competitive-analysis
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ChineseCompetitive Analysis Skill
竞品分析技能
When analyzing competition for AI-engine rankings:
在针对AI引擎排名进行竞品分析时：
Process
流程
1. Identify the Query Space
1. 确定查询范围
- What queries would users search?
- What intent do these queries have?
- What type of content would AI engines prefer?
- 用户会搜索哪些查询词？
- 这些查询词背后的用户意图是什么？
- AI引擎偏好哪种类型的内容？
2. Generate Competitor Profiles
2. 创建竞品画像
Create 5 realistic competitor archetypes:
| Type | Description |
|---|---|
| Market Leader | Established player with strong brand recognition |
| Specialist | Niche focus with deep expertise |
| Budget Option | Price-competitive alternative |
| Innovator | New approach or technology |
| Content King | Best educational/informational content |
创建5种贴合实际的竞品原型：
| 类型 | 描述 |
|---|---|
| Market Leader | 拥有强大品牌知名度的成熟玩家 |
| Specialist | 专注细分领域，具备深厚专业知识 |
| Budget Option | 价格亲民的替代选择 |
| Innovator | 采用全新方法或技术的玩家 |
| Content King | 拥有优质教育/资讯类内容的玩家 |
3. Evaluate Ranking Factors
3. 评估排名因素
For each competitor, assess:
- Content depth and quality
- Social proof (reviews, testimonials, usage stats)
- Authority signals (expertise, credentials)
- User intent alignment
- Technical optimization (schema, structure)
针对每个竞品，评估以下维度：
- 内容的深度与质量
- 社交背书（评论、推荐语、使用数据）
- 权威信号（专业能力、资质证明）
- 与用户意图的匹配度
- 技术优化（Schema、内容结构）
4. Create Comparison Matrix
4. 创建对比矩阵
┌─────────────────────────────────────────────────────────────┐
│ 🏆 COMPETITIVE ANALYSIS │
├─────────────────────────────────────────────────────────────┤
│ │
│ Query: "[analyzed query]" │
│ │
│ RANKING PREDICTION │
│ ────────────────── │
│ #1 Market Leader ████████████ Strong brand + proof │
│ #2 Specialist ██████████ Deep expertise │
│ #3 YOUR CONTENT ████████ [current position] │
│ #4 Content King ██████ Good info, weak CTA │
│ #5 Budget Option ████ Price only │
│ │
│ YOUR DIFFERENTIATION OPPORTUNITY │
│ ───────────────────────────────── │
│ • [specific opportunity 1] │
│ • [specific opportunity 2] │
│ • [specific opportunity 3] │
│ │
└─────────────────────────────────────────────────────────────┘┌─────────────────────────────────────────────────────────────┐
│ 🏆 COMPETITIVE ANALYSIS │
├─────────────────────────────────────────────────────────────┤
│ │
│ Query: "[analyzed query]" │
│ │
│ RANKING PREDICTION │
│ ────────────────── │
│ #1 Market Leader ████████████ Strong brand + proof │
│ #2 Specialist ██████████ Deep expertise │
│ #3 YOUR CONTENT ████████ [current position] │
│ #4 Content King ██████ Good info, weak CTA │
│ #5 Budget Option ████ Price only │
│ │
│ YOUR DIFFERENTIATION OPPORTUNITY │
│ ───────────────────────────────── │
│ • [specific opportunity 1] │
│ • [specific opportunity 2] │
│ • [specific opportunity 3] │
│ │
└─────────────────────────────────────────────────────────────┘5. Recommend Strategy
5. 推荐策略
Provide specific actions to outrank competitors:
- Content gaps to fill
- Social proof to add
- Unique angles to pursue
- Technical improvements
提供超越竞品的具体行动建议：
- 填补内容空白
- 增加社交背书
- 挖掘独特视角
- 优化技术细节
Output Requirements
输出要求
- Always provide actionable differentiation strategies
- Be specific about what competitors do well/poorly
- Focus on what can realistically be improved
- Include estimated impact of changes
- 始终提供可落地的差异化策略
- 明确指出竞品的优势与不足
- 聚焦于可实际优化的方向
- 包含对优化效果的预估