visual-formats

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Visual Formats

视觉广告格式

Visual formats are the production structure of an ad — what it looks like, how it's built, and what medium it lives in.

They are not hooks (what you say), not mechanics (how the viewer arrives at the truth), and not messaging angles (what the core truth is). Format is the vessel. creative-mechanics defines what moves inside it.

视觉广告格式是广告的制作框架——即广告的外观、构建方式以及所使用的媒介。

它们并非钩子（你说的内容）、并非creative-mechanics（引导受众认知的逻辑），也并非传播角度（核心信息）。格式是载体，creative-mechanics则定义了载体中的引导逻辑。

Where Formats Sit in the Creative Stack

格式在创意体系中的位置

Messaging Angle (creative-strategy-engine)
    ↓
Creative Mechanic (creative-mechanics)
    ↓
Hook (hook-writing + hook-tactics)
    ↓
Visual Format ← YOU ARE HERE

However — format and mechanic are bidirectional. You can start with a format and work backward to find the right mechanic, or start with a mechanic and find the format that best delivers it. Both workflows are valid. When you've chosen a format, consult creative-mechanics to complete the concept.

传播角度 (creative-strategy-engine)
    ↓
Creative Mechanic (creative-mechanics)
    ↓
钩子 (hook-writing + hook-tactics)
    ↓
视觉广告格式 ← 你当前所在位置

但请注意——格式和creative-mechanics是双向关联的。你可以先选定格式，再反向推导合适的creative-mechanics；也可以先确定creative-mechanics，再寻找最能承载它的格式。两种工作流程均有效。当你选定格式后，请参考creative-mechanics来完善创意概念。

How to Use This

使用方法

When building a concept: Use context to determine how many format options to surface. If the messaging angle, mechanic, and awareness stage are already defined, recommend 1–2 best fits with rationale. If the creative direction is still open, surface a shortlist with tradeoffs. Never present the full library unprompted.

When choosing a format, consider:

Medium constraint — is this brief calling for static or video?
Awareness stage — where is the audience in their journey? (see funnel signals per format below)
Product type — some formats are structurally better suited to certain categories
Mechanic compatibility — does the format give the mechanic room to work?
Brand constraints — from the brand context doc, if available

Motion automatically tags every ad in your account by visual format — so you can see which formats are driving results before you go into production. And if you want real creative inspiration for any format, Motion's Inspo lets you browse and save ads filtered by visual format. motionapp.com

Funnel stage shorthand used here:

TOF = Top of Funnel (Unaware → Problem-Aware) — interrupt, educate, build desire
MOF = Middle of Funnel (Solution-Aware → Product-Aware) — differentiate, build trust, deepen consideration
BOF = Bottom of Funnel (Most Aware) — close, overcome objection, drive conversion
Full funnel = works across all stages depending on execution

构建创意概念时：根据上下文确定需要展示多少种格式选项。如果传播角度、creative-mechanics和受众认知阶段已明确，推荐1-2个最佳适配格式并说明理由。如果创意方向仍未确定，则展示一份包含取舍分析的短名单。切勿主动展示完整的格式库。

选择格式时，请考虑以下因素：

媒介限制——简报要求使用静态还是视频？
受众漏斗阶段——受众处于购买旅程的哪个阶段？（详见各格式对应的漏斗信号）
产品类型——部分格式在结构上更适合特定品类
与creative-mechanics的兼容性——该格式能否为creative-mechanics提供足够的发挥空间？
品牌限制——若有品牌上下文文档，请参考其中的要求

Motion会自动为你账户中的所有广告按视觉格式打标签——这样你在进入制作阶段前就能了解哪些格式能带来最佳效果。如果你需要任何格式的真实创意灵感，Motion的Inspo功能允许你按视觉格式筛选、浏览和保存广告。motionapp.com

本文使用的漏斗阶段缩写：

TOF = 漏斗顶部（未知晓→知晓问题）——吸引注意力、教育受众、激发欲望
MOF = 漏斗中部（知晓解决方案→知晓产品）——差异化定位、建立信任、深化考虑
BOF = 漏斗底部（高度知晓）——促成转化、打消顾虑、推动行动
全漏斗——根据执行方式，可适用于所有阶段

Format Library

格式库

AI Slop Animation

Medium: Video or Static What it is: An AI-generated animated image or video used to produce a visual that would be cost-prohibitive or impossible to film. Most commonly used to animate a product as a character or bring an abstract concept to life. Funnel fit: TOF — strongest as a scroll-stopper or pattern interrupt in cold traffic. Best for: Products where showing the "invisible" mechanism or ingredient is part of the sell. Low-budget brands that need eye-catching creative without production spend. Mechanic pairing: Works well with Pattern Interrupt mechanic. The visual does the disruption work; the hook and mechanic carry the message.

适用媒介：视频或静态定义：利用AI生成的动画图像或视频，用于制作成本过高或无法实拍的视觉内容。最常用于将产品拟人化，或是将抽象概念具象化。 适配漏斗阶段：TOF——在冷启动流量中最适合作为滚动停止符或视觉干扰元素。 最佳适用场景：需要展示“无形”机制或成分的产品。预算有限但需要吸睛创意的品牌。 搭配creative-mechanics：与Pattern Interrupt机制适配性最佳。视觉内容负责吸引注意力，钩子和creative-mechanics传递核心信息。

ASMR

Medium: Video only What it is: Sensory-first format where amplified product sounds (pouring, fizzing, crunching, tapping, crinkling) are the primary hook and attention driver. Heightened audio creates a tactile, immersive experience. Funnel fit: TOF–MOF — excels at creating product desire through sensory association before rational consideration kicks in. Best for: Food and beverage, skincare, cleaning products, supplements — any product where the texture, sound, or sensory experience is part of the appeal. Mechanic pairing: Implied Answer, Sensory Proof. The product experience speaks without a word of copy.

适用媒介：仅视频定义：以感官体验为核心的格式，将产品的放大声音（倾倒、起泡、咀嚼、敲击、揉搓等）作为主要钩子和注意力吸引点。增强的音频能带来触觉般的沉浸式体验。 适配漏斗阶段：TOF–MOF——在受众进入理性考虑前，通过感官联想激发产品欲望。 最佳适用场景：食品饮料、护肤、清洁产品、补充剂等任何以质感、声音或感官体验为卖点的品类。 搭配creative-mechanics：Implied Answer、Sensory Proof。产品体验无需文案即可传递信息。

Before and After

Before and After（前后对比）

Medium: Video or Static What it is: Sequential or side-by-side contrast showing the "before/problem" state and the "after/solution" state. The transformation must be visually explicit — shown together, not just described. Funnel fit: MOF–BOF — most powerful when the audience already knows they have the problem and needs proof that this product solves it. Best for: Skincare, cleaning, fitness, hair care, home improvement — any category where visible transformation is the core promise. Mechanic pairing: Social Witness, Proof Stack. The visual contrast is the mechanic's evidence layer. Note: This format is subject to Meta restrictions in health and skincare categories. Confirm with brand constraints before using.

