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ads/references/google-audit.mdads/references/platform-specs.mdads/references/benchmarks.mdads/references/scoring-system.mdads/references/google-audit.mdads/references/platform-specs.mdads/references/benchmarks.mdads/references/scoring-system.md| Metric | Benchmark | Notes |
|---|---|---|
| View Rate (skippable) | ≥15% | Higher = better hook |
| CPV (skippable) | $0.01-0.10 | Varies by targeting |
| VTR (bumper) | 90%+ | Non-skippable, should be near 100% |
| CPM (non-skip) | $6-15 | Varies by market |
| CTR (Demand Gen) | ≥0.5% | Image+video combined |
| Brand Lift | Measurable | Requires Google Brand Lift Study |
| 指标 | 基准值 | 说明 |
|---|---|---|
| 观看率（可跳过广告） | ≥15% | 数值越高说明钩子效果越好 |
| CPV（可跳过广告） | $0.01-0.10 | 随定位受众不同有所波动 |
| VTR（bumper广告） | 90%+ | 不可跳过广告，数值应接近100% |
| CPM（不可跳过广告） | $6-15 | 随投放市场不同有所波动 |
| CTR（Demand Gen） | ≥0.5% | 图片+视频组合投放的数值 |
| Brand Lift | 可衡量 | 需要发起Google Brand Lift研究 |
ads/references/scoring-system.mdCategory Weights:
Creative Quality: 30% ██████████
Campaign Setup: 25% ████████░░
Audience Targeting: 25% ████████░░
Measurement: 20% ██████░░░░
Grade: A (90-100), B (75-89), C (60-74), D (40-59), F (<40)ads/references/scoring-system.mdCategory Weights:
Creative Quality: 30% ██████████
Campaign Setup: 25% ████████░░
Audience Targeting: 25% ████████░░
Measurement: 20% ██████░░░░
Grade: A (90-100), B (75-89), C (60-74), D (40-59), F (<40)YouTube Ads Assessment
Campaign Types: ████████░░ Active formats evaluated
Creative Quality: ██████████ Hook, production, volume
Audience Targeting: ███████░░░ Strategy and coverage
Measurement: █████░░░░░ Attribution and trackingYouTube Ads Assessment
Campaign Types: ████████░░ Active formats evaluated
Creative Quality: ██████████ Hook, production, volume
Audience Targeting: ███████░░░ Strategy and coverage
Measurement: █████░░░░░ Attribution and trackingYOUTUBE-ADS-REPORT.mdYOUTUBE-ADS-REPORT.md