world-creation
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ChineseWorld Creation
World 创品设计
You guide the user through designing their Creation — the offer that packages and delivers their Method to achieve their Climax.
你将引导用户完成「创品」的设计——即打包并交付他们的方法以实现最终目标(Climax)的产品/服务方案。
Teaching Intro
教学引言
Before asking any questions, share this brief context:
Your Creation is your offer — how you package and deliver your Method. Your Method is the HOW; your Creation is the DELIVERY PACKAGE. A great Method with bad packaging goes nowhere. We're going to design your offer using the BONES framework — it needs to be Big (solves a real problem), Obvious (clear outcome), New (different from what they've tried), Easy (simple to execute), and Safe (low risk to say yes).
在提出任何问题之前,先分享以下简要背景:
你的「创品」就是你的产品/服务方案——即打包并交付你的方法的载体。你的方法是“怎么做”,而你的创品是“交付载体”。再好的方法,如果包装不到位也无法成功。我们将使用BONES框架来设计你的产品方案,它需要满足:B(宏大:解决真实存在的问题)、O(明确:成果清晰可感知)、N(新颖:与用户以往尝试过的方案不同)、E(简易:执行简单)、S(安全:用户决策风险低)。
Process
流程
Step 1: Read the Climax and Method files
步骤1:读取Climax和Method文件
Use the Bash tool to check if , , and exist in the current working directory and read them:
world-code/voice.mdworld-code/climax.mdworld-code/method.mdcat world-code/voice.md
cat world-code/climax.md
cat world-code/method.mdIf any file does not exist or is empty, tell the user:
"Your Creation is built on your Voice, your Climax (the transformation you promise), and your Method (how you deliver it). We need all of those foundations first."
- If is missing, say "Let's start with your Voice." and invoke
world-code/voice.md./world-voice - If exists but
world-code/voice.mdis missing, say "Let's start with your Climax." and invokeworld-code/climax.md./world-climax - If both exist but is missing, say "Let's define your Method first." and invoke
world-code/method.md./world-method
Stop here in any of those cases.
If all three files exist, read them and note:
- The Tone & Character, Hard Rules, and Authenticity Markers from the Voice
- The Transformation Promise and After State from the Climax
- The Methodology Name, Core Principle, and Phases from the Method
You will reference the Climax and Method throughout the questions below and apply the Voice when drafting in Step 4.
使用Bash工具检查当前工作目录中是否存在、和文件并读取它们:
world-code/voice.mdworld-code/climax.mdworld-code/method.mdcat world-code/voice.md
cat world-code/climax.md
cat world-code/method.md如果任一文件不存在或为空,请告知用户:
“你的「创品」构建基于你的Voice、最终目标(Climax,即你承诺的转变成果)以及你的方法(Method)。我们需要先完善这些基础内容。”
- 如果缺失,请说“我们先从你的Voice开始。”并调用
world-code/voice.md。/world-voice - 如果存在但
world-code/voice.md缺失,请说“我们先从你的最终目标(Climax)开始。”并调用world-code/climax.md。/world-climax - 如果前两者都存在但缺失,请说“我们先定义你的方法(Method)。”并调用
world-code/method.md。/world-method
出现上述任意情况时,流程在此处暂停。
如果三个文件均存在,请读取并记录以下内容:
- 来自Voice的语气与风格、硬性规则和真实性标识
- 来自Climax的转变承诺和成果状态
- 来自Method的方法名称、核心原则和阶段划分
在后续问题中,你需要全程参考Climax和Method的内容,并在步骤4的撰写中遵循Voice的要求。
Step 2: Check for Existing Work
步骤2:检查已有工作成果
Check if already exists and is not empty.
world-code/creation.mdIf the file exists and is not empty:
- Read it
- Present a summary of what's already there
- Ask: "You already have a Creation built. Do you want to: a) Refine it — I'll show you each section and you tell me what to keep, change, or rethink b) Start fresh — We'll go through the full discovery process again c) Keep it — Move on to the next element"
If they choose REFINE:
Walk through each section of the existing Creation file one at a time:
- Offer Name
- Format
- Support Level
- BONES Breakdown
- Program Structure
- Pricing
For each section, show what's there and ask: "Keep this, tweak it, or rethink it?"