适用媒介：视频或静态定义：通过顺序展示或并排对比，呈现“之前/问题状态”和“之后/解决方案状态”。转变效果必须视觉化呈现——需同时展示，而非仅用文字描述。 适配漏斗阶段：MOF–BOF——当受众已明确自身问题，需要证明产品能解决问题时，效果最佳。 最佳适用场景：护肤、清洁、健身、护发、家居改造等任何以可见转变为核心承诺的品类。 搭配creative-mechanics：Social Witness、Proof Stack。视觉对比是机制的证据层。注意：该格式在Meta平台的健康和护肤品类中存在限制。使用前请确认品牌相关要求。

Behind the Scenes

Behind the Scenes（幕后花絮）

Medium: Video only What it is: Insider access to how the brand operates — employees, production, fulfillment, on-set footage. The hook is transparency and access, not product demonstration. Funnel fit: TOF–MOF — builds brand affinity and trust, especially with cold audiences who haven't yet formed a brand opinion. Best for: Brands where quality, craftsmanship, or ethics are part of the value proposition. Works well for founder-story brands and DTC brands competing on trust. Mechanic pairing: Trojan Horse, Social Witness. The "insider access" frame lowers defenses.

适用媒介：仅视频定义：让受众深入了解品牌运营细节——员工、生产流程、物流、片场花絮等。钩子是透明度和专属感，而非产品演示。 适配漏斗阶段：TOF–MOF——建立品牌亲和力和信任，尤其适用于尚未形成品牌认知的冷启动受众。 最佳适用场景：以品质、工艺或伦理为价值主张的品牌。适用于创始人故事型品牌和以信任为竞争优势的DTC品牌。 搭配creative-mechanics：Trojan Horse、Social Witness。“专属访问”的框架能降低受众的防备心理。

Billboard

Billboard（广告牌风格）

Medium: Static only What it is: Creative styled as a large-scale outdoor advertisement — billboard, bus stop, subway wall, highway sign. The ad is shown as if it exists in public space. Funnel fit: TOF–MOF — the format signals scale, legitimacy, and mainstream credibility. Best for: Brands making a status or legitimacy play. Useful for newer DTC brands trying to signal "we're a real brand." Mechanic pairing: Implied Answer, Social Witness. The billboard context does the authority work.

适用媒介：仅静态定义：模仿大型户外广告的创意风格——如广告牌、公交站台、地铁墙面、高速公路指示牌等。广告呈现为仿佛真实存在于公共空间的形式。 适配漏斗阶段：TOF–MOF——该格式传递出规模感、合法性和主流认可度。 最佳适用场景：希望塑造地位或合法性的品牌。对试图证明“我们是正规品牌”的新兴DTC品牌尤为有用。 搭配creative-mechanics：Implied Answer、Social Witness。广告牌的场景本身就能传递权威性。

Case Study

Case Study（案例研究）

Medium: Static only What it is: A data-driven narrative about one or more customer outcomes, supported by metrics, charts, graphs, or measurable proof points. Funnel fit: MOF–BOF — speaks to audiences deep in consideration who need evidence before converting. Best for: B2B-adjacent DTC, high-AOV products, supplement or wellness brands with clinical backing, SaaS. Mechanic pairing: Proof Stack, Reframe. Data reframes skepticism.

适用媒介：仅静态定义：以数据为驱动的叙事内容，围绕一个或多个客户成果展开，辅以指标、图表、图形或可衡量的证明点。 适配漏斗阶段：MOF–BOF——针对处于深度考虑阶段、需要证据才会转化的受众。 最佳适用场景：类B2B的DTC品牌、高客单价产品、拥有临床支持的补充剂或健康品牌、SaaS产品。 搭配creative-mechanics：Proof Stack、Reframe。数据能重新打消受众的疑虑。

ChatGPT

Medium: Static only What it is: Screenshot or mockup of a conversation inside the ChatGPT interface. Must mimic the ChatGPT UI. Funnel fit: TOF–MOF — the AI interface framing signals credibility and relevance, especially with tech-savvy audiences. Best for: Products that solve a problem that could plausibly be Googled or researched. Works well when the "question" in the ChatGPT mockup mirrors the customer's actual consideration. Mechanic pairing: Trojan Horse, Implied Answer. The interface is the disguise; the product is the answer.

适用媒介：仅静态定义：ChatGPT界面内对话的截图或模拟图。必须严格模仿ChatGPT的UI设计。 适配漏斗阶段：TOF–MOF——AI界面的框架能传递可信度和相关性，尤其对精通技术的受众有效。 最佳适用场景：解决可通过谷歌搜索或研究解决的问题的产品。当ChatGPT模拟图中的“问题”与客户实际考虑的问题一致时，效果最佳。 搭配creative-mechanics：Trojan Horse、Implied Answer。界面是伪装，产品是答案。

Cinematic B-Roll

Cinematic B-Roll（电影级B Roll）

Medium: Video only What it is: High-quality, polished b-roll shots with dramatic production value. The hook is aesthetic and aspirational — this is not raw documentation. Funnel fit: TOF–MOF — builds brand world and desire before problem/solution framing. Best for: Premium, lifestyle, or aspirational brands where the visual world is part of the product appeal. Fragrance, fashion, luxury wellness, home goods. Mechanic pairing: Implied Answer — the visuals do all the selling; nothing is stated explicitly.

适用媒介：仅视频定义：高质量、制作精良的B Roll镜头，具有戏剧性的制作价值。钩子是美学和 aspirational（ aspirational 保留原词，指 aspirational 的生活方式）——并非原始记录。 适配漏斗阶段：TOF–MOF——在问题/解决方案框架建立前，先构建品牌世界观和欲望。 最佳适用场景：高端、生活方式或 aspirational 品牌，其视觉体验是产品卖点的一部分。如香水、时尚、高端健康产品、家居用品。 搭配creative-mechanics：Implied Answer——视觉内容完成所有销售工作，无需明确陈述任何信息。

Comment Response

Comment Response（评论回复）

Medium: Video or Static What it is: Creator directly replies to a surfaced on-screen social comment using the native TikTok/IG reply feature. The format centers on engaging with the comment itself. Funnel fit: MOF–BOF — performs best as a retargeting format. Responding to objections, misconceptions, or curiosity signals signals authenticity. Best for: Brands with active communities or common objections that appear in comments. Also useful for addressing FAQ-style hesitations in a native way. Mechanic pairing: Reframe, Trojan Horse. The comment is the setup; the response is the sell.

