account — Account utilities (API units balance)
- — Get remaining API units balance (free probe; no units cost)
audit — Site Audit: enable, run, list snapshots, drill into issues and pages
semrush-pp-cli audit campaign-info
— Get Site Audit campaign configuration and current status.
semrush-pp-cli audit edit
— Edit Site Audit campaign settings (page limit, user-agent, scope, etc.).
semrush-pp-cli audit enable
— Enable Site Audit on a project. One-time per project. Free (config call).
semrush-pp-cli audit history
— Site Audit snapshots history (time series of issue counts and score).
semrush-pp-cli audit issue
— Detailed report for one issue in a snapshot (affected pages, status).
semrush-pp-cli audit issue-catalog
— Get text descriptions for all Site Audit issue codes. Free.
semrush-pp-cli audit page
— Get full details for one crawled page (issues found, status, metrics).
semrush-pp-cli audit page-by-url
— Look up the page_id for a given URL within a snapshot.
- — Trigger a new Site Audit crawl. Free to launch; counts against page-credit pool.
semrush-pp-cli audit snapshot-info
— Get aggregated counts for a snapshot (errors/warnings/notices, total checks).
semrush-pp-cli audit snapshots
— List Site Audit snapshots for a project. Free (no API units).
backlink — Backlinks: overview, list, referring domains/IPs, anchors, competitors, history
semrush-pp-cli backlink anchors
— Anchors. 40 units/line. Anchor texts used in backlinks pointing at a target.
semrush-pp-cli backlink authority-score
— Authority Score profile. 40 units/request. Snapshot of Semrush Authority Score (AS) for a target.
semrush-pp-cli backlink categories
— Categories. 40 units/line. Subject-matter categories of referring domains.
semrush-pp-cli backlink categories-profile
— Categories profile. 40 units/request. Subject-matter categories of a target with confidence ratings.
semrush-pp-cli backlink compare-batch
— Batch Comparison. 40 units/request per domain. Side-by-side backlink stats for up to 200 domains.
semrush-pp-cli backlink compare-refdomains
— Comparison by Referring Domains. 40 units/line. Which refdomains link to multiple targets (matrix).
semrush-pp-cli backlink competitors
— Backlink Competitors. 40 units/line. Domains with similar backlink profiles to the target.
semrush-pp-cli backlink geo
— Referring Domains by Country. 40 units/line. Country distribution of referring domains.
semrush-pp-cli backlink history
— Historical data (Backlinks). 40 units/line. Time series of backlink/refdomain counts and AS.
semrush-pp-cli backlink indexed-pages
— Indexed Pages. 40 units/line. Pages on the target receiving backlinks.
semrush-pp-cli backlink list
— Backlinks. 40 units/line. Individual backlinks pointing at a target.
semrush-pp-cli backlink overview
— Backlinks Overview. 40 units/request. Total backlinks, refdomains, refips, follow ratio, AS.
semrush-pp-cli backlink referring-domains
— Referring Domains. 40 units/line. Deduped domains linking to a target.
semrush-pp-cli backlink referring-ips
— Referring IPs. 40 units/line. Deduped IP addresses hosting referring domains.
semrush-pp-cli backlink tld
— TLD Distribution. 40 units/line. Distribution of referring domains by TLD.
domain — Domain analytics: overview, organic/paid keywords, competitors, pages, ad history
semrush-pp-cli domain ad-copies
— Domain Ads Copies. 20 units/line. Unique ad creatives a domain has run (title + description).
semrush-pp-cli domain ad-history
— Domain Ad History. 100 units/line. 12-month archive of ad copies a domain ran for paid keywords.
semrush-pp-cli domain compare
— Domain vs. Domain. 80 units/line. Side-by-side keyword overlap between 2-5 domains.
semrush-pp-cli domain competitors-organic
— Competitors in Organic Search. 40 units/line. Domains sharing organic keywords with the target.
semrush-pp-cli domain competitors-paid
— Competitors in Paid Search. 40 units/line. Domains overlapping the target's Google Ads keyword set.