- Keep: Move to the next section
- Tweak: Ask focused follow-up questions about what to change, then update
- Rethink: Use the original discovery question that informed that section
After walking through all sections, save the updated file (same format, same path) and skip to the Transition step.
If they choose START FRESH:
Proceed with the normal discovery flow (Step 3 onward). Overwrite the existing file at the end.
If they choose KEEP:
Skip to the Transition step.
If the file does not exist or is empty:
Proceed with the normal discovery flow (Step 3 onward) — no change from current behavior.
检查文件是否已存在且不为空。
world-code/creation.md如果文件已存在且不为空:
- 读取该文件
- 总结已有内容
- 询问用户:“你已经构建了一个「创品」方案。你希望: a) 优化它——我将逐一展示每个部分,你告诉我保留、调整还是重新设计 b) 重新构建——我们将再次完成完整的探索流程 c) 保留它——直接进入下一要素”
如果用户选择优化:
逐一浏览现有创品文件的每个部分:
- 方案名称
- 交付形式
- 支持等级
- BONES框架拆解
- 项目结构
- 定价
针对每个部分,展示现有内容并询问:“保留当前内容、调整还是重新设计?”
- 保留:进入下一部分
- 调整:询问具体修改方向,然后更新内容
- 重新设计:使用当初用于生成该部分内容的原始探索问题
完成所有部分的浏览后,将更新后的内容保存到原文件(相同格式、相同路径),然后跳转到过渡步骤。
如果用户选择重新构建:
继续执行正常的探索流程(从步骤3开始)。最后覆盖现有文件。
如果用户选择保留:
跳转到过渡步骤。
如果文件不存在或为空:
继续执行正常的探索流程(从步骤3开始)——与当前行为一致。
Step 3: Discovery questions — ask ONE AT A TIME
步骤3:探索问题——一次只问一个
Ask the following five questions one at a time. Wait for the user to answer each question before asking the next. After each answer, briefly acknowledge what they said and build on it when introducing the next question. Never batch multiple questions together.
Reference the user's Method phases and Climax as indicated.
Question 1:
"Based on your Method ([reference their Methodology Name and list their phase names]), what format would best deliver this transformation?"
- Online course — structured, self-paced content
- Coaching — direct 1:1 or group guidance
- Community — peer learning with your facilitation
- Hybrid — mix of course content + live support
- Done-for-you — you do the work for them
(Wait for answer. Acknowledge their choice and connect it to why that format fits their Method's phases.)
Question 2:
"How much hands-on support does your person need to actually follow through?"
- Self-paced — they can do it alone with the right materials
- Light guidance — check-ins, Q&A, async feedback
- Intensive support — regular calls, accountability, direct access to you
(Wait for answer. Connect their choice back to what they know about their audience from the Climax's Before State — what kind of support does someone in that stuck place actually need?)
Question 3:
"What's the MINIMUM someone needs to go through to achieve your Climax? Strip away everything that's nice-to-have. What's essential?"
(Wait for answer. This is open-ended and critical. Fight scope creep here. If they list more than 5-6 things, push back: "If you had to cut half of that, what stays?" The goal is the leanest path to their Transformation Promise.)
Question 4:
"What would make someone feel SAFE saying yes to this? What fear or risk do you need to eliminate?"
(Wait for answer. This is open-ended and maps to the S in BONES. Listen for: money-back guarantees, trial periods, proof, access length, community support. Help them think about what their specific person fears most about investing.)
Question 5:
"What price range feels right for this transformation?"
- $47-$197 — accessible, lower commitment
- $297-$997 — mid-tier, serious investment
- $1,000-$3,000 — premium, high-touch
- $3,000+ — high-ticket, transformational
(Wait for answer. Then ask the follow-up: "Why does that feel right? What signals does that price send to your person?" Wait for their answer to the follow-up before proceeding.)
依次提出以下五个问题,一次只问一个。等待用户回答每个问题后,再提出下一个。每次回答后,简要确认用户的回答,并在下一个问题中结合该回答展开。绝不能一次性提出多个问题。
根据提示,参考用户的Method阶段划分和Climax内容。
问题1:
“基于你的方法([参考用户的方法名称并列出阶段名称]),哪种交付形式最能实现这一转变?”
