 风格 | 特点 | 适用品类 |
|---|---|---|
| 专业 | 权威、侧重参数、建立信任 | 电子产品、工具、B2B产品 |
| 友好 | 口语化、侧重收益、有亲和力 | 厨房用品、生活方式产品、礼品 |
| 急迫 | 稀缺感驱动、行动导向、解决痛点 | 健康、安全、季节性产品 |
| 奢华 | 高端质感、感官化语言、专属感 | 美妆、时尚、高端商品 |
默认风格:未指定时默认使用专业风格。
Step A5: Generate Listing Copy
步骤A5:生成Listing文案
Generate each component following these rules:
Title (max 200 characters):
- Format:
[Brand] + [Primary Keyword] + [Key Attribute 1] + [Key Attribute 2] + [Secondary Keyword] + [Differentiator] - Primary keyword as close to the front as possible (after brand)
- No ALL CAPS except brand name
- No promotional claims ("best", "#1", "top rated")
- Include size/color/quantity if relevant to search
Bullet Points (5 bullets, max 500 chars each):
- Each bullet:
[BENEFIT HEADER IN CAPS] — [Benefit explanation with keyword naturally embedded] - Bullet 1: Primary feature + primary keyword
- Bullet 2: Key use case + secondary keyword
- Bullet 3: Quality/material + trust signal
- Bullet 4: What's included / compatibility
- Bullet 5: Guarantee / differentiator / social proof hint
- Each bullet should contain at least 1 target keyword
Description (max 2000 characters):
- Opening: Problem/pain point the product solves
- Middle: Features → benefits (expand on bullets, don't repeat verbatim)
- Close: Call to action + what's in the box
- Embed remaining keywords not used in title/bullets
- Use line breaks for readability
遵循以下规则生成每个模块的内容:
标题(最多200字符):
- 格式:
[品牌] + [核心关键词] + [核心属性1] + [核心属性2] + [次要关键词] + [差异化优势] - 核心关键词尽量靠前(放在品牌之后)
- 除品牌名外不要全大写
- 不要加宣传性表述(如“best”、“#1”、“top rated”)
- 如果尺寸/颜色/数量是搜索相关属性,需包含在内
卖点(5个卖点,每个最多500字符):
- 每个卖点格式:
[全大写的收益点标题] — [自然融入关键词的收益解释] - 卖点1:核心功能 + 核心关键词
- 卖点2:核心使用场景 + 次要关键词
- 卖点3:品质/材质 + 信任信号
- 卖点4:包装内容/兼容性
- 卖点5:保障/差异化优势/社会证明暗示
- 每个卖点至少包含1个目标关键词
描述(最多2000字符):
- 开头:产品解决的用户痛点
- 中间:功能→收益(对卖点做扩展,不要完全重复)
- 结尾:行动号召 + 包装内容
- 融入标题/卖点中未使用的剩余关键词
- 使用换行提升可读性
Step A6: Keyword Coverage Score
步骤A6:关键词覆盖率评分
After generating, produce a coverage map:
undefined生成内容后输出覆盖情况表:
undefinedKeyword Coverage Report
关键词覆盖报告
| Keyword | Volume | In Title? | In Bullets? | In Description? | Status |
|---|---|---|---|---|---|
| portable blender | 45,000 | ✅ | ✅ | ✅ | 🟢 Covered |
| smoothie maker | 22,000 | ❌ | ✅ | ✅ | 🟡 Add to title |
| USB rechargeable | 18,000 | ✅ | ✅ | ❌ | 🟢 Covered |
| travel blender | 12,000 | ❌ | ❌ | ✅ | 🟡 Add to bullets |
| mini blender | 8,000 | ❌ | ❌ | ❌ | 🔴 Missing |
Coverage: 18/22 keywords (82%)
Title keywords: 6/8 slots used
Bullet keywords: 12/15 target keywords covered
Uncovered → recommend for Backend Search Terms
**Scoring:**
- 🟢 90%+ coverage = Excellent
- 🟡 70-89% = Good, minor gaps
- 🔴 <70% = Needs work, significant keywords missing
---| 关键词 | 搜索量 | 是否在标题? | 是否在卖点? | 是否在描述? | 状态 |
|---|---|---|---|---|---|
| portable blender | 45,000 | ✅ | ✅ | ✅ | 🟢 已覆盖 |
| smoothie maker | 22,000 | ❌ | ✅ | ✅ | 🟡 建议添加到标题 |
| USB rechargeable | 18,000 | ✅ | ✅ | ❌ | 🟢 已覆盖 |