semrush-pp-cli domain competitors-pla
— PLA Competitors. 40 units/line. Domains overlapping the target's Google Shopping PLA keyword set.
semrush-pp-cli domain organic-keywords
— Domain Organic Search Keywords. 30 units/line. Keywords a domain ranks for in Google's top 100 organic results.
semrush-pp-cli domain organic-pages
— Domain Organic Pages. 30 units/line. Top organic landing pages on a domain by traffic.
semrush-pp-cli domain overview
— Domain Overview (one database). 10 units/line. Live or historical rankings in one regional database.
semrush-pp-cli domain overview-all
— Domain Overview (all databases). 10 units/line. ~140 lines covering every regional database.
semrush-pp-cli domain overview-history
— Domain Overview (history). 10 units/line. Monthly historical rankings for one database (back to 2012-2016).
semrush-pp-cli domain paid-keywords
— Domain Paid Search Keywords. 30 units/line. Keywords a domain buys in Google Ads.
semrush-pp-cli domain pla-copies
— Domain PLA Copies. 20 units/line. Unique PLA ad creatives (title, price, shop).
semrush-pp-cli domain pla-keywords
— Domain PLA Search Keywords. 30 units/line. Google Shopping PLA keywords for a domain.
semrush-pp-cli domain subdomains
— Domain Organic Subdomains. 30 units/line. Subdomains of a domain ranked by organic traffic.
keyword — Keyword research reports (volume, difficulty, related, SERP, ad history)
semrush-pp-cli keyword ads-history
— Keyword Ads History. 100 units/line. 12-month archive of advertisers who bid on the keyword.
semrush-pp-cli keyword batch
— Batch Keyword Overview. 10 units/line. Up to 100 keywords in one call.
semrush-pp-cli keyword broad-match
— Broad Match Keywords. 20 units/line. Phrase-match variants of a seed term.
semrush-pp-cli keyword difficulty
— Keyword Difficulty. 50 units/line. KDI (0-100) for one or more keywords.
semrush-pp-cli keyword organic-serp
— Organic Results (SERP) for a keyword. 10 units/line. Top organic ranking URLs for a phrase.
semrush-pp-cli keyword overview
— Keyword Overview (one database). 10 units/line. Single-database volume, CPC, competition, results count.
semrush-pp-cli keyword overview-all
— Keyword Overview (all databases). 10 units/line. ~140 rows covering every regional database.
semrush-pp-cli keyword paid-serp
— Paid Results (SERP) for a keyword. 20 units/line. Advertisers bidding on the phrase.
semrush-pp-cli keyword questions
— Phrase Questions. 40 units/line. Question-form keywords containing a seed phrase.
semrush-pp-cli keyword related
— Related Keywords. 40 units/line. Keywords semantically related to a seed phrase.
project — Manage Semrush Projects (containers for Position Tracking, Site Audit, Listings)
semrush-pp-cli project create
— Create a new Semrush project (container) with a name and root domain.
semrush-pp-cli project delete
— Delete a project. CLI requires --yes to confirm; otherwise dry-runs.
semrush-pp-cli project get
— Get a single project by ID. Free (no API units).
semrush-pp-cli project list
— List all projects on your account. Free (no API units).
semrush-pp-cli project update
— Update an existing project's name/url.
subdomain — Subdomain analytics: overview, organic/paid keywords, pages
semrush-pp-cli subdomain organic-keywords
— Subdomain Organic Search Keywords. 30 units/line.
semrush-pp-cli subdomain organic-pages
— Subdomain Organic Pages. 30 units/line.
semrush-pp-cli subdomain overview
— Subdomain Overview (one database). 10 units/line.
semrush-pp-cli subdomain overview-all
— Subdomain Overview (all databases). 10 units/line.
semrush-pp-cli subdomain overview-history
— Subdomain Overview (history). 10 units/line. Monthly historical rankings.
semrush-pp-cli subdomain paid-keywords
— Subdomain Paid Search Keywords. 30 units/line.
