copywriter-agent

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English

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Chinese

Copywriter Agent

Create compelling marketing copy for products, brands, and campaigns.

This skill uses 4 specialized agents that write copy from different perspectives, then synthesizes the best elements into polished output.

为产品、品牌和活动创作有吸引力的营销文案。

此技能使用4个专业Agent，从不同视角撰写文案，然后将最优元素整合为精炼的输出内容。

What It Produces

生成内容

Output	Description
Headlines	Multiple headline variations (10+)
Body Copy	Long-form and short-form versions
Ad Copy	Platform-specific ad variations
CTAs	Call-to-action variations
Full Package	Complete copy kit for campaigns

输出类型	说明
标题	10+种标题变体
正文文案	长版和短版两种版本
广告文案	适配特定平台的广告变体
行动号召语（CTA）	多种行动号召语变体
完整套餐	活动专用的完整文案工具包

Prerequisites

前置条件

No API keys required
Works better with brand profile (use
```
brand-research-agent
```
first)

无需API密钥
结合品牌档案使用效果更佳（建议先使用
```
brand-research-agent
```
）

Workflow

工作流程

Step 1: Gather Copy Brief (REQUIRED)

步骤1：收集文案需求（必填）

⚠️ DO NOT skip this step. Use interactive questioning — ask ONE question at a time.

⚠️ 请勿跳过此步骤。采用交互式提问——每次仅提出一个问题。

Question Flow

提问流程

⚠️ Use the
AskUserQuestion
tool for each question below. Do not just print questions in your response — use the tool to create interactive prompts with the options shown.

Q1: Product

"I'll write compelling copy for you! First — what's the product or service?

(What are you promoting?)"

Wait for response.

Q2: Audience

"Who's the target audience?

(Describe your ideal customer)"

Wait for response.

Q3: Goal

"What's the goal of this copy?

Brand awareness

Clicks/traffic

Sales/conversions

Signups/leads

Or describe"

Wait for response.

Q4: Message

"What's the key message or value proposition?

(The main benefit you want to communicate)"

Wait for response.

Q5: Format

"What format(s) do you need?

Headlines

Ad copy (Facebook, Google, etc.)

Email copy

Landing page

Product descriptions

All of the above

Or specify"

Wait for response.

Q6: Voice

"Do you have brand voice guidelines?

Yes (describe or share)

No — I can run brand-research first

No — just use best practices"

Wait for response.

⚠️ 每个问题都使用
AskUserQuestion
工具。不要直接在回复中打印问题——使用工具创建带有如下选项的交互式提示。

问题1：产品信息

"我将为您创作有吸引力的文案！首先——您要推广的产品或服务是什么？

(请说明您的推广对象)"

等待用户回复。

问题2：目标受众

"目标受众是谁？

(请描述您的理想客户)"

等待用户回复。

问题3：文案目标

"此文案的目标是什么？

品牌曝光

点击量/流量提升

销量/转化提升

注册量/线索获取

或自定义说明"

等待用户回复。

问题4：核心信息

"核心信息或价值主张是什么？

(您想传达的主要优势)"

等待用户回复。

问题5：文案格式

"您需要什么格式的文案？

标题

广告文案（Facebook、Google等平台）

邮件文案

着陆页文案

产品描述

以上全部

或自定义说明"

等待用户回复。

问题6：品牌语气

"您有品牌语气规范吗？

有（请描述或提供）

无——我可以先运行品牌调研

无——仅使用通用最佳实践"

等待用户回复。

Quick Reference

快速参考

Question	Determines
Product	What we're writing about
Audience	Tone and messaging approach
Goal	CTA and persuasion strategy
Message	Core theme across all copy
Format	Which copy types to generate
Voice	Style and tone guidelines

问题	决定内容
产品信息	文案撰写的核心对象
目标受众	文案语气和信息传递方式
文案目标	CTA的设计和说服策略
核心信息	所有文案的核心主题
文案格式	生成的文案类型
品牌语气	文案的风格和语气规范