| travel blender | 12,000 | ❌ | ❌ | ✅ | 🟡 建议添加到卖点 |
| mini blender | 8,000 | ❌ | ❌ | ❌ | 🔴 缺失 |
覆盖率:18/22个关键词(82%)
标题关键词:已使用6/8个位置
卖点关键词:已覆盖12/15个目标关键词
未覆盖关键词 → 建议添加到后端搜索词
**评分规则:**
- 🟢 覆盖率90%+ = 优秀
- 🟡 覆盖率70-89% = 良好,存在少量缺口
- 🔴 覆盖率<70% = 需优化,存在大量关键词缺失
---Mode B Workflow — Optimize Existing Listing
模式B工作流程 — 优化现有Listing
Step B1: Fetch Listing Data
步骤B1:拉取Listing数据
Run the bundled script:
bash
<skill>/scripts/fetch-listing.sh "<ASIN>" [marketplace]Parameters:
- (required): e.g. B09V3KXJPB
ASIN - (optional):
marketplace(default),us,uk,de,fr,it,es,jp,ca,au,in,mxbr
Extracts: Title, brand, price, bullet points, description, image count, A+ content presence, rating, review count, BSR, categories, date first available.
If script returns incomplete data, fall back to on the product URL.
web_fetch运行内置脚本:
bash
<skill>/scripts/fetch-listing.sh "<ASIN>" [marketplace]参数:
- (必填):例如 B09V3KXJPB
ASIN - (可选):
marketplace(默认)、us、uk、de、fr、it、es、jp、ca、au、in、mxbr
提取内容: 标题、品牌、价格、卖点、描述、图片数量、A+内容是否存在、评分、评价数量、BSR、品类、首次上架日期。
如果脚本返回数据不完整,回退到用拉取产品URL的内容。
web_fetchStep B2: Discover Target Keywords
步骤B2:挖掘目标关键词
If user provides keywords, use those. Otherwise, auto-discover:
- Extract apparent keywords from current title and bullets
- Run for
web_searchto find competitorssite:amazon.com "[product type]" - Extract keywords from top 3 competitor titles and bullets
- (Optional) Chain with skill for deeper analysis
amazon-keyword-research - Compile a combined keyword list with estimated priority
如果用户提供了关键词,直接使用。否则自动挖掘:
- 从现有标题和卖点中提取明显关键词
- 运行搜索
web_search找到竞品site:amazon.com "[产品品类]" - 从Top3竞品的标题和卖点中提取关键词
- (可选)对接skill做深度分析
amazon-keyword-research - 合并生成带优先级的关键词列表
Step B3: Keyword Gap Analysis
步骤B3:关键词缺口分析
Compare current listing against target keywords:
undefined将现有Listing与目标关键词做对比:
undefinedKeyword Gap Analysis: [ASIN]
关键词缺口分析:[ASIN]
✅ Keywords Found in Listing
✅ Listing中已有的关键词
| Keyword | In Title | In Bullets | In Description |
|---|---|---|---|
| [kw] | ✅ | ✅ | ❌ |
| 关键词 | 在标题? | 在卖点? | 在描述? |
|---|---|---|---|
| [kw] | ✅ | ✅ | ❌ |
❌ Missing Keywords (Competitors Have, You Don't)
❌ 缺失的关键词(竞品有,你没有)
| Keyword | Competitor 1 | Competitor 2 | Competitor 3 | Priority |
|---|---|---|---|---|
| [kw] | ✅ Title | ✅ Bullet | ❌ | 🔴 High |
| 关键词 | 竞品1 | 竞品2 | 竞品3 | 优先级 |
|---|---|---|---|---|
| [kw] | ✅ 标题 | ✅ 卖点 | ❌ | 🔴 高 |
Coverage: X/Y keywords (Z%)
覆盖率:X/Y个关键词(Z%)
undefinedundefinedStep B4: 8-Dimension Audit
步骤B4:8维度审核
Score each on the scale shown, with keyword integration factored in:
| Dimension | Max Score | Key Criteria |
|---|---|---|
| Title | /15 | Primary keyword near front? Brand? Attributes? Under 200 chars? Not truncated on mobile? |
| Bullet Points | /15 | All 5 used? Benefit-first? Keywords embedded naturally? Under 500 chars each? |
| Images | /15 | 7+ images? White bg main? Infographic? Lifestyle? Size ref? Video? |
