vsl-storyboard-writer

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VSL Storyboard Writer

VSL分镜脚本撰写工具

Expert video sales letter and product marketing script writer specializing in high-converting video content that drives action. This skill bridges copywriting and video production, creating storyboard scripts ready for motion design implementation.

专业的视频销售信及产品营销脚本撰写工具，专注于打造能促进行动的高转化视频内容。该能力衔接文案撰写与视频制作环节，可生成直接用于动效设计落地的分镜脚本。

Philosophy

核心理念

Great video sales scripts combine three elements:

Sales psychology — Understanding what drives decisions at each stage
Visual storytelling — Every scene advances both narrative and conversion
Production readiness — Scripts that motion designers can implement immediately

优秀的视频销售脚本包含三大要素：

销售心理学——理解每个决策阶段的驱动因素
视觉叙事——每个场景同时推进叙事与转化
制作就绪性——动效设计师可直接落地的脚本

How This Skill Works

能力运作方式

When invoked, this skill guides you through creating storyboard scripts that include:

Hook-focused openings — Proven patterns to grab attention in 3-5 seconds
Narrative flow — Story structures that build desire and urgency
Scene-by-scene scripts — Visual descriptions, copy, timing, and rationale
Conversion optimization — Strategic placement of social proof, objection handling, CTAs
Motion design handoff — Format compatible with
```
/motion-designer
```
skill

The output is a complete storyboard script that feeds directly into the motion designer workflow for Remotion implementation.

调用该能力时，它会引导你创建包含以下内容的分镜脚本：

钩子导向的开场——经验证可在3-5秒内抓住注意力的模式
叙事流程——能构建欲望与紧迫感的故事结构
逐场景脚本——视觉描述、文案、时长及设计依据
转化优化——社交证明、异议处理、行动召唤（CTA）的策略性布局
动效设计交付——与
```
/motion-designer
```
能力兼容的格式

输出的完整分镜脚本可直接对接动效设计师工作流，用于Remotion视频制作。

Core Frameworks

核心框架

VSL Formula Hierarchy

VSL公式层级

Choose framework based on video length and objective:

Formula	Best For	Duration	Structure
Hook-CTA	Social media ads	15-30s	Problem → Solution → CTA
PAS	Cold traffic	30-90s	Problem → Agitation → Solution
AIDA	Product demos	60-120s	Attention → Interest → Desire → Action
VSL Classic	Sales pages	3-10min	Story → Problem → Solution → Proof → Offer → CTA
The Explainer	Education-first	60-180s	Context → How it works → Benefits → CTA

根据视频时长与目标选择框架：

公式	适用场景	时长	结构
Hook-CTA	社交媒体广告	15-30秒	问题→解决方案→行动召唤
PAS	冷流量受众	30-90秒	问题→激化→解决方案
AIDA	产品演示	60-120秒	注意→兴趣→欲望→行动
VSL经典公式	销售页视频	3-10分钟	故事→问题→解决方案→证明→报价→行动召唤
讲解视频公式	教育导向内容	60-180秒	背景→运作方式→收益→行动召唤

The 5-Second Hook Formula

5秒钩子公式

First 5 seconds determine 80% of watch-through rate.

Hook Types:

Question Hook — "What if [desired outcome] was actually easy?"
Problem Hook — "Tired of [pain point]?"
Curiosity Hook — "This [simple thing] changed everything"
Pattern Interrupt — Unexpected visual or statement
Social Proof Hook — "10,000 teams already [outcome]"
Demonstration Hook — Show impressive result immediately

前5秒决定80%的完看率。

钩子类型:

问题钩子——“如果[理想结果]其实很简单呢？”
痛点钩子——“受够了[痛点]？”
好奇心钩子——“这个[简单事物]彻底改变了一切”
模式打断钩子——意外的视觉效果或表述
社交证明钩子——“已有10,000个团队达成[成果]”
演示钩子——立即展示亮眼成果

Video Length Guidelines

视频时长指南

Duration	Type	Goal	Key Metrics
6-15s	Micro-content	Awareness, virality	Shares, engagement
15-30s	Social ads	Traffic, interest	CTR, view-through
30-60s	Product teasers	Demo requests	Click rate
60-90s	Explainers	Understanding	Watch time
90-180s	Full demos	Trial signups	Conversion rate
3-10min	VSL sales videos	Purchase decisions	Sales

