market-researcher-agent

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Market Researcher Agent

Research markets and validate opportunities with comprehensive analysis.

This skill uses 4 specialized agents that analyze markets from different perspectives, then synthesizes into a complete market research report.

通过全面分析开展市场调研并验证机会。

该Skill使用4个专业Agent，从不同维度分析市场，最终整合为完整的市场调研报告。

What It Produces

输出内容

Output	Description
Market Size	TAM, SAM, SOM estimates with methodology
Trends Analysis	Current trends and future outlook
Competitive Landscape	Key players and their positions
Opportunities	Gaps and opportunities identified
Go/No-Go Recommendation	Assessment of market attractiveness

输出项	描述
Market Size	包含计算方法的TAM、SAM、SOM估算值
Trends Analysis	当前趋势与未来展望
Competitive Landscape	核心玩家及其市场定位
Opportunities	识别出的市场空白与机会
Go/No-Go Recommendation	市场吸引力评估

Prerequisites

前置条件

Web access for research (browser tools)
No API keys required

可访问网络以开展调研（浏览器工具）
无需API密钥

Workflow

工作流程

Step 1: Define Research Scope (REQUIRED)

步骤1：定义调研范围（必填）

⚠️ DO NOT skip this step. Use interactive questioning — ask ONE question at a time.

⚠️ 请勿跳过此步骤。使用交互式提问——一次只提一个问题。

Question Flow

提问流程

⚠️ Use the
AskUserQuestion
tool for each question below. Do not just print questions in your response — use the tool to create interactive prompts with the options shown.

Q1: Market

"I'll research this market for you! First — what market or industry?

(e.g., 'smart home devices', 'pet food', 'B2B SaaS')"

Wait for response.

Q2: Product

"Do you have a specific product or idea you're exploring?

Yes — describe it

No — just researching the market"

Wait for response.

Q3: Geography

"What's the geographic focus?

US only

North America

Europe

Global

Or specify regions"

Wait for response.

Q4: Questions

"Any specific questions you want answered?

(e.g., 'is this market growing?', 'who are the key players?', 'what's the market size?')

Or say 'comprehensive analysis' for a full report."

Wait for response.

⚠️ 每个问题均使用
AskUserQuestion
工具。请勿直接在回复中打印问题——使用工具创建带有如下选项的交互式提示。

问题1：目标市场

"我将为您调研这个市场！首先——您要调研的是哪个市场或行业？

（例如：'智能家居设备'、'宠物食品'、'B2B SaaS'）"

等待回复。

问题2：目标产品

"您是否有特定的产品或创意想要调研？

是 —— 请描述产品/创意

否 —— 仅调研市场整体情况"

等待回复。

问题3：地理范围

"调研的地理聚焦范围是什么？

仅限美国

北美地区

欧洲地区

全球

或指定特定区域"

等待回复。

问题4：特定需求

"您是否有特定问题需要解答？

（例如：'这个市场是否在增长？'、'核心玩家有哪些？'、'市场规模有多大？'）

或回复'全面分析'以获取完整报告。"

等待回复。

Quick Reference

快速参考

Question	Determines
Market	Industry and category focus
Product	Whether to include product-market fit analysis
Geography	Regional scope of research
Questions	Specific areas to emphasize

问题	决定内容
目标市场	行业与品类聚焦方向
目标产品	是否需要包含产品-市场匹配度分析
地理范围	调研的区域覆盖范围
特定需求	需要重点分析的领域

Step 2: Run Specialized Research Agents in Parallel

步骤2：并行运行专业调研Agent

Deploy 4 agents, each researching a different dimension:

部署4个Agent，每个Agent负责调研不同维度：

Agent 1: Trend Analyst

Agent 1：趋势分析师

Focus: Market trends, growth trajectory, future outlook

Research:
- Current market size and growth rate
- Historical growth trends
- Future projections (3-5 years)
- Technology trends affecting the market
- Consumer behavior shifts
- Regulatory changes impacting the market

聚焦：市场趋势、增长轨迹、未来展望

Research:
- Current market size and growth rate
- Historical growth trends
- Future projections (3-5 years)
- Technology trends affecting the market
- Consumer behavior shifts
- Regulatory changes impacting the market

Agent 2: Consumer Researcher

Agent 2：消费者研究员

Focus: Customer segments, behavior, needs

Research:
- Primary customer segments
- Customer demographics
- Buying behavior and preferences
- Pain points and unmet needs
- Willingness to pay
- Decision-making process

聚焦：客户细分、行为、需求

Research:
- Primary customer segments
- Customer demographics
- Buying behavior and preferences
- Pain points and unmet needs
- Willingness to pay
- Decision-making process