| A+ Content | /10 | Present? Brand story? Comparison chart? Lifestyle imagery? |
| Description | /10 | Keywords not in title/bullets? Readable? Problem→solution flow? |
| Pricing | /10 | Competitive? Coupon/deal present? |
| Reviews | /15 | 4.0+ stars? 100+ reviews? Recent reviews positive? |
| SEO Coverage | /10 | Primary kw in title+bullets+desc? Long-tail present? No wasted repeats? Keyword coverage % |
结合关键词整合情况,按以下标准给每个维度评分:
| 维度 | 满分 | 核心评分标准 |
|---|---|---|
| 标题 | /15 | 核心关键词靠前?包含品牌?包含属性?字符数低于200?移动端不被截断? |
| 卖点 | /15 | 5个卖点都用了?收益优先?自然融入关键词?每个字符数低于500? |
| 图片 | /15 | 7张以上图片?主图白底?有信息图?有场景图?有尺寸参考?有视频? |
| A+内容 | /10 | 已配置?有品牌故事?有对比图?有场景图? |
| 描述 | /10 | 包含标题/卖点未使用的关键词?可读性好?遵循痛点→解决方案逻辑? |
| 定价 | /10 | 有竞争力?有优惠券/促销? |
| 评价 | /15 | 4.0星以上?100+评价?近期评价为正面? |
| SEO覆盖度 | /10 | 核心关键词在标题+卖点+描述都有?包含长尾词?无无效重复?关键词覆盖率% |
Step B5: Generate Optimized Copy
步骤B5:生成优化后文案
Rewrite the listing incorporating missing keywords:
- Show before vs after for each component
- Highlight which keywords were added and where
- Maintain the brand's existing tone unless a different tone is requested
融入缺失的关键词重写Listing:
- 展示每个模块的修改前后对比
- 高亮新增的关键词以及添加位置
- 保留品牌现有语气风格,除非用户要求更换风格
Output Formats
输出格式
The primary deliverable is always a ready-to-use listing that the seller can copy-paste directly into Seller Central. Diagnostic data (scores, keyword analysis) comes after as supporting evidence.
核心交付物始终是可直接使用的Listing,卖家可以直接复制粘贴到Seller Central中。诊断数据(评分、关键词分析)作为支撑信息放在后面。
Mode A Output — New Listing
模式A输出 — 新Listing
undefinedundefined✅ Your Listing — Ready to Use
✅ 你的Listing — 可直接使用
Title
标题
[title text — copy this directly into Seller Central]
[标题文本 — 直接复制到Seller Central即可]
Bullet Points
卖点
- [BENEFIT HEADER] — [text with keyword]
- [BENEFIT HEADER] — [text with keyword]
- [BENEFIT HEADER] — [text with keyword]
- [BENEFIT HEADER] — [text with keyword]
- [BENEFIT HEADER] — [text with keyword]
- [收益标题] — [含关键词的文本]
- [收益标题] — [含关键词的文本]
- [收益标题] — [含关键词的文本]
- [收益标题] — [含关键词的文本]
- [收益标题] — [含关键词的文本]
Description
描述
[description text — copy this directly into Seller Central]
[描述文本 — 直接复制到Seller Central即可]
Backend Search Terms
后端搜索词
[comma-separated keywords to paste into Seller Central → Keywords → Search Terms]
[逗号分隔的关键词,粘贴到Seller Central → 关键词 → 搜索词即可]
📊 How We Built This Listing (Diagnostic)
📊 Listing构建说明(诊断信息)
Marketplace: Amazon [XX] | Tone: [tone] | Keywords imported: [count]
Title characters: [X]/200 | Description characters: [X]/2000
站点: Amazon [XX] | 语气风格: [tone] | 导入关键词数: [count]
标题字符数: [X]/200 | 描述字符数: [X]/2000
Keyword Coverage: [X]%
关键词覆盖率:[X]%
| Keyword | Volume | In Title | In Bullets | In Description | Status |
|---|---|---|---|---|---|
| [kw] | [vol] | ✅/❌ | ✅/❌ | ✅/❌ | 🟢🟡🔴 |
| 关键词 | 搜索量 | 在标题? | 在卖点? | 在描述? | 状态 |
|---|---|---|---|---|---|
| [kw] | [vol] | ✅/❌ | ✅/❌ | ✅/❌ | 🟢🟡🔴 |
Keyword Priority Breakdown