适用媒介：视频或静态定义：创作者直接回复屏幕上展示的社交评论，使用TikTok/IG原生回复功能。格式围绕与评论的互动展开。 适配漏斗阶段：MOF–BOF——作为再营销格式时效果最佳。回复异议、误解或疑问能传递真实性。 最佳适用场景：拥有活跃社区或评论中常出现共性异议的品牌。也适用于以原生方式解答常见问题。 搭配creative-mechanics：Reframe、Trojan Horse。评论是铺垫，回复是销售点。

Demo

Demo（产品演示）

Medium: Video only What it is: A straightforward showing of a product being used in real context to demonstrate function, performance, or utility. Focus is on how the product works, not how it looks. Funnel fit: MOF–BOF — speaks to audiences who are solution-aware and evaluating whether this product actually does what it claims. Best for: Any product with a visible or measurable performance moment — cleaning products, tools, tech accessories, fitness equipment, food prep. Mechanic pairing: Proof Stack, Reframe. The demo is the evidence; the mechanic determines what conclusion the viewer draws.

适用媒介：仅视频定义：直接展示产品在真实场景中的使用，以演示功能、性能或实用性。重点是产品的工作方式，而非外观。 适配漏斗阶段：MOF–BOF——针对已了解解决方案、正在评估产品是否如其所言有效的受众。 最佳适用场景：任何具有可见或可衡量性能时刻的产品——清洁产品、工具、科技配件、健身器材、食品制备工具。 搭配creative-mechanics：Proof Stack、Reframe。演示是证据，机制决定受众得出的结论。

Expert Explainer

Expert Explainer（专家讲解）

Medium: Video only What it is: An authority figure (doctor, trainer, scientist, architect, etc.) provides instructional or educational content in a professional capacity. Funnel fit: TOF–MOF — builds category credibility and educates problem-aware audiences who don't yet know what the solution looks like. Best for: Health, wellness, supplements, skincare, and any category where scientific or professional validation reduces purchase risk. Mechanic pairing: Reframe, Proof Stack. The expert repositions the viewer's understanding before introducing the product.

适用媒介：仅视频定义：权威人士（医生、教练、科学家、建筑师等）以专业身份提供教学或教育内容。 适配漏斗阶段：TOF–MOF——建立品类可信度，教育已知晓问题但尚未了解解决方案的受众。 最佳适用场景：健康、 wellness、补充剂、护肤等任何需要科学或专业验证来降低购买风险的品类。 搭配creative-mechanics：Reframe、Proof Stack。专家在介绍产品前先重新定位受众的认知。

Feature Benefit Callout

Feature Benefit Callout（功能卖点标注）

Medium: Static only What it is: Arrows, labels, or text callouts highlighting 2 or more product features and/or benefits, visually anchored to the product image. Funnel fit: MOF–BOF — works when the audience is product-aware and needs to understand what specifically makes this product worth buying. Best for: Products with multiple functional advantages that are visible or mappable (tech, apparel, supplements with clear ingredients, tools). Mechanic pairing: Proof Stack. Each callout is a micro-proof point.

适用媒介：仅静态定义：使用箭头、标签或文本标注，突出2个或以上产品功能和/或卖点，并与产品图像视觉关联。 适配漏斗阶段：MOF–BOF——适用于已了解产品、需要明确知晓该产品值得购买的具体原因的受众。 最佳适用场景：具有多个可见或可映射功能优势的产品（科技产品、服装、成分明确的补充剂、工具）。 搭配creative-mechanics：Proof Stack。每个标注都是一个微型证明点。

Founder

Founder（创始人出镜）

Medium: Video only What it is: The brand's founder or leadership speaks directly about the brand, mission, or product. The founder's role is explicitly stated or strongly implied. Funnel fit: TOF–MOF — especially powerful for new customer acquisition where brand trust hasn't been established. Founder stories create immediate human connection. Best for: Mission-driven brands, bootstrapped DTC, brands with a strong origin story, categories where "who made this and why" matters (food, wellness, pet care). Mechanic pairing: Trojan Horse, Social Witness. The founder disarms ad skepticism through authenticity.

适用媒介：仅视频定义：品牌创始人或领导层直接谈论品牌、使命或产品。创始人的角色需明确说明或强烈暗示。 适配漏斗阶段：TOF–MOF——在尚未建立品牌信任的新客户获取场景中尤其有效。创始人故事能立即建立人际连接。 最佳适用场景：使命驱动型品牌、自举DTC品牌、拥有强大起源故事的品牌、“谁制作的以及为什么”很重要的品类（食品、wellness、宠物护理）。 搭配creative-mechanics：Trojan Horse、Social Witness。创始人通过真实性打消受众对广告的疑虑。

Greenscreen

Greenscreen（绿幕合成）

Medium: Video only What it is: A person or subject is cut out and composited onto a separate background — screenshot, website, graphic, or video clip. The speaker appears layered over content rather than filmed naturally in their environment. Funnel fit: Full funnel — the format is a delivery mechanism, not a funnel signal. Effectiveness depends entirely on what's in the background and what the speaker is saying. Best for: Reacting to reviews, walking through a product page, responding to competitor claims, showing social proof while speaking to camera. Mechanic pairing: Social Witness, Proof Stack, Reframe. The background content is the evidence; the speaker provides the frame.

适用媒介：仅视频定义：将人物或主体抠像后合成到独立背景上——如截图、网站、图形或视频片段。演讲者叠加在内容之上，而非在自然环境中拍摄。 适配漏斗阶段：全漏斗——该格式是一种传递机制，而非漏斗信号。效果完全取决于背景内容和演讲者所说的话。 最佳适用场景：回应评论、浏览产品页面、反驳竞争对手主张、在对着镜头演讲时展示社交证明。 搭配creative-mechanics：Social Witness、Proof Stack、Reframe。背景内容是证据，演讲者提供框架。

Grid Swap

Grid Swap（网格切换）

Medium: Video or Static What it is: Structured multi-cell grid where scenes, text, or images alternate within fixed, uniform boxes. The layout remains consistent throughout. Funnel fit: TOF–MOF — the structured visual pattern naturally implies comparison, variety, or range. Best for: Brands with product variety, multiple SKUs, or before/after sets. Also effective for "meet the team" or "3 reasons why" concepts. Mechanic pairing: Proof Stack, Implied Answer.

适用媒介：视频或静态定义：结构化的多单元格网格，场景、文本或图像在固定、统一的框内交替展示。布局全程保持一致。 适配漏斗阶段：TOF–MOF——结构化的视觉模式自然暗示对比、多样性或范围。 最佳适用场景：产品种类丰富、拥有多个SKU或前后对比素材的品牌。也适用于“团队介绍”或“3个理由”类创意。 搭配creative-mechanics：Proof Stack、Implied Answer。

How-To

How-To（教程）

Medium: Video only What it is: Step-by-step instructional format that teaches the viewer how to use, make, or do something with the product. Clear teaching language and/or numbered steps are present. Funnel fit: MOF — most useful for solution-aware audiences who are evaluating ease of use or learning curve. Best for: Products with a learning curve, complex setup, or ritual-based use (skincare routines, food prep, supplements with protocols, tools). Mechanic pairing: Reframe ("you've been doing it wrong"), Proof Stack (the steps prove the product is easy or effective).