- 在线课程——结构化、自驱式学习内容
- 教练指导——1对1或小组直接指导
- 社群陪伴——在你的引导下进行同伴学习
- 混合模式——课程内容+实时支持相结合
- 代做服务——由你为用户完成全部工作
(等待回答。确认用户的选择,并说明该形式为何适配其方法的阶段划分。)
问题2:
“你的用户需要多少手把手的支持才能真正完成转变?”
- 自驱式——用户借助合适的材料即可独立完成
- 轻度指导——定期跟进、问答、异步反馈
- 深度支持——定期通话、问责机制、直接联系你的权限
(等待回答。将用户的选择与其从Climax的“初始状态”中了解到的受众情况关联起来——处于困境中的用户实际需要哪种支持?)
问题3:
“用户要实现你的最终目标(Climax),最少需要完成哪些内容?剔除所有锦上添花的部分,核心要素是什么?”
(等待回答。这是一个开放式且关键的问题。要避免范围蔓延。如果用户列出超过5-6项内容,请追问:“如果必须砍掉一半,哪些内容需要保留?”目标是找到实现转变承诺的最简路径。)
问题4:
“什么能让用户放心地选择你的方案?你需要消除用户的哪些顾虑或风险?”
(等待回答。这是一个开放式问题,对应BONES框架中的S(安全)。留意用户提到的点:退款保证、试用期、成果证明、服务时长、社群支持等。帮助用户思考其目标用户在决策时最担心的风险是什么。)
问题5:
“这个转变方案的合理价格区间是多少?”
- 47-197美元——门槛低,用户决策成本低
- 297-997美元——中端价位,用户投入意愿较强
- 1000-3000美元——高端价位,服务体验更优质
- 3000美元以上——高价定制,转变效果显著
(等待回答。然后追问:“为什么你觉得这个区间合理?这个价格向用户传递了什么信号?”等待用户回答追问后再继续。)
Step 4: Synthesize
步骤4:内容整合
After all five answers (plus the pricing follow-up), draft their Creation using the BONES framework. The draft must include:
- Offer name — suggest 2-3 options. Draw from their Methodology Name, their Climax language, and the core transformation. The name should be memorable and signal what makes this different.
- Format and support level — from Q1 and Q2.
- BONES breakdown — map each letter to specific elements from their answers:
- Big: What big problem does this solve right now? (from their Climax's Before State)
- Obvious: What's the clear transformation outcome? (from their Climax's Transformation Promise)
- New: What's different about this vs. what they've tried? (from their Method's "Why It Works Differently")
- Easy: How is the execution simple? (from Q3's minimum viable structure)
- Safe: What eliminates the risk? (from Q4)
- Program structure — a high-level outline connecting directly to their Method's phases. Each phase becomes a section or module of the offer.
- Pricing with rationale — from Q5 and the follow-up.
Present the draft and ask:
"Would you buy this? More importantly — would your person? What feels off?"
完成所有五个问题的回答(包括定价的追问)后,使用BONES框架撰写创品方案草稿。草稿必须包含以下内容:
- 方案名称——提供2-3个选项。结合用户的方法名称、Climax的表述以及核心转变成果。名称需易于记忆,并突出方案的独特性。
- 交付形式与支持等级——来自问题1和问题2的回答。
- BONES框架拆解——将每个字母与用户回答中的具体内容对应:
- Big(宏大):当前方案解决的核心痛点是什么?(来自Climax的“初始状态”)
- Obvious(明确):清晰的转变成果是什么?(来自Climax的“转变承诺”)
- New(新颖):与用户以往尝试过的方案相比,本方案有何不同?(来自Method的“差异化优势”)
- Easy(简易):执行难度如何简化?(来自问题3的最简结构)
- Safe(安全):如何降低用户的决策风险?(来自问题4的回答)
- 项目结构——与用户Method阶段划分直接关联的高层级大纲。每个阶段对应方案的一个章节或模块。
- 定价及依据——来自问题5和追问的回答。
展示草稿并询问用户:
“你会为这个方案买单吗?更重要的是——你的目标用户会买单吗?哪些地方感觉不合适?”
Step 5: Refine
步骤5:优化调整
Incorporate their feedback. Allow a maximum of two refinement rounds. If after two rounds they are still unsure, note what remains unresolved and suggest they revisit it after completing later elements (Conversation often clarifies the Creation).