Agent 3: Industry Analyst

Agent 3：行业分析师

Focus: Market structure, players, dynamics

Research:
- Major players and market share
- Industry value chain
- Distribution channels
- Barriers to entry
- Supplier/buyer power
- Key success factors

聚焦：市场结构、玩家、动态

Research:
- Major players and market share
- Industry value chain
- Distribution channels
- Barriers to entry
- Supplier/buyer power
- Key success factors

Agent 4: Opportunity Finder

Agent 4：机会发掘者

Focus: Gaps, opportunities, entry points

Research:
- Underserved segments
- Unmet needs
- Technology gaps
- Geographic white spaces
- Timing opportunities
- Disruption potential

聚焦：市场空白、机会、切入点

Research:
- Underserved segments
- Unmet needs
- Technology gaps
- Geographic white spaces
- Timing opportunities
- Disruption potential

Step 3: Synthesize into Market Report

步骤3：整合为市场报告

Combine all agent outputs into a structured report:

json

{
  "market": {
    "name": "Market Name",
    "definition": "How we define this market",
    "geography": "Geographic scope",
    "year": "2026"
  },
  "market_size": {
    "tam": {
      "value": "$XX billion",
      "definition": "Total Addressable Market definition"
    },
    "sam": {
      "value": "$XX billion",
      "definition": "Serviceable Addressable Market definition"
    },
    "som": {
      "value": "$XX million",
      "definition": "Serviceable Obtainable Market definition"
    },
    "methodology": "How these were calculated",
    "sources": ["Source 1", "Source 2"]
  },
  "growth": {
    "current_cagr": "X%",
    "projected_cagr": "X% (2026-2030)",
    "growth_drivers": ["Driver 1", "Driver 2"],
    "growth_inhibitors": ["Inhibitor 1", "Inhibitor 2"]
  },
  "trends": [
    {
      "trend": "Trend name",
      "description": "What's happening",
      "impact": "High/Medium/Low",
      "timeframe": "Now/Near-term/Long-term"
    }
  ],
  "customer_segments": [
    {
      "segment": "Segment name",
      "size": "X% of market",
      "characteristics": "Key traits",
      "needs": ["Need 1", "Need 2"],
      "underserved": true
    }
  ],
  "competitive_landscape": {
    "market_structure": "Fragmented/Consolidated/Oligopoly",
    "key_players": [
      {
        "name": "Company",
        "market_share": "X%",
        "positioning": "How they're positioned",
        "strengths": ["Strength 1"],
        "weaknesses": ["Weakness 1"]
      }
    ],
    "barriers_to_entry": ["Barrier 1", "Barrier 2"]
  },
  "opportunities": [
    {
      "opportunity": "Opportunity name",
      "description": "What the opportunity is",
      "size": "Potential value",
      "difficulty": "Easy/Medium/Hard",
      "timing": "Why now"
    }
  ],
  "threats": [
    {
      "threat": "Threat name",
      "likelihood": "High/Medium/Low",
      "impact": "High/Medium/Low"
    }
  ],
  "recommendation": {
    "assessment": "Attractive/Moderate/Unattractive",
    "rationale": "Why this assessment",
    "suggested_positioning": "How to enter/compete",
    "key_success_factors": ["Factor 1", "Factor 2"]
  }
}

将所有Agent的输出整合为结构化报告：

json

{
  "market": {
    "name": "Market Name",
    "definition": "How we define this market",
    "geography": "Geographic scope",
    "year": "2026"
  },
  "market_size": {
    "tam": {
      "value": "$XX billion",
      "definition": "Total Addressable Market definition"
    },
    "sam": {
      "value": "$XX billion",
      "definition": "Serviceable Addressable Market definition"
    },
    "som": {
      "value": "$XX million",
      "definition": "Serviceable Obtainable Market definition"
    },
    "methodology": "How these were calculated",
    "sources": ["Source 1", "Source 2"]
  },
  "growth": {
    "current_cagr": "X%",
    "projected_cagr": "X% (2026-2030)",
    "growth_drivers": ["Driver 1", "Driver 2"],
    "growth_inhibitors": ["Inhibitor 1", "Inhibitor 2"]
  },
  "trends": [
    {
      "trend": "Trend name",
      "description": "What's happening",
      "impact": "High/Medium/Low",
      "timeframe": "Now/Near-term/Long-term"
    }
  ],
  "customer_segments": [
    {
      "segment": "Segment name",
      "size": "X% of market",
      "characteristics": "Key traits",
      "needs": ["Need 1", "Need 2"],
      "underserved": true
    }
  ],
  "competitive_landscape": {
    "market_structure": "Fragmented/Consolidated/Oligopoly",
    "key_players": [
      {
        "name": "Company",
        "market_share": "X%",
        "positioning": "How they're positioned",
        "strengths": ["Strength 1"],
        "weaknesses": ["Weakness 1"]
      }
    ],
    "barriers_to_entry": ["Barrier 1", "Barrier 2"]
  },
  "opportunities": [
    {
      "opportunity": "Opportunity name",
      "description": "What the opportunity is",
      "size": "Potential value",
      "difficulty": "Easy/Medium/Hard",
      "timing": "Why now"
    }
  ],
  "threats": [
    {
      "threat": "Threat name",
      "likelihood": "High/Medium/Low",
      "impact": "High/Medium/Low"
    }
  ],
  "recommendation": {
    "assessment": "Attractive/Moderate/Unattractive",
    "rationale": "Why this assessment",
    "suggested_positioning": "How to enter/compete",
    "key_success_factors": ["Factor 1", "Factor 2"]
  }
}