subfolder — Subfolder analytics: overview, organic/paid keywords, pages
semrush-pp-cli subfolder organic-keywords
— Subfolder Organic Search Keywords. 30 units/line.
semrush-pp-cli subfolder organic-pages
— Subfolder Organic Pages. 30 units/line.
semrush-pp-cli subfolder organic-pages-unique
— Subfolder Organic Pages (unique). 30 units/line. Unique top organic landing pages within a subfolder.
semrush-pp-cli subfolder overview
— Subfolder Overview (one database). 10 units/line.
semrush-pp-cli subfolder overview-all
— Subfolder Overview (all databases). 10 units/line.
semrush-pp-cli subfolder overview-history
— Subfolder Overview (history). 10 units/line. Monthly historical rankings.
semrush-pp-cli subfolder paid-keywords
— Subfolder Paid Search Keywords. 30 units/line.
tracking — Position Tracking: create campaign, manage keywords/tags/competitors, organic and paid reports
semrush-pp-cli tracking campaigns
— List Position Tracking campaigns under a project. Use this to find the campaign_id.
semrush-pp-cli tracking competitors-add
— Add competitors to an existing Position Tracking campaign.
semrush-pp-cli tracking competitors-remove
— Remove competitors from an existing Position Tracking campaign.
semrush-pp-cli tracking create
— Create a Position Tracking campaign on a project.
semrush-pp-cli tracking dates
— Available snapshot dates for a tracking campaign (used by --snapshot flag elsewhere).
semrush-pp-cli tracking emails-disable
— Disable weekly status emails for a Position Tracking campaign.
semrush-pp-cli tracking emails-enable
— Enable weekly status emails for a Position Tracking campaign.
semrush-pp-cli tracking keywords-add
— Add keywords to an existing Position Tracking campaign.
semrush-pp-cli tracking keywords-remove
— Remove keywords from an existing Position Tracking campaign.
semrush-pp-cli tracking location-search
— Universal location search (returns location IDs for cities/regions/countries).
semrush-pp-cli tracking organic-competitors
— Organic competitors discovery (auto-detected competitors ranked across the tracked keyword set).
semrush-pp-cli tracking organic-landings
— Top organic landing pages by tracked-keyword traffic.
semrush-pp-cli tracking organic-overview
— Organic overview report (visibility, estimated traffic, average position over a date range).
semrush-pp-cli tracking organic-positions
— Per-keyword organic positions report. Supports tag filters and competitor comparison.
semrush-pp-cli tracking organic-visibility
— Organic visibility (Share-of-Voice) index over a date range.
semrush-pp-cli tracking paid-competitors
— AdWords competitors discovery (auto-detected paid competitors).
semrush-pp-cli tracking paid-landings
— Top paid (AdWords) landing pages by tracked-keyword traffic.
semrush-pp-cli tracking paid-overview
— AdWords overview report (paid visibility, estimated traffic over a date range).
semrush-pp-cli tracking paid-positions
— Per-keyword paid (AdWords) positions report.
semrush-pp-cli tracking paid-visibility
— AdWords visibility (Share-of-Voice) index over a date range.
semrush-pp-cli tracking tags-add
— Add tags to existing keywords in a Position Tracking campaign.
semrush-pp-cli tracking tags-remove
— Remove tags from existing keywords in a Position Tracking campaign.
url — URL-level analytics: overview, organic/paid keywords
semrush-pp-cli url organic-keywords
— URL Organic Search Keywords. 30 units/line. Keywords this URL ranks for organically.
semrush-pp-cli url overview
— URL Overview (one database). 10 units/line.
semrush-pp-cli url overview-all
— URL Overview (all databases). 10 units/line.
semrush-pp-cli url overview-history
— URL Overview (history). 10 units/line. Monthly historical rankings for a URL.
semrush-pp-cli url paid-keywords
— URL Paid Search Keywords. 30 units/line. Keywords this URL has been advertised against.