时长	类型	目标	核心指标
6-15秒	微内容	品牌认知、病毒式传播	分享量、互动量
15-30秒	社交广告	引流、激发兴趣	点击率、完看率
30-60秒	产品预告	获取演示请求	点击转化率
60-90秒	讲解视频	传递认知	观看时长
90-180秒	完整演示	获取试用注册	转化率
3-10分钟	VSL销售视频	促成购买决策	销售额

The AIDA Arc for VSL

VSL的AIDA弧线

Attention (0-15%):

Hook with problem or question
Pattern interrupt
Relatable scenario

Interest (15-40%):

Agitate the problem
Show why current solutions fail
Introduce unique mechanism

Desire (40-80%):

Demonstrate solution in action
Social proof and testimonials
Paint the transformation
Handle objections

Action (80-100%):

Clear, specific offer
Urgency or scarcity
Risk reversal
Multiple CTAs

注意阶段（0-15%）:

用问题或痛点钩子吸引注意力
模式打断
打造共鸣场景

兴趣阶段（15-40%）:

激化痛点
说明现有解决方案的不足
介绍独特机制

欲望阶段（40-80%）:

演示解决方案的运作
展示社交证明与客户证言
描绘转变后的场景
处理异议

行动阶段（80-100%）:

清晰明确的报价
营造紧迫感或稀缺性
风险逆转
多次设置行动召唤

The PAS Framework

PAS框架

Problem (0-25%):

Identify specific, relatable pain point
Use "you" language
Visual: Show the struggle

Agitate (25-50%):

Why this problem is getting worse
Cost of inaction
Failed alternatives
Visual: Amplify the frustration

Solution (50-100%):

Introduce your product/service
Show it working
Proof it works
Easy next step
Visual: Transformation moment

问题阶段（0-25%）:

识别具体、有共鸣的痛点
使用“你”视角的表述
视觉：展示困境

激化阶段（25-50%）:

说明问题为何持续恶化
不作为的代价
失效的替代方案
视觉：放大挫败感

解决方案阶段（50-100%）:

介绍你的产品/服务
展示其运作效果
提供有效性证明
简单的下一步行动
视觉：转变时刻

Storyboard Script Format

分镜脚本格式

When creating a storyboard, use this structure:

创建分镜时，采用以下结构：

1. Script Header

1. 脚本头部

markdown

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markdown

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[Video Title]

[视频标题]

Type: [VSL / Explainer / Product Demo / Social Ad] Duration: [Total seconds] Objective: [Primary conversion goal] Target Audience: [Specific persona] Framework: [AIDA / PAS / Hook-CTA / etc.]

类型: [VSL / 讲解视频 / 产品演示 / 社交广告] 时长: [总秒数] 目标: [核心转化目标] 受众: [特定用户画像] 框架: [AIDA / PAS / Hook-CTA / 其他]

Key Message

核心信息

[Single sentence: What should viewers remember?]

[一句话：观众需要记住什么？]

Desired Action

期望行动

[Specific CTA: What should viewers do?]

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[具体行动召唤：观众需要做什么？]

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2. Script Overview

2. 脚本概述

markdown

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markdown

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Story Arc

故事弧线

Hook (0-Xs): [How we grab attention] Build (Xs-Ys): [How we build interest/desire] Peak (Ys-Zs): [Climax / main value proposition] Close (Zs-End): [CTA and resolution]

钩子（0-X秒）: [我们如何吸引注意力] 构建（X秒-Y秒）: [如何构建兴趣/欲望] 高潮（Y秒-Z秒）: [核心价值主张] 收尾（Z秒-结束）: [行动召唤与收尾]

Emotional Journey

情感旅程

Start: [Frustrated / Curious / Overwhelmed] → Middle: [Hopeful / Intrigued] → End: [Confident / Excited to act]

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起始: [挫败 / 好奇 / 不知所措] → 中期: [充满希望 / 感兴趣] → 结尾: [自信 / 迫切行动]

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3. Scene-by-Scene Storyboard

3. 逐场景分镜

For each scene:

markdown

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每个场景包含：

markdown

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Scene N: [Scene Name] (Xs - Ys, Duration: Zs)

场景N: [场景名称]（X秒-Y秒，时长：Z秒）

Narrative Purpose: [Why this scene exists in the story]

On-Screen Copy: "[Exact text that appears on screen]" [Additional text elements]

Voiceover Script (Optional): "[Exact words spoken, if using VO]"

Visual Description: [What viewers see - specific enough for motion designer]

Background elements
Main focal point
Supporting visuals
Text treatment

Viewer Psychology: [What the viewer should think/feel at this moment]

Emotional state we're creating
Objection we're handling (if applicable)
Desire we're building

Sales Elements: [Any conversion tactics used]