Step 4: Deliver and Offer Deep Dives

步骤4：交付报告并提供深度调研选项

Delivery message:

"✅ Market research complete!

Market: [Name] Size: $XX billion (TAM) → $XX million (SOM) Growth: X% CAGR

Key Finding: [Most important insight]

Opportunity: [Best opportunity identified]

Recommendation: [Go/Caution/No-Go] because [rationale]

Want me to:

Deep dive on any segment?
Research specific competitors?
Explore a particular opportunity?
Validate with additional sources?"

交付话术：

"✅ 市场调研完成！

市场： [名称] 规模： XX十亿美元（TAM）→ XX百万美元（SOM） 增长率： X% CAGR

核心发现： [最关键的洞察结论]

核心机会： [识别出的最佳机会]

建议： [进入/谨慎/放弃]，原因是[评估理由]

是否需要我为您：

深入调研某个细分领域？
调研特定竞争对手？
探索某个特定机会？
通过额外数据源验证结果？"

Integration with Other Agents

与其他Agent的集成

Agent	Use Case
`product-engineer-agent`	Design product for validated market
`competitive-intel-agent`	Deep competitive analysis
`pitch-deck-agent`	Use market data in investor deck
`brand-research-agent`	Understand competitor brands
`media-utils`	Generate PDF report from analysis

Agent	适用场景
`product-engineer-agent`	为已验证的市场设计产品
`competitive-intel-agent`	开展深度竞争分析
`pitch-deck-agent`	在投资者演示文稿中使用市场数据
`brand-research-agent`	分析竞争对手品牌情况
`media-utils`	将分析结果生成PDF报告

Generate PDF Report

生成PDF报告

After completing the analysis, offer to generate a PDF:

"Would you like me to generate a PDF report of this market research?"

bash

python3 ${CLAUDE_PLUGIN_ROOT}/skills/media-utils/scripts/report_to_pdf.py \
  --input market_research.md \
  --output market_research.pdf \
  --title "Market Research Report" \
  --style executive

完成分析后，可主动询问用户是否需要生成PDF：

"是否需要我为您生成这份市场调研的PDF报告？"

bash

python3 ${CLAUDE_PLUGIN_ROOT}/skills/media-utils/scripts/report_to_pdf.py \
  --input market_research.md \
  --output market_research.pdf \
  --title "Market Research Report" \
  --style executive

Agents

Agent列表

Agent	File	Focus
Trend Analyst	`trend-analyst.md`	Growth, trends, future
Consumer Researcher	`consumer-researcher.md`	Customers, needs
Industry Analyst	`industry-analyst.md`	Players, structure
Opportunity Finder	`opportunity-finder.md`	Gaps, opportunities

Agent	文件	聚焦方向
Trend Analyst	`trend-analyst.md`	增长趋势、市场未来
Consumer Researcher	`consumer-researcher.md`	客户群体、需求
Industry Analyst	`industry-analyst.md`	行业玩家、市场结构
Opportunity Finder	`opportunity-finder.md`	市场空白、机会点

Example Prompts

示例提示词

Market sizing:

"What's the market size for smart pet feeders in the US?"

Opportunity validation:

"Is there an opportunity in sustainable packaging for e-commerce?"

Competitive landscape:

"Who are the major players in the CRM software market?"

Trend analysis:

"What are the trends in the plant-based food market?"

市场规模测算：

"美国智能宠物喂食器的市场规模有多大？"

机会验证：

"电商可持续包装领域是否存在机会？"

竞争格局分析：

"CRM软件市场的核心玩家有哪些？"

趋势分析：

"植物基食品市场的当前趋势是什么？"