Step 2: Run Specialized Copywriting Agents in Parallel

步骤2：并行运行专业文案撰写Agent

Deploy 4 agents, each writing from a different angle:

部署4个Agent，每个从不同角度撰写文案：

Agent 1: Headlines Writer

Agent 1：标题撰写Agent

Focus: Attention-grabbing headlines and hooks

Write:
- Benefit-driven headlines
- Curiosity-driven headlines
- Problem-agitation headlines
- Social proof headlines
- Urgency headlines
- Question headlines
- "How to" headlines
- Number/list headlines

专注点：吸引注意力的标题和钩子

Write:
- Benefit-driven headlines
- Curiosity-driven headlines
- Problem-agitation headlines
- Social proof headlines
- Urgency headlines
- Question headlines
- "How to" headlines
- Number/list headlines

Agent 2: Body Copy Writer

Agent 2：正文文案撰写Agent

Focus: Persuasive long-form copy

Write:
- Opening hooks
- Problem agitation
- Solution presentation
- Benefit bullets
- Proof/credibility
- Objection handling
- Emotional appeals
- Logical arguments

专注点：有说服力的长版文案

Write:
- Opening hooks
- Problem agitation
- Solution presentation
- Benefit bullets
- Proof/credibility
- Objection handling
- Emotional appeals
- Logical arguments

Agent 3: Ad Copy Writer

Agent 3：广告文案撰写Agent

Focus: Platform-specific short-form ads

Write for:
- Facebook/Instagram ads
- Google Search ads
- LinkedIn ads
- TikTok/Reels captions
- Twitter/X posts
- YouTube ad scripts

专注点：适配特定平台的短版广告

Write for:
- Facebook/Instagram ads
- Google Search ads
- LinkedIn ads
- TikTok/Reels captions
- Twitter/X posts
- YouTube ad scripts

Agent 4: CTA Specialist

Agent 4：CTA专家Agent

Focus: Conversion-focused calls to action

Write:
- Button text variations
- Link text variations
- Urgency CTAs
- Value-focused CTAs
- Low-commitment CTAs
- High-commitment CTAs

专注点：以转化为核心的行动号召语

Write:
- Button text variations
- Link text variations
- Urgency CTAs
- Value-focused CTAs
- Low-commitment CTAs
- High-commitment CTAs

Step 3: Synthesize into Copy Package

步骤3：整合为文案套餐

Combine the best elements into a structured package:

json

{
  "project": {
    "product": "Product/Service name",
    "audience": "Target audience",
    "goal": "Campaign goal",
    "key_message": "Core value proposition"
  },
  "headlines": {
    "primary": "Best headline for main use",
    "variations": [
      {"headline": "Headline 1", "type": "benefit"},
      {"headline": "Headline 2", "type": "curiosity"},
      {"headline": "Headline 3", "type": "problem"},
      {"headline": "Headline 4", "type": "social-proof"},
      {"headline": "Headline 5", "type": "urgency"}
    ]
  },
  "taglines": [
    "Short memorable phrase 1",
    "Short memorable phrase 2",
    "Short memorable phrase 3"
  ],
  "body_copy": {
    "long_form": {
      "hook": "Opening paragraph that grabs attention...",
      "problem": "Paragraph agitating the problem...",
      "solution": "Paragraph presenting the solution...",
      "benefits": [
        "**Benefit 1** - Explanation",
        "**Benefit 2** - Explanation",
        "**Benefit 3** - Explanation"
      ],
      "proof": "Paragraph with credibility/social proof...",
      "cta": "Closing paragraph with call to action..."
    },
    "short_form": "Concise version for limited space (100 words)...",
    "micro_copy": "Ultra-short version (25 words)..."
  },
  "ad_copy": {
    "facebook": {
      "primary_text": "Main ad copy...",
      "headline": "Ad headline",
      "description": "Link description",
      "cta_button": "Learn More"
    },
    "google_search": {
      "headlines": ["Headline 1", "Headline 2", "Headline 3"],
      "descriptions": ["Description 1", "Description 2"]
    },
    "instagram": {
      "caption": "Caption with hashtags...",
      "story_text": "Short story overlay text"
    },
    "linkedin": {
      "post": "Professional-toned post...",
      "ad": "LinkedIn ad copy..."
    }
  },
  "ctas": {
    "primary": "Get Started Free",
    "variations": [
      "Start Your Free Trial",
      "See How It Works",
      "Try It Now",
      "Get Instant Access",
      "Book a Demo"
    ]
  },
  "email_subject_lines": [
    "Subject line 1",
    "Subject line 2",
    "Subject line 3"
  ]
}