Social proof placement
Scarcity/urgency indicator
Risk reversal
Benefit emphasis
Objection handling

Transition to Next: [How this scene flows to the next - why it makes sense]

Motion Designer Notes: [Specific animation suggestions or requirements]

Timing emphasis (fast/slow)
Style notes (bold/subtle)
Key moments to emphasize

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叙事目的: [该场景在故事中的作用]

屏幕文案: "[屏幕上显示的准确文字]" [额外文字元素]

旁白脚本（可选）: "[旁白的准确台词（若使用）]"

视觉描述: [观众看到的内容——需具体到动效设计师可落地]

背景元素
核心焦点
辅助视觉
文字样式

观众心理: [此时观众应有的想法/感受]

我们要营造的情绪状态
处理的异议（如有）
构建的欲望

销售元素: [使用的转化策略]

社交证明布局
稀缺性/紧迫感提示
风险逆转
收益强调
异议处理

转场至下一场景: [该场景如何自然过渡到下一场景——合理性说明]

动效设计师备注: [具体的动画建议或要求]

时长节奏（快/慢）
风格说明（醒目/柔和）
需要突出的关键时刻

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4. Production Requirements

4. 制作要求

markdown

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markdown

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Assets Needed

所需素材

Copy Elements

文案元素

Headlines: [List all]
Subheads: [List all]
CTAs: [List all instances]
Social proof quotes: [List all]

标题：[列出所有]
副标题：[列出所有]
行动召唤：[列出所有出现的位置]
社交证明引用：[列出所有]

Brand Guidelines

品牌规范

Voice: [Professional / Casual / Technical / Friendly]
Tone: [Urgent / Calm / Exciting / Authoritative]
Restrictions: [Any copy or visual rules]

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语气：[专业 / 随性 / 技术向 / 友好]
语调：[紧迫 / 平静 / 兴奋 / 权威]
限制：[任何文案或视觉规则]

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VSL Storyboard Template

VSL分镜脚本模板

Here's a complete template for quick reference:

markdown

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以下是完整的快速参考模板：

markdown

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[Video Title]

[视频标题]

Type: Product Demo VSL Duration: 90 seconds Objective: Trial signups Framework: AIDA Target: [Persona]

类型: 产品演示VSL 时长: 90秒目标: 获取试用注册框架: AIDA 受众: [用户画像]

Story Arc

故事弧线

Hook (0-5s): Problem question Build (5-30s): Agitate pain, show solution Peak (30-70s): Demo + social proof Close (70-90s): CTA + urgency

钩子（0-5秒）: 问题式钩子构建（5-30秒）: 激化痛点，展示解决方案高潮（30-70秒）: 演示+社交证明收尾（70-90秒）: 行动召唤+紧迫感

Scene 1: Hook (0-5s)

场景1: 钩子（0-5秒）

On-Screen Copy: "Spending hours on [task]?"

Visual: [Description] Psychology: Immediate identification with pain Sales Element: Problem recognition Transition: Visual chaos → order

屏幕文案: "在[任务]上花费数小时？"

视觉: [描述] 心理: 立即引发痛点共鸣 销售元素: 痛点识别转场: 视觉混乱→有序

Scene 2: Agitation (5-15s)

场景2: 激化痛点（5-15秒）

On-Screen Copy: "While your competitors move faster?"

Visual: [Description] Psychology: FOMO, urgency of problem Sales Element: Cost of inaction Transition: Dark → light

[Continue for all scenes...]

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屏幕文案: "而你的竞争对手正在加速前进？"

视觉: [描述] 心理: 错失恐惧，痛点紧迫感 销售元素: 不作为的代价转场: 暗色→亮色

[继续完成所有场景...]

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Integration with Motion Designer

与动效设计师的协作

This skill produces storyboard scripts that the

/motion-designer

skill uses to create technical video specifications:

Storyboard Script (this skill) → Video Spec (motion-designer) → Remotion Implementation (dev)

When creating storyboards:

Focus on copy, messaging, and conversion strategy
Provide visual direction but not technical specs
Include timing guidance but not frame-by-frame details
Emphasize WHY each scene exists (narrative + conversion)
Let motion designer handle HOW to execute visually

该能力生成的分镜脚本可被

/motion-designer

能力用于创建技术视频规范：

分镜脚本（本能力）→ 视频规范（动效设计师）→ Remotion落地实现（开发）

创建分镜时需注意：

聚焦文案、信息传递与转化策略
提供视觉方向而非技术规范
包含时长指导而非逐帧细节
强调每个场景存在的原因（叙事+转化）
让动效设计师负责视觉执行的具体方式

Common Video Types

常见视频类型

Short-Form Social (15-30s)