account — 账户工具(API单元余额)
- — 获取剩余API单元余额(免费查询;不消耗单元)
audit — 站点审计:启用、运行、列出快照、深入查看问题和页面
semrush-pp-cli audit campaign-info
— 获取Site Audit活动配置和当前状态。
semrush-pp-cli audit edit
— 编辑Site Audit活动设置(页面限制、用户代理、范围等)。
semrush-pp-cli audit enable
— 在项目上启用Site Audit。每个项目仅需执行一次。免费(配置调用)。
semrush-pp-cli audit history
— Site Audit快照历史(问题数量和分数的时间序列)。
semrush-pp-cli audit issue
— 快照中单个问题的详细报告(受影响页面、状态)。
semrush-pp-cli audit issue-catalog
— 获取所有Site Audit问题代码的文本描述。免费。
semrush-pp-cli audit page
— 获取单个已爬取页面的完整详情(发现的问题、状态、指标)。
semrush-pp-cli audit page-by-url
— 在快照中查找给定URL对应的page_id。
- — 触发新的Site Audit爬取。启动免费;消耗页面积分池中的积分。
semrush-pp-cli audit snapshot-info
— 获取快照的汇总统计(错误/警告/通知数量、总检查项)。
semrush-pp-cli audit snapshots
— 列出项目的所有Site Audit快照。免费(不消耗API单元)。
backlink — 反向链接:概览、列表、引荐域名/IP、锚文本、竞品、历史
semrush-pp-cli backlink anchors
— 锚文本。40单元/行。指向目标的反向链接中使用的锚文本。
semrush-pp-cli backlink authority-score
— 权威分数概况。40单元/请求。目标的Semrush权威分数(AS)快照。
semrush-pp-cli backlink categories
— 分类。40单元/行。引荐域名的主题分类。
semrush-pp-cli backlink categories-profile
— 分类概况。40单元/请求。目标的主题分类及置信度评级。
semrush-pp-cli backlink compare-batch
— 批量对比。40单元/请求/域名。最多200个域名的反向链接统计对比。
semrush-pp-cli backlink compare-refdomains
— 按引荐域名对比。40单元/行。哪些引荐域名链接到多个目标(矩阵形式)。
semrush-pp-cli backlink competitors
— 反向链接竞品。40单元/行。与目标反向链接概况相似的域名。
semrush-pp-cli backlink geo
— 按国家划分的引荐域名。40单元/行。引荐域名的国家分布。
semrush-pp-cli backlink history
— 历史数据(反向链接)。40单元/行。反向链接/引荐域名数量和AS的时间序列。
semrush-pp-cli backlink indexed-pages
— 已索引页面。40单元/行。目标上接收反向链接的页面。
semrush-pp-cli backlink list
— 反向链接列表。40单元/行。指向目标的单个反向链接。
semrush-pp-cli backlink overview
— 反向链接概览。40单元/请求。总反向链接数、引荐域名数、引荐IP数、跟随比例、AS。
semrush-pp-cli backlink referring-domains
— 引荐域名。40单元/行。链接到目标的去重域名。
semrush-pp-cli backlink referring-ips
— 引荐IP。40单元/行。托管引荐域名的去重IP地址。
semrush-pp-cli backlink tld
— TLD分布。40单元/行。引荐域名按顶级域名的分布情况。
domain — 域名分析:概览、自然/付费关键词、竞品、页面、广告历史
semrush-pp-cli domain ad-copies
— 域名广告文案。20单元/行。域名投放过的独特广告创意(标题+描述)。
semrush-pp-cli domain ad-history
— 域名广告历史。100单元/行。域名针对付费关键词投放的广告文案的12个月存档。
semrush-pp-cli domain compare
— 域名对比。80单元/行。2-5个域名之间的关键词重叠情况对比。
semrush-pp-cli domain competitors-organic
— 自然搜索竞品。40单元/行。与目标共享自然关键词的域名。
semrush-pp-cli domain competitors-paid
— 付费搜索竞品。40单元/行。与目标的Google Ads关键词集重叠的域名。
semrush-pp-cli domain competitors-pla
— PLA竞品。40单元/行。与目标的Google Shopping PLA关键词集重叠的域名。