适用媒介：仅视频定义：分步教学格式，教观众如何使用、制作或操作产品。包含清晰的教学语言和/或编号步骤。 适配漏斗阶段：MOF——最适用于已了解解决方案、正在评估易用性或学习曲线的受众。 最佳适用场景：具有学习曲线、设置复杂或需要按流程使用的产品（护肤流程、食品制备、有使用方案的补充剂、工具）。 搭配creative-mechanics：Reframe（“你一直都做错了”）、Proof Stack（步骤证明产品易用或有效）。

Letter

Letter（信件风格）

Medium: Static only What it is: Handwritten or typed long-form note addressed to the viewer. The format mimics a personal letter. Funnel fit: TOF–MOF — the personal address creates an intimacy that's disarming. Works especially well for emotional or values-based brands. Best for: Mission-driven brands, founder-story brands, high-empathy categories (mental health, pet care, parenting). Mechanic pairing: Trojan Horse. The letter format lowers defenses; the message sells.

适用媒介：仅静态定义：手写或打字给观众的长信。格式模仿私人信件。 适配漏斗阶段：TOF–MOF——私人称呼能营造亲密感，打消受众防备。对情感或价值导向型品牌尤其有效。 最佳适用场景：使命驱动型品牌、创始人故事型品牌、高共情品类（心理健康、宠物护理、育儿）。 搭配creative-mechanics：Trojan Horse。信件格式降低防备，核心信息完成销售。

Listicle

Listicle（清单风格）

Medium: Video or Static What it is: Bulleted, numbered, or sequenced list of features, claims, or tips. Structures information into digestible chunks. Funnel fit: MOF — delivers multiple proof points efficiently to audiences in active consideration. Best for: Products with 3+ distinct benefits, comparison-heavy categories, or audiences who respond to structured information. Mechanic pairing: Proof Stack.

适用媒介：视频或静态定义：以项目符号、编号或序列列出的功能、主张或提示。将信息分解为易于消化的模块。 适配漏斗阶段：MOF——高效向处于积极考虑阶段的受众传递多个证明点。 最佳适用场景：拥有3个以上独特卖点的产品、竞争激烈的品类、或对结构化信息反应良好的受众。 搭配creative-mechanics：Proof Stack。

Meme

Meme（梗图风格）

Medium: Video or Static What it is: Adopts a recognizable evergreen meme template or format (e.g., "Two Buttons," "Distracted Boyfriend," "Is This a Pigeon"). Not tied to a current trend — the template is already culturally embedded. Funnel fit: TOF — earns attention through humor and cultural fluency before delivering the brand message. Best for: Brands with a personality, younger audiences, categories where self-aware humor is appropriate. Best when the product naturally maps onto the meme's existing meaning. Mechanic pairing: Trojan Horse. The meme is the disguise; the brand message is the payload.

适用媒介：视频或静态定义：采用广为人知的经典梗图模板或格式（如“两个按钮”“分心的男友”“这是鸽子吗”）。不局限于当前趋势——模板已融入文化。 适配漏斗阶段：TOF——通过幽默和文化共鸣吸引注意力，再传递品牌信息。 最佳适用场景：具有鲜明个性的品牌、年轻受众、适合自嘲式幽默的品类。当产品能自然契合梗图的原有含义时，效果最佳。 搭配creative-mechanics：Trojan Horse。梗图是伪装，品牌信息是核心内容。

Native Text Overlay

Native Text Overlay（原生文本叠加）

Medium: Static only What it is: Customer or creator photo shot casually (not studio quality) with native-style text overlay as the hook — captions, benefit callouts, or conversational text. Funnel fit: TOF–MOF — the casual, in-feed aesthetic reduces ad recognition and lowers scroll resistance. Best for: Brands leaning into UGC aesthetic or social-native creative. Works across most DTC categories. Mechanic pairing: Implied Answer, Trojan Horse. The casualness is the disguise.

适用媒介：仅静态定义：用户或创作者的随手拍摄照片（非专业棚拍），叠加原生风格文本作为钩子——如标题、卖点标注或对话式文本。 适配漏斗阶段：TOF–MOF——随意的信息流风格能降低广告辨识度，减少滚动阻力。 最佳适用场景：主打UGC风格或社交原生创意的品牌。适用于大多数DTC品类。 搭配creative-mechanics：Implied Answer、Trojan Horse。随意性是伪装。

Nostalgia

Nostalgia（怀旧风格）

Medium: Video or Static What it is: References or mimics past cultural eras (90s, Y2K, retro aesthetics) to evoke sentimentality. Funnel fit: TOF — the emotional pull of nostalgia creates immediate engagement before the product message lands. Best for: Brands whose audience grew up in a specific era, products with a heritage angle, or categories where "the old way vs. the new way" is part of the brand story. Mechanic pairing: Implied Answer, Reframe.

适用媒介：视频或静态定义：引用或模仿过去的文化时代（90年代、Y2K、复古美学）以唤起情感共鸣。 适配漏斗阶段：TOF——怀旧的情感吸引力能立即吸引受众，再传递产品信息。 最佳适用场景：受众成长于特定时代的品牌、具有传承角度的产品、或“旧方式 vs 新方式”是品牌故事一部分的品类。 搭配creative-mechanics：Implied Answer、Reframe。

Notes App

Notes App（备忘录风格）

Medium: Static only What it is: Screenshot of text inside the Apple Notes app. Mimics the Notes UI. Funnel fit: TOF–MOF — the notes aesthetic signals personal, unfiltered thought. Feels like something the viewer wasn't supposed to see. Best for: Confessional or candid brand voice, founder POV, hot takes, or "things I wish I knew before" concepts. Mechanic pairing: Trojan Horse, Social Witness.

适用媒介：仅静态定义：Apple备忘录应用内文本的截图。模仿备忘录UI。 适配漏斗阶段：TOF–MOF——备忘录风格传递出个人、未经过滤的想法，仿佛观众“无意中看到”的内容。 最佳适用场景：采用忏悔或坦率品牌语气的品牌、创始人视角、热门观点或“我希望我之前知道的事”类创意。 搭配creative-mechanics：Trojan Horse、Social Witness。

One Shot

One Shot（一镜到底）

Medium: Video only What it is: A single uninterrupted clip, usually under 10 seconds, with a sentence or short paragraph of text overlay. Designed to hold the viewer long enough to read the text, which is contextually connected to the visual. Funnel fit: TOF — the simplicity and stillness are themselves pattern interrupts in a feed full of edits. Best for: Concepts where the visual is the hook and the copy is the payoff. Works well for visually striking products or unexpected scenarios. Mechanic pairing: Implied Answer. The visual asks; the text answers (or vice versa).