短社交内容（15-30秒）

Formula: Hook → Value → CTA

markdown

Scene 1 (0-3s): Bold question or problem
Scene 2 (3-12s): Show solution in action (demo)
Scene 3 (12-20s): Single benefit + social proof number
Scene 4 (20-30s): Simple CTA

公式: 钩子→价值→行动召唤

markdown

场景1（0-3秒）: 醒目问题或痛点
场景2（3-12秒）: 演示解决方案运作
场景3（12-20秒）: 单一核心收益+社交证明数据
场景4（20-30秒）: 简洁行动召唤

Product Explainer (60-90s)

产品讲解视频（60-90秒）

Formula: Context → Demo → Benefits → CTA

markdown

Scene 1 (0-5s): Relatable problem hook
Scene 2 (5-15s): Why existing solutions fail
Scene 3 (15-30s): Introduce your solution
Scene 4 (30-50s): Show it working (3 key features)
Scene 5 (50-70s): Transformation / benefits
Scene 6 (70-80s): Social proof
Scene 7 (80-90s): Clear CTA

公式: 背景→演示→收益→行动召唤

markdown

场景1（0-5秒）: 有共鸣的痛点钩子
场景2（5-15秒）: 现有解决方案的不足
场景3（15-30秒）: 介绍你的解决方案
场景4（30-50秒）: 演示3个核心功能
场景5（50-70秒）: 转变场景/收益
场景6（70-80秒）: 社交证明
场景7（80-90秒）: 清晰行动召唤

Full VSL (3-5min)

完整VSL（3-5分钟）

Formula: Story → Problem → Solution → Proof → Offer → Close

markdown

Act 1 - Setup (0-45s):
  - Personal story or customer story
  - Establish credibility
  - Introduce problem

Act 2 - Problem (45s-90s):
  - Deep dive into pain points
  - Why current solutions don't work
  - Cost of status quo

Act 3 - Solution (90s-180s):
  - Introduce product/service
  - Unique mechanism
  - How it works (demo)
  - Key benefits

Act 4 - Proof (180s-240s):
  - Case studies
  - Testimonials
  - Results/data
  - Objection handling

Act 5 - Offer (240s-270s):
  - What you get
  - Pricing
  - Bonuses
  - Guarantee

Act 6 - Close (270s-300s):
  - Urgency/scarcity
  - Final CTA
  - Reminder of transformation

公式: 故事→问题→解决方案→证明→报价→收尾

markdown

第一幕 - 铺垫（0-45秒）:
  - 个人故事或客户故事
  - 建立可信度
  - 引出问题

第二幕 - 问题（45秒-90秒）:
  - 深入剖析痛点
  - 现有解决方案失效的原因
  - 维持现状的代价

第三幕 - 解决方案（90秒-180秒）:
  - 介绍产品/服务
  - 独特机制
  - 运作演示
  - 核心收益

第四幕 - 证明（180秒-240秒）:
  - 案例研究
  - 客户证言
  - 成果数据
  - 异议处理

第五幕 - 报价（240秒-270秒）:
  - 包含内容
  - 定价
  - 额外福利
  - 保障

第六幕 - 收尾（270秒-300秒）:
  - 紧迫感/稀缺性
  - 最终行动召唤
  - 转变场景提醒

Conversion Optimization Principles

转化优化原则

Social Proof Placement

社交证明布局

Early social proof (15-25% mark): Build credibility before big claims
Feature proof (40-60% mark): Testimonials after each key benefit
Final proof (80-90% mark): Results-focused before CTA

早期社交证明（15-25%时段）: 在提出重大主张前建立可信度
功能证明（40-60%时段）: 每个核心收益后搭配客户证言
最终证明（80-90%时段）: 行动召唤前展示成果导向的证明

Objection Handling Sequence

异议处理顺序

Common objections to address in order:

Does it work? → Demo + proof
Will it work for me? → Use cases / customer stories
Is it too complicated? → Show simplicity
Is it worth the money? → ROI / value equation
What if it doesn't work? → Guarantee / risk reversal

需按以下顺序处理常见异议：

它有用吗？ → 演示+证明
它适合我吗？ → 使用场景/客户故事
它太复杂了？ → 展示简洁性
值这个价吗？ → 投资回报/价值等式
如果没用怎么办？ → 保障/风险逆转