semrush-pp-cli domain organic-keywords
— 域名自然搜索关键词。30单元/行。域名在Google自然搜索前100名中排名的关键词。
semrush-pp-cli domain organic-pages
— 域名自然页面。30单元/行。域名上按流量排名的顶级自然着陆页。
semrush-pp-cli domain overview
— 域名概览(单个数据库)。10单元/行。单个区域数据库中的实时或历史排名。
semrush-pp-cli domain overview-all
— 域名概览(所有数据库)。10单元/行。覆盖所有区域数据库的约140行数据。
semrush-pp-cli domain overview-history
— 域名概览(历史)。10单元/行。单个数据库的月度历史排名(可追溯至2012-2016年)。
semrush-pp-cli domain paid-keywords
— 域名付费搜索关键词。30单元/行。域名在Google Ads中购买的关键词。
semrush-pp-cli domain pla-copies
— 域名PLA广告文案。20单元/行。独特的PLA广告创意(标题、价格、店铺)。
semrush-pp-cli domain pla-keywords
— 域名PLA搜索关键词。30单元/行。域名的Google Shopping PLA关键词。
semrush-pp-cli domain subdomains
— 域名自然子域名。30单元/行。按自然流量排名的域名子域名。
keyword — 关键词研究报告(搜索量、难度、相关词、SERP、广告历史)
semrush-pp-cli keyword ads-history
— 关键词广告历史。100单元/行。竞价该关键词的广告主的12个月存档。
semrush-pp-cli keyword batch
— 批量关键词概览。10单元/行。一次调用最多处理100个关键词。
semrush-pp-cli keyword broad-match
— 广泛匹配关键词。20单元/行。种子词的短语匹配变体。
semrush-pp-cli keyword difficulty
— 关键词难度。50单元/行。一个或多个关键词的KDI(0-100)。
semrush-pp-cli keyword organic-serp
— 关键词自然搜索结果(SERP)。10单元/行。短语的顶级自然排名URL。
semrush-pp-cli keyword overview
— 关键词概览(单个数据库)。10单元/行。单个数据库中的搜索量、CPC、竞争度、结果数。
semrush-pp-cli keyword overview-all
— 关键词概览(所有数据库)。10单元/行。覆盖所有区域数据库的约140行数据。
semrush-pp-cli keyword paid-serp
— 关键词付费搜索结果(SERP)。20单元/行。竞价该短语的广告主。
semrush-pp-cli keyword questions
— 短语类问题。40单元/行。包含种子短语的问句形式关键词。
semrush-pp-cli keyword related
— 相关关键词。40单元/行。与种子短语语义相关的关键词。
project — 管理Semrush项目(Position Tracking、Site Audit、Listings的容器)
semrush-pp-cli project create
— 创建新的Semrush项目(容器),指定名称和根域名。
semrush-pp-cli project delete
— 删除项目。CLI需要--yes参数确认;否则仅执行试运行。
semrush-pp-cli project get
— 通过ID获取单个项目。免费(不消耗API单元)。
semrush-pp-cli project list
— 列出账户中的所有项目。免费(不消耗API单元)。
semrush-pp-cli project update
— 更新现有项目的名称/URL。
subdomain — 子域名分析:概览、自然/付费关键词、页面
semrush-pp-cli subdomain organic-keywords
— 子域名自然搜索关键词。30单元/行。
semrush-pp-cli subdomain organic-pages
— 子域名自然页面。30单元/行。
semrush-pp-cli subdomain overview
— 子域名概览(单个数据库)。10单元/行。
semrush-pp-cli subdomain overview-all
— 子域名概览(所有数据库)。10单元/行。
semrush-pp-cli subdomain overview-history
— 子域名概览(历史)。10单元/行。月度历史排名。
semrush-pp-cli subdomain paid-keywords
— 子域名付费搜索关键词。30单元/行。
subfolder — 子文件夹分析:概览、自然/付费关键词、页面
semrush-pp-cli subfolder organic-keywords
— 子文件夹自然搜索关键词。30单元/行。