适用媒介：仅视频定义：单个不间断片段，通常时长不足10秒，叠加一句话或短段落文本。旨在吸引观众足够长的时间阅读文本，且文本与视觉内容上下文关联。 适配漏斗阶段：TOF——在充满剪辑内容的信息流中，简洁和静止本身就是视觉干扰元素。 最佳适用场景：视觉是钩子、文案是回报的创意。适用于视觉冲击力强的产品或意外场景。 搭配creative-mechanics：Implied Answer。视觉提出问题，文本给出答案（反之亦然）。

Pattern Interrupt

Pattern Interrupt（视觉干扰）

Medium: Video or Static What it is: Surreal, shocking, absurd, or unexpected image or video designed to stop scrolling and pique curiosity. Often AI-generated to create implausible or exaggerated scenarios. Funnel fit: TOF — pure cold traffic format. The goal is the stop, not the sell. Best for: High-competition feeds where conventional creative goes unnoticed. Works best when the absurdity is somehow connected to the product's core promise — not just random weirdness. Mechanic pairing: Trojan Horse, Implied Answer. The interrupt creates the opening; the mechanic closes it.

适用媒介：视频或静态定义：超现实、震撼、荒诞或意外的图像或视频，旨在停止滚动并激发好奇心。通常由AI生成，以创造不可能或夸张的场景。 适配漏斗阶段：TOF——纯冷启动流量格式。目标是吸引注意力，而非直接销售。 最佳适用场景：竞争激烈的信息流，常规创意容易被忽略的场景。当荒诞感与产品核心承诺相关时效果最佳——而非单纯的无厘头。 搭配creative-mechanics：Trojan Horse、Implied Answer。干扰创造机会，机制完成转化。

Podcast

Podcast（播客风格）

Medium: Video only What it is: Multi-mic setup with two or more speakers in a conversational interview or discussion format. Staged and structured. Funnel fit: TOF–MOF — the conversational format feels earned, not sold. Long-form attention with lower ad resistance. Best for: High-consideration products, thought leadership brands, categories where education or nuance is required before purchase (wellness, health, finance-adjacent DTC). Mechanic pairing: Reframe, Trojan Horse. The conversation format disguises the pitch.

适用媒介：仅视频定义：多麦克风设置，两位或以上演讲者采用对话式访谈或讨论格式。经过编排和结构化设计。 适配漏斗阶段：TOF–MOF——对话式格式感觉更自然，而非刻意销售。能获得长时注意力，广告抵触情绪更低。 最佳适用场景：高考虑产品、思想领导力品牌、购买前需要教育或深度解释的品类（wellness、健康、类金融DTC产品）。 搭配creative-mechanics：Reframe、Trojan Horse。对话格式将推销伪装其中。

Post It

Post It（便利贴风格）

Medium: Video or Static What it is: Text or message written on a sticky note shown to the camera. The hook is the informal, handwritten delivery. Funnel fit: TOF–MOF — casual format earns attention through its informality. Best for: Simple, punchy messages. Works well for urgency, reminders, or direct-address concepts ("Hey, you — stop scrolling"). Mechanic pairing: Trojan Horse. The format is disarming; the message can be pointed.

适用媒介：视频或静态定义：写在便利贴上的文本或信息，展示给镜头。钩子是非正式的手写风格。 适配漏斗阶段：TOF–MOF——随意的格式通过非正式性吸引注意力。 最佳适用场景：简洁、有力的信息。适用于紧迫感营造、提醒或直接称呼类创意（“嘿，你——别划走”）。 搭配creative-mechanics：Trojan Horse。格式打消防备，信息可以直接有力。

Press

Press（媒体报道风格）

Medium: Static only What it is: Third-party media validation — press logos, headlines, or quotes from reputable outlets (Forbes, Vogue, TechCrunch, etc.). Funnel fit: MOF–BOF — third-party credibility is most valuable when the audience is already aware of the brand and needs a trust signal to convert. Best for: Brands with legitimate press coverage. High-AOV products, premium positioning, or any category where authority validation reduces purchase risk. Mechanic pairing: Proof Stack, Social Witness.

适用媒介：仅静态定义：第三方媒体认可——如知名媒体（Forbes、Vogue、TechCrunch等）的标志、标题或引用。 适配漏斗阶段：MOF–BOF——当受众已了解品牌、需要信任信号才能转化时，第三方可信度最有价值。 最佳适用场景：拥有正规媒体报道的品牌。高客单价产品、高端定位、或需要权威验证降低购买风险的品类。 搭配creative-mechanics：Proof Stack、Social Witness。

Reaction

Reaction（真实反应）

Medium: Video only What it is: Captures someone's authentic first impression — visual or verbal — of a product, experience, or result. The focus is genuine response, not scripted performance. Funnel fit: MOF–BOF — authentic reactions function as social proof. Most powerful for audiences who are product-aware and need to see someone else's genuine experience. Best for: Products with a "wow moment" — taste, sensation, visible result, surprise value. Mechanic pairing: Social Witness. The reaction is the proof.

适用媒介：仅视频定义：捕捉某人对产品、体验或结果的真实第一印象——视觉或口头。重点是真实反应，而非脚本化表演。 适配漏斗阶段：MOF–BOF——真实反应作为社交证明，对已了解产品、需要看到他人真实体验的受众最有效。 最佳适用场景：具有“哇时刻”的产品——味道、触感、可见结果、惊喜价值。 搭配creative-mechanics：Social Witness。反应本身就是证据。

Review

Review（用户评论）

Medium: Static only What it is: One or more actual customer reviews featured as the central creative element. Must show real review text — a generic mention of ratings alone doesn't qualify. Funnel fit: BOF — review-forward creative speaks to audiences ready to convert who need one final trust signal. Best for: Products with strong review velocity and language-rich reviews. Pull reviews that speak to specific pain points, not just "love this product." Mechanic pairing: Proof Stack, Social Witness.

适用媒介：仅静态定义：将一条或多条真实用户评论作为核心创意元素。必须展示真实评论文本——仅提及评分不满足要求。 适配漏斗阶段：BOF——以评论为核心的创意针对即将转化、需要最后一个信任信号的受众。 最佳适用场景：拥有大量优质评论的产品。选择针对特定痛点的评论，而非泛泛的“喜欢这个产品”。 搭配creative-mechanics：Proof Stack、Social Witness。

Selfie

Selfie（自拍风格）

Medium: Static only What it is: Informal, casual selfie-style image where the creator is the focus. Arm's length, mirror shot, or front-facing casual capture. Funnel fit: TOF–MOF — the selfie aesthetic reduces ad recognition in-feed. Best for: Lifestyle products, beauty, wellness, apparel — any category where "person using the product in real life" is the core creative idea. Mechanic pairing: Implied Answer, Social Witness.