将最优元素整合为结构化套餐：

json

{
  "project": {
    "product": "Product/Service name",
    "audience": "Target audience",
    "goal": "Campaign goal",
    "key_message": "Core value proposition"
  },
  "headlines": {
    "primary": "Best headline for main use",
    "variations": [
      {"headline": "Headline 1", "type": "benefit"},
      {"headline": "Headline 2", "type": "curiosity"},
      {"headline": "Headline 3", "type": "problem"},
      {"headline": "Headline 4", "type": "social-proof"},
      {"headline": "Headline 5", "type": "urgency"}
    ]
  },
  "taglines": [
    "Short memorable phrase 1",
    "Short memorable phrase 2",
    "Short memorable phrase 3"
  ],
  "body_copy": {
    "long_form": {
      "hook": "Opening paragraph that grabs attention...",
      "problem": "Paragraph agitating the problem...",
      "solution": "Paragraph presenting the solution...",
      "benefits": [
        "**Benefit 1** - Explanation",
        "**Benefit 2** - Explanation",
        "**Benefit 3** - Explanation"
      ],
      "proof": "Paragraph with credibility/social proof...",
      "cta": "Closing paragraph with call to action..."
    },
    "short_form": "Concise version for limited space (100 words)...",
    "micro_copy": "Ultra-short version (25 words)..."
  },
  "ad_copy": {
    "facebook": {
      "primary_text": "Main ad copy...",
      "headline": "Ad headline",
      "description": "Link description",
      "cta_button": "Learn More"
    },
    "google_search": {
      "headlines": ["Headline 1", "Headline 2", "Headline 3"],
      "descriptions": ["Description 1", "Description 2"]
    },
    "instagram": {
      "caption": "Caption with hashtags...",
      "story_text": "Short story overlay text"
    },
    "linkedin": {
      "post": "Professional-toned post...",
      "ad": "LinkedIn ad copy..."
    }
  },
  "ctas": {
    "primary": "Get Started Free",
    "variations": [
      "Start Your Free Trial",
      "See How It Works",
      "Try It Now",
      "Get Instant Access",
      "Book a Demo"
    ]
  },
  "email_subject_lines": [
    "Subject line 1",
    "Subject line 2",
    "Subject line 3"
  ]
}

Step 4: Deliver and Iterate

步骤4：交付与迭代

Delivery message:

"✅ Copy package complete!

Project: [Product] - [Goal] Audience: [Target]

Top Headlines:

[Best headline]
[Second best]
[Third best]

Primary Tagline: [Tagline]

Ready for:

Landing pages
Ad campaigns
Email marketing
Social media

Want me to:

Generate more headline variations?
Write full landing page copy?
Adapt for specific platform?
A/B test variations?
Match specific brand voice?"