CTA Best Practices

行动召唤最佳实践

Frequency: Minimum 2 CTAs (mid-point teaser + final)
Clarity: Specific action ("Start free trial" not "Learn more")
Friction: Remove ("No credit card" if true)
Urgency: Time or quantity limits (if genuine)

频率: 至少2次行动召唤（中期预告+最终收尾）
清晰度: 具体行动（“开始免费试用”而非“了解更多”）
降低摩擦: 减少阻碍（如“无需信用卡”，若属实）
紧迫感: 时间或数量限制（需真实）

Anti-Patterns

反模式

Script-Level

脚本层面

Feature dumping — List features without benefits or story
No hook — Slow build that loses viewers immediately
Unclear CTA — Vague next step or multiple competing CTAs
All tell, no show — Talking about product instead of showing it
Dishonest urgency — Fake countdown timers, false scarcity

功能堆砌——只列功能，未结合收益或故事
无钩子——缓慢铺垫，直接流失观众
行动召唤模糊——下一步行动不明确或存在多个冲突的行动召唤
只说不展示——空谈产品而非演示效果
虚假紧迫感——假倒计时、虚假稀缺性

Scene-Level

场景层面

Wall of text — Too much copy on screen at once
Orphaned scenes — Scene doesn't advance narrative or conversion
No breathing room — No time for messages to land
Inconsistent tone — Voice shifts between scenes

文字墙——单屏文案过多
孤立场景——场景未推进叙事或转化
无缓冲空间——未给观众消化信息的时间
语气不一致——场景间语气跳转

Production

制作层面

Not production-ready — Vague visuals that motion designer must guess
Missing timing — No scene durations or pacing guidance
No assets list — Unclear what's needed to produce

未就绪——视觉描述模糊，动效设计师需自行猜测
缺失时长——未标注场景时长或节奏指导
未列素材——制作所需素材不明确

Quality Checklist

质量检查清单

When to Consult Rules

参考规则文档

For detailed guidance on specific aspects:

rules/vsl-hooks.md — Hook formulas and patterns
rules/vsl-frameworks.md — Detailed framework applications
rules/script-pacing.md — Timing and rhythm
rules/social-proof-strategy.md — Testimonial and proof placement
rules/objection-handling.md — Addressing buyer concerns
rules/cta-optimization.md — Call-to-action best practices
rules/visual-storytelling.md — Show don't tell principles
rules/motion-designer-handoff.md — Production-ready formatting

如需特定环节的详细指导，可参考：

rules/vsl-hooks.md —— 钩子公式与模式
rules/vsl-frameworks.md —— 框架的详细应用
rules/script-pacing.md —— 时长与节奏
rules/social-proof-strategy.md —— 证言与证明布局
rules/objection-handling.md —— 处理买家顾虑
rules/cta-optimization.md —— 行动召唤最佳实践
rules/visual-storytelling.md —— 可视化叙事原则
rules/motion-designer-handoff.md —— 制作就绪格式

Expert Tips

专家技巧

Script Writing

脚本撰写

Start with the CTA, work backwards (what journey gets them there?)
Write for the ear if using voiceover (conversational, not formal)
One message per scene (don't try to say everything everywhere)
Test your hook independently (does it work as a standalone ad?)

从行动召唤倒推（什么样的旅程能引导观众至此？）
若使用旁白，需口语化表达（对话感而非正式书面语）
每个场景传递一个核心信息（不要试图面面俱到）
单独测试钩子效果（作为独立广告是否有效？）

Conversion Psychology

转化心理学

Lead with transformation, not features
Use specific numbers ("10,000 customers" not "thousands")
Name the pain before naming the solution
Create urgency through value, not fake scarcity

先展示转变，再讲功能
使用具体数字（“10,000位客户”而非“数千位”）
先点明痛点，再介绍解决方案
通过价值营造紧迫感，而非虚假稀缺性

Production Planning

制作规划

Plan for silent viewing (60%+ watch without sound)
Consider aspect ratios early (16:9, 9:16, 1:1)
Budget 30% longer than you think for final duration
Leave flexibility for motion designer creativity

考虑静音观看场景（60%+的观众静音观看）
尽早确定宽高比（16:9、9:16、1:1）
预留30%的额外时长用于最终制作
给动效设计师留出创意空间

Collaboration

协作

Provide examples of visual style you envision
Reference other videos when helpful ("like X but for Y")
Be clear about non-negotiables vs nice-to-haves
Trust motion designer for technical execution

提供你期望的视觉风格示例
必要时参考其他视频（“类似X视频，但针对Y场景”）
明确区分非妥协项与加分项
信任动效设计师的技术执行能力