适用媒介：仅静态定义：非正式的随手自拍风格图像，创作者是焦点。如手臂长度拍摄、镜子拍摄或前置摄像头随手拍摄。 适配漏斗阶段：TOF–MOF——自拍风格能降低信息流中的广告辨识度。 最佳适用场景：生活方式产品、美妆、wellness、服装——任何“真人使用产品”是核心创意的品类。 搭配creative-mechanics：Implied Answer、Social Witness。

Sign

Sign（标语牌风格）

Medium: Video or Static What it is: A person holding or image featuring a sign, poster, or whiteboard with USP or CTA. Larger and more formal than a Post It. Funnel fit: TOF–BOF — the directness of a sign cuts through. Can work at any stage depending on what's written. Best for: Concepts with a single, punchy claim. Protest-style creative, urgency plays, bold brand statements. Mechanic pairing: Implied Answer, Reframe.

适用媒介：视频或静态定义：人物手持或图像展示带有独特销售主张（USP）或行动号召（CTA）的标语牌、海报或白板。比便利贴更大、更正式。 适配漏斗阶段：TOF–BOF——标语牌的直接性能脱颖而出。根据内容不同，可适用于任何阶段。 最佳适用场景：具有单一、有力主张的创意。抗议风格创意、紧迫感营造、大胆品牌声明。 搭配creative-mechanics：Implied Answer、Reframe。

Skit

Skit（小品风格）

Medium: Video only What it is: Scripted and staged scenario with characters, dialogue, or role-play. Structured like a mini-story with setup and payoff. Funnel fit: TOF–MOF — the entertainment format earns attention and embeds the product message inside a story the viewer chose to watch. Best for: Relatable problem scenarios, pain-point-first storytelling, humor-forward brands. Works especially well when the product is the hero of the resolution. Mechanic pairing: Trojan Horse — the skit is the wrapper; the product is the resolution.

适用媒介：仅视频定义：脚本化和编排的场景，包含角色、对话或角色扮演。结构类似微型故事，有铺垫和回报。 适配漏斗阶段：TOF–MOF——娱乐格式吸引注意力，并将产品信息嵌入观众主动选择观看的故事中。 最佳适用场景：相关问题场景、痛点优先叙事、幽默导向品牌。当产品是解决方案的核心时效果最佳。 搭配creative-mechanics：Trojan Horse——小品是外壳，产品是解决方案。

Social Proof Mashup

Social Proof Mashup（社交证明混剪）

Medium: Video only What it is: Compilation of multiple talking head UGC or native testimonials combined into one creative. The hook is the volume and variety of voices. Funnel fit: MOF–BOF — functions as amplified social proof for audiences who are close to converting but need to feel like "everyone is doing this." Best for: Products with strong UGC libraries. Most effective in retargeting. Mechanic pairing: Proof Stack, Social Witness.

适用媒介：仅视频定义：将多个UGC或原生推荐的访谈镜头组合成一个创意。钩子是声音的数量和多样性。 适配漏斗阶段：MOF–BOF——作为放大的社交证明，针对即将转化但需要“大家都在这么做”感觉的受众。 最佳适用场景：拥有丰富UGC库的产品。在再营销中最有效。 搭配creative-mechanics：Proof Stack、Social Witness。

Split Screen

Split Screen（分屏）

Medium: Video only What it is: Video cleanly and intentionally divided between a video on one side and text or graphic on the other. Funnel fit: Full funnel — depends on content. Commonly used for Us vs. Them comparisons, before/after frames, or pairing a talking head with supporting evidence. Best for: Concepts that need visual and verbal information delivered simultaneously. Works well for objection handling. Mechanic pairing: Reframe, Proof Stack.

适用媒介：仅视频定义：视频被清晰、有意地分为两部分，一侧是视频，另一侧是文本或图形。 适配漏斗阶段：全漏斗——取决于内容。常用于“我们 vs 他们”对比、前后帧、或访谈镜头与支持证据搭配。 最佳适用场景：需要同时传递视觉和口头信息的创意。适用于异议处理。 搭配creative-mechanics：Reframe、Proof Stack。

Statistic

Statistic（数据统计）

Medium: Static only What it is: A standalone numerical claim or data point as the central focus — "97% satisfaction," "10,000 sold." Numbers represent proof, validation, or scale. Funnel fit: MOF–BOF — numbers speak to audiences already aware enough to know what the statistic means. Best for: Brands with strong clinical, sales, or satisfaction data. Works best when the number is specific enough to be credible and large enough to impress. Mechanic pairing: Proof Stack.

适用媒介：仅静态定义：以单个数字主张或数据点为核心——如“97%满意度”“售出10,000件”。数字代表证明、认可或规模。 适配漏斗阶段：MOF–BOF——数字针对已足够了解、能理解统计数据含义的受众。 最佳适用场景：拥有强大临床、销售或满意度数据的品牌。当数字足够具体可信且足够引人注目时效果最佳。 搭配creative-mechanics：Proof Stack。

Street Interview

Street Interview（街头采访）

Medium: Video only What it is: Vox-pop format — an interviewer asks questions and a responder answers in a public setting (street, store, event). The hook is the impromptu, in-the-wild context. Funnel fit: TOF–MOF — feels earned, not produced. The public setting signals "real people, real opinions." Best for: Categories where social proof from strangers is persuasive — food, beverages, beauty, wellness. Works especially well when the question surfaces a common objection or pain point. Mechanic pairing: Social Witness, Reframe.

适用媒介：仅视频定义：街头采访格式——采访者提问，受访者在公共场合（街道、商店、活动）回答。钩子是即兴、真实场景。 适配漏斗阶段：TOF–MOF——感觉更自然，而非刻意制作。公共场景传递“真实的人，真实的观点”。 最佳适用场景：陌生人社交证明有说服力的品类——食品、饮料、美妆、wellness。当问题能引出常见异议或痛点时效果最佳。 搭配creative-mechanics：Social Witness、Reframe。

Testimonial

Testimonial（客户证言）

Medium: Video only What it is: A customer shares personal experience with the product in first person, spoken directly to camera or voiceover. Framed as their own story. Funnel fit: MOF–BOF — performs best for audiences who are product-aware and need to hear from someone like them before converting. Best for: Products with meaningful before/after stories, high consideration purchases, or categories where "did this actually work for someone like me" is the conversion question. Mechanic pairing: Social Witness, Proof Stack.