交付消息：

"✅ 文案套餐已完成！

项目信息： [产品名称] - [文案目标] 目标受众： [目标用户]

优质标题：

[最佳标题]
[次优标题]
[第三优标题]

核心标语： [标语内容]

适用场景：

着陆页
广告活动
邮件营销
社交媒体

是否需要我：

生成更多标题变体？
撰写完整着陆页文案？
适配特定平台？
生成A/B测试变体？
匹配特定品牌语气？"

Copy Frameworks Used

使用的文案撰写框架

The agents apply proven copywriting frameworks:

Framework	Use
AIDA	Attention, Interest, Desire, Action
PAS	Problem, Agitate, Solution
BAB	Before, After, Bridge
4Ps	Picture, Promise, Prove, Push
FOMO	Fear of Missing Out
Social Proof	Testimonials, numbers, logos

Agent会应用经过验证的文案撰写框架：

框架	用途
AIDA	注意-兴趣-欲望-行动
PAS	问题-激化-解决方案
BAB	之前-之后-桥梁
4Ps	场景-承诺-证明-推动
FOMO	错失恐惧
Social Proof	客户证言、数据、品牌标识

Integration with Other Agents

与其他Agent的集成

Agent	Use Case
`brand-research-agent`	Match brand voice/tone
`image-generation`	Create visuals for ads
`video-producer-agent`	Write video scripts
`social-producer-agent`	Create social content

Agent	使用场景
`brand-research-agent`	匹配品牌语气/风格
`image-generation`	为广告创建视觉素材
`video-producer-agent`	撰写视频脚本
`social-producer-agent`	创建社交平台内容

Agents

Agent	File	Focus
Headlines Writer	`headlines-writer.md`	Headlines, hooks
Body Copy Writer	`body-copy-writer.md`	Long-form copy
Ad Copy Writer	`ad-copy-writer.md`	Platform ads
CTA Specialist	`cta-specialist.md`	Calls to action

Agent	文件	专注点
标题撰写Agent	`headlines-writer.md`	标题、钩子
正文文案撰写Agent	`body-copy-writer.md`	长版文案
广告文案撰写Agent	`ad-copy-writer.md`	平台广告
CTA专家Agent	`cta-specialist.md`	行动号召语

Example Prompts

示例提示词

Product launch:

"Write copy for our new fitness app that helps busy professionals work out at home"

Ad campaign:

"Create Facebook ad copy for our Black Friday sale - 50% off all products"

Landing page:

"Write landing page copy for our B2B SaaS that automates invoicing"

Rebrand:

"We're rebranding from corporate to friendly. Rewrite our website copy"

Specific format:

"Write 10 email subject lines for our abandoned cart sequence"

产品发布：

"为我们新推出的健身App撰写文案，这款App帮助忙碌的职场人士在家锻炼"

广告活动：

"为我们的黑色星期五促销活动创建Facebook广告文案——全品类5折"

着陆页：

"为我们的B2B SaaS产品撰写着陆页文案，该产品可自动处理发票"

品牌重塑：

"我们正从商务风转型为友好风，请重写我们的网站文案"

特定格式：

"为我们的购物车遗弃序列撰写10个邮件主题"

copywriter-agent

Original

Translation

Copywriter Agent

Copywriter Agent

What It Produces

生成内容

Prerequisites

前置条件

Workflow

工作流程

Step 1: Gather Copy Brief (REQUIRED)

步骤1：收集文案需求（必填）

Question Flow

提问流程

Quick Reference

快速参考

Step 2: Run Specialized Copywriting Agents in Parallel

步骤2：并行运行专业文案撰写Agent

Agent 1: Headlines Writer

Agent 1：标题撰写Agent

Agent 2: Body Copy Writer

Agent 2：正文文案撰写Agent

Agent 3: Ad Copy Writer

Agent 3：广告文案撰写Agent

Agent 4: CTA Specialist

Agent 4：CTA专家Agent

Step 3: Synthesize into Copy Package

步骤3：整合为文案套餐

Step 4: Deliver and Iterate

步骤4：交付与迭代

Copy Frameworks Used

使用的文案撰写框架

Integration with Other Agents

与其他Agent的集成

Agents

相关Agent

Example Prompts

示例提示词