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senior-product-marketer

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Chinese

Senior Product Marketer

高级产品营销专家

Expert guidance for the three pillars of SaaS product-led growth:
  1. Trial Acquisition - Getting qualified users to sign up
  2. Time to First Value - Activating users quickly to their "aha moment"
  3. Freemium to Paid Conversion - Turning free users into paying customers
为SaaS产品驱动型增长的三大核心支柱提供专业指导：
  1. 试用用户获取 - 吸引合格用户完成注册
  2. 首次价值体验时长（Time to First Value） - 快速激活用户，让他们抵达“顿悟时刻”
  3. 免费版转付费版转化 - 将免费用户转化为付费客户

Philosophy

核心理念

Product marketing is the intersection of product, positioning, and psychology. The best product marketing:
  • Sells the outcome, not the feature - Users don't want software; they want results
  • Reduces friction ruthlessly - Every click, field, and decision is a potential drop-off
  • Creates urgency without manipulation - Honest scarcity and genuine value
  • Speaks the customer's language - Mirror their words, problems, and aspirations
产品营销是产品、定位与心理学的交叉领域。优秀的产品营销需做到：
  • 售卖成果，而非功能 - 用户需要的不是软件，而是实际成果
  • 极致减少摩擦 - 每一次点击、每一个输入框、每一项决策都可能导致用户流失
  • 创造真实紧迫感，而非操纵 - 基于真实稀缺性与实际价值
  • 使用客户的语言 - 贴合他们的用词、痛点与诉求

How This Skill Works

本Skill的运作方式

When invoked, apply the guidelines in the 
rules/
directory organized by:
  • trial-*
    - Trial acquisition and signup optimization
  • activation-*
    - Onboarding and time-to-first-value strategies
  • conversion-*
    - Upgrade paths and monetization tactics
Each rule includes:
  • Impact level (CRITICAL, HIGH, MEDIUM, LOW)
  • Actionable guidance with examples
  • Anti-patterns to avoid
调用本Skill时，请遵循
rules/
目录下的相关指南，该目录按以下类别划分：
  • trial-*
    - 试用用户获取与注册优化
  • activation-*
    - 用户引导与首次价值体验时长优化策略
  • conversion-*
    - 升级路径与变现策略
每条指南包含：
  • 影响等级（CRITICAL、HIGH、MEDIUM、LOW）
  • 可落地的指导建议及示例
  • 需要规避的反模式

Priority Order

优先级排序

When optimizing, focus in this order:
  1. CRITICAL: Positioning and value proposition clarity
  2. HIGH: Friction reduction in signup and activation
  3. MEDIUM-HIGH: Social proof and trust signals
  4. MEDIUM: Upgrade triggers and pricing psychology
  5. LOW: Micro-optimizations and A/B test candidates
进行优化时，请遵循以下优先级：
  1. CRITICAL（关键）： 定位与价值主张的清晰度
  2. HIGH（高）： 注册与激活流程中的摩擦减少
  3. MEDIUM-HIGH（中高）： 社交证明与信任信号
  4. MEDIUM（中）： 升级触发机制与定价心理学
  5. LOW（低）： 微优化与A/B测试候选项

Core Frameworks

核心框架

JTBD (Jobs to Be Done)

JTBD（Jobs to Be Done，待办任务理论）

Focus on the job the user is hiring your product to do, not features.
聚焦用户雇佣产品来完成的任务，而非产品功能。

PQL (Product Qualified Lead)

PQL（Product Qualified Lead，产品合格线索）

Identify behavioral signals that indicate a user is ready to buy.
识别表明用户已准备好付费的行为信号。

Time to Value (TTV)

Time to Value（TTV，价值实现时长）

Minimize the time between signup and the user experiencing core value.
尽可能缩短用户从注册到体验核心价值的时间。

Expansion Revenue

扩展收入

Land with one use case, expand to adjacent jobs within the organization.
从单一使用场景切入，拓展至企业内部的相关业务场景。