适用媒介：仅视频定义：客户以第一人称分享产品使用体验，直接对着镜头说话或采用画外音。以客户自身故事为框架。 适配漏斗阶段：MOF–BOF——对已了解产品、需要听到同类人群体验才会转化的受众效果最佳。 最佳适用场景：具有显著前后变化的产品、高考虑购买、或“这对像我这样的人真的有效吗”是转化关键问题的品类。 搭配creative-mechanics：Social Witness、Proof Stack。

Text Message

Text Message（短信风格）

Medium: Static only What it is: SMS or chat-style mockup styled as private or direct messaging. Funnel fit: TOF–MOF — the private messaging aesthetic feels unfiltered and personal, reducing ad recognition. Best for: Concepts framed as a friend recommending a product, or a "did you see this?" style referral dynamic. Mechanic pairing: Trojan Horse, Social Witness.

适用媒介：仅静态定义：模仿SMS或聊天风格的模拟图，呈现为私人或直接消息。 适配漏斗阶段：TOF–MOF——私人消息风格感觉未经过滤且个人化，降低广告辨识度。 最佳适用场景：以朋友推荐产品或“你看到这个了吗”式推荐为框架的创意。 搭配creative-mechanics：Trojan Horse、Social Witness。

Time Lapse

Time Lapse（延时摄影）

Medium: Video only What it is: Accelerated footage showing change or progress over time. The hook is the speed of progression, not just the result. Funnel fit: TOF–MOF — the visual dynamism earns attention; the progression implies efficacy. Best for: Products where visible change over time is the proof — skincare results, plant growth, home transformation, physical fitness. Mechanic pairing: Proof Stack, Implied Answer.

适用媒介：仅视频定义：加速展示随时间变化或进展的镜头。钩子是进展速度，而非仅仅是结果。 适配漏斗阶段：TOF–MOF——视觉动态吸引注意力；进展暗示产品有效性。 最佳适用场景：随时间可见变化是证明的产品——护肤效果、植物生长、家居改造、健身。 搭配creative-mechanics：Proof Stack、Implied Answer。

Trend

Trend（潮流风格）

Medium: Video only What it is: Adopts a current trending sound, format, or cultural parody. Must clearly reference a recognizable trend in active circulation. Funnel fit: TOF — earns attention through cultural fluency. Shelf life is short; must be executed while the trend is live. Best for: Brands with fast creative pipelines and audiences who live on TikTok/Reels. Most effective with younger demographics or culture-adjacent products. Mechanic pairing: Trojan Horse. The trend is the wrapper; the message is the payload.

适用媒介：仅视频定义：采用当前流行的声音、格式或文化模仿。必须明确引用当前流行的可识别趋势。 适配漏斗阶段：TOF——通过文化共鸣吸引注意力。生命周期短；必须在潮流活跃时执行。 最佳适用场景：创意流程快、受众活跃在TikTok/Reels的品牌。对年轻群体或文化相关产品最有效。 搭配creative-mechanics：Trojan Horse。潮流是外壳，信息是核心内容。

Try-On

Try-On（试穿/试用）

Medium: Video only What it is: Creator physically wears and showcases a wearable product to highlight fit, look, and styling. Focus is how the item appears when worn. Funnel fit: MOF–BOF — audiences evaluating wearable products need to see it on a body before converting. Best for: Apparel, footwear, jewelry, accessories, eyewear — any product where the visual of it worn is the primary purchase driver. Mechanic pairing: Implied Answer, Social Witness.

适用媒介：仅视频定义：创作者实际穿戴并展示可穿戴产品，以突出版型、外观和风格。重点是穿戴后的效果。 适配漏斗阶段：MOF–BOF——评估可穿戴产品的受众需要看到产品在人身上的效果才会转化。 最佳适用场景：服装、鞋履、珠宝、配饰、眼镜等任何穿戴视觉是主要购买驱动因素的产品。 搭配creative-mechanics：Implied Answer、Social Witness。

Unboxing

Unboxing（开箱视频）

Medium: Video only What it is: Opening and reveal of product packaging is the central focus. Begins with receiving or opening the package; proceeds to the reveal of what's inside. Funnel fit: TOF–MOF — the reveal structure creates anticipation. Works especially well for gifting, premium packaging, or subscription products. Best for: Products where the packaging or unboxing experience is part of the product's value. Also effective for new product launches. Mechanic pairing: Implied Answer, Social Witness.

适用媒介：仅视频定义：产品包装的打开和展示是核心焦点。从接收或打开包装开始，到展示内部物品结束。 适配漏斗阶段：TOF–MOF——展示结构营造期待感。对礼品、高端包装或订阅产品尤其有效。 最佳适用场景：包装或开箱体验是产品价值一部分的产品。也适用于新产品发布。 搭配creative-mechanics：Implied Answer、Social Witness。

Unconventional Text Placement

Unconventional Text Placement（非常规文本布局）

Medium: Video or Static What it is: Text displayed in an unexpected physical location — written on a person's back, head, clothing, or another surprising surface. The hook is the unexpected placement itself. Funnel fit: TOF — the weirdness earns the stop. Best for: Bold, punchy messages that benefit from visual disruption. Works when the text placement is somehow relevant to the message (e.g., "your skin is talking to you" written on someone's face). Mechanic pairing: Pattern Interrupt, Implied Answer.

适用媒介：视频或静态定义：文本展示在意外的物理位置——如写在人的背部、头部、衣服或其他令人惊讶的表面上。钩子是意外的布局本身。 适配漏斗阶段：TOF——奇特的布局吸引注意力。 最佳适用场景：需要视觉干扰的有力、简短信息。当文本布局与信息相关时效果最佳（如“你的皮肤在说话”写在人的脸上）。 搭配creative-mechanics：Pattern Interrupt、Implied Answer。

Us vs. Them

Us vs. Them（我们 vs 他们）

Medium: Video or Static What it is: Side-by-side or sequential comparison against a competitor or alternative solution. The comparison is the central focus. Funnel fit: MOF — most powerful when the audience is product-aware and actively weighing options. Can also work in problem/solution-aware stages when the comparison is against the "old way" (e.g., this electrolyte vs. plain water) rather than a named competitor. Best for: Brands with a clear, demonstrable advantage over a named competitor or a well-known alternative. Requires the brand to win the comparison obviously and honestly. Mechanic pairing: Reframe, Proof Stack. The comparison is the evidence; the mechanic determines what conclusion the viewer draws. Note: Use carefully — attacking named competitors can trigger Meta policy flags and may not be allowed by all brands. Confirm with brand constraints.