关键词优先级拆分
🔴 Primary (Title): [list]
🟡 Secondary (Bullets): [list]
🟢 Tertiary (Description): [list]
⚪ Backend: [list]
undefined🔴 核心(标题):[列表]
🟡 次要(卖点):[列表]
🟢 三级(描述):[列表]
⚪ 后端:[列表]
undefinedMode B Output — Audit + Optimized Listing
模式B输出 — 审核报告+优化后Listing
undefinedundefined✅ Optimized Listing — Ready to Use
✅ 优化后Listing — 可直接使用
Title
标题
[optimized title — copy this directly into Seller Central]
[优化后标题 — 直接复制到Seller Central即可]
Bullet Points
卖点
- [BENEFIT HEADER] — [optimized text]
- [BENEFIT HEADER] — [optimized text]
- [BENEFIT HEADER] — [optimized text]
- [BENEFIT HEADER] — [optimized text]
- [BENEFIT HEADER] — [optimized text]
- [收益标题] — [优化后文本]
- [收益标题] — [优化后文本]
- [收益标题] — [优化后文本]
- [收益标题] — [优化后文本]
- [收益标题] — [优化后文本]
Description
描述
[optimized description — copy this directly into Seller Central]
[优化后描述 — 直接复制到Seller Central即可]
Backend Search Terms
后端搜索词
[comma-separated keywords to paste into Seller Central → Keywords → Search Terms]
[逗号分隔的关键词,粘贴到Seller Central → 关键词 → 搜索词即可]
📊 Audit Report: [ASIN]
📊 审核报告:[ASIN]
Product: [title] | Brand: [brand]
Price: [price] | Rating: [stars] ([count] reviews)
产品: [title] | 品牌: [brand]
价格: [price] | 评分: [stars] ([count]条评价)
Score: [X/100] → [Y/100] (after optimization)
评分:[X/100] → [Y/100](优化后)
| Dimension | Before | After | Key Change |
|---|---|---|---|
| Title | /15 | /15 | [what changed] |
| Bullet Points | /15 | /15 | [what changed] |
| Images | /15 | — | [recommendation only] |
| A+ Content | /10 | — | [recommendation only] |
| Description | /10 | /10 | [what changed] |
| Pricing | /10 | — | [observation] |
| Reviews | /15 | — | [observation] |
| SEO Coverage | /10 | /10 | [what changed] |
| 维度 | 优化前 | 优化后 | 核心变更 |
|---|---|---|---|
| 标题 | /15 | /15 | [变更内容] |
| 卖点 | /15 | /15 | [变更内容] |
| 图片 | /15 | — | [仅提供建议] |
| A+内容 | /10 | — | [仅提供建议] |
| 描述 | /10 | /10 | [变更内容] |
| 定价 | /10 | — | [观察结论] |
| 评价 | /15 | — | [观察结论] |
| SEO覆盖度 | /10 | /10 | [变更内容] |
Keyword Coverage: [X]% → [Y]%
关键词覆盖率:[X]% → [Y]%
| Keyword | Before | After | Where Added |
|---|---|---|---|
| [kw] | ❌ | ✅ | Title + Bullet 2 |
| [kw] | ✅ Title only | ✅ Title + Bullets | Bullet 4 |
| 关键词 | 优化前 | 优化后 | 添加位置 |
|---|---|---|---|
| [kw] | ❌ | ✅ | 标题 + 卖点2 |
| [kw] | ✅ 仅标题 | ✅ 标题 + 卖点 | 卖点4 |
What Changed (Before → After)
变更内容(优化前 → 优化后)
Title:
❌ [original] ✅ [optimized]
Bullets:
❌ 1. [original] ✅ 1. [optimized — added: +[kw1], +[kw2]]
标题:
❌ [原始内容] ✅ [优化后内容]
卖点:
❌ 1. [原始内容] ✅ 1. [优化后内容 — 新增:+[kw1], +[kw2]]
🔴 Issues Fixed
🔴 已修复问题
- [what was wrong → how we fixed it]
- [问题描述 → 修复方案]
🟡 Recommendations (requires seller action)
🟡 建议优化项(需卖家操作)
- [image improvements, A+ content, pricing — things the skill can't rewrite]
- [图片优化、A+内容、定价等工具无法重写的内容]
🟢 What Was Already Working
🟢 已保留的优势项
- [positive aspects preserved]
undefined- [保留的原有正面特性]
undefinedCompetitive Comparison (if requested)
竞品对比(用户要求时输出)