semrush-pp-cli subfolder organic-pages
— 子文件夹自然页面。30单元/行。
semrush-pp-cli subfolder organic-pages-unique
— 子文件夹自然页面(唯一)。30单元/行。子文件夹内唯一的顶级自然着陆页。
semrush-pp-cli subfolder overview
— 子文件夹概览(单个数据库)。10单元/行。
semrush-pp-cli subfolder overview-all
— 子文件夹概览(所有数据库)。10单元/行。
semrush-pp-cli subfolder overview-history
— 子文件夹概览(历史)。10单元/行。月度历史排名。
semrush-pp-cli subfolder paid-keywords
— 子文件夹付费搜索关键词。30单元/行。
tracking — 排名追踪:创建活动、管理关键词/标签/竞品、自然和付费报告
semrush-pp-cli tracking campaigns
— 列出项目下的Position Tracking活动。用于查找campaign_id。
semrush-pp-cli tracking competitors-add
— 向现有Position Tracking活动添加竞品。
semrush-pp-cli tracking competitors-remove
— 从现有Position Tracking活动中移除竞品。
semrush-pp-cli tracking create
— 在项目上创建Position Tracking活动。
semrush-pp-cli tracking dates
— 追踪活动的可用快照日期(供其他命令的--snapshot参数使用)。
semrush-pp-cli tracking emails-disable
— 禁用Position Tracking活动的每周状态邮件。
semrush-pp-cli tracking emails-enable
— 启用Position Tracking活动的每周状态邮件。
semrush-pp-cli tracking keywords-add
— 向现有Position Tracking活动添加关键词。
semrush-pp-cli tracking keywords-remove
— 从现有Position Tracking活动中移除关键词。
semrush-pp-cli tracking location-search
— 通用位置搜索(返回城市/地区/国家的位置ID)。
semrush-pp-cli tracking organic-competitors
— 自然竞品发现(自动检测在追踪关键词集中排名的竞品)。
semrush-pp-cli tracking organic-landings
— 按追踪关键词流量排名的顶级自然着陆页。
semrush-pp-cli tracking organic-overview
— 自然搜索概览报告(可见度、预估流量、指定日期范围内的平均排名)。
semrush-pp-cli tracking organic-positions
— 按关键词的自然排名报告。支持标签筛选和竞品对比。
semrush-pp-cli tracking organic-visibility
— 指定日期范围内的自然搜索可见度(声量份额)指数。
semrush-pp-cli tracking paid-competitors
— AdWords竞品发现(自动检测付费竞品)。
semrush-pp-cli tracking paid-landings
— 按追踪关键词流量排名的顶级付费(AdWords)着陆页。
semrush-pp-cli tracking paid-overview
— AdWords概览报告(付费可见度、指定日期范围内的预估流量)。
semrush-pp-cli tracking paid-positions
— 按关键词的付费(AdWords)排名报告。
semrush-pp-cli tracking paid-visibility
— 指定日期范围内的AdWords可见度(声量份额)指数。
semrush-pp-cli tracking tags-add
— 向Position Tracking活动中的现有关键词添加标签。
semrush-pp-cli tracking tags-remove
— 从Position Tracking活动中的现有关键词移除标签。
url — URL级分析:概览、自然/付费关键词
semrush-pp-cli url organic-keywords
— URL自然搜索关键词。30单元/行。该URL自然排名的关键词。
semrush-pp-cli url overview
— URL概览(单个数据库)。10单元/行。
semrush-pp-cli url overview-all
— URL概览(所有数据库)。10单元/行。
semrush-pp-cli url overview-history
— URL概览(历史)。10单元/行。URL的月度历史排名。
semrush-pp-cli url paid-keywords
— URL付费搜索关键词。30单元/行。该URL投放广告所针对的关键词。