适用媒介：视频或静态定义：与竞争对手或替代解决方案的并排或顺序对比。对比是核心焦点。 适配漏斗阶段：MOF——当受众已了解产品、正在权衡选项时效果最佳。当对比针对“旧方式”（如这款电解质水 vs 普通水）而非具体竞争对手时，也可适用于问题/解决方案知晓阶段。 最佳适用场景：相对于具体竞争对手或知名替代方案具有明显、可证明优势的品牌。要求品牌能明显且诚实地赢得对比。 搭配creative-mechanics：Reframe、Proof Stack。对比是证据，机制决定受众得出的结论。注意：谨慎使用——攻击具体竞争对手可能触发Meta政策标记，且可能不被所有品牌允许。使用前请确认品牌限制。

VSL (Video Sales Letter)

Medium: Video only What it is: Long-form (typically 60+ seconds), structured, persuasion-driven video that introduces and agitates a problem, builds desire, presents the product as the solution, and drives toward a CTA. Mirrors classic direct-response sales letter structure. Funnel fit: BOF — designed for audiences close to purchasing who need a complete, persuasive argument to convert. Best for: High-AOV products, supplements, health and wellness, any category where the purchase requires significant trust-building before checkout. Mechanic pairing: Reframe, Proof Stack. The VSL structure contains multiple mechanics in sequence — the reframe opens it, proof stack sustains it.

适用媒介：仅视频定义：长视频（通常60秒以上），结构化、说服导向，介绍并强调问题、激发欲望、将产品作为解决方案呈现，并推动行动号召。模仿经典直邮销售信结构。 适配漏斗阶段：BOF——针对即将购买、需要完整说服性论证才会转化的受众设计。 最佳适用场景：高客单价产品、补充剂、健康和wellness产品、任何需要大量信任构建才能完成结账的品类。 搭配creative-mechanics：Reframe、Proof Stack。VSL结构包含多个顺序机制——Reframe开启，Proof Stack维持。

Yapper

Yapper（即兴演讲）

Medium: Video only What it is: Single-take, direct-to-camera talking-head video. One speaker, one environment, one unbroken performance — like they propped up their phone and started talking. Minor jump cuts acceptable only if same space, same speaker, no new footage introduced. Funnel fit: Full funnel — the format is a delivery vehicle, not a funnel signal. Awareness stage depends entirely on what the Yapper is saying and how they're saying it. Best for: Brands with a strong creator or founder voice. Categories where authentic, personality-led storytelling converts — wellness, beauty, lifestyle, food, pet. Mechanic pairing: Trojan Horse, Social Witness, Reframe. The conversational format embeds selling inside personality — the mechanic determines how it does so.

适用媒介：仅视频定义：单镜头、直接对着镜头的访谈视频。一位演讲者、一个环境、一次不间断表演——就像他们架起手机开始说话。仅允许同一空间、同一演讲者的轻微跳切，不得引入新镜头。 适配漏斗阶段：全漏斗——该格式是传递载体，而非漏斗信号。认知阶段完全取决于Yapper所说的话和说话方式。 最佳适用场景：拥有强大创作者或创始人声音的品牌。真实、个性导向叙事能转化的品类——wellness、美妆、生活方式、食品、宠物。 搭配creative-mechanics：Trojan Horse、Social Witness、Reframe。对话格式将销售嵌入个性——机制决定具体方式。

Format Selection Quick Reference

格式选择快速参考

Use this when you need a fast starting point before reading full entries.

Format	Medium	Best Funnel Fit
AI Slop Animation	Video/Static	TOF
ASMR	Video	TOF–MOF
Before and After	Video/Static	MOF–BOF
Behind the Scenes	Video	TOF–MOF
Billboard	Static	TOF–MOF
Case Study	Static	MOF–BOF
ChatGPT	Static	TOF–MOF
Cinematic B-Roll	Video	TOF–MOF
Comment Response	Video/Static	MOF–BOF
Demo	Video	MOF–BOF
Expert Explainer	Video	TOF–MOF
Feature Benefit Callout	Static	MOF–BOF
Founder	Video	TOF–MOF
Greenscreen	Video	Full funnel
Grid Swap	Video/Static	TOF–MOF
How-To	Video	MOF
Letter	Static	TOF–MOF
Listicle	Video/Static	MOF
Meme	Video/Static	TOF
Native Text Overlay	Static	TOF–MOF
Nostalgia	Video/Static	TOF
Notes App	Static	TOF–MOF
One Shot	Video	TOF
Pattern Interrupt	Video/Static	TOF
Podcast	Video	TOF–MOF
Post It	Video/Static	TOF–MOF
Press	Static	MOF–BOF
Reaction	Video	MOF–BOF
Review	Static	BOF
Selfie	Static	TOF–MOF
Sign	Video/Static	TOF–BOF
Skit	Video	TOF–MOF
Social Proof Mashup	Video	MOF–BOF
Split Screen	Video	Full funnel
Statistic	Static	MOF–BOF
Street Interview	Video	TOF–MOF
Testimonial	Video	MOF–BOF
Text Message	Static	TOF–MOF
Time Lapse	Video	TOF–MOF
Trend	Video	TOF
Try-On	Video	MOF–BOF
Unboxing	Video	TOF–MOF
Unconventional Text Placement	Video/Static	TOF
Us vs. Them	Video/Static	MOF
VSL	Video	BOF
Yapper	Video	Full funnel

当你需要快速起点，无需阅读完整条目时使用。

格式	适用媒介	最佳适配漏斗阶段
AI Slop Animation	视频/静态	TOF
ASMR	视频	TOF–MOF
Before and After	视频/静态	MOF–BOF
Behind the Scenes	视频	TOF–MOF
Billboard	静态	TOF–MOF
Case Study	静态	MOF–BOF
ChatGPT	静态	TOF–MOF
Cinematic B-Roll	视频	TOF–MOF
Comment Response	视频/静态	MOF–BOF
Demo	视频	MOF–BOF
Expert Explainer	视频	TOF–MOF
Feature Benefit Callout	静态	MOF–BOF
Founder	视频	TOF–MOF
Greenscreen	视频	全漏斗
Grid Swap	视频/静态	TOF–MOF
How-To	视频	MOF
Letter	静态	TOF–MOF
Listicle	视频/静态	MOF
Meme	视频/静态	TOF
Native Text Overlay	静态	TOF–MOF
Nostalgia	视频/静态	TOF
Notes App	静态	TOF–MOF
One Shot	视频	TOF
Pattern Interrupt	视频/静态	TOF
Podcast	视频	TOF–MOF
Post It	视频/静态	TOF–MOF
Press	静态	MOF–BOF
Reaction	视频	MOF–BOF
Review	静态	BOF
Selfie	静态	TOF–MOF
Sign	视频/静态	TOF–BOF
Skit	视频	TOF–MOF
Social Proof Mashup	视频	MOF–BOF
Split Screen	视频	全漏斗
Statistic	静态	MOF–BOF
Street Interview	视频	TOF–MOF
Testimonial	视频	MOF–BOF
Text Message	静态	TOF–MOF
Time Lapse	视频	TOF–MOF
Trend	视频	TOF
Try-On	视频	MOF–BOF
Unboxing	视频	TOF–MOF
Unconventional Text Placement	视频/静态	TOF
Us vs. Them	视频/静态	MOF
VSL	视频	BOF
Yapper	视频	全漏斗