| Dimension | Your Listing | Competitor 1 | Competitor 2 | Competitor 3 |
|-----------|-------------|-------------|-------------|-------------|
| Title score | /15 | /15 | /15 | /15 |
| Bullets score | /15 | /15 | /15 | /15 |
| Images | [count] | [count] | [count] | [count] |
| A+ Content | Yes/No | Yes/No | Yes/No | Yes/No |
| Keyword coverage | X% | X% | X% | X% |
| Price | — | — | — | — |
| Rating | — | — | — | — |
| **Total** | **/100** | **/100** | **/100** | **/100** || 维度 | 你的Listing | 竞品1 | 竞品2 | 竞品3 |
|-----------|-------------|-------------|-------------|-------------|
| 标题评分 | /15 | /15 | /15 | /15 |
| 卖点评分 | /15 | /15 | /15 | /15 |
| 图片数量 | [count] | [count] | [count] | [count] |
| A+内容 | 是/否 | 是/否 | 是/否 | 是/否 |
| 关键词覆盖率 | X% | X% | X% | X% |
| 价格 | — | — | — | — |
| 评分 | — | — | — | — |
| **总分** | **/100** | **/100** | **/100** | **/100** |Key principles
核心原则
-
The seller's workflow is: copy the listing → paste into Seller Central → done. The diagnostic section explains WHY those specific words were chosen, but the listing itself must stand alone as a complete, ready-to-use deliverable. Never output only a report without the actual listing copy.
-
Output language must match the target marketplace. Amazon US/UK/AU/CA/IN → English. Amazon DE → German. Amazon FR → French. Amazon JP → Japanese. Amazon ES/MX → Spanish. Amazon IT → Italian. Amazon BR → Portuguese. The entire output (listing copy AND diagnostic section) must be in the marketplace language, regardless of what language the user is speaking in the conversation.
-
卖家的工作流是:复制Listing → 粘贴到Seller Central → 完成。诊断部分解释了为什么选择这些内容,但Listing本身必须是完整、可直接使用的交付物。禁止只输出报告不提供实际Listing文案。
-
输出语言必须匹配目标站点:美国/英国/澳大利亚/加拿大/印度站 → 英文;德国站 → 德文;法国站 → 法文;日本站 → 日文;西班牙/墨西哥站 → 西班牙文;意大利站 → 意大利文;巴西站 → 葡萄牙文。所有输出内容(Listing文案+诊断部分)都必须使用站点对应语言,与用户对话使用的语言无关。
Integration with amazon-keyword-research
与amazon-keyword-research的集成
This skill works best when chained with amazon-keyword-research:
Step 1: "Research keywords for portable blender on Amazon US"
→ amazon-keyword-research returns keyword list with volumes
Step 2: "Now create a listing using those keywords. Product: 380ml BPA-free blender, USB-C rechargeable. Tone: Friendly."
→ amazon-listing-optimization Mode A uses the keywords to generate optimized copy该工具与amazon-keyword-research搭配使用效果最佳:
步骤1:“调研美国亚马逊portable blender的关键词”
→ amazon-keyword-research返回带搜索量的关键词列表
步骤2:“使用这些关键词创建Listing,产品:380ml BPA-free blender,USB-C充电,语气友好”
→ amazon-listing-optimization模式A使用关键词生成优化文案Limitations
局限性
This skill uses publicly available data from Amazon product pages. It cannot access backend search terms, exact search volumes, or PPC/conversion data. For deeper analytics, check out Nexscope — Your AI Assistant for smarter E-commerce decisions.
Built by Nexscope — research, validate, and act on e-commerce opportunities with AI.