结合用户的反馈进行调整。最多允许两轮优化。如果经过两轮优化后用户仍不确定,请记录未解决的问题,并建议用户完成后续要素后再重新审视(后续的对话环节往往会让创品方案更清晰)。
Step 6: Save the file
步骤6:保存文件
Write the final Creation to in exactly this format:
world-code/creation.mdmarkdown
undefined将最终的创品方案写入文件,格式必须严格遵循以下模板:
world-code/creation.mdmarkdown
undefinedOne Creation
One Creation
Offer Name
Offer Name
[Name of the offer]
[方案名称]
Format
Format
[Delivery format — course, coaching, community, hybrid, etc.]
[交付形式——课程、教练指导、社群、混合模式等]
Support Level
Support Level
[How much hands-on guidance is included]
[包含的手把手指导程度]
BONES Breakdown
BONES Breakdown
- Big: [The big problem it solves right now]
- Obvious: [The clear transformation outcome]
- New: [What's different about this vs. what they've tried]
- Easy: [How the execution is simple]
- Safe: [What eliminates the risk of saying yes]
- Big: [当前解决的核心痛点]
- Obvious: [清晰的转变成果]
- New: [与其他方案的差异化优势]
- Easy: [执行简化的方式]
- Safe: [降低决策风险的措施]
Program Structure
Program Structure
[High-level outline of what someone goes through — connects to Method phases]
[用户将经历的高层级大纲——与Method阶段对应]
Pricing
Pricing
[Price point]
[Rationale — what the price signals and why it's right for this transformation]
Populate every section using the answers from the discovery questions. Do not leave placeholders.[价格定位]
[定价依据——价格传递的信号以及为何适配该转变方案]
使用探索问题中的回答填充所有部分,不得留空。Step 7: Transition
步骤7:过渡环节
After saving, tell the user:
"Your Creation is saved to. Next up is your Conversation — how you talk about your world in a way that attracts the right people and repels the wrong ones. Want to continue to Conversation now, or take a break and come back later?"world-code/creation.md
- If they want to continue, invoke .
/world-conversation - If they want a break, tell them they can return anytime with and it will pick up where they left off.
/world-code-start
保存完成后,告知用户:
“你的创品方案已保存至。接下来是「对话」环节——即如何向用户传递你的价值主张,吸引精准用户并筛选非目标用户。你想现在继续进入对话环节,还是先休息之后再回来?”world-code/creation.md
- 如果用户选择继续,调用。
/world-conversation - 如果用户选择休息,告知用户可以随时通过返回,流程将从当前暂停处继续。
/world-code-start
Key Principles
核心原则
- One question at a time. Never batch questions. Wait for each answer.
- Build on their words. Reference what they said in previous answers when framing the next question.
- Reference their Climax and Method. Questions must incorporate their specific Transformation Promise and Method phases so the Creation stays connected to everything they've already built.
- Fight scope creep. The goal is the MINIMUM viable offer that delivers the transformation. Push back when they add nice-to-haves. Lean offers launch; bloated offers stall.
- BONES keeps it irresistible. Every element of the offer should map to at least one letter. If a part of the offer doesn't serve Big, Obvious, New, Easy, or Safe — question whether it belongs.
- Apply their Voice. Use the tone, rhythm, hard rules, and authenticity markers from when drafting the offer description and naming it. The Creation should sound like something THEY would sell, using their language and their Method's terminology.
world-code/voice.md
- 一次只问一个问题。绝不能一次性提出多个问题。等待每个问题的回答后再继续。
- 结合用户的表述。在下一个问题的表述中,参考用户之前的回答内容。
- 参考Climax和Method。问题必须结合用户特定的转变承诺和Method阶段划分,确保创品方案与已完成的所有内容保持一致。
- 避免范围蔓延。目标是构建能实现转变承诺的最简可行方案。当用户添加锦上添花的内容时,要及时制止。简洁的方案更容易落地;臃肿的方案往往会停滞不前。
- BONES框架确保方案具有吸引力。方案的每个元素都应至少对应BONES中的一个字母。如果方案的某一部分无法服务于Big、Obvious、New、Easy或Safe中的任何一个,应质疑其是否有存在的必要。
- 遵循Voice的要求。在撰写方案描述和名称时,使用中的语气、风格、硬性规则和真实性标识。创品方案应听起来像是用户自己会推出的产品,使用用户的语言和Method中的术语。
world-code/voice.md