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amazon-advertising-strategy

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English
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Chinese

Amazon Advertising Strategy 📣

Amazon Advertising Strategy 📣

Build a comprehensive Amazon advertising strategy combining Sponsored Products, Sponsored Brands, and Sponsored Display. Budget allocation, campaign structure, keyword strategy, and ACoS optimization.
Supported platforms: Amazon, Shopify, WooCommerce, Walmart, TikTok Shop, Etsy, eBay, BigCommerce.
Built by Nexscope — your AI assistant for smarter e-commerce decisions.
打造结合Sponsored Products、Sponsored Brands和Sponsored Display的全方位亚马逊广告策略，涵盖预算分配、广告活动架构、关键词策略及ACoS优化。
支持平台： Amazon、Shopify、WooCommerce、Walmart、TikTok Shop、Etsy、eBay、BigCommerce。
由Nexscope打造——助力您做出更明智电商决策的AI助手。

Install

安装

bash
npx skills add nexscope-ai/eCommerce-Skills --skill amazon-advertising-strategy -g
bash
npx skills add nexscope-ai/eCommerce-Skills --skill amazon-advertising-strategy -g

Usage

使用示例

Build an ad strategy for my Amazon product line (5 products in kitchen category). Monthly budget: $3,000. Current ACoS: 35%. Target: 25%.
为我的亚马逊厨房产品线（5款产品）制定广告策略。月度预算：3000美元。当前ACoS：35%。目标ACoS：25%。

Capabilities

功能特性

  • Full-funnel ad strategy (SP + SB + SD)
  • Campaign structure design (auto, broad, phrase, exact)
  • Budget allocation across campaign types
  • ACoS/TACoS target setting by product lifecycle stage
  • Keyword harvesting and negative keyword management workflow
  • Bid optimization methodology
  • New product launch advertising playbook
  • 全漏斗广告策略（SP + SB + SD）
  • 广告活动架构设计（自动、广泛匹配、短语匹配、精准匹配）
  • 不同类型广告活动的预算分配
  • 基于产品生命周期阶段设定ACoS/TACoS目标
  • 关键词挖掘及否定关键词管理流程
  • 出价优化方法
  • 新品发布广告指南

How This Skill Works

该Skill工作流程

Step 1: Collect information from the user's message — product, platform, current situation, and goals.
Step 2: Ask one follow-up with all remaining questions using multiple-choice format. Allow shorthand answers (e.g., "1b 2c 3a").
Step 3: Research and analyze using the frameworks and methodology below.
Step 4: Deliver structured, actionable output with specific recommendations, not vague advice.
步骤1： 从用户消息中收集信息——产品、平台、现状及目标。
步骤2： 以选择题形式提出所有剩余问题作为跟进提问，支持简写回答（例如：“1b 2c 3a”）。
步骤3： 运用以下框架和方法进行调研分析。
步骤4： 输出结构化、可执行的内容，提供具体建议而非模糊指导。

Output Format

输出格式

  • Start with a summary of findings
  • Include specific data points and benchmarks where available
  • Provide prioritized action items
  • Mark estimates with ⚠️ when based on incomplete data
  • End with concrete next steps
  • 以调研结果总结开篇
  • 尽可能包含具体数据点及基准指标
  • 提供优先级排序的行动项
  • 基于不完整数据得出的估算需标记⚠️
  • 以明确的下一步行动收尾

Other Skills

其他Skill

More e-commerce skills: nexscope-ai/eCommerce-Skills
Amazon-specific skills: nexscope-ai/Amazon-Skills
Built by Nexscope — your AI assistant for smarter e-commerce decisions.
更多电商Skill：nexscope-ai/eCommerce-Skills
亚马逊专属Skill：nexscope-ai/Amazon-Skills
由Nexscope打造——助力您做出更明智电商决策的AI助手。